Legacy Financial Advisors Inc. Grows Stock Position in Apple Inc. $AAPL

Key Points

• Legacy Financial Advisors increased its Apple stake by 6.5% in the second quarter, owning 90,105 shares worth approximately $26.1 million. Institutional investors collectively hold 67.73% of Apple’s stock.
• Analysts maintain a generally positive outlook, with Apple carrying a “Moderate Buy” consensus rating and an average price target of $340.02, although ratings range from “Strong Buy” to “Sell.”
• Apple reported quarterly EPS of $2.02 and revenue of $109.42 billion, exceeding estimates, while investors are also weighing potential risks from a $5.7 billion patent verdict, rising component costs, and insider selling.

Legacy Financial Advisors Inc. lifted its holdings in Apple Inc. (NASDAQ:AAPL - Free Report) by 6.5% in the 2nd quarter, according to its most recent 13F filing with the SEC. The firm owned 90,105 shares of the iPhone maker's stock after purchasing an additional 5,527 shares during the quarter. Apple comprises 3.3% of Legacy Financial Advisors Inc.'s holdings, making the stock its 4th biggest position. Legacy Financial Advisors Inc.'s holdings in Apple were worth $26,073,000 as of its most recent SEC filing.

A number of other large investors have also bought and sold shares of AAPL. Sterling Wealth Management Inc. lifted its position in Apple by 0.3% in the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker's stock valued at $3,351,000 after acquiring an additional 30 shares in the last quarter. Evansbrook LLC boosted its stake in Apple by 0.4% in the 1st quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker's stock worth $2,054,000 after purchasing an additional 34 shares during the period. JMG Financial Group Ltd. increased its holdings in Apple by 0.7% during the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker's stock worth $1,295,000 after purchasing an additional 35 shares in the last quarter. Advocate Investing Services LLC increased its holdings in Apple by 0.5% during the 2nd quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker's stock worth $2,271,000 after purchasing an additional 39 shares in the last quarter. Finally, Interactive Financial Advisors Inc. raised its stake in shares of Apple by 4.0% in the 4th quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker's stock valued at $286,000 after purchasing an additional 40 shares during the period. 67.73% of the stock is owned by institutional investors.

Insider Transactions at Apple

In other Apple news, SVP Jennifer Newstead sold 2,399 shares of the stock in a transaction dated Tuesday, September 29th. The shares were sold at an average price of $336.18, for a total transaction of $806,495.82. Following the sale, the senior vice president directly owned 41,992 shares in the company, valued at $14,116,870.56. This represents a 5.40% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Insiders have sold 13,430 shares of company stock worth $4,342,255 in the last 90 days. Corporate insiders own 0.06% of the company's stock.

Wall Street Analyst Weigh In

A number of equities research analysts recently issued reports on the company. TD Cowen reissued a "buy" rating and issued a $400.00 target price on shares of Apple in a research report on Thursday, September 10th. Morgan Stanley set a $355.00 price target on Apple and gave the stock an "overweight" rating in a research report on Thursday. CICC Research raised their price target on shares of Apple from $310.00 to $340.00 and gave the stock an "outperform" rating in a research note on Tuesday, August 4th. Raymond James Financial reiterated a "market perform" rating on shares of Apple in a report on Friday, July 31st. Finally, Barclays reissued an "underweight" rating and issued a $245.00 price objective (down from $253.00) on shares of Apple in a research report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have assigned a Hold rating and two have issued a Sell rating to the company's stock. According to MarketBeat.com, Apple currently has an average rating of "Moderate Buy" and an average price target of $340.02.

Apple Trading Up 1.0%

Shares of NASDAQ:AAPL opened at $333.69 on Friday. The business's 50 day simple moving average is $322.16 and its 200 day simple moving average is $300.01. Apple Inc. has a 1 year low of $243.42 and a 1 year high of $345.34. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The company has a market capitalization of $4.87 trillion, a P/E ratio of 38.27, a P/E/G ratio of 2.63 and a beta of 1.07.

Apple (NASDAQ:AAPL - Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analysts' expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company's quarterly revenue was up 16.4% compared to the same quarter last year. During the same period in the previous year, the firm earned $1.57 EPS. On average, research analysts anticipate that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple's dividend payout ratio is currently 12.39%.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple is launching new safeguards designed to protect its devices from probing AI agents. The move may strengthen user trust and help preserve Apple’s security-focused ecosystem as agentic AI becomes more prominent. Apple Launches New Safeguards Against AI Agents
• Positive Sentiment: The fall product cycle remains a near-term tailwind. Morgan Stanley modestly raised its revenue forecast after Apple’s launches, while Counterpoint reportedly expects about 6 million sales of the $1,999 foldable iPhone Duo this year. New Apple Watch health features and potential smart-home products could also broaden the company’s ecosystem. Apple’s Fall Product Cycle Could Support Revenue Growth
• Neutral Sentiment: Morgan Stanley maintained an Overweight rating but lowered its price target to $355 from $360. Higher memory and component costs, along with possible iPhone pricing pressure, are offsetting much of the expected product-revenue benefit. Morgan Stanley Adjusts Price Target on Apple
• Negative Sentiment: A jury’s $5.7 billion patent verdict against Apple has raised concerns about potential ongoing royalties and pressure on hardware margins. Apple’s $5.7 Billion Patent Verdict Raises a Bigger Royalty Question
• Negative Sentiment: Investors remain worried that AI agents from rivals such as Meta could bypass the App Store and weaken Apple’s high-margin services business. Analysts also see limited upside after Apple’s strong run and its relatively rich valuation.
• Negative Sentiment: Senior Vice President Jennifer Newstead sold 2,399 shares valued at approximately $806,496, reducing her direct holdings by 5.4%. The transaction is small relative to her remaining stake but adds modest insider-selling pressure. Apple Insider Transaction Filing

Apple Company Profile

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple's services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

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