Apple (AAPL) Stock Price, News & Analysis

Company Overview

Apple Inc., founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, is a technology company headquartered in Cupertino, California. Initially recognized for its line of personal computers, Apple has since expanded into a broad ecosystem of hardware, software and services. The company emphasizes seamless integration between its products and operating systems, positioning itself as a leader in consumer electronics design and user experience.

Apple’s hardware portfolio includes the iPhone, a flagship smartphone known for its high-resolution displays and proprietary iOS operating system; the Mac family of laptops and desktops, which runs macOS; the iPad series of tablets; and wearables such as the Apple Watch. Apple also designs consumer electronics peripherals, including AirPods wireless headphones and the HomePod smart speaker, underpinned by proprietary chip designs and custom silicon developments.

In addition to physical products, Apple operates a robust services segment featuring the App Store, Apple Music, iCloud, Apple TV+ and Apple Arcade. These offerings extend the company’s reach beyond hardware and foster recurring revenue streams through subscriptions, digital content sales and cloud-based services. Apple’s products and services are sold worldwide through online stores, dedicated retail locations and third-party distributors, with significant market presence across the Americas, Europe and Asia-Pacific regions.

Tim Cook has served as Apple’s chief executive officer since 2011, guiding the company through a period of sustained product innovation and global expansion. Under Cook’s leadership, Apple has continued to refine its supply chain, invest in research and development, and prioritize environmental and social responsibility initiatives. The company’s strategy focuses on delivering integrated experiences that combine hardware, software and services to maintain its position in the highly competitive technology sector.

Key Stats

• Today's Range: $229.34 to $233.41
• 50-Day Range: $196.58 to $233.33
• 52-Week Range: $169.21 to $260.10
• Volume: 23.41 million shs
• Average Volume: 56.86 million shs
• Market Capitalization: $3.45 trillion
• P/E Ratio: 35.31
• Dividend Yield: 0.45%
• Price Target: $237.37
• Consensus Rating: Moderate Buy

Apple Stock Analysis - MarketRank™

Apple scored higher than 91% of companies evaluated by MarketBeat, and ranked 90th out of 663 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Apple has received a consensus rating of Moderate Buy. The company's average rating score is 2.57, and is based on 15 buy ratings, 11 hold ratings, and 2 sell ratings.

Amount of Analyst Coverage

Apple has been the subject of 17 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 12.64%

Earnings Growth

Earnings for Apple are expected to grow by 12.64% in the coming year, from $7.28 to $8.20 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Apple is 35.34, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 28.70.

Price to Earnings Ratio vs. Sector

The P/E ratio of Apple is 35.34, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 56.30.

Price to Earnings Growth Ratio

Apple has a PEG Ratio of 2.39. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Apple has a P/B Ratio of 52.42. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.71% of the float of Apple has been sold short.

Short Interest Ratio / Days to Cover

Apple has a short interest ratio ("days to cover") of 1.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Apple has recently increased by 11.37%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Yield

Apple has a dividend yield of 0.45%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Apple has been increasing its dividend for 14 years.

Dividend Coverage

The dividend payout ratio of Apple is 15.78%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Apple will have a dividend payout ratio of 12.68% next year. This indicates that Apple will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 2.8 / 5
• Environmental Score: -1.97

Percentage of Shares Shorted

0.71% of the float of Apple has been sold short.

Short Interest Ratio / Days to Cover

Apple has a short interest ratio ("days to cover") of 1.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Apple has recently increased by 11.37%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 3.2 / 5
• News Sentiment: 0.79

News Sentiment

Apple has a news sentiment score of 0.79. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.94 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 330 news articles for Apple this week, compared to 157 articles on an average week.

Search Interest

526 people have searched for AAPL on MarketBeat in the last 30 days. This is an increase of 33% compared to the previous 30 days.

MarketBeat Follows

702 people have added Apple to their MarketBeat watchlist in the last 30 days. This is an increase of 93% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Apple insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $7,772,047.00 in company stock.

Percentage Held by Insiders

Only 0.06% of the stock of Apple is held by insiders.

Percentage Held by Institutions

67.73% of the stock of Apple is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

AAPL Stock Analysis - Frequently Asked Questions

How have AAPL shares performed this year?

Apple's stock was trading at $250.42 at the beginning of the year. Since then, AAPL shares have decreased by 7.1% and is now trading at $232.7580.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) released its quarterly earnings data on Thursday, July, 31st. The iPhone maker reported $1.57 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.43 by $0.14. The company's quarterly revenue was up 9.6% on a year-over-year basis.
Read the conference call transcript.

When did Apple's stock split?

Shares of Apple split on the morning of Monday, August 31st 2020.The 4-1 split was announced on Thursday, July 30th 2020. The newly created shares were issued to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple's Board of Directors initiated a stock buyback program on Thursday, May 1st 2025, which allows the company to repurchase $100,000,000,000 in outstanding shares, according to EventVestor. This means that the company could repurchase up to 3.1% of its shares through open market purchases. Shares repurchase programs are generally a sign that the company's leadership believes its stock is undervalued.

Does Apple have any subsidiaries?

Apple subsidiaries include Joby Aviation, Credit Kudos, AI Music, Paws Inc, Primephonic, SourceDNA, Vilynx, and more.

Who are Apple's major shareholders?

Top institutional shareholders of Apple include Vanguard Group Inc. (9.54%), State Street Corp (4.05%), Geode Capital Management LLC (2.39%) and Berkshire Hathaway Inc (1.89%). Insiders that own company stock include Arthur D Levinson, Timothy D Cook, Jeffrey E Williams, Katherine L Adams, Deirdre O'brien, Luca Maestri, Chris Kondo and Kevan Parekh.
View institutional ownership trends.

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Apple investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Broadcom (AVGO), SPDR S&P 500 ETF Trust (SPY), Advanced Micro Devices (AMD) and Chevron (CVX).

Company Calendar

• Last Earnings: 7/31/2025
• Record date for 8/14 Dividend: 8/11/2025
• Ex-Dividend for 8/14 Dividend: 8/11/2025
• Dividend Payable: 8/14/2025
• Today: 8/28/2025
• Fiscal Year End: 9/30/2025
• Next Earnings (Estimated): 10/30/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: COMP - MICRO
• Sub-Industry: Computer Hardware
• Current Symbol: NASDAQ:AAPL
• CIK: 320193
• Web: www.apple.com
• Phone: (408) 996-1010
• Fax: 408-974-2483
• Employees: 164,000
• Year Founded: 1976

Price Target and Rating

• Average Price Target for Apple: $237.37
• High Price Target: $300.00
• Low Price Target: $170.00
• Potential Upside/Downside: +1.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.57
• Research Coverage: 30 Analysts

Profitability

• EPS (Trailing Twelve Months): $6.59
• Trailing P/E Ratio: 35.37
• Forward P/E Ratio: 32.02
• P/E Growth: 2.39
• Net Income: $93.74 billion
• Net Margins: 24.30%
• Pretax Margin: 31.70%
• Return on Equity: 170.91%
• Return on Assets: 31.94%

Debt

• Debt-to-Equity Ratio: 1.25
• Current Ratio: 0.87
• Quick Ratio: 0.83

Sales & Book Value

• Annual Sales: $391.04 billion
• Price / Sales: 8.85
• Cash Flow: $7.76 per share
• Price / Cash Flow: 30.03
• Book Value: $4.44 per share
• Price / Book: 52.51

Miscellaneous

• Outstanding Shares: 14,840,390,000
• Free Float: 14,831,486,000
• Market Cap: $3.46 trillion
• Optionable: Optionable
• Beta: 1.16