Mill Capital Management LLC Acquires New Shares in Salesforce Inc. $CRM

Key Points

• Mill Capital Management acquired 59,846 Salesforce shares worth approximately $9.4 million in the second quarter, while institutional investors collectively own 80.43% of CRM’s stock.
• Salesforce reported quarterly EPS of $3.88 versus the $3.13 consensus estimate, with revenue of $11.13 billion, up 13.3% year over year. Analysts maintain a “Moderate Buy” consensus rating with an average price target of $249.05.
• Investor sentiment is supported by Agentforce’s enterprise AI potential and Salesforce’s $27.1 billion buyback program, though analysts warn that AI-native competitors and substitute technologies could pressure its traditional CRM business.

Mill Capital Management LLC acquired a new position in shares of Salesforce Inc. (NYSE:CRM - Free Report) in the second quarter, according to its most recent 13F filing with the SEC. The institutional investor acquired 59,846 shares of the CRM provider's stock, valued at approximately $9,375,000.

A number of other hedge funds also recently added to or reduced their stakes in the stock. Commonwealth Retirement Investments LLC acquired a new position in shares of Salesforce during the fourth quarter valued at $25,000. Key Capital Management INC acquired a new stake in shares of Salesforce in the 4th quarter worth about $26,000. Gilpin Wealth Management LLC acquired a new stake in shares of Salesforce in the 4th quarter worth about $26,000. Costello Asset Management INC lifted its position in Salesforce by 410.3% in the 1st quarter. Costello Asset Management INC now owns 148 shares of the CRM provider's stock valued at $28,000 after purchasing an additional 119 shares during the last quarter. Finally, Birchwood Financial Partners Inc. bought a new stake in Salesforce in the 4th quarter valued at about $28,000. 80.43% of the stock is currently owned by institutional investors.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: JPMorgan resumed coverage with an Overweight rating and a $250 price target, citing potential acceleration in Salesforce’s core business during the second half of the year. The target implies more than 24% upside from recent levels. JPMorgan bullish Salesforce coverage
• Positive Sentiment: Monness Crespi & Hardt raised its Salesforce price target to $222 from $200 and maintained a Buy rating. UBS and Wells Fargo also reportedly forecast strong appreciation, reinforcing improving sell-side sentiment. Monness Crespi Salesforce price target
• Positive Sentiment: Salesforce’s Agentforce platform is gaining traction, giving the company a way to use its large CRM customer base to compete with Microsoft and Oracle in enterprise “agentic” AI. Salesforce agentic AI analysis
• Positive Sentiment: A Seeking Alpha analysis argues that Salesforce’s $27.1 billion share-repurchase program, equivalent to an estimated 23% net buyback yield, could support earnings-per-share growth. The stock also appears inexpensive at roughly 14 times forward earnings, although buybacks have increased debt. Salesforce buyback analysis
• Neutral Sentiment: Salesforce has recently posted strong momentum, with reports noting three consecutive weeks of gains and substantial one-month appreciation. That run may be encouraging investors, but it also raises the possibility of profit-taking.
• Negative Sentiment: Parnassus Investments indicated that Salesforce has lost favor as AI opportunities shift toward competing or substitute technologies. Other commentary likewise warns that alternative software and AI-native tools threaten Salesforce’s traditional CRM franchise. Salesforce AI competition concerns

Salesforce Stock Performance

Shares of CRM opened at $195.86 on Friday. The firm has a market capitalization of $160.41 billion, a PE ratio of 22.67, a P/E/G ratio of 1.09 and a beta of 1.16. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. The firm has a 50-day moving average price of $171.41 and a 200 day moving average price of $182.28. Salesforce Inc. has a 52-week low of $146.32 and a 52-week high of $269.11.

Salesforce (NYSE:CRM - Get Free Report) last released its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, topping analysts' consensus estimates of $3.13 by $0.75. The company had revenue of $11.13 billion for the quarter, compared to the consensus estimate of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. Salesforce's revenue was up 13.3% on a year-over-year basis. During the same period in the previous year, the firm earned $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, sell-side analysts anticipate that Salesforce Inc. will post 10.27 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Investors of record on Thursday, June 11th were issued a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, June 11th. This represents a $1.76 annualized dividend and a yield of 0.9%. Salesforce's payout ratio is presently 20.37%.

Wall Street Analyst Weigh In

Several research analysts have commented on CRM shares. Wall Street Zen cut shares of Salesforce from a "buy" rating to a "hold" rating in a research report on Saturday, August 1st. Wells Fargo & Company lifted their price target on Salesforce from $200.00 to $205.00 and gave the company an "equal weight" rating in a report on Wednesday. BTIG Research reiterated a "buy" rating and set a $255.00 price objective on shares of Salesforce in a research report on Tuesday, May 26th. Evercore reissued an "outperform" rating on shares of Salesforce in a report on Tuesday, July 14th. Finally, Guggenheim upgraded Salesforce from a "neutral" rating to a "buy" rating and set a $228.00 target price on the stock in a research report on Wednesday, July 1st. Two investment analysts have rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, seventeen have assigned a Hold rating and three have given a Sell rating to the company. Based on data from MarketBeat, the company has a consensus rating of "Moderate Buy" and an average price target of $249.05.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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