Choice Hotels International (CHH) Stock Price, News & Analysis

Company Overview

Choice Hotels International, Inc. is a hospitality franchisor specializing in the development and support of lodging brands across the economy, midscale and upscale segments. Through a network of franchisees, Choice Hotels supplies proprietary reservation and distribution systems, comprehensive marketing programs, and operational support services. The company’s core activities include brand management, franchise development, and technology-driven revenue optimization tools designed to enhance guest acquisition and retention for its partners.

Founded in 1939 as Quality Courts United, the company rebranded to Choice Hotels International in 1982 to reflect its expanding brand portfolio and global ambitions. Headquartered in Rockville, Maryland, Choice Hotels has steadily grown through organic development and strategic brand acquisitions. Under the leadership of President and Chief Executive Officer Patrick Pacious, the company has strengthened its digital platforms and loyalty program to better serve both franchisees and travelers.

Choice Hotels’ brand portfolio spans a diverse range of market segments, from economy offerings such as Econo Lodge and Rodeway Inn to midscale brands including Comfort Inn, Sleep Inn and Clarion. In addition, the company operates upscale and boutique collections such as Cambria Hotels & Suites and Ascend Hotel Collection, as well as extended-stay options under the WoodSpring Suites banner. Choice’s loyalty program, Choice Privileges, rewards frequent guests with points redeemable for free stays, gift cards and travel experiences.

With a presence in North America, the Caribbean, Latin America, Europe and the Asia Pacific region, Choice Hotels continues to leverage its global distribution system and digital marketing capabilities to drive growth for its franchisees. The company emphasizes ongoing training, sustainability initiatives and technology enhancements to maintain brand consistency and ensure a high level of guest satisfaction across its portfolio.

Key Stats

• Today's Range: $105.99 to $108.60
• 50-Day Range: $108.28 to $135.07
• 52-Week Range: $105.99 to $157.86
• Volume: 577,994 shs
• Average Volume: 431,141 shs
• Market Capitalization: $5.02 billion
• P/E Ratio: 16.68
• Dividend Yield: 1.06%
• Price Target: $129.15
• Consensus Rating: Reduce

Choice Hotels International Stock Analysis - MarketRank™

Choice Hotels International scored higher than 85% of companies evaluated by MarketBeat, and ranked 44th out of 291 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Reduce

Consensus Rating

Choice Hotels International has received a consensus rating of Reduce. The company's average rating score is 1.77, and is based on 2 buy ratings, 6 hold ratings, and 5 sell ratings.

Upside Potential

Choice Hotels International has a consensus price target of $129.15, representing about 19.1% upside from its current price of $108.44.

Amount of Analyst Coverage

Choice Hotels International has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 4.81%

Earnings Growth

Earnings for Choice Hotels International are expected to grow by 4.81% in the coming year, from $7.07 to $7.41 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Choice Hotels International is 16.68, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 282.30.

Price to Earnings Ratio vs. Sector

The P/E ratio of Choice Hotels International is 16.68, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.73.

Price to Earnings Growth Ratio

Choice Hotels International has a PEG Ratio of 2.06. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

21.02% of the float of Choice Hotels International has been sold short.

Short Interest Ratio / Days to Cover

Choice Hotels International has a short interest ratio ("days to cover") of 12.8, which indicates bearish sentiment.

Change versus previous month

Short interest in Choice Hotels International has recently decreased by 1.26%, indicating that investor sentiment is improving.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Choice Hotels International pays a meaningful dividend of 1.05%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Choice Hotels International does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Choice Hotels International is 17.69%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Choice Hotels International will have a dividend payout ratio of 15.52% next year. This indicates that Choice Hotels International will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.6 / 5
• Environmental Score: -3.25

Percentage of Shares Shorted

21.02% of the float of Choice Hotels International has been sold short.

Short Interest Ratio / Days to Cover

Choice Hotels International has a short interest ratio ("days to cover") of 12.8, which indicates bearish sentiment.

Change versus previous month

Short interest in Choice Hotels International has recently decreased by 1.26%, indicating that investor sentiment is improving.

News and Social Media

• Score: 1.5 / 5
• News Sentiment: -0.27

News Sentiment

Choice Hotels International has a news sentiment score of -0.27. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.91 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Choice Hotels International this week, compared to 9 articles on an average week.

Search Interest

4 people have searched for CHH on MarketBeat in the last 30 days. This is an increase of 300% compared to the previous 30 days.

Company Ownership

• Score: 4.2 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Choice Hotels International insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,647,400.00 in company stock.

Percentage Held by Insiders

24.02% of the stock of Choice Hotels International is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

65.57% of the stock of Choice Hotels International is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

CHH Stock Analysis - Frequently Asked Questions

How have CHH shares performed this year?

Choice Hotels International's stock was trading at $141.98 at the beginning of the year. Since then, CHH shares have decreased by 23.6% and is now trading at $108.4390.

How were Choice Hotels International's earnings last quarter?

Choice Hotels International, Inc. (NYSE:CHH) released its earnings results on Wednesday, August, 6th. The company reported $1.92 earnings per share for the quarter, beating analysts' consensus estimates of $1.90 by $0.02. Choice Hotels International's revenue was down 2.0% on a year-over-year basis.
Read the conference call transcript.

How do I buy shares of Choice Hotels International?

Shares of CHH stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Choice Hotels International own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Choice Hotels International investors own include Meta Platforms (META), Netflix (NFLX), Tesla (TSLA), JPMorgan Chase & Co. (JPM), NVIDIA (NVDA), Advanced Micro Devices (AMD) and Home Depot (HD).

Company Calendar

• Record date for 7/16 Dividend: 7/01/2025
• Ex-Dividend for 7/16 Dividend: 7/01/2025
• Dividend Payable: 7/16/2025
• Last Earnings: 8/06/2025
• Today: 9/30/2025
• Record date for 10/16 Dividend: 10/01/2025
• Ex-Dividend for 10/16 Dividend: 10/01/2025
• Dividend Payable: 10/16/2025
• Next Earnings (Estimated): 11/03/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: HOTELS & MOTELS
• Sub-Industry: Hotels Resorts & Cruise Lines
• Current Symbol: NYSE:CHH
• CIK: 1046311
• Web: www.choicehotels.com
• Phone: (301) 592-5000
• Fax: 301-592-6269
• Employees: 1,700
• Year Founded: 1939

Price Target and Rating

• Average Price Target for Choice Hotels International: $129.15
• High Price Target: $149.00
• Low Price Target: $110.00
• Potential Upside/Downside: +19.1%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.77
• Research Coverage: 13 Analysts

Profitability

• EPS (Trailing Twelve Months): $6.50
• Trailing P/E Ratio: 16.68
• Forward P/E Ratio: 15.34
• P/E Growth: 2.06
• Net Income: $299.67 million
• Net Margins: 19.52%
• Pretax Margin: 25.82%
• Return on Equity: -575.73%
• Return on Assets: 12.92%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.89
• Quick Ratio: 0.89

Sales & Book Value

• Annual Sales: $1.58 billion
• Price / Sales: 3.17
• Cash Flow: $9.12 per share
• Price / Cash Flow: 11.89
• Book Value: ($0.97) per share
• Price / Book: -111.79

Miscellaneous

• Outstanding Shares: 46,270,000
• Free Float: 35,154,000
• Market Cap: $5.02 billion
• Optionable: Optionable
• Beta: 0.90