National Pension Service Acquires 147,467 Shares of ServiceNow, Inc. $NOW

Key Points

• National Pension Service increased its ServiceNow stake by 5.8%, purchasing 147,467 shares to hold 2.71 million shares valued at approximately $268.6 million. Institutional investors collectively own 87.18% of the company.
• ServiceNow reported quarterly revenue of $3.99 billion, up 24% year over year, and EPS of $0.90, beating analyst estimates of $3.93 billion and $0.86, respectively.
• Wall Street maintains a generally positive view, with a consensus “Moderate Buy” rating and average price target of $144.73, though the stock’s premium valuation, competition, execution risks and recent insider selling remain concerns.

National Pension Service lifted its holdings in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 5.8% during the second quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 2,705,240 shares of the information technology services provider's stock after purchasing an additional 147,467 shares during the period. National Pension Service owned 0.26% of ServiceNow worth $268,576,000 as of its most recent filing with the SEC.

Other institutional investors also recently modified their holdings of the company. Norges Bank bought a new stake in shares of ServiceNow during the 4th quarter valued at about $2,020,992,000. World Investment Advisors lifted its stake in ServiceNow by 411.7% in the fourth quarter. World Investment Advisors now owns 47,955 shares of the information technology services provider's stock valued at $7,346,000 after buying an additional 38,583 shares during the period. Moors & Cabot Inc. grew its position in shares of ServiceNow by 387.7% during the 4th quarter. Moors & Cabot Inc. now owns 45,630 shares of the information technology services provider's stock worth $6,990,000 after buying an additional 36,274 shares during the period. Bank of Nova Scotia increased its stake in shares of ServiceNow by 53.3% in the 1st quarter. Bank of Nova Scotia now owns 1,018,036 shares of the information technology services provider's stock valued at $106,436,000 after acquiring an additional 353,749 shares in the last quarter. Finally, Huntington National Bank lifted its position in shares of ServiceNow by 397.1% during the 4th quarter. Huntington National Bank now owns 544,257 shares of the information technology services provider's stock valued at $83,375,000 after acquiring an additional 434,761 shares during the period. Institutional investors own 87.18% of the company's stock.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Stronger competitive positioning: ServiceNow’s acquisition of Sweep is intended to sharpen its challenge to Salesforce by expanding workflow and customer-management capabilities. The deal could support broader platform adoption and strengthen ServiceNow’s AI strategy. ServiceNow Sharpens Its Salesforce Attack With Sweep Acquisition
• Positive Sentiment: Analyst price-target increase: BTIG raised its target for NOW to $170 from $150 and maintained a “Buy” rating, signaling confidence in the company’s growth prospects and potential upside. BTIG Raises ServiceNow Price Target
• Positive Sentiment: AI growth narrative remains intact: Recent analysis highlights strong subscription growth, expanding enterprise demand and ServiceNow’s ability to outperform the broader “SaaSpocalypse” fears surrounding AI disruption. The company’s Q2 revenue also rose about 24% year over year, according to the provided background. ServiceNow: A Gem Beating The SaaSpocalypse Narrative
• Positive Sentiment: Industry recognition and ecosystem support: ServiceNow was named a finalist for an AFP Pinnacle Award, while Deloitte was recognized as a leader in ServiceNow implementation services. These developments reinforce the platform’s enterprise credibility and partner ecosystem. Finalists Named for the AFP 2026 Pinnacle Awards
• Neutral Sentiment: Management commentary is in focus: ServiceNow’s Goldman Sachs Communacopia + Technology Conference appearance may provide investors with additional details on AI monetization, customer demand and the Sweep acquisition, but the supplied transcript listing contains no specific new guidance. ServiceNow Presents at Goldman Sachs Conference
• Negative Sentiment: Valuation and execution risks remain: Analysts note that stiff competition, possible margin pressure and a premium valuation could limit further gains after the stock’s recent rally. ServiceNow Jumps 25% in 3 Months
• Negative Sentiment: Insider selling may weigh on sentiment: The provided data shows seven insider sales and no purchases over the past six months, potentially raising caution about near-term valuation despite the company’s operational momentum.

ServiceNow Price Performance

Shares of NYSE:NOW opened at $131.04 on Thursday. The company has a current ratio of 0.70, a quick ratio of 0.70 and a debt-to-equity ratio of 0.43. The stock's fifty day simple moving average is $119.24 and its two-hundred day simple moving average is $108.56. ServiceNow, Inc. has a 1-year low of $81.24 and a 1-year high of $194.73. The stock has a market cap of $135.50 billion, a PE ratio of 81.90, a price-to-earnings-growth ratio of 2.45 and a beta of 0.97.

ServiceNow (NYSE:NOW - Get Free Report) last posted its earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.86 by $0.04. The firm had revenue of $3.99 billion during the quarter, compared to analyst estimates of $3.93 billion. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The business's revenue was up 24.0% compared to the same quarter last year. During the same quarter in the prior year, the business posted $0.81 EPS. As a group, analysts forecast that ServiceNow, Inc. will post 2.24 EPS for the current fiscal year.

Insider Buying and Selling

In other news, insider Paul Fipps sold 2,034 shares of the business's stock in a transaction that occurred on Monday, August 31st. The stock was sold at an average price of $147.87, for a total value of $300,767.58. Following the transaction, the insider owned 18,305 shares in the company, valued at $2,706,760.35. The trade was a 10.00% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Jacqueline P. Canney sold 7,847 shares of the company's stock in a transaction that occurred on Friday, August 28th. The shares were sold at an average price of $138.00, for a total value of $1,082,886.00. Following the completion of the transaction, the insider directly owned 30,042 shares of the company's stock, valued at approximately $4,145,796. This represents a 20.71% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 14,081 shares of company stock worth $1,937,904. 0.34% of the stock is owned by insiders.

Wall Street Analysts Forecast Growth

Several equities research analysts have weighed in on NOW shares. Needham & Company LLC reaffirmed a "buy" rating and issued a $115.00 price target on shares of ServiceNow in a research note on Thursday, July 23rd. CLSA assumed coverage on ServiceNow in a research report on Monday, July 20th. They set an "underperform" rating and a $72.00 target price on the stock. Royal Bank Of Canada restated an "outperform" rating and set a $130.00 price target on shares of ServiceNow in a research note on Thursday, July 23rd. BTIG Research raised their price objective on shares of ServiceNow from $150.00 to $170.00 and gave the company a "buy" rating in a research note on Tuesday. Finally, UBS Group set a $248.00 target price on shares of ServiceNow in a research report on Thursday, July 23rd. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of "Moderate Buy" and an average price target of $144.73.

ServiceNow Company Profile

ServiceNow, Inc is a cloud-based enterprise software company that provides digital workflow and automation solutions. Its Now Platform enables organizations to manage and connect business processes across information technology, customer service, human resources, finance, legal operations and other departments.

The company's products and services include IT service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance management, strategic portfolio management and application development tools.

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