Netflix, Inc. $NFLX Shares Acquired by Livforsakringsbolaget Skandia Omsesidigt

Key Points

• Livforsakringsbolaget Skandia Omsesidigt sharply increased its Netflix stake by 698.6% in the fourth quarter, ending with 136,562 shares valued at about $12.8 million.
• Other institutional investors also added to their NFLX positions, and the article notes that 80.93% of Netflix shares are now held by institutions and hedge funds.
• Netflix’s recent sentiment is mixed: positive developments include the removal of a potential Canadian streaming fee, new AI recommendation tools, and a FIFA World Cup game on Netflix Games, while the stock has also faced pressure from a losing streak and insider selling headlines.

Livforsakringsbolaget Skandia Omsesidigt lifted its stake in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 698.6% in the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 136,562 shares of the Internet television network's stock after buying an additional 119,461 shares during the period. Livforsakringsbolaget Skandia Omsesidigt's holdings in Netflix were worth $12,803,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds have also made changes to their positions in NFLX. Brighton Jones LLC raised its holdings in shares of Netflix by 5.0% during the fourth quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network's stock worth $4,804,000 after purchasing an additional 257 shares during the last quarter. Revolve Wealth Partners LLC raised its holdings in shares of Netflix by 16.4% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network's stock worth $912,000 after purchasing an additional 144 shares during the last quarter. Sivia Capital Partners LLC raised its holdings in shares of Netflix by 21.2% during the second quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network's stock worth $1,883,000 after purchasing an additional 246 shares during the last quarter. Strategic Investment Advisors MI raised its holdings in shares of Netflix by 18.9% during the second quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network's stock worth $1,036,000 after purchasing an additional 123 shares during the last quarter. Finally, Schnieders Capital Management LLC. raised its holdings in shares of Netflix by 12.1% during the second quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network's stock worth $2,832,000 after purchasing an additional 228 shares during the last quarter. 80.93% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix shares rose after Canada reversed a proposed rule that would have forced U.S. streaming services to contribute 15% of Canadian revenue to local content, removing a potential cost headwind. Netflix Stock Rises After Eight-Day Losing Streak. What’s Fueling the Move.
• Positive Sentiment: Netflix is rolling out new generative-AI recommendation tools and testing voice-based search, which could improve user engagement and make content discovery easier. Netflix Bets On AI Tools As Stock Trades Below Analyst Targets
• Positive Sentiment: Bernstein said Netflix’s core business remains strong, suggesting the recent pullback may be more about sentiment than fundamentals. Don’t Ignore This, Bernstein Analyst Says Netflix’s (NFLX) Core Engine Remains Strong
• Positive Sentiment: FIFA will launch a World Cup game on Netflix Games next week, adding another content/gaming tie-in that could support the platform’s ecosystem. FIFA unveils Netflix World Cup game timed for 2026 tournament kickoff
• Neutral Sentiment: Analysts and media reports continue to debate whether Netflix’s recent weakness is a buying opportunity or a sign of slowing momentum, with no clear consensus shift today. Netflix investors are getting squeamish as Amazon makes inroads in the battle for streaming dominance
• Neutral Sentiment: Reed Hastings’ sale of 386,700 shares was disclosed as part of a pre-arranged 10b5-1 plan, so it may add to headline pressure but is not necessarily a bearish operating signal. Insider Selling: Netflix NASDAQ: NFLX Director Sells 386,700 Shares of Stock
• Negative Sentiment: Investor concern remains elevated because NFLX has been in a prolonged losing streak, with multiple reports highlighting weaker price momentum and worries about competition from Amazon and others. Netflix Stock Is on Track for Its Longest Losing Streak Since 2022

Insider Buying and Selling

In other news, CFO Spencer Adam Neumann sold 28,630 shares of Netflix stock in a transaction dated Thursday, April 2nd. The shares were sold at an average price of $98.00, for a total value of $2,805,740.00. Following the sale, the chief financial officer owned 73,787 shares in the company, valued at $7,231,126. This trade represents a 27.95% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Reed Hastings sold 420,550 shares of Netflix stock in a transaction dated Wednesday, April 1st. The shares were sold at an average price of $95.49, for a total transaction of $40,158,319.50. Following the completion of the sale, the director owned 3,940 shares in the company, valued at approximately $376,230.60. This trade represents a 99.07% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 1,313,029 shares of company stock valued at $120,315,776 in the last ninety days. Company insiders own 1.24% of the company's stock.

Analyst Upgrades and Downgrades

Several research analysts recently issued reports on the stock. Morgan Stanley reissued an "overweight" rating on shares of Netflix in a report on Friday, April 17th. Raymond James Financial reissued a "market perform" rating on shares of Netflix in a report on Thursday, May 14th. Needham & Company LLC reissued a "buy" rating on shares of Netflix in a report on Friday, April 17th. Deutsche Bank Aktiengesellschaft raised their target price on shares of Netflix from $98.00 to $100.00 and gave the stock a "hold" rating in a report on Tuesday, April 14th. Finally, Jefferies Financial Group reduced their target price on shares of Netflix from $134.00 to $128.00 and set a "buy" rating for the company in a report on Friday, April 17th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and sixteen have given a Hold rating to the company's stock. According to MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and a consensus target price of $114.82.

Netflix Stock Up 0.0%

NFLX opened at $81.56 on Friday. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The company has a debt-to-equity ratio of 0.43, a quick ratio of 1.41 and a current ratio of 1.41. The company has a fifty day moving average of $92.41 and a two-hundred day moving average of $92.43. The stock has a market capitalization of $343.43 billion, a price-to-earnings ratio of 26.34, a PEG ratio of 1.04 and a beta of 1.50.

Netflix (NASDAQ:NFLX - Get Free Report) last released its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, beating analysts' consensus estimates of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The company had revenue of $12.25 billion during the quarter, compared to analysts' expectations of $12.17 billion. During the same quarter in the previous year, the company earned $6.61 earnings per share. The firm's revenue for the quarter was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. On average, research analysts expect that Netflix, Inc. will post 3.6 earnings per share for the current year.

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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