D.A. Davidson & CO. increased its holdings in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 49.9% in the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 290,613 shares of the footwear maker's stock after purchasing an additional 96,738 shares during the period. D.A. Davidson & CO.'s holdings in NIKE were worth $10,288,000 as of its most recent SEC filing.
Other hedge funds and other institutional investors also recently bought and sold shares of the company. Scarborough Advisors LLC acquired a new position in NIKE in the 1st quarter valued at about $25,000. Reyes Financial Architecture Inc. acquired a new stake in NIKE during the 3rd quarter worth approximately $26,000. Meeder Asset Management Inc. lifted its position in NIKE by 108.4% during the 1st quarter. Meeder Asset Management Inc. now owns 548 shares of the footwear maker's stock worth $29,000 after acquiring an additional 285 shares during the period. Atlas Wealth LLC acquired a new stake in NIKE during the 1st quarter worth approximately $31,000. Finally, University of Texas Texas AM Investment Management Co. purchased a new position in shares of NIKE in the 2nd quarter valued at approximately $33,000. 64.25% of the stock is owned by hedge funds and other institutional investors.
NIKE Trading Up 0.7%
Shares of NIKE stock opened at $38.68 on Friday. The company has a 50-day moving average of $36.94 and a two-hundred day moving average of $46.27. NIKE, Inc. has a 12-month low of $31.97 and a 12-month high of $69.14. The company has a current ratio of 2.07, a quick ratio of 1.39 and a debt-to-equity ratio of 0.39. The stock has a market cap of $57.45 billion, a PE ratio of 24.63, a price-to-earnings-growth ratio of 4.49 and a beta of 1.09.
NIKE (NYSE:NKE - Get Free Report) last announced its quarterly earnings results on Thursday, October 1st. The footwear maker reported $0.48 EPS for the quarter, topping the consensus estimate of $0.43 by $0.05. The business had revenue of $11.21 billion for the quarter, compared to analyst estimates of $11.32 billion. NIKE had a return on equity of 15.94% and a net margin of 6.74%. The company's quarterly revenue was down 4.3% on a year-over-year basis. During the same quarter in the previous year, the company earned $0.49 EPS. NIKE has set its FY 2027 guidance at 1.150-1.350 EPS. On average, research analysts anticipate that NIKE, Inc. will post 1.22 EPS for the current fiscal year.
NIKE Announces Dividend
The firm also recently disclosed a quarterly dividend, which was paid on Thursday, October 1st. Investors of record on Tuesday, September 1st were paid a $0.41 dividend. This represents a $1.64 dividend on an annualized basis and a yield of 4.2%. The ex-dividend date of this dividend was Tuesday, September 1st. NIKE's dividend payout ratio is presently 78.85%.
More NIKE News
Here are the key news stories impacting NIKE this week:
- Positive Sentiment: Bernstein maintains a Buy rating. The continued bullish stance provides support for NKE, with the firm apparently viewing the current selloff and valuation reset as an opportunity. Bernstein Sticks to Its Buy Rating for Nike
- Positive Sentiment: NIKE is expanding its India strategy with the Vegam Run shoe. The company is targeting India’s growing running market as a potential new growth engine, which could help diversify its business and offset weakness in China. Nike deepens India push with new running shoe
- Neutral Sentiment: Analyst opinion remains unusually split. Recent price-target changes range from cuts into the mid-$20s to upgrades toward $50, producing a modest fair-value reduction overall. The disagreement reflects both bargain-hunting interest and limited visibility on a return to sustainable growth. Nike Stock Sees Modest Fair Value Cut As Analysts Stay Split
- Neutral Sentiment: Competitive comparisons remain unfavorable. NKE gained in recent sessions but underperformed several apparel and footwear peers, keeping attention on whether rivals such as HOKA, UGG and On can capture more category growth. Nike stock underperforms competitors
- Negative Sentiment: The turnaround is taking longer than expected. Portfolio commentary points to prolonged recovery timelines, increasing pressure on investors to reassess their holdings and wait for clearer evidence of renewed growth. Prolonged Turnaround Timelines Prompt Portfolio Realignment
- Negative Sentiment: Long-term shareholder returns have lagged. A $1,000 investment in NKE ten years ago would reportedly be worth only $853 including dividends, highlighting the stock’s weak performance and the market’s skepticism about management’s ability to restore its former momentum. Nike ten-year investment performance
- Negative Sentiment: China weakness remains a major risk. Declining Chinese sales and weak revenue are limiting confidence in the recovery, while a reported consensus price-target reduction reinforces concerns about valuation and near-term execution. Nike unveils Vegam Run amid China sales slump
Wall Street Analysts Forecast Growth
Several brokerages have issued reports on NKE. Deutsche Bank Aktiengesellschaft reissued a "hold" rating and issued a $33.00 price objective on shares of NIKE in a research note on Friday, October 9th. BNP Paribas Exane set a $19.00 target price on NIKE and gave the stock an "underperform" rating in a research report on Friday, October 2nd. Barclays reissued an "overweight" rating and set a $45.00 target price (up from $37.00) on shares of NIKE in a research note on Thursday, October 22nd. Williams Trading cut NIKE from a "strong-buy" rating to a "hold" rating in a report on Friday, October 2nd. Finally, Berenberg Bank set a $27.50 price target on NIKE and gave the company a "sell" rating in a report on Tuesday, October 6th. One research analyst has rated the stock with a Strong Buy rating, seven have issued a Buy rating, twenty-one have issued a Hold rating and eleven have assigned a Sell rating to the stock. According to MarketBeat.com, NIKE presently has a consensus rating of "Reduce" and a consensus price target of $40.93.
Get Our Latest Stock Analysis on NIKE
Insider Buying and Selling at NIKE
In other news, insider Amy Montagne sold 4,867 shares of the stock in a transaction that occurred on Friday, August 7th. The shares were sold at an average price of $42.05, for a total value of $204,657.35. Following the sale, the insider directly owned 57,436 shares in the company, valued at $2,415,183.80. This represents a 7.81% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, COO Venkatesh Alagirisamy sold 3,671 shares of the firm's stock in a transaction that occurred on Wednesday, September 9th. The stock was sold at an average price of $37.59, for a total transaction of $137,992.89. Following the transaction, the chief operating officer directly owned 104,862 shares of the company's stock, valued at approximately $3,941,762.58. This trade represents a 3.38% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 14,974 shares of company stock valued at $600,126 in the last quarter. Insiders own 1.10% of the company's stock.
NIKE Profile
(
Free Report)
NIKE, Inc is a global athletic footwear, apparel, equipment and accessories company headquartered near Beaverton, Oregon. The company designs, develops, markets and sells products under the Nike, Jordan and Converse brands, serving athletes and consumers across a broad range of sports and lifestyle categories.
NIKE's product portfolio includes athletic and casual footwear, performance and lifestyle apparel, sports equipment, accessories and digital fitness-related offerings. The company distributes its products through company-owned retail stores, digital platforms and wholesale partners, while also operating direct-to-consumer and membership programs.
The company traces its origins to 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports.
Featured Articles
Want to see what other hedge funds are holding NKE? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for NIKE, Inc. (NYSE:NKE - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider NIKE, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and NIKE wasn't on the list.
While NIKE currently has a Reduce rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
Discover the next wave of investment opportunities with our report, 7 Stocks That Will Be Magnificent in 2026. Explore companies poised to replicate the growth, innovation, and value creation of the tech giants dominating today's markets.
Get This Free Report
Continue following MarketBeat
Add MarketBeat as your preferred source on Google to see our latest stories in your feed.