MediaAlpha (MAX) Stock Price, News & Analysis

Company Overview

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

Key Stats

• Today's Range: $10.41 to $10.61
• 50-Day Range: $8.38 to $11.25
• 52-Week Range: $7.33 to $20.91
• Volume: 157,710 shs
• Average Volume: 569,457 shs
• Market Capitalization: $703.82 million
• P/E Ratio: 37.50
• Dividend Yield: N/A
• Price Target: $17.92
• Consensus Rating: Buy

MediaAlpha Stock Analysis - MarketRank™

MediaAlpha scored higher than 67% of companies evaluated by MarketBeat, and ranked 346th out of 906 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

MediaAlpha has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 6 buy ratings, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

MediaAlpha has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 79.17%

Earnings Growth

Earnings for MediaAlpha are expected to grow by 79.17% in the coming year, from $0.48 to $0.86 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of MediaAlpha is 37.50, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 25.56.

Price to Earnings Ratio vs. Sector

The P/E ratio of MediaAlpha is 37.50, which means that it is trading at a more expensive P/E ratio than the Business Services sector average P/E ratio of about 28.86.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.73% of the float of MediaAlpha has been sold short.

Short Interest Ratio / Days to Cover

MediaAlpha has a short interest ratio ("days to cover") of 4.

Change versus previous month

Short interest in MediaAlpha has recently decreased by 3.30%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

MediaAlpha does not currently pay a dividend.

Dividend Growth

MediaAlpha does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

6.73% of the float of MediaAlpha has been sold short.

Short Interest Ratio / Days to Cover

MediaAlpha has a short interest ratio ("days to cover") of 4.

Change versus previous month

Short interest in MediaAlpha has recently decreased by 3.30%, indicating that investor sentiment is improving.

News and Social Media

• Score: 1.9 / 5
• News Sentiment: 0.43

News Sentiment

MediaAlpha has a news sentiment score of 0.43. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.59 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for MediaAlpha this week, compared to 4 articles on an average week.

Search Interest

4 people have searched for MAX on MarketBeat in the last 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, MediaAlpha insiders have not sold or bought any company stock.

Percentage Held by Insiders

13.44% of the stock of MediaAlpha is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

64.39% of the stock of MediaAlpha is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

MAX Stock Analysis - Frequently Asked Questions

How have MAX shares performed this year?

MediaAlpha's stock was trading at $11.29 at the start of the year. Since then, MAX shares have decreased by 7.0% and is now trading at $10.50.

How were MediaAlpha's earnings last quarter?

MediaAlpha, Inc. (NYSE:MAX) issued its quarterly earnings data on Wednesday, April, 30th. The company reported $0.15 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.17 by $0.02. The company's revenue for the quarter was up 108.7% compared to the same quarter last year.
Read the conference call transcript.

When did MediaAlpha IPO?

MediaAlpha (MAX) raised $177 million in an initial public offering on Wednesday, October 28th 2020. The company issued 9,300,000 shares at a price of $18.00-$20.00 per share. J.P. Morgan, Citigroup, Credit Suisse, RBC Capital Markets, Canaccord Genuity and William Blair served as the underwriters for the IPO and MUFG was co-manager.

How do I buy shares of MediaAlpha?

Shares of MAX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of MediaAlpha own?

Based on aggregate information from My MarketBeat watchlists, some other companies that MediaAlpha investors own include American Water Works (AWK), Humana (HUM), Waste Connections (WCN), The RMR Group (RMR), AU Optronics (AUOTY), Voyager Therapeutics (VYGR) and DiamondRock Hospitality (DRH).

Company Calendar

• Last Earnings: 4/30/2025
• Today: 7/04/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Business Services
• Current Symbol: NYSE:MAX
• CIK: 1818383
• Web: www.mediaalpha.com
• Phone: 213-316-6256
• Fax: N/A
• Employees: 160
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $17.92
• High Stock Price Target: $26.00
• Low Stock Price Target: $12.00
• Potential Upside/Downside: +70.6%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.28
• Trailing P/E Ratio: 37.50
• Forward P/E Ratio: 21.88
• P/E Growth: N/A
• Net Income: $16.63 million
• Net Margins: 1.58%
• Pretax Margin: 2.25%
• Return on Equity: -46.92%
• Return on Assets: 11.27%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.67
• Quick Ratio: 1.67

Sales & Book Value

• Annual Sales: $864.70 million
• Price / Sales: 0.81
• Cash Flow: $0.36 per share
• Price / Cash Flow: 29.00
• Book Value: ($0.69) per share
• Price / Book: -15.22

Miscellaneous

• Outstanding Shares: 67,030,000
• Free Float: 58,021,000
• Market Cap: $703.82 million
• Optionable: Not Optionable
• Beta: 1.20