OneAscent Family Office LLC Makes New Investment in Apple Inc. $AAPL

Key Points

• OneAscent Family Office LLC acquired 6,117 Apple shares worth approximately $1.77 million in the second quarter, making Apple 0.9% of its portfolio. Institutional investors and hedge funds collectively own 67.73% of Apple.
• Analysts maintain a generally positive outlook, with a consensus “Moderate Buy” rating and an average price target of $340.14. Apple recently exceeded quarterly earnings and revenue estimates, reporting $2.02 in EPS and $109.42 billion in revenue.
• Apple shares opened at $338.98, near their 52-week high, while investors weigh growth opportunities from strong iPhone demand, AI initiatives and potential foldable products against elevated valuation, competition and legal risks.

OneAscent Family Office LLC acquired a new stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) in the second quarter, according to the company in its most recent filing with the SEC. The firm acquired 6,117 shares of the iPhone maker's stock, valued at approximately $1,770,000. Apple comprises 0.9% of OneAscent Family Office LLC's holdings, making the stock its 17th largest position.

Several other institutional investors and hedge funds have also modified their holdings of AAPL. Sterling Wealth Management Inc. lifted its holdings in Apple by 0.3% in the second quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker's stock valued at $3,351,000 after acquiring an additional 30 shares during the period. Evansbrook LLC grew its stake in shares of Apple by 0.4% during the 1st quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker's stock worth $2,054,000 after purchasing an additional 34 shares during the period. JMG Financial Group Ltd. increased its holdings in shares of Apple by 0.7% during the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker's stock valued at $1,295,000 after purchasing an additional 35 shares in the last quarter. Advocate Investing Services LLC increased its holdings in shares of Apple by 0.5% during the 2nd quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker's stock valued at $2,271,000 after purchasing an additional 39 shares in the last quarter. Finally, Interactive Financial Advisors Inc. lifted its stake in shares of Apple by 4.0% in the 4th quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker's stock valued at $286,000 after purchasing an additional 40 shares during the period. Institutional investors and hedge funds own 67.73% of the company's stock.

Insider Buying and Selling at Apple

In other news, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares of the company's stock, valued at $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. Insiders sold a total of 8,632 shares of company stock valued at $2,719,955 in the last quarter. Company insiders own 0.06% of the company's stock.

Wall Street Analysts Forecast Growth

AAPL has been the topic of several analyst reports. Daiwa Securities Group raised their price target on shares of Apple from $325.00 to $335.00 and gave the company an "outperform" rating in a research report on Tuesday, August 11th. Royal Bank Of Canada set a $365.00 price objective on shares of Apple in a research report on Wednesday, July 15th. China Renaissance lowered shares of Apple from a "buy" rating to a "hold" rating and lowered their target price for the stock from $329.00 to $280.00 in a research note on Tuesday, August 4th. Raymond James Financial restated a "market perform" rating on shares of Apple in a research report on Friday, July 31st. Finally, Needham & Company LLC restated a "hold" rating on shares of Apple in a research note on Tuesday, September 8th. One analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have given a Hold rating and two have issued a Sell rating to the company's stock. Based on data from MarketBeat, the company presently has a consensus rating of "Moderate Buy" and a consensus price target of $340.14.

Apple News Roundup

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Strong iPhone 18 Pro demand: JPMorgan said average delivery times increased to 23 days in the second preorder week from seven days in the first, suggesting demand may be stronger than expected. Analyst Gene Munster said current iPhone 18 estimates could be too conservative, while Evercore ISI raised its price target to $380. JPMorgan sees stronger iPhone 18 Pro demand
• Positive Sentiment: Foldable iPhone creates a potential premium-growth opportunity: Apple’s new iPhone Duo, priced at $1,999 and scheduled for an October 23 release, represents the company’s largest iPhone design change in years. Investors view the product as a possible catalyst for higher average selling prices and a new upgrade cycle under CEO John Ternus. Apple’s new CEO bets big on a foldable iPhone
• Positive Sentiment: AI and capital returns support the bullish case: Coverage highlighted the successful rollout of upgraded Siri AI, Apple’s reported interest in building AI inference servers, and its shrinking share count from buybacks. Apple’s large cash position, history of earnings beats and long-term shareholder returns are also reinforcing investor confidence. Apple’s shrinking share count
• Neutral Sentiment: Broader strategic opportunities: Apple and Google are hiring digital-asset specialists, potentially signaling future initiatives involving payments, stablecoins or tokenization. The company could also benefit if U.S.-China trade discussions reduce tariff pressure on technology companies. Google and Apple digital-asset hiring
• Negative Sentiment: Valuation and execution risks are rising: Commentators described AAPL as relatively expensive near its highs, while the $1,999 Duo could limit adoption and expose Apple to foldable-screen execution risks. Google’s AI-powered laptops and Meta’s Muse app also highlight intensifying competition in AI and consumer technology.
• Negative Sentiment: Legal overhang: Apple has begun a 90-day claims period tied to a $250 million settlement over allegations that it falsely advertised Apple Intelligence and Siri capabilities. The financial cost is manageable for Apple, but the dispute could weigh on trust in its AI strategy. $250 million Apple AI settlement claims period

Apple Stock Up 0.8%

Shares of NASDAQ AAPL opened at $338.98 on Tuesday. The firm has a market cap of $4.95 trillion, a price-to-earnings ratio of 38.87, a price-to-earnings-growth ratio of 2.92 and a beta of 1.08. The company's 50-day simple moving average is $320.67 and its 200-day simple moving average is $295.43. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. Apple Inc. has a 52-week low of $243.42 and a 52-week high of $344.57.

Apple (NASDAQ:AAPL - Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company's revenue for the quarter was up 16.4% on a year-over-year basis. During the same quarter in the prior year, the firm earned $1.57 EPS. Equities analysts predict that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple's dividend payout ratio is presently 12.39%.

Apple Profile

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company's ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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