Pinnacle Holdings LLC bought a new position in shares of Salesforce Inc. (NYSE:CRM - Free Report) during the 2nd quarter, according to its most recent Form 13F filing with the SEC. The institutional investor bought 9,357 shares of the CRM provider's stock, valued at approximately $1,466,000.
A number of other institutional investors have also recently modified their holdings of CRM. Vanguard Group Inc. boosted its position in Salesforce by 0.3% during the fourth quarter. Vanguard Group Inc. now owns 89,843,166 shares of the CRM provider's stock worth $23,800,353,000 after purchasing an additional 270,913 shares in the last quarter. BlackRock Inc. acquired a new position in shares of Salesforce during the 2nd quarter worth approximately $11,396,844,000. State Street Corp raised its stake in shares of Salesforce by 1.3% during the 4th quarter. State Street Corp now owns 50,080,230 shares of the CRM provider's stock worth $13,286,909,000 after buying an additional 659,573 shares during the period. J. Stern & Co. LLP lifted its position in shares of Salesforce by 24,056.7% during the 4th quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider's stock valued at $12,552,896,000 after buying an additional 47,189,352 shares in the last quarter. Finally, Capital International Investors lifted its position in shares of Salesforce by 13.3% during the 4th quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider's stock valued at $6,019,199,000 after buying an additional 2,669,891 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.
Key Headlines Impacting Salesforce
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Favorable earnings setup: Oppenheimer and other analysts see potential upside from Salesforce’s upcoming results, while market expectations point to a possible post-earnings move toward the stock’s highest level since January. Salesforce Faces Favorable Second-Quarter Setup With Upside Potential How Much Salesforce Stock Is Expected to Move After Earnings
- Positive Sentiment: Analyst support: Guggenheim reaffirmed a Buy rating with a $228 price target, while Cantor Fitzgerald maintained an Overweight rating and set a $250 target. The calls reflect confidence that Salesforce can capture demand for next-generation AI-powered, “agentic” enterprise workflows. Cantor Fitzgerald Salesforce Analyst Comment
- Positive Sentiment: Growth and capital returns: Zacks characterizes Salesforce as a strong growth stock, while a report highlights a record $27 billion quarterly share repurchase program. Buybacks could support earnings per share and signal that management views the shares as undervalued. Why Salesforce Is a Strong Growth Stock Salesforce Record Stock Buybacks
- Neutral Sentiment: Results are the next catalyst: Analysts are focused on revenue, EPS, and operating metrics for the quarter ended July 2026. Salesforce previously reported $11.13 billion of quarterly revenue, up 13.3% year over year, and EPS of $3.88, above consensus. Salesforce Q2 Earnings Estimates
- Neutral Sentiment: AI platform positioning: Coverage comparing Salesforce with ServiceNow suggests investors are rotating toward enterprise application software as AI investment broadens beyond hardware. Salesforce’s Headless 360 strategy and the Agiloft integration on AgentExchange offer additional evidence of ecosystem expansion. Salesforce Versus ServiceNow
- Negative Sentiment: Risks remain: The buybacks were funded partly with $25 billion of new debt, increasing leverage and interest obligations. Separate commentary questions whether Salesforce could become a value trap if growth slows or AI monetization disappoints. Salesforce Value Trap Analysis
Wall Street Analyst Weigh In
A number of equities research analysts recently issued reports on CRM shares. Wedbush initiated coverage on shares of Salesforce in a research note on Wednesday, July 1st. They issued an "outperform" rating on the stock. Erste Group Bank raised shares of Salesforce from a "hold" rating to a "buy" rating in a report on Wednesday, August 5th. Guggenheim reiterated a "buy" rating and issued a $228.00 target price on shares of Salesforce in a research report on Thursday. Wolfe Research cut shares of Salesforce from an "outperform" rating to a "hold" rating in a research note on Wednesday, July 1st. Finally, Weiss Ratings upgraded shares of Salesforce from a "sell (d+)" rating to a "hold (c-)" rating in a research report on Wednesday, August 12th. Two research analysts have rated the stock with a Strong Buy rating, twenty-four have assigned a Buy rating, eighteen have assigned a Hold rating and three have assigned a Sell rating to the company's stock. According to MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and an average target price of $249.87.
Check Out Our Latest Report on Salesforce
Salesforce Stock Performance
NYSE CRM opened at $209.20 on Monday. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. The stock's fifty day moving average is $174.33 and its two-hundred day moving average is $181.35. The firm has a market capitalization of $171.33 billion, a P/E ratio of 24.21, a price-to-earnings-growth ratio of 1.13 and a beta of 1.16. Salesforce Inc. has a fifty-two week low of $146.32 and a fifty-two week high of $269.11.
Salesforce (NYSE:CRM - Get Free Report) last issued its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $3.13 by $0.75. The business had revenue of $11.13 billion during the quarter, compared to the consensus estimate of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The company's revenue for the quarter was up 13.3% on a year-over-year basis. During the same period last year, the company earned $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, research analysts anticipate that Salesforce Inc. will post 10.27 earnings per share for the current year.
Salesforce Dividend Announcement
The company also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were paid a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a yield of 0.8%. Salesforce's payout ratio is 20.37%.
Salesforce Company Profile
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Free Report)
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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