Planet Fitness, Inc. $PLNT Shares Sold by TD Waterhouse Canada Inc.

Key Points

• TD Waterhouse Canada cut its Planet Fitness stake by 97.8% in the second quarter, selling 26,494 shares and retaining 589 shares worth approximately $31,000. Institutional investors collectively own 95.53% of PLNT.
• Planet Fitness exceeded quarterly expectations, reporting $0.88 in EPS versus the $0.85 consensus and $365.22 million in revenue, up 7.1% year over year. A company director also purchased 10,000 shares worth $492,800.
• Analysts maintain a generally positive outlook, with a “Moderate Buy” consensus and an average price target of $70.24 versus the stock’s $50.86 price. However, securities class-action notices tied to alleged violations could create legal costs and near-term headline volatility.

TD Waterhouse Canada Inc. trimmed its holdings in Planet Fitness, Inc. (NYSE:PLNT - Free Report) by 97.8% in the second quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 589 shares of the company's stock after selling 26,494 shares during the quarter. TD Waterhouse Canada Inc.'s holdings in Planet Fitness were worth $31,000 as of its most recent SEC filing.

Several other hedge funds also recently added to or reduced their stakes in the stock. Versant Capital Management Inc lifted its position in shares of Planet Fitness by 285.9% during the 2nd quarter. Versant Capital Management Inc now owns 494 shares of the company's stock worth $26,000 after buying an additional 366 shares during the last quarter. Clearstead Advisors LLC grew its position in shares of Planet Fitness by 135.9% in the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company's stock valued at $36,000 after buying an additional 193 shares during the last quarter. EverSource Wealth Advisors LLC grew its position in shares of Planet Fitness by 184.5% in the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company's stock valued at $36,000 after buying an additional 214 shares during the last quarter. Los Angeles Capital Management LLC acquired a new stake in Planet Fitness during the 4th quarter worth $41,000. Finally, Danske Bank A S acquired a new stake in Planet Fitness during the 3rd quarter worth $52,000. 95.53% of the stock is currently owned by hedge funds and other institutional investors.

Insider Buying and Selling

In related news, Director Stephen Spinelli, Jr. bought 10,000 shares of the firm's stock in a transaction on Monday, August 10th. The shares were bought at an average cost of $49.28 per share, for a total transaction of $492,800.00. Following the transaction, the director owned 45,516 shares of the company's stock, valued at approximately $2,243,028.48. This trade represents a 28.16% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available through this link. Company insiders own 0.90% of the company's stock.

Planet Fitness Stock Up 0.2%

Shares of NYSE:PLNT opened at $50.86 on Monday. The company has a market cap of $3.84 billion, a price-to-earnings ratio of 17.24, a PEG ratio of 1.09 and a beta of 1.01. The firm's 50-day simple moving average is $52.41 and its 200-day simple moving average is $59.71. Planet Fitness, Inc. has a fifty-two week low of $37.03 and a fifty-two week high of $114.26.

Planet Fitness (NYSE:PLNT - Get Free Report) last announced its quarterly earnings data on Thursday, August 6th. The company reported $0.88 EPS for the quarter, beating analysts' consensus estimates of $0.85 by $0.03. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The firm had revenue of $365.22 million during the quarter, compared to the consensus estimate of $356.21 million. During the same quarter last year, the firm earned $0.86 earnings per share. The firm's revenue was up 7.1% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. On average, research analysts forecast that Planet Fitness, Inc. will post 3.21 EPS for the current year.

Analysts Set New Price Targets

Several equities analysts have issued reports on PLNT shares. Canaccord Genuity Group upped their price objective on shares of Planet Fitness from $80.00 to $82.00 and gave the company a "buy" rating in a research note on Monday, July 20th. Cantor Fitzgerald set a $62.00 target price on Planet Fitness in a research report on Thursday, July 9th. Morgan Stanley boosted their target price on Planet Fitness from $47.00 to $51.00 and gave the company an "equal weight" rating in a report on Tuesday, August 18th. Robert W. Baird set a $72.00 target price on Planet Fitness in a research report on Friday, August 7th. Finally, Royal Bank Of Canada dropped their price target on Planet Fitness from $70.00 to $65.00 and set an "outperform" rating on the stock in a research note on Friday, August 7th. One research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have assigned a Hold rating and one has assigned a Sell rating to the company's stock. According to data from MarketBeat, the company has an average rating of "Moderate Buy" and a consensus price target of $70.24.

Key Headlines Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Neutral Sentiment: Multiple law firms publicized the same federal securities class action and urged investors to seek lead-plaintiff status by September 14, 2026. The notices generally cover investors who purchased Planet Fitness securities between November 6, 2025, and May 6, 2026, meaning the numerous releases appear largely duplicative rather than evidence of separate new lawsuits. Kaplan Fox class action announcement
• Negative Sentiment: The lawsuit alleges violations of Sections 10(b) and 20(a) of the Securities Exchange Act and SEC Rule 10b-5. Although the allegations have not been proven, the case creates potential legal costs, management distraction, and uncertainty regarding any eventual damages or settlement, which can weigh on investor sentiment. DJS Law Group lawsuit announcement
• Negative Sentiment: The unusually high volume of nearly identical alerts from Kaplan Fox, Bragar Eagel & Squire, Faruqi & Faruqi, Rosen, Pomerantz, Bernstein Liebhard, SBS, and other firms keeps the alleged securities-fraud claims prominent in the market through the deadline. This may increase near-term headline volatility even though the releases provide no new financial information. Kaplan Fox investor alert

About Planet Fitness

Planet Fitness, Inc NYSE: PLNT is a franchised fitness-center company that operates under the Planet Fitness brand. Its clubs provide access to cardiovascular and strength-training equipment, free weights, locker rooms, and other basic fitness amenities in a low-cost, welcoming environment designed to appeal to a broad range of consumers.

The company is known for its “Judgement Free Zone” concept, which emphasizes an approachable atmosphere for first-time, casual, and experienced gym users.

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