Polaris Financial Partners acquired a new position in Alphabet Inc. (NASDAQ:GOOG - Free Report) in the third quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor acquired 7,023 shares of the information services provider's stock, valued at approximately $2,448,000. Alphabet makes up approximately 1.1% of Polaris Financial Partners' investment portfolio, making the stock its 19th largest holding.
Other institutional investors and hedge funds have also recently modified their holdings of the company. Castlekeep Investment Advisors LLC bought a new stake in Alphabet during the second quarter valued at about $29,000. Lifetime Wealth Management P.C. bought a new position in shares of Alphabet during the fourth quarter worth $38,000. Bard Associates Inc. bought a new position in shares of Alphabet during the fourth quarter worth $41,000. Toth Financial Advisory Corp purchased a new position in Alphabet during the second quarter valued at $41,000. Finally, Timbuktu Capital Management LLC bought a new stake in Alphabet in the 2nd quarter valued at $46,000. 27.26% of the stock is currently owned by institutional investors.
Analyst Upgrades and Downgrades
GOOG has been the topic of several research reports. Piper Sandler lifted their target price on Alphabet from $395.00 to $400.00 and gave the stock an "overweight" rating in a report on Monday. Canaccord Genuity Group set a $450.00 price target on Alphabet in a report on Thursday, July 23rd. Morgan Stanley reduced their price objective on Alphabet from $415.00 to $400.00 and set an "overweight" rating on the stock in a research note on Thursday, July 23rd. BMO Capital Markets upped their price objective on Alphabet from $455.00 to $465.00 and gave the stock an "outperform" rating in a report on Thursday, July 23rd. Finally, Barclays reiterated an "overweight" rating and set a $425.00 target price (up from $405.00) on shares of Alphabet in a research report on Thursday, July 23rd. Six analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating and four have issued a Hold rating to the company's stock. According to MarketBeat.com, the stock has a consensus rating of "Buy" and an average price target of $419.93.
View Our Latest Stock Report on GOOG
Insider Activity
In other news, Director Frances Arnold sold 83 shares of the stock in a transaction that occurred on Wednesday, September 30th. The stock was sold at an average price of $340.45, for a total value of $28,257.35. Following the sale, the director directly owned 19,076 shares in the company, valued at approximately $6,494,424.20. This represents a 0.43% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of the firm's stock in a transaction that occurred on Monday, July 27th. The stock was sold at an average price of $19.46, for a total value of $3,832,277.26. The SEC filing for this sale provides additional information. Over the last 90 days, insiders have sold 441,399 shares of company stock valued at $8,677,053. 12.99% of the stock is currently owned by insiders.
Key Alphabet News
Here are the key news stories impacting Alphabet this week:
- Positive Sentiment: Gemini 4 Argon strengthens Alphabet’s AI narrative. Google says its new flagship model delivers strong results in coding, cybersecurity, finance, legal work and video understanding. Aggressive pricing could pressure rivals such as OpenAI and Anthropic, while potentially expanding demand for Google Cloud and other Alphabet services. Google has been playing catch up with OpenAI and Anthropic
- Positive Sentiment: Analysts remain constructive. JPMorgan maintained a positive view, and BNP Paribas reportedly retained a $420 target, citing Argon’s benchmark performance and Alphabet’s ability to monetize AI through its massive consumer, advertising and cloud ecosystems. JPMorgan sets Google stock price target
- Positive Sentiment: Market conditions provided a tailwind. Alphabet was among the contributors to gains in the S&P 500, alongside other large technology stocks, indicating that broad risk appetite also helped support GOOG. SPY is up 0.7% today
- Neutral Sentiment: New growth initiatives could add longer-term value. YouTube is considering additional live-sports rights, while Project Suncatcher is testing Google AI chips in orbit. Both initiatives are strategically interesting but are unlikely to materially affect near-term earnings. YouTube sports strategy
- Negative Sentiment: Investors remain skeptical of Argon’s commercial impact. The model’s rollout is restricted initially because of safety concerns, and analysts note that Google still trails competitors in consumer-facing personal AI agents. This helps explain why the stock’s initial AI-related gains faded. Google unveils latest AI model
- Negative Sentiment: Legal and regulatory risks remain significant. Alphabet is challenging EU orders requiring access to search data and services, while a new securities-fraud class action covers investors who purchased shares during the May–July period. Separately, publishers may pursue more than $3.2 billion in damages. GOOGL class action notice
- Negative Sentiment: AI spending creates valuation and margin concerns. Alphabet is committing heavily to chips, data centers and power even as some analysts warn that expanding compute supply could reduce pricing. Investors need evidence that AI revenue growth will justify the capital expenditure.
Alphabet Trading Up 1.6%
Shares of Alphabet stock traded up $5.42 during trading on Friday, hitting $340.35. The stock had a trading volume of 17,465,669 shares, compared to its average volume of 20,584,021. Alphabet Inc. has a 12 month low of $236.68 and a 12 month high of $404.47. The company has a debt-to-equity ratio of 0.16, a current ratio of 2.72 and a quick ratio of 2.64. The firm's fifty day simple moving average is $341.67 and its 200-day simple moving average is $345.37. The stock has a market cap of $4.16 trillion, a PE ratio of 17.09, a PEG ratio of 0.99 and a beta of 1.19.
Alphabet (NASDAQ:GOOG - Get Free Report) last issued its quarterly earnings results on Thursday, July 23rd. The information services provider reported $9.11 EPS for the quarter, beating the consensus estimate of $2.87 by $6.24. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The company had revenue of $119.80 billion for the quarter, compared to the consensus estimate of $116.53 billion. During the same period in the prior year, the firm posted $2.31 EPS. The firm's revenue was up 24.2% compared to the same quarter last year. As a group, sell-side analysts expect that Alphabet Inc. will post 20.55 EPS for the current fiscal year.
Alphabet Announces Dividend
The firm also recently announced a quarterly dividend, which was paid on Monday, September 14th. Stockholders of record on Monday, September 7th were paid a dividend of $0.22 per share. The ex-dividend date of this dividend was Friday, September 4th. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet's dividend payout ratio is currently 4.42%.
Alphabet Profile
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Free Report)
Alphabet Inc is a technology holding company best known as the parent company of Google. Established in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, innovation and emerging industries. Sundar Pichai serves as Alphabet's chief executive officer and also leads Google.
Google is Alphabet's primary business and operates an internet ecosystem that includes Google Search, online advertising, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos.
See Also
Want to see what other hedge funds are holding GOOG? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Alphabet Inc. (NASDAQ:GOOG - Free Report).

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