Prevail Innovative Wealth Advisors LLC Has $6.33 Million Holdings in Amazon.com, Inc. $AMZN

Key Points

• Prevail Innovative Wealth Advisors cut its Amazon stake by 37.1% in the second quarter, selling 15,690 shares and retaining 26,565 shares valued at $6.33 million. Institutional investors and hedge funds collectively own 72.2% of Amazon.
• Amazon reported strong quarterly results, with EPS of $5.75 versus the $1.82 consensus and revenue of $200.61 billion, up 19.6% year over year. The stock opened at $261.06, while analysts maintained a broadly bullish stance with a consensus “Moderate Buy” rating and a $322.39 price target.
• AWS growth and AI demand remain major catalysts, but heavy AI-related capital spending is weighing on free cash flow. Insider selling, rising costs and regulatory pressure add risks despite the company’s strong operating momentum.

Prevail Innovative Wealth Advisors LLC lowered its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 37.1% during the second quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 26,565 shares of the e-commerce giant's stock after selling 15,690 shares during the quarter. Prevail Innovative Wealth Advisors LLC's holdings in Amazon.com were worth $6,332,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors also recently bought and sold shares of AMZN. Fortem Financial Group LLC increased its holdings in shares of Amazon.com by 2.6% during the 2nd quarter. Fortem Financial Group LLC now owns 35,747 shares of the e-commerce giant's stock worth $8,520,000 after purchasing an additional 891 shares during the period. Walled Lake Planning & Wealth Management LLC increased its stake in Amazon.com by 3.9% during the second quarter. Walled Lake Planning & Wealth Management LLC now owns 14,159 shares of the e-commerce giant's stock valued at $3,375,000 after acquiring an additional 535 shares during the period. Myriad Asset Management Advisors LLC raised its holdings in Amazon.com by 22.0% in the 2nd quarter. Myriad Asset Management Advisors LLC now owns 59,373 shares of the e-commerce giant's stock valued at $14,151,000 after acquiring an additional 10,699 shares in the last quarter. Hughes Financial Services LLC lifted its position in shares of Amazon.com by 29.8% in the 2nd quarter. Hughes Financial Services LLC now owns 3,176 shares of the e-commerce giant's stock worth $757,000 after acquiring an additional 729 shares during the period. Finally, WD Rutherford LLC increased its position in shares of Amazon.com by 0.9% during the second quarter. WD Rutherford LLC now owns 28,816 shares of the e-commerce giant's stock valued at $6,868,000 after purchasing an additional 243 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Amazon.com Stock Performance

NASDAQ:AMZN opened at $261.06 on Wednesday. The stock has a market capitalization of $2.82 trillion, a P/E ratio of 21.00, a price-to-earnings-growth ratio of 1.74 and a beta of 1.45. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The firm has a 50 day moving average of $250.48 and a 200-day moving average of $239.68.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The business had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. During the same period in the prior year, the company earned $1.68 EPS. Amazon.com's revenue for the quarter was up 19.6% on a year-over-year basis. As a group, sell-side analysts anticipate that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS demand remains the leading catalyst. AWS reportedly has a $496 billion backlog, while analysts see accelerating AI-related cloud demand and potential 2027 revenue of $222 billion. A Citizens analyst reiterated a Market Outperform rating with a $315 price target, citing Amazon’s relationships with OpenAI and Anthropic. AWS backlog article
• Positive Sentiment: Amazon continues gaining share in apparel. PYMNTS Intelligence estimates Amazon represented 17% of U.S. clothing spending in 2025, double its 2019 share, while Walmart’s share declined. The trend suggests continued progress in a major retail category. Amazon clothing market-share article
• Positive Sentiment: Automation and logistics could improve long-term efficiency. Project Tetromino aims to create delivery stations capable of processing packages at roughly 2.5 times the current rate, potentially reducing labor and delivery costs. Amazon is also expanding Prime Air toward nearly 500 U.S. cities, while Zoox is testing autonomous vehicles in San Francisco. Project Tetromino article
• Neutral Sentiment: Analysts and institutional investors remain broadly constructive. Recent coverage highlights Amazon’s relatively attractive valuation, strong AI exposure and diversified revenue base. The cited analyst consensus includes buy-equivalent ratings, with a median price target of $320, although targets are not guarantees.
• Negative Sentiment: AI investment is creating a substantial cash-flow overhang. Reports indicate Amazon’s free cash flow turned negative by $7.6 billion even as operating cash flow rose 33%. Investors want evidence that the planned roughly $220 billion in 2026 capital spending will generate sufficient returns and rebuild free cash flow. Amazon free cash flow article
• Negative Sentiment: Several senior executives sold shares. CEO Andrew Jassy, AWS CEO Matthew Garman, CFO Brian Olsavsky, and other executives collectively sold millions of dollars of AMZN stock. Each transaction was conducted under a pre-arranged Rule 10b5-1 plan, reducing the signal’s severity, but the absence of reported insider purchases may still pressure sentiment.
• Negative Sentiment: Cost and regulatory risks are increasing. Amazon raised prices on some Echo, Fire TV, Kindle and eero devices by as much as 60% because of memory shortages, potentially hurting demand. New York City officials are also backing measures targeting delivery-worker practices, vehicle idling and other Amazon operations. Amazon hardware price increase article

Insider Activity at Amazon.com

In other news, VP Shelley Reynolds sold 2,343 shares of the firm's stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $606,860.43. Following the completion of the sale, the vice president directly owned 119,780 shares in the company, valued at approximately $31,024,217.80. This trade represents a 1.92% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian T. Olsavsky sold 6,172 shares of the company's stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $260.31, for a total transaction of $1,606,633.32. Following the transaction, the chief financial officer owned 109,207 shares in the company, valued at approximately $28,427,674.17. This trade represents a 5.35% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 71,589 shares of company stock valued at $18,580,205. 8.90% of the stock is currently owned by company insiders.

Analysts Set New Price Targets

AMZN has been the topic of a number of recent research reports. Monness Crespi & Hardt lifted their price target on shares of Amazon.com from $315.00 to $330.00 and gave the stock a "buy" rating in a research note on Friday, July 31st. TD Cowen reissued a "buy" rating and issued a $350.00 target price (up from $340.00) on shares of Amazon.com in a research note on Friday, July 31st. Evercore restated an "outperform" rating on shares of Amazon.com in a research note on Tuesday, July 28th. Phillip Securities downgraded Amazon.com from a "strong-buy" rating to a "moderate buy" rating in a report on Monday, August 3rd. Finally, Arete Research upped their price objective on Amazon.com from $301.00 to $310.00 and gave the company a "buy" rating in a research note on Monday, May 18th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have given a Hold rating to the stock. Based on data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus price target of $322.39.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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