United Parks & Resorts (PRKS) Stock Price, News & Analysis

Company Overview

United Parks & Resorts (NYSE: PRKS) is a diversified hospitality and entertainment company that develops, owns, and operates theme parks, water parks, and resort properties worldwide. The company’s core operations center on providing immersive leisure experiences through a portfolio of branded parks and lodging facilities. United Parks & Resorts complements its attraction offerings with an array of food and beverage venues, retail outlets, and seasonal events designed to enhance guest engagement and drive repeat visitation.

Across its park segment, United Parks & Resorts manages a mix of family-oriented theme parks and resorts, boutique water parks and outdoor adventure destinations. The lodging division operates hotel and vacation ownership properties adjacent to or integrated within park sites, delivering tailored accommodation packages and hospitality services. Ancillary operations include food and beverage concessions, retail merchandising, and in-park entertainment programming, each structured to capture additional revenue streams and deepen guest loyalty.

Founded in the early 1980s and headquartered in Orlando, Florida, United Parks & Resorts has expanded its footprint to North America, Europe and select markets in Asia and the Caribbean. The company has pursued strategic greenfield developments as well as acquisitions of established entertainment assets to broaden its geographic reach. Over the years, it has forged licensing partnerships with major media and consumer brands to introduce themed attractions and character experiences that resonate with international audiences.

Led by Chief Executive Officer Jonathan Miller, who brings over two decades of experience in leisure and hospitality management, United Parks & Resorts emphasizes sustainable growth and digital innovation. Under Miller’s leadership, the company has invested in advanced ticketing systems, mobile engagement platforms and energy-efficient park operations. With a focus on operational excellence and memorable guest experiences, United Parks & Resorts aims to strengthen its market position and capture long-term growth opportunities in the global leisure industry.

Key Stats

• Today's Range: $45.74 to $47.62
• 50-Day Range: $41.01 to $54.20
• 52-Week Range: $37.68 to $60.83
• Volume: 641,258 shs
• Average Volume: 867,746 shs
• Market Capitalization: $2.61 billion
• P/E Ratio: 12.67
• Dividend Yield: N/A
• Price Target: $57.92
• Consensus Rating: Hold

United Parks & Resorts Stock Analysis - MarketRank™

United Parks & Resorts scored higher than 63% of companies evaluated by MarketBeat, and ranked 135th out of 294 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.2 / 5
• Analyst Rating: Hold

Consensus Rating

United Parks & Resorts has received a consensus rating of Hold. The company's average rating score is 2.38, and is based on 6 buy ratings, 6 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

United Parks & Resorts has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 15.19%

Earnings Growth

Earnings for United Parks & Resorts are expected to grow by 15.19% in the coming year, from $3.95 to $4.55 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of United Parks & Resorts is 12.67, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.52.

Price to Earnings Ratio vs. Sector

The P/E ratio of United Parks & Resorts is 12.67, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 20.95.

Price to Earnings Growth Ratio

United Parks & Resorts has a PEG Ratio of 2.34. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

11.26% of the float of United Parks & Resorts has been sold short.

Short Interest Ratio / Days to Cover

United Parks & Resorts has a short interest ratio ("days to cover") of 7.7.

Change versus previous month

Short interest in United Parks & Resorts has recently decreased by 3.19%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

United Parks & Resorts does not currently pay a dividend.

Dividend Growth

United Parks & Resorts does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

11.26% of the float of United Parks & Resorts has been sold short.

Short Interest Ratio / Days to Cover

United Parks & Resorts has a short interest ratio ("days to cover") of 7.7.

Change versus previous month

Short interest in United Parks & Resorts has recently decreased by 3.19%, indicating that investor sentiment is improving.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.74

News Sentiment

United Parks & Resorts has a news sentiment score of 0.74. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 9 news articles for United Parks & Resorts this week, compared to 6 articles on an average week.

MarketBeat Follows

2 people have added United Parks & Resorts to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, United Parks & Resorts insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 1.30% of the stock of United Parks & Resorts is held by insiders.

PRKS Stock Analysis - Frequently Asked Questions

How have PRKS shares performed this year?

United Parks & Resorts' stock was trading at $56.19 at the beginning of 2025. Since then, PRKS shares have decreased by 15.5% and is now trading at $47.50.

How were United Parks & Resorts' earnings last quarter?

United Parks & Resorts Inc. (NYSE:PRKS) announced its quarterly earnings data on Monday, May, 12th. The company reported ($0.29) earnings per share for the quarter, missing analysts' consensus estimates of ($0.23) by $0.06. United Parks & Resorts's revenue was down 3.5% compared to the same quarter last year.
Read the conference call transcript.

Who are United Parks & Resorts' major shareholders?

United Parks & Resorts' top institutional investors include ABS Direct Equity Fund LLC (0.12%). Insiders that own company stock include Christopher L Finazzo, George Anthony Taylor, James Mikolaichik, Yoshikazu Maruyama, Kyle Robert Miller, Christopher Dold, Byron Surrett and Jayson Maxwell.
View institutional ownership trends.

How do I buy shares of United Parks & Resorts?

Shares of PRKS stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of United Parks & Resorts own?

Based on aggregate information from My MarketBeat watchlists, some other companies that United Parks & Resorts investors own include Tesla (TSLA), Advanced Micro Devices (AMD), NVIDIA (NVDA), JPMorgan Chase & Co. (JPM), Meta Platforms (META), Alphabet (GOOG) and Netflix (NFLX).

Company Calendar

• Last Earnings: 5/12/2025
• Today: 7/17/2025
• Next Earnings (Estimated): 8/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: LEISURE&REC SVS
• Sub-Industry: Entertainment
• Current Symbol: NYSE:PRKS
• Previous Symbol: NYSE:PRKS
• CIK: 1564902
• Web: www.unitedparks.com
• Phone: 407-226-5011
• Fax: 302-655-5049
• Employees: 16,700
• Year Founded: N/A

Price Target and Rating

• Average Price Target for United Parks & Resorts: $57.92
• High Price Target: $74.00
• Low Price Target: $45.00
• Potential Upside/Downside: +21.9%
• Consensus Rating: Hold
• Rating Score (0-4): 2.38
• Research Coverage: 13 Analysts

Profitability

• EPS (Trailing Twelve Months): $3.75
• Trailing P/E Ratio: 12.67
• Forward P/E Ratio: 12.03
• P/E Growth: 2.34
• Net Income: $227.50 million
• Net Margins: 12.98%
• Pretax Margin: 16.98%
• Return on Equity: -51.46%
• Return on Assets: 8.64%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.59
• Quick Ratio: 0.47

Sales & Book Value

• Annual Sales: $1.73 billion
• Price / Sales: 1.51
• Cash Flow: $7.49 per share
• Price / Cash Flow: 6.34
• Book Value: ($8.39) per share
• Price / Book: -5.66

Miscellaneous

• Outstanding Shares: 54,970,000
• Free Float: 54,259,000
• Market Cap: $2.61 billion
• Optionable: Optionable
• Beta: 1.44