TechTarget, Inc. (NASDAQ: TTGT) operates as a global provider of purchase intent-driven marketing and sales services for technology vendors, service providers and channels. The company specializes in generating high-quality leads and providing actionable insights to B2B technology marketers through its digital media network. By leveraging proprietary data and an extensive portfolio of technology-focused websites, TechTarget helps clients identify and engage prospective buyers across all stages of the purchasing process.
The company’s core offerings include Priority Engine, a subscription-based purchase intent platform that delivers real-time contact-level intelligence on in-market technology buyers. TechTarget also provides customized content creation, advertising solutions and managed services to support demand generation, account-based marketing and sales enablement initiatives. Through targeted content syndication, webinars, research reports and events, the firm connects marketing teams with a community of IT professionals actively researching data center infrastructure, cloud computing, cybersecurity, networking and other critical technology domains.
Founded in 1999 and headquartered in Newton, Massachusetts, TechTarget has grown from a niche online publication into a multi-channel marketing services provider with a presence across North America, Europe and Asia-Pacific. The company completed its initial public offering in 2014, trading on the NASDAQ Stock Market under the symbol “TTGT.” Over the years, TechTarget has expanded its platform through strategic partnerships and acquisitions, continuously enhancing its data analytics and content production capabilities to address evolving customer needs in the rapidly changing technology landscape.
Under the leadership of President and Chief Executive Officer Michael Cotoia since 2019, TechTarget maintains a seasoned executive team with deep expertise in digital marketing, technology sales and SaaS operations. The company’s board of directors and senior management emphasize innovation and customer success, investing in artificial intelligence, machine learning and intent data modeling to refine its solutions. With a global footprint and an advisory network of IT influencers, TechTarget remains focused on driving measurable outcomes for technology vendors seeking to scale their marketing and sales efforts.
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