Go Pro

TechTarget (TTGT) Competitors

TechTarget logo
$3.57 -0.13 (-3.51%)
Closing price 04:00 PM Eastern
Extended Trading
$3.58 +0.01 (+0.14%)
As of 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

TTGT vs. TBLA, PUBM, IBTA, BUUU, and MNTN

Should you buy TechTarget stock or one of its competitors? TechTarget's main competitors and comparable companies include Taboola.com (TBLA), PubMatic (PUBM), Ibotta (IBTA), BUUU Group (BUUU), and MNTN (MNTN). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does TechTarget compare to Taboola.com?

Taboola.com (NASDAQ:TBLA) and TechTarget (NASDAQ:TTGT) are both small-cap communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, earnings, profitability, institutional ownership, risk, valuation, media sentiment and analyst recommendations.

In the previous week, Taboola.com had 19 more articles in the media than TechTarget. MarketBeat recorded 26 mentions for Taboola.com and 7 mentions for TechTarget. TechTarget's average media sentiment score of 0.45 beat Taboola.com's score of 0.19 indicating that TechTarget is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Taboola.com
3 Very Positive mention(s)
1 Positive mention(s)
22 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
TechTarget
1 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Taboola.com has higher revenue and earnings than TechTarget. TechTarget is trading at a lower price-to-earnings ratio than Taboola.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Taboola.com$1.91B0.43$42.28M$0.408.08
TechTarget$486.79M0.53-$1.01B-$2.45N/A

Taboola.com presently has a consensus price target of $5.75, suggesting a potential upside of 78.02%. TechTarget has a consensus price target of $8.00, suggesting a potential upside of 124.09%. Given TechTarget's higher possible upside, analysts clearly believe TechTarget is more favorable than Taboola.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Taboola.com
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
TechTarget
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

Taboola.com has a net margin of 6.05% compared to TechTarget's net margin of -36.85%. Taboola.com's return on equity of 12.15% beat TechTarget's return on equity.

Company Net Margins Return on Equity Return on Assets
Taboola.com6.05% 12.15% 7.22%
TechTarget -36.85%-0.62%-0.38%

42.9% of Taboola.com shares are held by institutional investors. Comparatively, 93.5% of TechTarget shares are held by institutional investors. 20.6% of Taboola.com shares are held by insiders. Comparatively, 0.9% of TechTarget shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Taboola.com has a beta of 1.5, meaning that its stock price is 50% more volatile than the broader market. Comparatively, TechTarget has a beta of 1.11, meaning that its stock price is 11% more volatile than the broader market.

Summary

Taboola.com beats TechTarget on 12 of the 16 factors compared between the two stocks.

How does TechTarget compare to PubMatic?

PubMatic (NASDAQ:PUBM) and TechTarget (NASDAQ:TTGT) are both small-cap communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, media sentiment, valuation, dividends, earnings, institutional ownership and analyst recommendations.

PubMatic has a beta of 1.56, indicating that its stock price is 56% more volatile than the broader market. Comparatively, TechTarget has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market.

PubMatic has a net margin of -4.66% compared to TechTarget's net margin of -36.85%. TechTarget's return on equity of -0.62% beat PubMatic's return on equity.

Company Net Margins Return on Equity Return on Assets
PubMatic-4.66% -5.41% -1.99%
TechTarget -36.85%-0.62%-0.38%

PubMatic presently has a consensus target price of $19.73, indicating a potential upside of 7.10%. TechTarget has a consensus target price of $8.00, indicating a potential upside of 124.09%. Given TechTarget's higher probable upside, analysts clearly believe TechTarget is more favorable than PubMatic.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PubMatic
1 Sell rating(s)
1 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.77
TechTarget
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

PubMatic has higher earnings, but lower revenue than TechTarget. PubMatic is trading at a lower price-to-earnings ratio than TechTarget, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PubMatic$282.93M2.97-$14.46M-$0.30N/A
TechTarget$486.79M0.53-$1.01B-$2.45N/A

64.3% of PubMatic shares are owned by institutional investors. Comparatively, 93.5% of TechTarget shares are owned by institutional investors. 27.8% of PubMatic shares are owned by company insiders. Comparatively, 0.9% of TechTarget shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, PubMatic had 1 more articles in the media than TechTarget. MarketBeat recorded 8 mentions for PubMatic and 7 mentions for TechTarget. TechTarget's average media sentiment score of 0.45 beat PubMatic's score of 0.36 indicating that TechTarget is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PubMatic
1 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
TechTarget
1 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

PubMatic beats TechTarget on 9 of the 16 factors compared between the two stocks.

How does TechTarget compare to Ibotta?

Ibotta (NYSE:IBTA) and TechTarget (NASDAQ:TTGT) are both small-cap communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, risk, analyst recommendations, earnings, valuation, profitability and institutional ownership.

Ibotta has a beta of -0.29, meaning that its stock price is 129% less volatile than the broader market. Comparatively, TechTarget has a beta of 1.11, meaning that its stock price is 11% more volatile than the broader market.

In the previous week, TechTarget had 4 more articles in the media than Ibotta. MarketBeat recorded 7 mentions for TechTarget and 3 mentions for Ibotta. TechTarget's average media sentiment score of 0.45 beat Ibotta's score of 0.37 indicating that TechTarget is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ibotta
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
TechTarget
1 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Ibotta has higher earnings, but lower revenue than TechTarget. Ibotta is trading at a lower price-to-earnings ratio than TechTarget, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ibotta$342.39M2.46$3.58M-$0.47N/A
TechTarget$486.79M0.53-$1.01B-$2.45N/A

Ibotta presently has a consensus target price of $36.50, indicating a potential downside of 12.30%. TechTarget has a consensus target price of $8.00, indicating a potential upside of 124.09%. Given TechTarget's stronger consensus rating and higher possible upside, analysts plainly believe TechTarget is more favorable than Ibotta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ibotta
3 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75
TechTarget
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

93.5% of TechTarget shares are held by institutional investors. 20.9% of Ibotta shares are held by insiders. Comparatively, 0.9% of TechTarget shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Ibotta has a net margin of -3.21% compared to TechTarget's net margin of -36.85%. TechTarget's return on equity of -0.62% beat Ibotta's return on equity.

Company Net Margins Return on Equity Return on Assets
Ibotta-3.21% -4.74% -2.55%
TechTarget -36.85%-0.62%-0.38%

Summary

TechTarget beats Ibotta on 11 of the 16 factors compared between the two stocks.

How does TechTarget compare to BUUU Group?

BUUU Group (NASDAQ:BUUU) and TechTarget (NASDAQ:TTGT) are both small-cap communication services companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, dividends, media sentiment and earnings.

BUUU Group has a net margin of 0.00% compared to TechTarget's net margin of -36.85%. BUUU Group's return on equity of 0.00% beat TechTarget's return on equity.

Company Net Margins Return on Equity Return on Assets
BUUU GroupN/A N/A N/A
TechTarget -36.85%-0.62%-0.38%

BUUU Group has a beta of -0.76, suggesting that its stock price is 176% less volatile than the broader market. Comparatively, TechTarget has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market.

In the previous week, TechTarget had 7 more articles in the media than BUUU Group. MarketBeat recorded 7 mentions for TechTarget and 0 mentions for BUUU Group. TechTarget's average media sentiment score of 0.45 beat BUUU Group's score of -0.27 indicating that TechTarget is being referred to more favorably in the news media.

Company Overall Sentiment
BUUU Group Neutral
TechTarget Neutral

93.5% of TechTarget shares are owned by institutional investors. 0.9% of TechTarget shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

BUUU Group has higher earnings, but lower revenue than TechTarget.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BUUU Group$6.33M102.18$790KN/AN/A
TechTarget$486.79M0.53-$1.01B-$2.45N/A

TechTarget has a consensus target price of $8.00, indicating a potential upside of 124.09%. Given TechTarget's stronger consensus rating and higher probable upside, analysts plainly believe TechTarget is more favorable than BUUU Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BUUU Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
TechTarget
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

TechTarget beats BUUU Group on 9 of the 14 factors compared between the two stocks.

How does TechTarget compare to MNTN?

TechTarget (NASDAQ:TTGT) and MNTN (NYSE:MNTN) are both small-cap communication services companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, valuation, analyst recommendations, media sentiment, risk, dividends, profitability and institutional ownership.

MNTN has lower revenue, but higher earnings than TechTarget. TechTarget is trading at a lower price-to-earnings ratio than MNTN, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TechTarget$486.79M0.53-$1.01B-$2.45N/A
MNTN$313.33M1.95-$6.43M$0.7113.91

TechTarget has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market. Comparatively, MNTN has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market.

TechTarget currently has a consensus price target of $8.00, indicating a potential upside of 124.09%. MNTN has a consensus price target of $18.65, indicating a potential upside of 88.86%. Given TechTarget's higher probable upside, equities analysts clearly believe TechTarget is more favorable than MNTN.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TechTarget
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
MNTN
1 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.75

93.5% of TechTarget shares are held by institutional investors. Comparatively, 72.9% of MNTN shares are held by institutional investors. 0.9% of TechTarget shares are held by insiders. Comparatively, 19.6% of MNTN shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

MNTN has a net margin of 18.00% compared to TechTarget's net margin of -36.85%. MNTN's return on equity of 18.85% beat TechTarget's return on equity.

Company Net Margins Return on Equity Return on Assets
TechTarget-36.85% -0.62% -0.38%
MNTN 18.00%18.85%15.48%

In the previous week, TechTarget and TechTarget both had 7 articles in the media. TechTarget's average media sentiment score of 0.45 beat MNTN's score of 0.38 indicating that TechTarget is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TechTarget
1 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
MNTN
2 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

MNTN beats TechTarget on 12 of the 16 factors compared between the two stocks.

Get TechTarget News Delivered to You Automatically

Sign up to receive the latest news and ratings for TTGT and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TTGT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

TTGT vs. The Competition

MetricTechTargetMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$267.63M$2.87B$33.49B$13.10B
Dividend YieldN/A5.69%5.55%16.77%
P/E Ratio-1.4628.95232.1526.04
Price / Sales0.5347.7266.5586.50
Price / Cash0.2616.8820.1051.75
Price / Book0.4312.5312.166.30
Net Income-$1.01B-$11.49M$1.12B$361.43M
7 Day Performance-6.79%-2.77%-1.63%-1.67%
1 Month Performance-6.30%-4.49%-3.77%-3.94%
1 Year Performance-35.79%-10.31%-9.26%2.77%

TechTarget Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TTGT
TechTarget
2.7438 of 5 stars
$3.57
-3.5%
$8.00
+124.1%
-33.5%$267.63M$486.79MN/A1,850
TBLA
Taboola.com
4.6922 of 5 stars
$3.43
+0.7%
$5.75
+67.9%
-1.5%$863.51M$1.91B8.562,000
PUBM
PubMatic
1.9905 of 5 stars
$18.82
+2.2%
$19.73
+4.8%
+132.2%$857.02M$282.93MN/A1,030
IBTA
Ibotta
1.7012 of 5 stars
$40.29
+0.5%
$36.50
-9.4%
+39.7%$813.86M$342.39MN/A800
BUUU
BUUU Group
0.2391 of 5 stars
$39.86
-8.3%
N/A+350.1%$657.69M$6.33MN/A16

Related Companies and Tools


This page (NASDAQ:TTGT) was last updated on 10/2/2026 by MarketBeat.com Staff.
From Our Partners