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TechTarget (TTGT) Competitors

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$3.87 +0.06 (+1.57%)
Closing price 09/11/2026 04:00 PM Eastern
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$3.88 +0.00 (+0.13%)
As of 09/11/2026 07:30 PM Eastern
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TTGT vs. TBLA, MNTN, IBTA, PUBM, and BUUU

Should you buy TechTarget stock or one of its competitors? TechTarget's main competitors and comparable companies include Taboola.com (TBLA), MNTN (MNTN), Ibotta (IBTA), PubMatic (PUBM), and BUUU Group (BUUU). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does TechTarget compare to Taboola.com?

TechTarget (NASDAQ:TTGT) and Taboola.com (NASDAQ:TBLA) are both small-cap communication services companies, but which is the better business? We will compare the two businesses based on the strength of their risk, earnings, media sentiment, profitability, dividends, valuation, analyst recommendations and institutional ownership.

TechTarget has a beta of 1.08, suggesting that its share price is 8% more volatile than the broader market. Comparatively, Taboola.com has a beta of 1.48, suggesting that its share price is 48% more volatile than the broader market.

In the previous week, Taboola.com had 17 more articles in the media than TechTarget. MarketBeat recorded 21 mentions for Taboola.com and 4 mentions for TechTarget. TechTarget's average media sentiment score of 0.05 beat Taboola.com's score of 0.03 indicating that TechTarget is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TechTarget
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Taboola.com
0 Very Positive mention(s)
0 Positive mention(s)
20 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

TechTarget presently has a consensus price target of $8.00, suggesting a potential upside of 106.72%. Taboola.com has a consensus price target of $5.75, suggesting a potential upside of 51.32%. Given TechTarget's higher possible upside, analysts plainly believe TechTarget is more favorable than Taboola.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TechTarget
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
Taboola.com
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

93.5% of TechTarget shares are owned by institutional investors. Comparatively, 42.9% of Taboola.com shares are owned by institutional investors. 0.9% of TechTarget shares are owned by company insiders. Comparatively, 20.6% of Taboola.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Taboola.com has a net margin of 6.05% compared to TechTarget's net margin of -36.85%. Taboola.com's return on equity of 12.15% beat TechTarget's return on equity.

Company Net Margins Return on Equity Return on Assets
TechTarget-36.85% -0.62% -0.38%
Taboola.com 6.05%12.15%7.22%

Taboola.com has higher revenue and earnings than TechTarget. TechTarget is trading at a lower price-to-earnings ratio than Taboola.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TechTarget$486.79M0.58-$1.01B-$2.45N/A
Taboola.com$1.91B0.50$42.28M$0.409.50

Summary

Taboola.com beats TechTarget on 12 of the 16 factors compared between the two stocks.

How does TechTarget compare to MNTN?

TechTarget (NASDAQ:TTGT) and MNTN (NYSE:MNTN) are both small-cap communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, institutional ownership, dividends, profitability, analyst recommendations, earnings and media sentiment.

MNTN has a net margin of 18.00% compared to TechTarget's net margin of -36.85%. MNTN's return on equity of 18.85% beat TechTarget's return on equity.

Company Net Margins Return on Equity Return on Assets
TechTarget-36.85% -0.62% -0.38%
MNTN 18.00%18.85%15.48%

TechTarget currently has a consensus target price of $8.00, suggesting a potential upside of 106.72%. MNTN has a consensus target price of $18.65, suggesting a potential upside of 58.21%. Given TechTarget's higher possible upside, equities research analysts clearly believe TechTarget is more favorable than MNTN.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TechTarget
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
MNTN
1 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.75

In the previous week, MNTN had 1 more articles in the media than TechTarget. MarketBeat recorded 5 mentions for MNTN and 4 mentions for TechTarget. MNTN's average media sentiment score of 0.54 beat TechTarget's score of 0.05 indicating that MNTN is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TechTarget
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
MNTN
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

93.5% of TechTarget shares are owned by institutional investors. Comparatively, 72.9% of MNTN shares are owned by institutional investors. 0.9% of TechTarget shares are owned by company insiders. Comparatively, 19.6% of MNTN shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

TechTarget has a beta of 1.08, indicating that its share price is 8% more volatile than the broader market. Comparatively, MNTN has a beta of 0.94, indicating that its share price is 6% less volatile than the broader market.

MNTN has lower revenue, but higher earnings than TechTarget. TechTarget is trading at a lower price-to-earnings ratio than MNTN, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TechTarget$486.79M0.58-$1.01B-$2.45N/A
MNTN$290.09M2.51-$6.43M$0.7116.60

Summary

MNTN beats TechTarget on 13 of the 17 factors compared between the two stocks.

How does TechTarget compare to Ibotta?

TechTarget (NASDAQ:TTGT) and Ibotta (NYSE:IBTA) are both small-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability and risk.

Ibotta has a net margin of -3.21% compared to TechTarget's net margin of -36.85%. TechTarget's return on equity of -0.62% beat Ibotta's return on equity.

Company Net Margins Return on Equity Return on Assets
TechTarget-36.85% -0.62% -0.38%
Ibotta -3.21%-4.74%-2.55%

In the previous week, TechTarget and TechTarget both had 4 articles in the media. Ibotta's average media sentiment score of 0.68 beat TechTarget's score of 0.05 indicating that Ibotta is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TechTarget
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Ibotta
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

93.5% of TechTarget shares are owned by institutional investors. 0.9% of TechTarget shares are owned by insiders. Comparatively, 20.9% of Ibotta shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Ibotta has lower revenue, but higher earnings than TechTarget. Ibotta is trading at a lower price-to-earnings ratio than TechTarget, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TechTarget$486.79M0.58-$1.01B-$2.45N/A
Ibotta$342.39M2.43$3.58M-$0.47N/A

TechTarget presently has a consensus price target of $8.00, indicating a potential upside of 106.72%. Ibotta has a consensus price target of $36.50, indicating a potential downside of 11.30%. Given TechTarget's stronger consensus rating and higher probable upside, equities research analysts clearly believe TechTarget is more favorable than Ibotta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TechTarget
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
Ibotta
3 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75

TechTarget has a beta of 1.08, suggesting that its share price is 8% more volatile than the broader market. Comparatively, Ibotta has a beta of -0.25, suggesting that its share price is 125% less volatile than the broader market.

Summary

TechTarget beats Ibotta on 8 of the 14 factors compared between the two stocks.

How does TechTarget compare to PubMatic?

TechTarget (NASDAQ:TTGT) and PubMatic (NASDAQ:PUBM) are both small-cap communication services companies, but which is the superior business? We will compare the two companies based on the strength of their risk, profitability, dividends, media sentiment, institutional ownership, valuation, earnings and analyst recommendations.

TechTarget has a beta of 1.08, suggesting that its share price is 8% more volatile than the broader market. Comparatively, PubMatic has a beta of 1.58, suggesting that its share price is 58% more volatile than the broader market.

PubMatic has lower revenue, but higher earnings than TechTarget. PubMatic is trading at a lower price-to-earnings ratio than TechTarget, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TechTarget$486.79M0.58-$1.01B-$2.45N/A
PubMatic$282.93M2.65-$14.46M-$0.30N/A

In the previous week, TechTarget and TechTarget both had 4 articles in the media. PubMatic's average media sentiment score of 1.25 beat TechTarget's score of 0.05 indicating that PubMatic is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TechTarget
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
PubMatic
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

PubMatic has a net margin of -4.66% compared to TechTarget's net margin of -36.85%. TechTarget's return on equity of -0.62% beat PubMatic's return on equity.

Company Net Margins Return on Equity Return on Assets
TechTarget-36.85% -0.62% -0.38%
PubMatic -4.66%-5.41%-1.99%

TechTarget presently has a consensus price target of $8.00, indicating a potential upside of 106.72%. PubMatic has a consensus price target of $18.25, indicating a potential upside of 10.67%. Given TechTarget's higher possible upside, research analysts clearly believe TechTarget is more favorable than PubMatic.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TechTarget
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
PubMatic
1 Sell rating(s)
1 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.75

93.5% of TechTarget shares are owned by institutional investors. Comparatively, 64.3% of PubMatic shares are owned by institutional investors. 0.9% of TechTarget shares are owned by company insiders. Comparatively, 27.8% of PubMatic shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

PubMatic beats TechTarget on 9 of the 14 factors compared between the two stocks.

How does TechTarget compare to BUUU Group?

TechTarget (NASDAQ:TTGT) and BUUU Group (NASDAQ:BUUU) are both small-cap communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, media sentiment, dividends and valuation.

TechTarget presently has a consensus target price of $8.00, suggesting a potential upside of 106.72%. Given TechTarget's stronger consensus rating and higher probable upside, equities research analysts plainly believe TechTarget is more favorable than BUUU Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TechTarget
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
BUUU Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

93.5% of TechTarget shares are owned by institutional investors. 0.9% of TechTarget shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, TechTarget and TechTarget both had 4 articles in the media. TechTarget's average media sentiment score of 0.05 beat BUUU Group's score of 0.04 indicating that TechTarget is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TechTarget
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
BUUU Group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

BUUU Group has lower revenue, but higher earnings than TechTarget.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TechTarget$486.79M0.58-$1.01B-$2.45N/A
BUUU Group$6.33M101.32$790KN/AN/A

BUUU Group has a net margin of 0.00% compared to TechTarget's net margin of -36.85%. BUUU Group's return on equity of 0.00% beat TechTarget's return on equity.

Company Net Margins Return on Equity Return on Assets
TechTarget-36.85% -0.62% -0.38%
BUUU Group N/A N/A N/A

Summary

TechTarget beats BUUU Group on 7 of the 12 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TTGT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TTGT vs. The Competition

MetricTechTargetMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$279.93M$3.10B$33.09B$12.72B
Dividend YieldN/A5.53%5.37%11.15%
P/E Ratio-1.5832.3024.0225.29
Price / Sales0.5834.18128.5098.94
Price / Cash0.2717.3820.6951.44
Price / Book0.4710.1211.516.20
Net Income-$1.01B-$45.84M$1.11B$358.50M
7 Day Performance-4.44%-0.64%-0.52%-2.35%
1 Month Performance5.74%-0.96%-0.52%-2.77%
1 Year Performance-35.18%-10.24%-7.70%7.63%

TechTarget Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TTGT
TechTarget
2.0417 of 5 stars
$3.87
+1.6%
$8.00
+106.7%
-35.5%$279.93M$486.79MN/A1,850
TBLA
Taboola.com
4.5201 of 5 stars
$3.83
-0.9%
$5.75
+50.3%
+11.4%$964.61M$1.91B9.572,000
MNTN
MNTN
4.597 of 5 stars
$12.88
-0.5%
$18.65
+44.8%
-40.5%$799.93M$290.09M18.20502
IBTA
Ibotta
1.8446 of 5 stars
$37.90
-1.3%
$36.50
-3.7%
+51.0%$765.58M$342.39MN/AN/A
PUBM
PubMatic
2.5677 of 5 stars
$16.53
+0.2%
$18.25
+10.4%
+93.5%$752.03M$282.93MN/A1,030

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This page (NASDAQ:TTGT) was last updated on 9/12/2026 by MarketBeat.com Staff.
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