RPg Family Wealth Advisory LLC Increases Stock Position in Netflix, Inc. $NFLX

Key Points

• RPg Family Wealth Advisory LLC dramatically increased its Netflix stake by 1,321.6% in the fourth quarter, buying 90,691 additional shares to bring its total to 97,553 shares worth about $9.15 million.
• Insider selling has been significant, including CEO Theodore A. Sarandos and Director Reed Hastings, with insiders selling 1.31 million shares worth about $120.3 million over the last 90 days.
• Analysts remain generally constructive on Netflix, with a consensus “Moderate Buy” rating and an average target price of $114.39, while the company also reported strong quarterly results with revenue up 16.2% year over year.

RPg Family Wealth Advisory LLC raised its position in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 1,321.6% in the 4th quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm owned 97,553 shares of the Internet television network's stock after buying an additional 90,691 shares during the period. Netflix comprises about 2.0% of RPg Family Wealth Advisory LLC's investment portfolio, making the stock its 14th biggest holding. RPg Family Wealth Advisory LLC's holdings in Netflix were worth $9,147,000 at the end of the most recent reporting period.

Other institutional investors have also added to or reduced their stakes in the company. First Financial Corp IN boosted its position in Netflix by 900.0% during the 4th quarter. First Financial Corp IN now owns 270 shares of the Internet television network's stock valued at $25,000 after buying an additional 243 shares during the period. DiNuzzo Private Wealth Inc. boosted its position in Netflix by 885.2% during the 4th quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network's stock valued at $25,000 after buying an additional 239 shares during the period. Turning Point Benefit Group Inc. lifted its position in shares of Netflix by 13,400.0% in the 4th quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network's stock worth $25,000 after purchasing an additional 268 shares during the period. Imprint Wealth LLC purchased a new stake in shares of Netflix in the 3rd quarter worth about $25,000. Finally, Jessup Wealth Management Inc purchased a new stake in shares of Netflix in the 4th quarter worth about $27,000. Hedge funds and other institutional investors own 80.93% of the company's stock.

Insider Activity at Netflix

In related news, CEO Theodore A. Sarandos sold 27,312 shares of Netflix stock in a transaction dated Tuesday, May 5th. The shares were sold at an average price of $87.97, for a total transaction of $2,402,636.64. Following the completion of the transaction, the chief executive officer directly owned 284,804 shares of the company's stock, valued at $25,054,207.88. This trade represents a 8.75% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Reed Hastings sold 420,550 shares of Netflix stock in a transaction dated Wednesday, April 1st. The shares were sold at an average price of $95.49, for a total transaction of $40,158,319.50. Following the transaction, the director directly owned 3,940 shares of the company's stock, valued at approximately $376,230.60. This trade represents a 99.07% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 1,313,029 shares of company stock worth $120,315,776 over the last 90 days. 1.24% of the stock is currently owned by insiders.

Analyst Ratings Changes

Several equities research analysts have recently commented on the stock. HSBC raised their target price on shares of Netflix from $106.00 to $114.00 and gave the stock a "buy" rating in a research report on Friday, April 10th. KeyCorp reaffirmed an "overweight" rating and issued a $115.00 target price (up from $108.00) on shares of Netflix in a research report on Tuesday, April 14th. Weiss Ratings raised shares of Netflix from a "hold (c)" rating to a "hold (c+)" rating in a research report on Monday, May 4th. Daiwa Securities Group raised their target price on shares of Netflix from $97.00 to $102.00 and gave the stock an "outperform" rating in a research report on Thursday, April 23rd. Finally, President Capital raised their target price on shares of Netflix from $133.00 to $134.00 and gave the stock a "buy" rating in a research report on Tuesday, March 31st. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and sixteen have given a Hold rating to the company. Based on data from MarketBeat, the company presently has an average rating of "Moderate Buy" and a consensus target price of $114.39.

More Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Jim Cramer said, “I want to buy Netflix,” which can reinforce the view that the recent weakness is a buying opportunity rather than a sign of deteriorating fundamentals. Jim Cramer Says “I Want to Buy Netflix”
• Positive Sentiment: Analyst-focused articles noted that Netflix has fallen sharply since its last earnings report, but Wall Street still sees meaningful upside, suggesting valuation support if growth reaccelerates. Here’s What Dragging Netflix (NFLX) Down
• Positive Sentiment: Omdia forecast Netflix could approach 400 million subscribers by 2031, reinforcing the company’s long-term leadership in global streaming and supporting the bull case for future revenue growth. Omdia: Netflix to Reach 400 Million Subscribers by 2031
• Positive Sentiment: Netflix’s new FIFA gaming partnership adds another engagement lever, which could help reduce churn and strengthen subscriber retention over time. FIFA Deal Tests How Netflix Uses Games To Deepen Subscriber Engagement
• Neutral Sentiment: Commentary that Netflix remains a “high-quality compounder back on sale” reflects a favorable long-term view, but it does not add a new near-term catalyst. Netflix: A High-Quality Compounder Back On Sale
• Neutral Sentiment: Multiple articles framed Netflix as one of the better long-term stock ideas in the media space, but these are mostly opinion pieces rather than hard business updates. Netflix (NFLX): 10 Best Stocks to Buy Now For Next 3 Months
• Negative Sentiment: A price-target cut due to a lack of fresh catalysts points to investor concern that Netflix may need a clearer near-term driver to regain momentum. Netflix Stock Gets Price-Target Cut On Lack Of Catalysts
• Negative Sentiment: The proposed Paramount Skydance/Warner Bros. Discovery deal could create a larger streaming competitor, which is one reason Netflix publicly opposed the transaction. DOJ Clears Paramount Skydance’s $110 Billion Warner Bros. Discovery Acquisition Without Conditions

Netflix Trading Down 1.1%

Shares of NASDAQ NFLX opened at $80.34 on Friday. Netflix, Inc. has a 1 year low of $75.01 and a 1 year high of $134.12. The stock has a market cap of $338.30 billion, a P/E ratio of 25.95, a price-to-earnings-growth ratio of 1.03 and a beta of 1.50. The firm has a 50-day moving average of $90.93 and a 200 day moving average of $91.11. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41.

Netflix (NASDAQ:NFLX - Get Free Report) last issued its quarterly earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The company had revenue of $12.25 billion during the quarter, compared to analysts' expectations of $12.17 billion. During the same period last year, the company posted $6.61 EPS. Netflix's revenue was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. As a group, sell-side analysts expect that Netflix, Inc. will post 3.6 EPS for the current fiscal year.

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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