Salesforce Inc. $CRM Shares Sold by Bokf Na

Key Points

• Salesforce launched Agentforce Operations and deeper Google Cloud and ChatGPT integrations to automate cross‑system workflows, a move that could drive higher‑margin AI services and enterprise upsells but comes amid intensifying competition from Microsoft and other cloud rivals.
• The company beat quarterly expectations (EPS $3.81 vs. $3.05; revenue $11.2B, +12.1% YoY), raised its quarterly dividend to $0.44 and approved a $25 billion share buyback, while insiders made small purchases—signals of management confidence in the business.
• Analysts have lowered some price targets but the consensus remains a "Moderate Buy" with an average target of $279.18, leaving the stock (around $187) reliant on successful AI execution to justify a re‑rating.

Bokf Na reduced its position in Salesforce Inc. (NYSE:CRM - Free Report) by 8.5% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 49,981 shares of the CRM provider's stock after selling 4,672 shares during the period. Bokf Na's holdings in Salesforce were worth $13,240,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also modified their holdings of CRM. Brighton Jones LLC lifted its position in Salesforce by 13.7% during the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider's stock worth $8,582,000 after acquiring an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC lifted its position in Salesforce by 12.6% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider's stock worth $611,000 after acquiring an additional 205 shares in the last quarter. Bison Wealth LLC lifted its position in Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider's stock worth $747,000 after acquiring an additional 184 shares in the last quarter. Sivia Capital Partners LLC lifted its position in Salesforce by 3.7% during the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider's stock worth $807,000 after acquiring an additional 106 shares in the last quarter. Finally, United Bank lifted its position in Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider's stock worth $2,781,000 after acquiring an additional 500 shares in the last quarter. 80.43% of the stock is owned by institutional investors and hedge funds.

Analysts Set New Price Targets

Several research firms recently commented on CRM. BMO Capital Markets reduced their price target on Salesforce from $235.00 to $225.00 and set an "outperform" rating on the stock in a research report on Thursday, February 26th. Jefferies Financial Group reduced their price target on Salesforce from $375.00 to $250.00 and set a "buy" rating on the stock in a research report on Monday, February 23rd. Piper Sandler dropped their price objective on Salesforce from $250.00 to $215.00 and set an "overweight" rating on the stock in a report on Tuesday, April 14th. Morgan Stanley dropped their price objective on Salesforce from $398.00 to $287.00 and set an "overweight" rating on the stock in a report on Monday, February 23rd. Finally, JPMorgan Chase & Co. dropped their price objective on Salesforce from $365.00 to $320.00 and set an "overweight" rating on the stock in a report on Thursday, February 26th. One analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, eleven have given a Hold rating and one has issued a Sell rating to the company's stock. Based on data from MarketBeat.com, the stock currently has an average rating of "Moderate Buy" and an average target price of $279.18.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Launch of Agentforce Operations — Salesforce rolled out Agentforce Operations, a suite of specialized AI agents designed to automate complex, cross-system back‑office workflows. Investors see this as a meaningful productization of AI that could expand higher‑margin services and drive upsell across large enterprise accounts. Article Title
• Positive Sentiment: Deeper Google Cloud & ChatGPT integrations — New Google Cloud workflow integrations and enhanced ChatGPT-for-CRM capabilities let automated agents operate across multiple enterprise systems and LLMs, which can accelerate real‑world adoption and make Salesforce’s AI story more defensible versus pure-play rivals. Article Title
• Positive Sentiment: Analyst sentiment remains constructive — The average brokerage recommendation sits at “Buy,” and coverage notes the strategic pivot and product launches as catalysts that could justify upside versus current multiples. That endorsement supports near‑term demand for the stock. Article Title
• Neutral Sentiment: Valuation check & comparisons — Several pieces assess CRM’s valuation vs. peers (including a CRM vs. SPOT comparison) and highlight that while upside exists from AI-driven revenue, the stock’s forward multiples require execution to justify a higher valuation. Useful for re‑rating scenarios, but not immediate catalysts. Article Title
• Neutral Sentiment: Industry context — Coverage noting large tech layoffs and where AI economics live is background risk/benefit context; it matters to margins and adoption timing but is not Salesforce‑specific. Article Title
• Negative Sentiment: Intensifying competition — Reports emphasize escalating AI‑agent rivalry with Microsoft and ongoing cloud competition with Oracle; larger rivals could pressure win rates, pricing, or margin expansion if deals tilt toward hyperscalers. Article Title
• Negative Sentiment: Recent price weakness — Commentary notes a sizable YTD share decline (reflecting earnings, macro and re‑rating risk). That keeps investor sensitivity high: strong execution on Agentforce and integrations is required to sustain a re‑rating. Article Title

Salesforce Price Performance

Shares of CRM opened at $187.05 on Wednesday. The company has a current ratio of 0.76, a quick ratio of 0.76 and a debt-to-equity ratio of 0.18. The firm has a market cap of $153.05 billion, a price-to-earnings ratio of 23.95, a PEG ratio of 1.29 and a beta of 1.14. Salesforce Inc. has a 52 week low of $163.52 and a 52 week high of $296.05. The stock has a 50 day moving average of $186.70 and a 200-day moving average of $219.76.

Salesforce (NYSE:CRM - Get Free Report) last announced its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.05 by $0.76. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The firm had revenue of $11.20 billion for the quarter, compared to analysts' expectations of $11.18 billion. During the same period last year, the business posted $2.78 earnings per share. The firm's revenue for the quarter was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. As a group, analysts forecast that Salesforce Inc. will post 9.71 EPS for the current year.

Salesforce Increases Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, April 23rd. Investors of record on Thursday, April 9th were paid a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a yield of 0.9%. This is a boost from Salesforce's previous quarterly dividend of $0.42. The ex-dividend date was Thursday, April 9th. Salesforce's dividend payout ratio (DPR) is 22.54%.

Salesforce declared that its Board of Directors has approved a share buyback program on Monday, March 16th that authorizes the company to buyback $25.00 billion in shares. This buyback authorization authorizes the CRM provider to repurchase up to 14.1% of its stock through open market purchases. Stock buyback programs are generally an indication that the company's board of directors believes its shares are undervalued.

Insider Buying and Selling at Salesforce

In other news, Director David Blair Kirk acquired 2,570 shares of Salesforce stock in a transaction that occurred on Wednesday, March 18th. The shares were purchased at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the completion of the purchase, the director directly owned 13,689 shares of the company's stock, valued at $2,664,153.18. This trade represents a 23.11% increase in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through the SEC website. Also, Director Laura Alber acquired 2,571 shares of Salesforce stock in a transaction that occurred on Thursday, March 19th. The shares were purchased at an average price of $194.58 per share, for a total transaction of $500,265.18. Following the completion of the purchase, the director directly owned 9,530 shares of the company's stock, valued at $1,854,347.40. The trade was a 36.94% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Company insiders own 3.00% of the company's stock.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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