ServiceNow, Inc. $NOW Shares Acquired by IFP Advisors Inc

Key Points

• IFP Advisors increased its ServiceNow stake by 43% in the second quarter, bringing its holdings to 78,294 shares valued at approximately $7.77 million. Institutional investors collectively own 87.18% of the company.
• Analysts maintain a broadly positive view, with a consensus rating of “Moderate Buy” and an average price target of $144.73; ratings include 36 Buys, three Holds and two Sells.
• ServiceNow exceeded quarterly expectations, reporting $0.90 in adjusted EPS and $3.99 billion in revenue, up 24% year over year. However, the stock’s elevated valuation and recent insider selling remain potential risks for investors.

IFP Advisors Inc increased its position in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 43.0% during the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 78,294 shares of the information technology services provider's stock after purchasing an additional 23,559 shares during the quarter. IFP Advisors Inc's holdings in ServiceNow were worth $7,773,000 at the end of the most recent reporting period.

A number of other hedge funds have also recently added to or reduced their stakes in NOW. Florida Financial Advisors LLC boosted its holdings in shares of ServiceNow by 5.4% in the 2nd quarter. Florida Financial Advisors LLC now owns 273 shares of the information technology services provider's stock valued at $280,000 after buying an additional 14 shares during the period. Clark Capital Management Group Inc. boosted its stake in ServiceNow by 3.6% in the third quarter. Clark Capital Management Group Inc. now owns 514 shares of the information technology services provider's stock valued at $473,000 after acquiring an additional 18 shares during the period. American Trust boosted its stake in ServiceNow by 1.8% in the third quarter. American Trust now owns 1,029 shares of the information technology services provider's stock valued at $947,000 after acquiring an additional 18 shares during the period. Morse Asset Management Inc grew its holdings in shares of ServiceNow by 0.5% during the second quarter. Morse Asset Management Inc now owns 3,488 shares of the information technology services provider's stock valued at $3,586,000 after purchasing an additional 19 shares during the last quarter. Finally, CYBER HORNET ETFs LLC raised its position in shares of ServiceNow by 3.7% during the 3rd quarter. CYBER HORNET ETFs LLC now owns 567 shares of the information technology services provider's stock worth $522,000 after purchasing an additional 20 shares during the period. Institutional investors and hedge funds own 87.18% of the company's stock.

Analyst Ratings Changes

A number of research analysts recently commented on NOW shares. Evercore restated an "outperform" rating and set a $160.00 price objective on shares of ServiceNow in a research note on Thursday, July 23rd. Guggenheim upgraded ServiceNow from a "neutral" rating to a "buy" rating and set a $125.00 target price on the stock in a research note on Wednesday, July 1st. Sanford C. Bernstein reissued an "outperform" rating on shares of ServiceNow in a report on Wednesday. UBS Group set a $248.00 price target on shares of ServiceNow in a research report on Thursday, July 23rd. Finally, Citic Securities dropped their price objective on shares of ServiceNow from $168.00 to $140.00 and set a "buy" rating on the stock in a report on Thursday, May 21st. One research analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the company's stock. Based on data from MarketBeat.com, ServiceNow has an average rating of "Moderate Buy" and a consensus price target of $144.73.

ServiceNow Stock Down 2.4%

Shares of ServiceNow stock opened at $131.04 on Thursday. The business's fifty day moving average price is $119.24 and its two-hundred day moving average price is $108.56. The company has a debt-to-equity ratio of 0.43, a current ratio of 0.70 and a quick ratio of 0.70. The company has a market capitalization of $135.50 billion, a P/E ratio of 81.90, a PEG ratio of 2.45 and a beta of 0.97. ServiceNow, Inc. has a 1-year low of $81.24 and a 1-year high of $194.73.

ServiceNow (NYSE:NOW - Get Free Report) last released its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.86 by $0.04. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%.The company had revenue of $3.99 billion during the quarter, compared to analysts' expectations of $3.93 billion. During the same quarter in the prior year, the business posted $0.81 earnings per share. The company's revenue for the quarter was up 24.0% compared to the same quarter last year. As a group, research analysts forecast that ServiceNow, Inc. will post 2.24 EPS for the current year.

Insider Activity at ServiceNow

In other ServiceNow news, insider Paul Fipps sold 2,034 shares of the firm's stock in a transaction dated Monday, August 31st. The shares were sold at an average price of $147.87, for a total transaction of $300,767.58. Following the transaction, the insider owned 18,305 shares of the company's stock, valued at approximately $2,706,760.35. This trade represents a 10.00% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Paul Chamberlain sold 2,700 shares of the business's stock in a transaction dated Thursday, August 27th. The stock was sold at an average price of $135.50, for a total transaction of $365,850.00. Following the sale, the director owned 43,990 shares in the company, valued at $5,960,645. This trade represents a 5.78% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 14,081 shares of company stock worth $1,937,904 in the last 90 days. Corporate insiders own 0.34% of the company's stock.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Stronger competitive positioning: ServiceNow’s acquisition of Sweep is intended to sharpen its challenge to Salesforce by expanding workflow and customer-management capabilities. The deal could support broader platform adoption and strengthen ServiceNow’s AI strategy. ServiceNow Sharpens Its Salesforce Attack With Sweep Acquisition
• Positive Sentiment: Analyst price-target increase: BTIG raised its target for NOW to $170 from $150 and maintained a “Buy” rating, signaling confidence in the company’s growth prospects and potential upside. BTIG Raises ServiceNow Price Target
• Positive Sentiment: AI growth narrative remains intact: Recent analysis highlights strong subscription growth, expanding enterprise demand and ServiceNow’s ability to outperform the broader “SaaSpocalypse” fears surrounding AI disruption. The company’s Q2 revenue also rose about 24% year over year, according to the provided background. ServiceNow: A Gem Beating The SaaSpocalypse Narrative
• Positive Sentiment: Industry recognition and ecosystem support: ServiceNow was named a finalist for an AFP Pinnacle Award, while Deloitte was recognized as a leader in ServiceNow implementation services. These developments reinforce the platform’s enterprise credibility and partner ecosystem. Finalists Named for the AFP 2026 Pinnacle Awards
• Neutral Sentiment: Management commentary is in focus: ServiceNow’s Goldman Sachs Communacopia + Technology Conference appearance may provide investors with additional details on AI monetization, customer demand and the Sweep acquisition, but the supplied transcript listing contains no specific new guidance. ServiceNow Presents at Goldman Sachs Conference
• Negative Sentiment: Valuation and execution risks remain: Analysts note that stiff competition, possible margin pressure and a premium valuation could limit further gains after the stock’s recent rally. ServiceNow Jumps 25% in 3 Months
• Negative Sentiment: Insider selling may weigh on sentiment: The provided data shows seven insider sales and no purchases over the past six months, potentially raising caution about near-term valuation despite the company’s operational momentum.

ServiceNow Profile

ServiceNow, Inc is a cloud-based enterprise software company that provides digital workflow and automation solutions. Its Now Platform enables organizations to manage and connect business processes across information technology, customer service, human resources, finance, legal operations and other departments.

The company's products and services include IT service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance management, strategic portfolio management and application development tools.

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