Simplicity Wealth LLC boosted its holdings in shares of Alphabet Inc. (NASDAQ:GOOG - Free Report) by 45.8% during the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 47,833 shares of the information services provider's stock after acquiring an additional 15,021 shares during the period. Simplicity Wealth LLC's holdings in Alphabet were worth $16,901,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
A number of other institutional investors have also added to or reduced their stakes in the business. Nvest Wealth Strategies Inc. purchased a new position in Alphabet during the fourth quarter valued at approximately $38,000. Lifetime Wealth Management P.C. bought a new position in Alphabet in the fourth quarter worth about $38,000. Imprint Wealth LLC purchased a new stake in shares of Alphabet during the third quarter valued at about $31,000. Bard Associates Inc. purchased a new stake in shares of Alphabet during the fourth quarter valued at about $41,000. Finally, Commonwealth Retirement Investments LLC bought a new stake in shares of Alphabet in the 4th quarter valued at about $45,000. Hedge funds and other institutional investors own 27.26% of the company's stock.
Wall Street Analysts Forecast Growth
A number of research analysts have recently issued reports on the stock. Cantor Fitzgerald reaffirmed an "overweight" rating and issued a $420.00 price objective (down from $435.00) on shares of Alphabet in a research report on Thursday, July 23rd. Morgan Stanley lowered their target price on shares of Alphabet from $415.00 to $400.00 and set an "overweight" rating for the company in a research note on Thursday, July 23rd. Oppenheimer reaffirmed an "outperform" rating and issued a $400.00 price target (down from $445.00) on shares of Alphabet in a report on Thursday, July 23rd. Stifel Nicolaus set a $420.00 price target on Alphabet in a research report on Wednesday, May 20th. Finally, Royal Bank Of Canada reiterated a "buy" rating and set a $475.00 price objective on shares of Alphabet in a report on Thursday, July 23rd. Six equities research analysts have rated the stock with a Strong Buy rating, thirty have assigned a Buy rating and four have issued a Hold rating to the company. According to MarketBeat, the stock currently has an average rating of "Buy" and a consensus target price of $415.55.
View Our Latest Analysis on GOOG
Insider Transactions at Alphabet
In related news, insider John Kent Walker sold 8,998 shares of the company's stock in a transaction that occurred on Monday, June 29th. The stock was sold at an average price of $349.29, for a total value of $3,142,911.42. Following the sale, the insider owned 75,290 shares in the company, valued at $26,298,044.10. This represents a 10.68% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of the stock in a transaction that occurred on Monday, July 27th. The stock was sold at an average price of $19.46, for a total transaction of $3,832,277.26. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 451,945 shares of company stock valued at $12,382,714. 12.99% of the stock is owned by company insiders.
Trending Headlines about Alphabet
Here are the key news stories impacting Alphabet this week:
- Positive Sentiment: AI infrastructure expansion: Alphabet’s expanded custom-silicon relationship with Marvell covers components connected to Google’s TPU ecosystem, including inference accelerators, networking, storage, and memory products. The agreement gives Alphabet more supply-chain flexibility and supports continued AI capacity growth, although it may increase dependence on multiple chip partners. Jensen Huang Thinks This Chip Stock Could Hit $1 Trillion
- Positive Sentiment: Waymo growth: Alphabet’s autonomous-driving unit received approval to operate thousands of robotaxis in Nevada and has expanded its lower-cost next-generation vehicles to riders in Los Angeles, Phoenix, and San Francisco. Waymo also introduced a custom AI chip designed to reduce reliance on Nvidia and AMD, potentially improving long-term economics. Robotaxi Permits in Nevada
- Positive Sentiment: Investor and analyst support: Berkshire Hathaway significantly increased its Alphabet position, reinforcing the view that the company fits a value-oriented investment strategy. Rosenblatt initiated coverage with a “Buy” rating, while analysts continue to point to resilient Search, fast-growing Cloud, and strong earnings momentum. Berkshire’s Alphabet Investment
- Neutral Sentiment: DeepMind leadership transition: Nobel Prize-winning co-founder Demis Hassabis is moving from day-to-day management to chairman and chief scientist roles, while Koray Kavukcuoglu will oversee operations. The change could improve Alphabet-wide AI coordination, but investors may monitor execution and retention risks. DeepMind Leadership Change
- Negative Sentiment: Firebase enforcement risk: Indian authorities directed Google to remove hundreds of Firebase accounts allegedly used in bank impersonation scams. The action could increase compliance costs and renew concerns about misuse of Alphabet’s platforms. India Orders Removal of Firebase Accounts
Alphabet Price Performance
Shares of GOOG opened at $341.75 on Friday. The firm has a market capitalization of $4.18 trillion, a PE ratio of 17.16, a price-to-earnings-growth ratio of 0.96 and a beta of 1.23. The company has a debt-to-equity ratio of 0.16, a current ratio of 2.72 and a quick ratio of 2.64. Alphabet Inc. has a 1-year low of $202.13 and a 1-year high of $404.47. The company's fifty day moving average price is $350.34 and its 200-day moving average price is $339.73.
Alphabet (NASDAQ:GOOG - Get Free Report) last issued its earnings results on Thursday, July 23rd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $2.87 by $6.24. The company had revenue of $119.80 billion during the quarter, compared to analyst estimates of $116.53 billion. Alphabet had a return on equity of 51.32% and a net margin of 54.77%.The firm's quarterly revenue was up 24.2% on a year-over-year basis. During the same quarter last year, the business posted $2.31 EPS. On average, equities research analysts predict that Alphabet Inc. will post 20.51 EPS for the current year.
Alphabet Announces Dividend
The company also recently disclosed a quarterly dividend, which will be paid on Monday, September 14th. Stockholders of record on Monday, September 7th will be issued a $0.22 dividend. The ex-dividend date of this dividend is Friday, September 4th. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet's dividend payout ratio is currently 4.42%.
Alphabet Profile
(
Free Report)
Alphabet Inc NASDAQ: GOOG is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as "Other Bets." Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company's history.
Alphabet's core business centers on internet search and advertising, with Google Search and the company's ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.
See Also
Want to see what other hedge funds are holding GOOG? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Alphabet Inc. (NASDAQ:GOOG - Free Report).

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