True North Advisors LLC Has $82.02 Million Stock Holdings in Apple Inc. $AAPL

Key Points

• True North Advisors LLC trimmed its Apple stake by 1.0% in Q4 to 301,690 shares valued at $82.02 million, making AAPL about 10.6% of the firm's holdings and its largest position.
• Apple reported an earnings beat (EPS $2.84 vs. $2.67 expected) and revenue of $143.76 billion (up 15.7% y/y), with strong margins and a market capitalization near $3.97 trillion.
• Analyst sentiment is broadly positive with an average rating of Moderate Buy and a consensus target around $301.83, though recent insider selling by the CEO and CFO may weigh on near‑term sentiment.

True North Advisors LLC reduced its position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 1.0% in the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 301,690 shares of the iPhone maker's stock after selling 3,119 shares during the period. Apple accounts for approximately 10.6% of True North Advisors LLC's holdings, making the stock its biggest position. True North Advisors LLC's holdings in Apple were worth $82,017,000 at the end of the most recent reporting period.

Several other large investors have also modified their holdings of AAPL. Sellwood Investment Partners LLC boosted its holdings in Apple by 110.9% in the 3rd quarter. Sellwood Investment Partners LLC now owns 135 shares of the iPhone maker's stock valued at $34,000 after purchasing an additional 71 shares during the period. ROSS JOHNSON & Associates LLC lifted its stake in Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker's stock worth $42,000 after purchasing an additional 180 shares during the period. LSV Asset Management bought a new position in Apple during the fourth quarter worth about $65,000. eCIO Inc. bought a new position in Apple during the fourth quarter worth about $112,000. Finally, HFM Investment Advisors LLC bought a new position in Apple during the first quarter worth about $99,000. 67.73% of the stock is owned by institutional investors.

Apple Trading Up 1.2%

Shares of Apple stock opened at $270.71 on Wednesday. The stock has a market capitalization of $3.97 trillion, a P/E ratio of 34.22, a price-to-earnings-growth ratio of 2.44 and a beta of 1.11. The company has a quick ratio of 0.94, a current ratio of 0.97 and a debt-to-equity ratio of 0.87. The company has a 50-day simple moving average of $260.40 and a 200 day simple moving average of $264.94. Apple Inc. has a 12-month low of $193.25 and a 12-month high of $288.62.

Apple (NASDAQ:AAPL - Get Free Report) last posted its quarterly earnings data on Thursday, January 29th. The iPhone maker reported $2.84 earnings per share for the quarter, beating the consensus estimate of $2.67 by $0.17. The firm had revenue of $143.76 billion during the quarter, compared to analysts' expectations of $138.25 billion. Apple had a net margin of 27.04% and a return on equity of 159.94%. The company's quarterly revenue was up 15.7% compared to the same quarter last year. During the same quarter last year, the company posted $2.40 EPS. Research analysts expect that Apple Inc. will post 8.52 earnings per share for the current fiscal year.

Apple Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, February 12th. Shareholders of record on Monday, February 9th were given a $0.26 dividend. This represents a $1.04 annualized dividend and a yield of 0.4%. The ex-dividend date was Monday, February 9th. Apple's dividend payout ratio (DPR) is presently 13.15%.

Wall Street Analyst Weigh In

AAPL has been the subject of a number of recent analyst reports. JPMorgan Chase & Co. increased their target price on shares of Apple from $315.00 to $325.00 and gave the stock an "overweight" rating in a research report on Friday, January 30th. Maxim Group upgraded shares of Apple from a "hold" rating to a "buy" rating and set a $300.00 target price for the company in a research report on Friday, January 30th. Scotiabank set a $330.00 target price on shares of Apple in a research report on Monday, February 2nd. Evercore reiterated an "outperform" rating on shares of Apple in a research report on Monday, March 2nd. Finally, Monness Crespi & Hardt increased their target price on shares of Apple from $300.00 to $315.00 and gave the stock a "buy" rating in a research report on Friday, January 30th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat, Apple currently has an average rating of "Moderate Buy" and a consensus price target of $301.83.

Insider Buying and Selling at Apple

In other Apple news, CFO Kevan Parekh sold 1,534 shares of the firm's stock in a transaction dated Thursday, April 23rd. The shares were sold at an average price of $275.00, for a total value of $421,850.00. Following the completion of the sale, the chief financial officer owned 13,366 shares in the company, valued at approximately $3,675,650. This trade represents a 10.30% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, CEO Timothy D. Cook sold 64,949 shares of the firm's stock in a transaction dated Thursday, April 2nd. The shares were sold at an average price of $254.23, for a total transaction of $16,511,984.27. Following the completion of the sale, the chief executive officer owned 3,280,418 shares of the company's stock, valued at $833,980,668.14. The trade was a 1.94% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 96,485 shares of company stock worth $24,594,845. 0.06% of the stock is currently owned by corporate insiders.

Apple News Summary

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Wall Street is nudging expectations up: UBS and other firms have raised targets and flagged the potential for a slight beat and stronger guidance into Q2, supporting near-term upside. UBS Lifts Apple Stock
• Positive Sentiment: Positive bullish notes and models (e.g., 24/7 Wall St.) argue AAPL is undervalued into the earnings print, implying material upside for patient investors if Apple reiterates growth and margin trajectory. Apple Stock Poised for 21% Surge
• Positive Sentiment: Product and services catalyst set: Apple launched a cheaper App Store subscription structure (monthly with 12‑month commitment) and is rolling out AI photo-editing tools and new MacBook Pro silicon praise — both help services revenue and device differentiation. Apple introduces a cheaper option for App Store subscriptions MacBook Pro M5 review Apple to Launch AI Photo Editing Tool
• Positive Sentiment: Supply-chain and margin edge: reports note Apple is benefiting from memory pricing and silicon allocations, which can widen iPhone margins versus rivals and support services penetration. Apple turns a memory crisis into an opportunity
• Positive Sentiment: iPhone momentum: market-share reports show Apple reached the top global smartphone spot in the March quarter — a tangible signal that device sales could drive revenue upside into the print. Apple is defying a global smartphone slump
• Neutral Sentiment: Leadership transition is now on investors’ radars: John Ternus is set to become CEO in September — a product/engineering–focused pick that reduces surprise risk long term but creates short-term execution scrutiny. John Ternus, Apple’s new CEO
• Neutral Sentiment: Earnings cadence and elevated expectations: the Magnificent Seven earnings week concentrates sentiment — Apple faces a higher bar on revenue, services growth and AI messaging; that raises volatility but not an immediate directional verdict. Big Tech faces key earnings test on AI spending and cloud growth
• Neutral Sentiment: Insider activity: CFO Kevan Parekh disclosed a sale of shares (filed), which is a routine liquidity event but worth noting for timing-sensitive traders. SEC Form 4
• Negative Sentiment: Competitive threat from Qualcomm/OpenAI tie-up: reports that OpenAI is working with Qualcomm/MediaTek on AI-native phone chips triggered rotation into chipmakers and raised investor concern that Apple could lose on-device AI leadership if it doesn’t accelerate. Did Qualcomm Just Put Apple in Check? Could This New AI Smartphone Compete With Apple?
• Negative Sentiment: Perception Apple is behind on AI: multiple pieces warn that Apple needs a clear AI breakthrough; if the company fails to show credible on‑device AI progress or monetization at earnings, sentiment could flip quickly. Apple Is Falling Behind in AI

About Apple

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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