XPEL (XPEL) Stock Price, News & Analysis

Company Overview

XPEL, Inc. is a global provider of automotive, architectural and industrial protective films and coatings. The company’s primary offerings include paint protection film (PPF), window tint films and ceramic coatings designed to shield surfaces from environmental damage such as scratches, chips, UV rays and chemical contaminants. Through a combination of proprietary formulations and precision-cut application kits, XPEL serves both professional installers and do-it-yourself consumers seeking long-lasting protection and enhanced appearance for vehicles, buildings and specialty equipment.

Founded in 1997 and headquartered in San Antonio, Texas, XPEL began as a regional film supplier and has since expanded into a multinational enterprise with distribution in more than 100 countries. The company operates via a network of company-owned service centers, franchised installers and authorized distributors, ensuring local expertise while maintaining consistent product quality worldwide. XPEL’s research and development laboratories continuously refine film performance, adhesion properties and optical clarity, helping the company stay at the forefront of protective film technology.

In addition to its core PPF and window film lines, XPEL offers ceramic coatings under the XPEL XR umbrella, which provide hydrophobic and anti-microbic surface benefits for automotive and architectural glass. The company also markets specialty films for marine and aerospace applications, where durability and precise fitment are critical. Training programs and certification courses for installers further reinforce XPEL’s commitment to professional standards and customer satisfaction.

XPEL’s leadership team is led by President and Chief Executive Officer Ryan Wuerch, whose background in consumer products and franchising has guided the company’s rapid scaling and international expansion. Supported by a board of directors and an executive committee with deep industry experience, XPEL continues to focus on innovation, operational excellence and sustainable growth. The firm’s emphasis on advanced materials science and global distribution positions it as a key player in the protective film and surface protection market.

Key Stats

• Today's Range: $34.94 to $37.39
• 50-Day Range: $29.22 to $39.36
• 52-Week Range: $24.25 to $48.58
• Volume: 166,904 shs
• Average Volume: 196,295 shs
• Market Capitalization: $981.18 million
• P/E Ratio: 20.74
• Dividend Yield: N/A
• Price Target: $58.00
• Consensus Rating: Buy

XPEL Stock Analysis - MarketRank™

XPEL scored higher than 74% of companies evaluated by MarketBeat, and ranked 30th out of 87 stocks in the auto/tires/trucks sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

XPEL has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 2 buy ratings, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

XPEL has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 17.92%

Earnings Growth

Earnings for XPEL are expected to grow by 17.92% in the coming year, from $1.73 to $2.04 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of XPEL is 20.74, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.92.

Price to Earnings Ratio vs. Sector

The P/E ratio of XPEL is 20.74, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 24.16.

Price to Book Value per Share Ratio

XPEL has a P/B Ratio of 4.35. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

63.95% of the float of XPEL has been sold short.

Short Interest Ratio / Days to Cover

XPEL has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in XPEL has recently increased by 617.94%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

XPEL does not currently pay a dividend.

Dividend Growth

XPEL does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

63.95% of the float of XPEL has been sold short.

Short Interest Ratio / Days to Cover

XPEL has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in XPEL has recently increased by 617.94%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.2 / 5
• News Sentiment: 0.88

News Sentiment

XPEL has a news sentiment score of 0.88. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Auto/Tires/Trucks companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for XPEL this week, compared to 7 articles on an average week.

Search Interest

Only 3 people have searched for XPEL on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

1 people have added XPEL to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, XPEL insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 9.50% of the stock of XPEL is held by insiders.

Percentage Held by Institutions

75.08% of the stock of XPEL is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

XPEL Stock Analysis - Frequently Asked Questions

How have XPEL shares performed this year?

XPEL's stock was trading at $39.94 at the start of the year. Since then, XPEL shares have decreased by 11.2% and is now trading at $35.46.

How were XPEL's earnings last quarter?

XPEL, Inc. (NASDAQ:XPEL) issued its quarterly earnings data on Tuesday, May, 6th. The company reported $0.31 EPS for the quarter, beating the consensus estimate of $0.25 by $0.06. The firm's revenue for the quarter was up 15.2% on a year-over-year basis.
Read the conference call transcript.

Is XPEL doing a stock buyback?

XPEL's board approved a stock buyback plan on Tuesday, May 6th 2025, which allows the company to buy back $50,000,000 in shares, according to EventVestor. This means that the company could reacquire up to 5.4% of its shares through open market purchases. Shares buyback plans are typically a sign that the company's board of directors believes its shares are undervalued.

Who are XPEL's major shareholders?

XPEL's top institutional investors include Wealth Enhancement Advisory Services LLC (0.57%). Insiders that own company stock include Mark Adams, Ryan Pape, Richard K Crumly, Mike Klonne, Barry Wood, John F North and Mathieu Moreau.
View institutional ownership trends.

How do I buy shares of XPEL?

Shares of XPEL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of XPEL own?

Based on aggregate information from My MarketBeat watchlists, some other companies that XPEL investors own include American Water Works (AWK), Waste Connections (WCN), AU Optronics (AUOTY), DiamondRock Hospitality (DRH), Humana (HUM), The RMR Group (RMR) and Voyager Therapeutics (VYGR).

Company Calendar

• Last Earnings: 5/06/2025
• Today: 7/12/2025
• Next Earnings (Estimated): 8/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Auto/Tires/Trucks
• Industry: AUTO/TRUCK - ORIG
• Sub-Industry: Fabricated Products
• Current Symbol: NASDAQ:XPEL
• CIK: 1767258
• Web: www.xpel.com
• Phone: (210) 678-3700
• Fax: N/A
• Employees: 1,143
• Year Founded: N/A

Price Target and Rating

• Average Price Target for XPEL: $58.00
• High Price Target: $58.00
• Low Price Target: $58.00
• Potential Upside/Downside: +63.6%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.71
• Trailing P/E Ratio: 20.74
• Forward P/E Ratio: 20.50
• P/E Growth: N/A
• Net Income: $45.49 million
• Net Margins: 10.92%
• Pretax Margin: 13.72%
• Return on Equity: 21.89%
• Return on Assets: 17.30%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 4.29
• Quick Ratio: 1.51

Sales & Book Value

• Annual Sales: $420.40 million
• Price / Sales: 2.33
• Cash Flow: $1.97 per share
• Price / Cash Flow: 17.99
• Book Value: $8.15 per share
• Price / Book: 4.35

Miscellaneous

• Outstanding Shares: 27,670,000
• Free Float: 25,037,000
• Market Cap: $981.18 million
• Optionable: Optionable
• Beta: 1.83