JAKKS Pacific (JAKK) Stock Price, News & Analysis

Company Overview

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a Los Angeles–based company that designs, develops and markets a broad range of toys and consumer products. Since its founding in 1995 by industry veteran Jack Friedman, the company has built a diversified portfolio spanning three primary segments: Toys, Consumer Electronics & Seasonal, and Kids Furniture & Accessories. JAKKS Pacific specializes in both licensed and proprietary brands, collaborating with major entertainment and sports licensors to bring popular characters and franchises to market.

The company’s Toys segment includes action figures, dolls, role-play items, collectible toys and outdoor activity products. Its Consumer Electronics & Seasonal segment features video game controllers, ride-on vehicles, audio products, outdoor water toys and seasonal décor offerings. The Kids Furniture & Accessories group produces themed bedroom furnishings, playroom décor and storage solutions designed to appeal to preschool and young-child demographics. Across all segments, JAKKS Pacific emphasizes innovation, quality and brand alignment to meet evolving consumer interests.

JAKKS Pacific serves major retail channels in North America, Europe, Latin America and the Asia-Pacific region. Its global distribution network reaches approximately 100 countries, covering big-box retailers, specialty stores, e-commerce platforms and wholesale partners. This international footprint enables the company to leverage regional licensing agreements and tailor product assortments to local tastes and seasonal trends.

Under the leadership of Chairman and Chief Executive Officer Stephen Berman, JAKKS Pacific continues to pursue strategic partnerships and new product introductions. Over its nearly three-decade history, the company has maintained a focus on brand collaborations, operational efficiency and expanding its product pipeline. With a management team experienced in toy and entertainment licensing, JAKKS Pacific aims to capitalize on established consumer markets while exploring growth opportunities in emerging channels and geographies.

Key Stats

• Today's Range: $18.44 to $18.85
• 50-Day Range: $16.42 to $19.03
• 52-Week Range: $16.24 to $35.79
• Volume: 14,736 shs
• Average Volume: 138,754 shs
• Market Capitalization: $207.78 million
• P/E Ratio: 5.49
• Dividend Yield: 5.36%
• Price Target: $41.00
• Consensus Rating: Hold

JAKKS Pacific Stock Analysis - MarketRank™

JAKKS Pacific scored higher than 82% of companies evaluated by MarketBeat, and ranked 76th out of 293 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Hold

Consensus Rating

JAKKS Pacific has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on 1 buy rating, 1 hold rating, and 1 sell rating.

Upside Potential

JAKKS Pacific has a consensus price target of $41.00, representing about 120.3% upside from its current price of $18.61.

Amount of Analyst Coverage

JAKKS Pacific has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 8.52%

Earnings Growth

Earnings for JAKKS Pacific are expected to grow by 8.52% in the coming year, from $3.52 to $3.82 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of JAKKS Pacific is 5.49, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 234.47.

Price to Earnings Ratio vs. Sector

The P/E ratio of JAKKS Pacific is 5.49, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.35.

Price to Book Value per Share Ratio

JAKKS Pacific has a P/B Ratio of 0.85. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.60% of the outstanding shares of JAKKS Pacific have been sold short.

Short Interest Ratio / Days to Cover

JAKKS Pacific has a short interest ratio ("days to cover") of 4.

Change versus previous month

Short interest in JAKKS Pacific has recently decreased by 3.21%, indicating that investor sentiment is improving.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

JAKKS Pacific is a leading dividend payer. It pays a dividend yield of 5.32%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

JAKKS Pacific does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of JAKKS Pacific is 29.50%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, JAKKS Pacific will have a dividend payout ratio of 26.18% next year. This indicates that JAKKS Pacific will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

4.60% of the outstanding shares of JAKKS Pacific have been sold short.

Short Interest Ratio / Days to Cover

JAKKS Pacific has a short interest ratio ("days to cover") of 4.

Change versus previous month

Short interest in JAKKS Pacific has recently decreased by 3.21%, indicating that investor sentiment is improving.

News and Social Media

• Score: 2.3 / 5
• News Sentiment: 0.22

News Sentiment

JAKKS Pacific has a news sentiment score of 0.22. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.71 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 12 news articles for JAKKS Pacific this week, compared to 4 articles on an average week.

MarketBeat Follows

3 people have added JAKKS Pacific to their MarketBeat watchlist in the last 30 days. This is an increase of 200% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, JAKKS Pacific insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 3.90% of the stock of JAKKS Pacific is held by insiders.

Percentage Held by Institutions

44.38% of the stock of JAKKS Pacific is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

JAKK Stock Analysis - Frequently Asked Questions

How have JAKK shares performed this year?

JAKKS Pacific's stock was trading at $28.15 at the beginning of 2025. Since then, JAKK stock has decreased by 33.9% and is now trading at $18.6110.

How were JAKKS Pacific's earnings last quarter?

JAKKS Pacific, Inc. (NASDAQ:JAKK) issued its quarterly earnings results on Thursday, February, 20th. The company reported ($0.88) EPS for the quarter, missing analysts' consensus estimates of ($0.05) by $0.83. The firm earned $130.74 million during the quarter, compared to analyst estimates of $131.07 million. JAKKS Pacific had a trailing twelve-month return on equity of 15.13% and a net margin of 5.62%.
Read the conference call transcript.

How do I buy shares of JAKKS Pacific?

Shares of JAKK stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of JAKKS Pacific own?

Based on aggregate information from My MarketBeat watchlists, some other companies that JAKKS Pacific investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Advanced Micro Devices (AMD), ServiceNow (NOW), Arista Networks (ANET) and Adobe (ADBE).

Company Calendar

• Last Earnings: 2/20/2025
• Record date for 9/30 Dividend: 8/29/2025
• Ex-Dividend for 9/30 Dividend: 8/29/2025
• Dividend Payable: 9/30/2025
• Today: 10/09/2025
• Next Earnings (Estimated): 10/29/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: TOYS/GAME/HOBBY
• Sub-Industry: Leisure Products
• Current Symbol: NASDAQ:JAKK
• CIK: 1009829
• Web: www.jakks.com
• Phone: (424) 268-9444
• Fax: 310-317-8527
• Employees: 580
• Year Founded: 1995

Price Target and Rating

• Average Price Target for JAKKS Pacific: $41.00
• High Price Target: $41.00
• Low Price Target: $41.00
• Potential Upside/Downside: +117.3%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): $3.39
• Trailing P/E Ratio: 5.57
• Forward P/E Ratio: 5.36
• P/E Growth: N/A
• Net Income: $33.92 million
• Net Margins: 5.62%
• Pretax Margin: 6.82%
• Return on Equity: 15.13%
• Return on Assets: 8.03%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.71
• Quick Ratio: 1.24

Sales & Book Value

• Annual Sales: $684.69 million
• Price / Sales: 0.31
• Cash Flow: $3.96 per share
• Price / Cash Flow: 4.76
• Book Value: $21.91 per share
• Price / Book: 0.86

Miscellaneous

• Outstanding Shares: 11,147,000
• Free Float: 10,712,000
• Market Cap: $210.34 million
• Optionable: Optionable
• Beta: 1.36