Zumiez, Inc. (NASDAQ: ZUMZ) is a specialty retailer offering apparel, footwear, accessories and hardgoods targeted at the action-sports lifestyle market. With a focus on skateboarding, snowboarding, BMX and streetwear, the company stocks a mix of leading third-party brands—such as Vans, Nike SB, DC Shoes and The North Face—alongside proprietary private-label merchandise. In addition to traditional fashion items, Zumiez stores carry hardware and equipment tailored to board sports, supporting both amateur and enthusiast consumers.
Originally founded in 1978 in Seattle, Washington, by Tom Campion, Gary Haakenson and Steve Brosvik, Zumiez opened its first branded retail location in 1988. The company went public in 2005 and has since expanded its brick-and-mortar footprint to more than 700 stores across the United States, Canada and several European markets. Complementing its store network, Zumiez operates e-commerce sites that cater to a global customer base and support digital marketing initiatives, loyalty programs and mobile shopping experiences.
Zumiez’s in-store experience is designed to engage local communities through events such as skate demos, art showcases and athlete meet-and-greets, while its proprietary marketing publication, “The Zine,” highlights culture and trends relevant to the action-sports audience. The retailer’s private-label brands—Blue Crown, RXCA and others—provide exclusive product lines that differentiate Zumiez from competing specialty chains and mainstream apparel outlets.
Headquartered in Lynnwood, Washington, Zumiez is led by CEO Rick Brooks, whose tenure has overseen a broad omnichannel transformation and international expansion. The company emphasizes operational efficiency through centralized distribution, data-driven inventory management and targeted customer engagement, positioning Zumiez to serve a youth-oriented demographic that values both performance gear and street-inspired fashion.
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