FirstCash (FCFS) Stock Price, News & Analysis

Company Overview

FirstCash Holdings, Inc. operates pawn stores that provide short-term, non-recourse loans secured by personal property and sell previously owned merchandise. Its stores also purchase items from customers, including jewelry, electronics, tools and other goods.

The company serves customers in the United States and Latin America, including Mexico, Guatemala, El Salvador and Colombia. Its retail operations offer a range of pre-owned goods, with jewelry among its key product categories.

FirstCash was formed in 2016 through the merger of First Cash Financial Services and Cash America International. The company is headquartered in Fort Worth, Texas.

Key Stats

• Today's Range: $179.00 to $184.44
• 50-Day Range: $172.75 to $228.38
• 52-Week Range: $146.95 to $238.93
• Volume: 812,703 shs
• Average Volume: 653,747 shs
• Market Capitalization: $7.79 billion
• P/E Ratio: 19.68
• Dividend Yield: 0.92%
• Price Target: $247.50
• Consensus Rating: Moderate Buy

FirstCash Stock Analysis - MarketRank™

FirstCash scored higher than 90% of companies evaluated by MarketBeat, and ranked 115th out of 852 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.2 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

FirstCash has received a consensus rating of Moderate Buy. The company's average rating score is 2.83, and is based on no strong buy ratings, 5 buy ratings, 1 hold rating, and no sell ratings.

Upside Potential

FirstCash has a consensus price target of $247.50, representing about 36.2% upside from its current price of $181.68.

Amount of Analyst Coverage

FirstCash has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 13.33%

Earnings Growth

Earnings for FirstCash are expected to grow by 13.33% in the coming year, from $11.03 to $12.50 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of FirstCash is 19.68, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.27.

Price to Earnings Ratio vs. Sector

The P/E ratio of FirstCash is 19.68, which means that it is trading at a more expensive P/E ratio than the Finance sector average P/E ratio of about 19.33.

Price to Book Value per Share Ratio

FirstCash has a P/B Ratio of 3.43. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.29% of the float of FirstCash has been sold short.

Short Interest Ratio / Days to Cover

FirstCash has a short interest ratio ("days to cover") of 3.76, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in FirstCash has recently increased by 8.31%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

FirstCash has a dividend yield of 0.91%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

FirstCash has been increasing its dividend for 8 years.

Dividend Coverage

The dividend payout ratio of FirstCash is 18.20%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, FirstCash will have a dividend payout ratio of 13.44% next year. This indicates that FirstCash will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.2 / 5
• News Sentiment: 1.16

News Sentiment

FirstCash has a news sentiment score of 1.16. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.65 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for FirstCash this week, compared to 3 articles on an average week.

Search Interest

Only 2 people have searched for FCFS on MarketBeat in the last 30 days. This is a decrease of -60% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added FirstCash to their MarketBeat watchlist in the last 30 days. This is a decrease of -75% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, FirstCash insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,051,281.00 in company stock.

Percentage Held by Insiders

2.86% of the stock of FirstCash is held by insiders.

Percentage Held by Institutions

80.30% of the stock of FirstCash is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 8/28 Dividend: 8/14/2026
• Ex-Dividend for 8/28 Dividend: 8/14/2026
• Dividend Payable: 8/28/2026
• Last Earnings: 10/22/2026
• Today: 11/12/2026
• Record date for 11/24 Dividend: 11/13/2026
• Ex-Dividend for 11/24 Dividend: 11/13/2026
• Dividend Payable: 11/24/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Finance
• Industry: Consumer Finance
• Sub-Industry: Consumer Finance
• Current Symbol: NASDAQ:FCFS
• CIK: 840489
• Web: www.firstcash.com
• Phone: (817) 258-2650
• Fax: 817-461-7019
• Employees: 22,000
• Year Founded: 1988

Price Target and Rating

• Average Price Target for FirstCash: $247.50
• High Price Target: $255.00
• Low Price Target: $235.00
• Potential Upside/Downside: +36.2%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.83
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $9.23
• Trailing P/E Ratio: 19.68
• Forward P/E Ratio: 14.53
• P/E Growth: N/A
• Net Income: $330.38 million
• Net Margins: 9.48%
• Pretax Margin: 12.92%
• Return on Equity: 20.17%
• Return on Assets: 8.52%

Debt

• Debt-to-Equity Ratio: 1.08
• Current Ratio: 4.81
• Quick Ratio: 3.42

Sales & Book Value

• Annual Sales: $3.66 billion
• Price / Sales: 2.13
• Cash Flow: $17.01 per share
• Price / Cash Flow: 10.68
• Book Value: $53.01 per share
• Price / Book: 3.43

Miscellaneous

• Outstanding Shares: 42,890,000
• Free Float: 41,661,000
• Market Cap: $7.79 billion
• Optionable: Optionable
• Beta: 0.59