FirstCash (FCFS) Stock Price, News & Analysis

Company Overview

FirstCash, Inc. (NASDAQ: FCFS) is a leading integrated operator of pawn stores and provider of short-term consumer loan services in the United States and Mexico. Through its retail pawn outlets, FirstCash offers collateral-based loans secured by personal property, enabling customers to access liquidity without a credit history or traditional bank account. The company also purchases, trades and sells a broad range of secondhand merchandise, including electronics, jewelry and power tools, through its network of conveniently located stores.

In addition to its pawn-broking activities, FirstCash provides unsecured consumer loans designed to meet urgent cash needs. These financial solutions are structured around fixed repayment schedules and are delivered via both in-store and digital channels. By combining local service with technology-driven underwriting, the company aims to offer rapid loan decisions and transparent terms, addressing short-term financial emergencies for underbanked consumers.

FirstCash’s history dates back to the founding of Cash America International in 1983 and First Cash Financial Services in 1988. The two companies merged in 2016 to form the modern FirstCash platform, creating one of the largest publicly traded pawn and consumer finance companies in North America. The organization operates in over 30 U.S. states and multiple jurisdictions in Mexico, focusing on markets with strong retail demand and limited access to traditional credit providers.

Headquartered in Fort Worth, Texas, FirstCash is led by President and Chief Executive Officer Christopher L. Jackson. Under his leadership, the company has pursued strategic acquisitions, technology enhancements and process improvements to strengthen its competitive position and drive long-term growth. FirstCash continues to expand its footprint and service offerings, leveraging its extensive store network and financial expertise to serve a diverse customer base.

Key Stats

• Today's Range: $224.91 to $230.23
• 50-Day Range: $188.00 to $233.00
• 52-Week Range: $119.21 to $235.97
• Volume: 229,942 shs
• Average Volume: 351,887 shs
• Market Capitalization: $9.98 billion
• P/E Ratio: 28.52
• Dividend Yield: 0.74%
• Price Target: $198.00
• Consensus Rating: Buy

FirstCash Stock Analysis - MarketRank™

FirstCash scored higher than 75% of companies evaluated by MarketBeat, and ranked 106th out of 297 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Buy

Consensus Rating

FirstCash has received a consensus rating of Buy. The company's average rating score is 3.17, and is based on 2 strong buy ratings, 3 buy ratings, 1 hold rating, and no sell ratings.

Downside Risk

FirstCash has a consensus price target of $198.00, representing about 13.0% downside from its current price of $227.59.

Amount of Analyst Coverage

FirstCash has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 8.85%

Earnings Growth

Earnings for FirstCash are expected to grow by 8.85% in the coming year, from $11.30 to $12.30 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of FirstCash is 28.52, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.79.

Price to Earnings Ratio vs. Sector

The P/E ratio of FirstCash is 28.52, which means that it is trading at a less expensive P/E ratio than the Business Services sector average P/E ratio of about 30.49.

Price to Book Value per Share Ratio

FirstCash has a P/B Ratio of 4.34. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.92% of the float of FirstCash has been sold short.

Short Interest Ratio / Days to Cover

FirstCash has a short interest ratio ("days to cover") of 3.45, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in FirstCash has recently increased by 13.60%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

FirstCash has a dividend yield of 0.74%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

FirstCash has been increasing its dividend for 8 years.

Dividend Coverage

The dividend payout ratio of FirstCash is 21.05%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, FirstCash will have a dividend payout ratio of 13.66% next year. This indicates that FirstCash will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.47

News Sentiment

FirstCash has a news sentiment score of 0.47. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Business Services companies.

News Coverage This Week

MarketBeat has tracked 12 news articles for FirstCash this week, compared to 3 articles on an average week.

Search Interest

Only 2 people have searched for FCFS on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

4 people have added FirstCash to their MarketBeat watchlist in the last 30 days. This is an increase of 33% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, FirstCash insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,972,130.00 in company stock.

Percentage Held by Insiders

2.86% of the stock of FirstCash is held by insiders.

Percentage Held by Institutions

80.30% of the stock of FirstCash is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 2/27 Dividend: 2/18/2026
• Ex-Dividend for 2/27 Dividend: 2/18/2026
• Dividend Payable: 2/27/2026
• Last Earnings: 4/23/2026
• Record date for 5/29 Dividend: 5/15/2026
• Ex-Dividend for 5/29 Dividend: 5/15/2026
• Today: 5/24/2026
• Dividend Payable: 5/29/2026
• Next Earnings (Estimated): 7/23/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Financial Transaction Services
• Sub-Industry: Retail
• Current Symbol: NASDAQ:FCFS
• CIK: 840489
• Web: www.firstcash.com
• Phone: (817) 335-1100
• Fax: 817-461-7019
• Employees: 22,000
• Year Founded: 1988

Price Target and Rating

• Average Price Target for FirstCash: $198.00
• High Price Target: $252.00
• Low Price Target: $145.00
• Potential Upside/Downside: -13.0%
• Consensus Rating: Buy
• Rating Score (0-4): 3.17
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $7.98
• Trailing P/E Ratio: 28.52
• Forward P/E Ratio: 20.14
• P/E Growth: N/A
• Net Income: $330.38 million
• Net Margins: 9.15%
• Pretax Margin: 12.42%
• Return on Equity: 18.68%
• Return on Assets: 8.18%

Debt

• Debt-to-Equity Ratio: 0.98
• Current Ratio: 4.77
• Quick Ratio: 3.42

Sales & Book Value

• Annual Sales: $3.88 billion
• Price / Sales: 2.57
• Cash Flow: $17.23 per share
• Price / Cash Flow: 13.21
• Book Value: $52.42 per share
• Price / Book: 4.34

Miscellaneous

• Outstanding Shares: 43,837,000
• Free Float: 42,583,000
• Market Cap: $9.98 billion
• Optionable: Optionable
• Beta: 0.52