FirstCash (FCFS) Stock Price, News & Analysis

Company Overview

FirstCash Holdings, Inc. operates pawn stores and related consumer financial services businesses in the United States and Latin America. Its pawn stores provide collateral-based loans to consumers, while also buying and selling secondhand merchandise such as jewelry, electronics, tools, sporting goods and other personal property.

The company serves customers through pawn locations in the United States and Mexico, as well as selected markets in Central and South America. Its operations are designed to provide short-term, non-recourse credit secured by personal property, along with retail opportunities for value-conscious consumers. FirstCash has also operated point-of-sale consumer finance businesses that provide credit and lease-to-own products through participating merchants.

FirstCash traces its history to the development and expansion of U.S. pawn-store operations and grew significantly through acquisitions, including its 2016 merger with Cash America International. The combined company adopted the FirstCash name and expanded its geographic reach and store base. Rick Wessel serves as the company’s president and chief executive officer.

Key Stats

• Today's Range: $211.76 to $217.99
• 50-Day Range: $202.54 to $236.43
• 52-Week Range: $146.77 to $238.93
• Volume: 378,513 shs
• Average Volume: 378,410 shs
• Market Capitalization: $9.39 billion
• P/E Ratio: 24.72
• Dividend Yield: 0.78%
• Price Target: $249.75
• Consensus Rating: Moderate Buy

FirstCash Stock Analysis - MarketRank™

FirstCash scored higher than 78% of companies evaluated by MarketBeat, and ranked 256th out of 846 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

FirstCash has received a consensus rating of Moderate Buy. The company's average rating score is 2.83, and is based on no strong buy ratings, 5 buy ratings, 1 hold rating, and no sell ratings.

Upside Potential

FirstCash has a consensus price target of $249.75, representing about 15.3% upside from its current price of $216.53.

Amount of Analyst Coverage

FirstCash has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 9.92%

Earnings Growth

Earnings for FirstCash are expected to grow by 9.92% in the coming year, from $11.59 to $12.74 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of FirstCash is 24.72, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.75.

Price to Earnings Ratio vs. Sector

The P/E ratio of FirstCash is 24.72, which means that it is trading at a more expensive P/E ratio than the Finance sector average P/E ratio of about 24.59.

Price to Book Value per Share Ratio

FirstCash has a P/B Ratio of 4.18. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

5.75% of the float of FirstCash has been sold short.

Short Interest Ratio / Days to Cover

FirstCash has a short interest ratio ("days to cover") of 6.95.

Change versus previous month

Short interest in FirstCash has recently decreased by 0.64%, indicating that investor sentiment is improving.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

FirstCash has a dividend yield of 0.78%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

FirstCash has been increasing its dividend for 8 years.

Dividend Coverage

The dividend payout ratio of FirstCash is 19.18%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, FirstCash will have a dividend payout ratio of 13.19% next year. This indicates that FirstCash will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.51

News Sentiment

FirstCash has a news sentiment score of 0.51. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.66 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 11 news articles for FirstCash this week, compared to 3 articles on an average week.

Search Interest

Only 5 people have searched for FCFS on MarketBeat in the last 30 days. This is a decrease of -17% compared to the previous 30 days.

MarketBeat Follows

4 people have added FirstCash to their MarketBeat watchlist in the last 30 days. This is an increase of 300% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, FirstCash insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,051,281.00 in company stock.

Percentage Held by Insiders

2.86% of the stock of FirstCash is held by insiders.

Percentage Held by Institutions

80.30% of the stock of FirstCash is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/23/2026
• Record date for 8/28 Dividend: 8/14/2026
• Ex-Dividend for 8/28 Dividend: 8/14/2026
• Dividend Payable: 8/28/2026
• Today: 10/14/2026
• Next Earnings (Estimated): 10/22/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Finance
• Industry: Consumer Finance
• Sub-Industry: Consumer Finance
• Current Symbol: NASDAQ:FCFS
• CIK: 840489
• Web: www.firstcash.com
• Phone: (817) 258-2650
• Fax: 817-461-7019
• Employees: 22,000
• Year Founded: 1988

Price Target and Rating

• Average Price Target for FirstCash: $249.75
• High Price Target: $255.00
• Low Price Target: $242.00
• Potential Upside/Downside: +15.3%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.83
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $8.76
• Trailing P/E Ratio: 24.72
• Forward P/E Ratio: 18.68
• P/E Growth: N/A
• Net Income: $330.38 million
• Net Margins: 9.42%
• Pretax Margin: 12.80%
• Return on Equity: 19.65%
• Return on Assets: 8.38%

Debt

• Debt-to-Equity Ratio: 1.01
• Current Ratio: 4.89
• Quick Ratio: 3.51

Sales & Book Value

• Annual Sales: $3.66 billion
• Price / Sales: 2.57
• Cash Flow: $17.25 per share
• Price / Cash Flow: 12.55
• Book Value: $51.76 per share
• Price / Book: 4.18

Miscellaneous

• Outstanding Shares: 43,370,000
• Free Float: 42,132,000
• Market Cap: $9.39 billion
• Optionable: Optionable
• Beta: 0.55