FirstCash (FCFS) Stock Price, News & Analysis

Company Overview

FirstCash, Inc. (NASDAQ: FCFS) is a specialty consumer-finance and retail company focused primarily on pawn-based lending. Through its pawn stores, the company provides short-term, non-recourse loans secured by personal property, allowing customers to obtain cash without traditional credit underwriting. Customers may repay the loan and reclaim the pledged item or forfeit the collateral under applicable regulations.

FirstCash also generates revenue by selling merchandise obtained through forfeited pawn loans and by purchasing used goods directly from consumers. Its retail inventory commonly includes jewelry, electronics, tools, musical instruments and other general merchandise. The company also operates gold-buying services in certain markets.

The company traces its roots to the late 1980s and expanded through organic growth and acquisitions, including its 2016 combination with Cash America International’s pawn operations. FirstCash is headquartered in Arlington, Texas, and serves customers through a network of stores in the United States and Latin America, with a significant presence in Mexico and other regional markets.

Key Stats

• Today's Range: $215.90 to $220.94
• 50-Day Range: $195.06 to $236.43
• 52-Week Range: $145.42 to $238.93
• Volume: 278,175 shs
• Average Volume: 450,961 shs
• Market Capitalization: $9.37 billion
• P/E Ratio: 24.67
• Dividend Yield: 0.78%
• Price Target: $249.00
• Consensus Rating: Moderate Buy

FirstCash Stock Analysis - MarketRank™

FirstCash scored higher than 82% of companies evaluated by MarketBeat, and ranked 200th out of 837 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.2 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

FirstCash has received a consensus rating of Moderate Buy. The company's average rating score is 2.80, and is based on no strong buy ratings, 4 buy ratings, 1 hold rating, and no sell ratings.

Upside Potential

FirstCash has a consensus price target of $249.00, representing about 15.2% upside from its current price of $216.12.

Amount of Analyst Coverage

FirstCash has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 5.91%

Earnings Growth

Earnings for FirstCash are expected to grow by 5.91% in the coming year, from $11.85 to $12.55 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of FirstCash is 24.67, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.04.

Price to Earnings Ratio vs. Sector

The P/E ratio of FirstCash is 24.67, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 25.35.

Price to Book Value per Share Ratio

FirstCash has a P/B Ratio of 4.18. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

5.29% of the float of FirstCash has been sold short.

Short Interest Ratio / Days to Cover

FirstCash has a short interest ratio ("days to cover") of 4.86.

Change versus previous month

Short interest in FirstCash has recently decreased by 5.23%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

FirstCash has a dividend yield of 0.77%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

FirstCash has been increasing its dividend for 8 years.

Dividend Coverage

The dividend payout ratio of FirstCash is 19.18%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, FirstCash will have a dividend payout ratio of 13.39% next year. This indicates that FirstCash will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: 0.81

News Sentiment

FirstCash has a news sentiment score of 0.81. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.65 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for FirstCash this week, compared to 4 articles on an average week.

Search Interest

Only 4 people have searched for FCFS on MarketBeat in the last 30 days. This is a decrease of -71% compared to the previous 30 days.

MarketBeat Follows

4 people have added FirstCash to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, FirstCash insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,051,281.00 in company stock.

Percentage Held by Insiders

2.86% of the stock of FirstCash is held by insiders.

Percentage Held by Institutions

80.30% of the stock of FirstCash is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/23/2026
• Record date for 8/28 Dividend: 8/14/2026
• Ex-Dividend for 8/28 Dividend: 8/14/2026
• Dividend Payable: 8/28/2026
• Today: 9/21/2026
• Next Earnings (Estimated): 10/22/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Finance
• Industry: Consumer Finance
• Sub-Industry: Consumer Finance
• Current Symbol: NASDAQ:FCFS
• CIK: 840489
• Web: www.firstcash.com
• Phone: (817) 258-2650
• Fax: 817-461-7019
• Employees: 22,000
• Year Founded: 1988

Price Target and Rating

• Average Price Target for FirstCash: $249.00
• High Price Target: $255.00
• Low Price Target: $240.00
• Potential Upside/Downside: +15.2%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.80
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): $8.76
• Trailing P/E Ratio: 24.67
• Forward P/E Ratio: 18.24
• P/E Growth: N/A
• Net Income: $330.38 million
• Net Margins: 9.42%
• Pretax Margin: 12.80%
• Return on Equity: 19.65%
• Return on Assets: 8.38%

Debt

• Debt-to-Equity Ratio: 1.01
• Current Ratio: 4.89
• Quick Ratio: 3.51

Sales & Book Value

• Annual Sales: $3.66 billion
• Price / Sales: 2.56
• Cash Flow: $17.00 per share
• Price / Cash Flow: 12.71
• Book Value: $51.76 per share
• Price / Book: 4.18

Miscellaneous

• Outstanding Shares: 43,370,000
• Free Float: 42,132,000
• Market Cap: $9.37 billion
• Optionable: Optionable
• Beta: 0.53