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FirstCash (FCFS) Competitors

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$214.62 -3.99 (-1.83%)
Closing price 04:00 PM Eastern
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$216.20 +1.58 (+0.74%)
As of 07:45 PM Eastern
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FCFS vs. CPNG, JD, BURL, CDW, and W

Should you buy FirstCash stock or one of its competitors? MarketBeat compares FirstCash with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with FirstCash include Coupang (CPNG), JD.com (JD), Burlington Stores (BURL), CDW (CDW), and Wayfair (W). These companies are all part of the "retail" industry.

How does FirstCash compare to Coupang?

Coupang (NYSE:CPNG) and FirstCash (NASDAQ:FCFS) are both retail companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, dividends, risk, institutional ownership, valuation, analyst recommendations, earnings and media sentiment.

FirstCash has a net margin of 9.15% compared to Coupang's net margin of -0.47%. FirstCash's return on equity of 18.68% beat Coupang's return on equity.

Company Net Margins Return on Equity Return on Assets
Coupang-0.47% -3.67% -0.92%
FirstCash 9.15%18.68%8.18%

Coupang presently has a consensus price target of $26.02, suggesting a potential upside of 45.29%. FirstCash has a consensus price target of $199.25, suggesting a potential downside of 7.16%. Given Coupang's higher possible upside, research analysts clearly believe Coupang is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coupang
2 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.25
FirstCash
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.83

FirstCash has lower revenue, but higher earnings than Coupang. Coupang is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Coupang$34.53B0.93$208M-$0.09N/A
FirstCash$3.66B2.57$330.38M$7.9826.89

Coupang has a beta of 1.11, meaning that its stock price is 11% more volatile than the broader market. Comparatively, FirstCash has a beta of 0.53, meaning that its stock price is 47% less volatile than the broader market.

In the previous week, Coupang had 3 more articles in the media than FirstCash. MarketBeat recorded 10 mentions for Coupang and 7 mentions for FirstCash. FirstCash's average media sentiment score of 1.35 beat Coupang's score of 0.66 indicating that FirstCash is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Coupang
5 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
FirstCash
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

83.7% of Coupang shares are held by institutional investors. Comparatively, 80.3% of FirstCash shares are held by institutional investors. 12.8% of Coupang shares are held by insiders. Comparatively, 2.9% of FirstCash shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

FirstCash beats Coupang on 10 of the 17 factors compared between the two stocks.

How does FirstCash compare to JD.com?

FirstCash (NASDAQ:FCFS) and JD.com (NASDAQ:JD) are both retail companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, risk, media sentiment, valuation, institutional ownership, profitability, analyst recommendations and dividends.

JD.com has higher revenue and earnings than FirstCash. JD.com is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.57$330.38M$7.9826.89
JD.com$187.20B0.19$2.81B$1.2822.56

In the previous week, JD.com had 5 more articles in the media than FirstCash. MarketBeat recorded 12 mentions for JD.com and 7 mentions for FirstCash. FirstCash's average media sentiment score of 1.35 beat JD.com's score of 0.70 indicating that FirstCash is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
JD.com
4 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

FirstCash has a beta of 0.53, suggesting that its stock price is 47% less volatile than the broader market. Comparatively, JD.com has a beta of 0.4, suggesting that its stock price is 60% less volatile than the broader market.

FirstCash presently has a consensus target price of $199.25, suggesting a potential downside of 7.16%. JD.com has a consensus target price of $36.58, suggesting a potential upside of 26.67%. Given JD.com's higher possible upside, analysts clearly believe JD.com is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.83
JD.com
2 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50

FirstCash has a net margin of 9.15% compared to JD.com's net margin of 1.04%. FirstCash's return on equity of 18.68% beat JD.com's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.15% 18.68% 8.18%
JD.com 1.04%5.90%2.48%

FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.8%. JD.com pays an annual dividend of $0.98 per share and has a dividend yield of 3.4%. FirstCash pays out 21.1% of its earnings in the form of a dividend. JD.com pays out 76.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. FirstCash has increased its dividend for 8 consecutive years.

80.3% of FirstCash shares are owned by institutional investors. Comparatively, 16.0% of JD.com shares are owned by institutional investors. 2.9% of FirstCash shares are owned by insiders. Comparatively, 16.6% of JD.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

FirstCash beats JD.com on 13 of the 20 factors compared between the two stocks.

How does FirstCash compare to Burlington Stores?

FirstCash (NASDAQ:FCFS) and Burlington Stores (NYSE:BURL) are both retail companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, earnings, profitability, risk, media sentiment and valuation.

FirstCash currently has a consensus price target of $199.25, indicating a potential downside of 7.16%. Burlington Stores has a consensus price target of $353.56, indicating a potential upside of 8.11%. Given Burlington Stores' higher possible upside, analysts plainly believe Burlington Stores is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.83
Burlington Stores
0 Sell rating(s)
5 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.75

FirstCash has a net margin of 9.15% compared to Burlington Stores' net margin of 5.24%. Burlington Stores' return on equity of 39.93% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.15% 18.68% 8.18%
Burlington Stores 5.24%39.93%6.85%

In the previous week, FirstCash had 2 more articles in the media than Burlington Stores. MarketBeat recorded 7 mentions for FirstCash and 5 mentions for Burlington Stores. FirstCash's average media sentiment score of 1.35 beat Burlington Stores' score of 0.78 indicating that FirstCash is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Burlington Stores
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

FirstCash has a beta of 0.53, suggesting that its stock price is 47% less volatile than the broader market. Comparatively, Burlington Stores has a beta of 1.46, suggesting that its stock price is 46% more volatile than the broader market.

Burlington Stores has higher revenue and earnings than FirstCash. FirstCash is trading at a lower price-to-earnings ratio than Burlington Stores, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.57$330.38M$7.9826.89
Burlington Stores$11.57B1.78$610.15M$9.7333.61

80.3% of FirstCash shares are owned by institutional investors. 2.9% of FirstCash shares are owned by company insiders. Comparatively, 1.3% of Burlington Stores shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

FirstCash beats Burlington Stores on 9 of the 17 factors compared between the two stocks.

How does FirstCash compare to CDW?

CDW (NASDAQ:CDW) and FirstCash (NASDAQ:FCFS) are both retail companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, earnings, dividends, profitability, valuation and risk.

FirstCash has a net margin of 9.15% compared to CDW's net margin of 4.70%. CDW's return on equity of 49.67% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
CDW4.70% 49.67% 8.02%
FirstCash 9.15%18.68%8.18%

CDW pays an annual dividend of $2.52 per share and has a dividend yield of 1.7%. FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.8%. CDW pays out 30.7% of its earnings in the form of a dividend. FirstCash pays out 21.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CDW has raised its dividend for 10 consecutive years and FirstCash has raised its dividend for 8 consecutive years. CDW is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

CDW has a beta of 0.97, indicating that its share price is 3% less volatile than the broader market. Comparatively, FirstCash has a beta of 0.53, indicating that its share price is 47% less volatile than the broader market.

93.2% of CDW shares are owned by institutional investors. Comparatively, 80.3% of FirstCash shares are owned by institutional investors. 0.8% of CDW shares are owned by insiders. Comparatively, 2.9% of FirstCash shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

CDW has higher revenue and earnings than FirstCash. CDW is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CDW$22.90B0.81$1.07B$8.2217.56
FirstCash$3.66B2.57$330.38M$7.9826.89

In the previous week, FirstCash had 1 more articles in the media than CDW. MarketBeat recorded 7 mentions for FirstCash and 6 mentions for CDW. FirstCash's average media sentiment score of 1.35 beat CDW's score of 0.84 indicating that FirstCash is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CDW
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
FirstCash
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CDW presently has a consensus price target of $146.88, indicating a potential upside of 1.75%. FirstCash has a consensus price target of $199.25, indicating a potential downside of 7.16%. Given CDW's higher possible upside, equities research analysts clearly believe CDW is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CDW
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.78
FirstCash
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.83

Summary

CDW beats FirstCash on 10 of the 19 factors compared between the two stocks.

How does FirstCash compare to Wayfair?

FirstCash (NASDAQ:FCFS) and Wayfair (NYSE:W) are both retail companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, analyst recommendations, valuation, dividends, risk and institutional ownership.

FirstCash has a beta of 0.53, meaning that its share price is 47% less volatile than the broader market. Comparatively, Wayfair has a beta of 2.96, meaning that its share price is 196% more volatile than the broader market.

FirstCash has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.57$330.38M$7.9826.89
Wayfair$12.46B0.91-$313M-$2.34N/A

In the previous week, Wayfair had 14 more articles in the media than FirstCash. MarketBeat recorded 21 mentions for Wayfair and 7 mentions for FirstCash. FirstCash's average media sentiment score of 1.35 beat Wayfair's score of 0.47 indicating that FirstCash is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
6 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

FirstCash presently has a consensus target price of $199.25, suggesting a potential downside of 7.16%. Wayfair has a consensus target price of $99.68, suggesting a potential upside of 15.46%. Given Wayfair's higher possible upside, analysts plainly believe Wayfair is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.83
Wayfair
1 Sell rating(s)
10 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.68

80.3% of FirstCash shares are owned by institutional investors. Comparatively, 89.7% of Wayfair shares are owned by institutional investors. 2.9% of FirstCash shares are owned by insiders. Comparatively, 18.4% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

FirstCash has a net margin of 9.15% compared to Wayfair's net margin of -2.41%. FirstCash's return on equity of 18.68% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.15% 18.68% 8.18%
Wayfair -2.41%-2.20%1.92%

Summary

FirstCash beats Wayfair on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FCFS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FCFS vs. The Competition

MetricFirstCashFinancial Transaction Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$9.58B$32.29B$6.90B$12.61B
Dividend Yield0.77%3.91%3.13%8.00%
P/E Ratio26.8934.9328.6424.26
Price / Sales2.575.43344.8994.41
Price / Cash12.6917.4823.2149.36
Price / Book4.156.455.706.29
Net Income$330.38M$1.10B$203.89M$330.66M
7 Day Performance-4.31%-1.86%-1.48%-2.41%
1 Month Performance-4.57%13.57%-2.23%-0.64%
1 Year Performance62.38%-7.18%14.16%20.09%

FirstCash Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FCFS
FirstCash
4.1179 of 5 stars
$214.62
-1.8%
$199.25
-7.2%
+65.4%$9.58B$3.66B26.8922,000
CPNG
Coupang
3.1111 of 5 stars
$19.15
+3.2%
$25.65
+33.9%
-37.5%$33.32B$34.53BN/A108,000
JD
JD.com
4.887 of 5 stars
$26.78
+0.6%
$37.62
+40.5%
-9.3%$33.23B$187.20B20.92642,940
BURL
Burlington Stores
3.0686 of 5 stars
$312.66
-0.2%
$353.56
+13.1%
+31.4%$19.71B$11.57B32.1383,309
CDW
CDW
4.0751 of 5 stars
$134.19
+0.6%
$144.13
+7.4%
-18.6%$17.04B$22.42B16.3214,800

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This page (NASDAQ:FCFS) was last updated on 7/13/2026 by MarketBeat.com Staff.
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