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FirstCash (FCFS) Competitors

FirstCash logo
$225.28 +19.37 (+9.41%)
As of 08/21/2026 04:00 PM Eastern
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FCFS vs. SYF, SOFI, KSPI, ALLY, and OMF

Should you buy FirstCash stock or one of its competitors? FirstCash's main competitors and comparable companies include Synchrony Financial (SYF), SoFi Technologies (SOFI), Joint Stock Company Kaspi.kz (KSPI), Ally Financial (ALLY), and OneMain (OMF). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer finance" industry.

How does FirstCash compare to Synchrony Financial?

FirstCash (NASDAQ:FCFS) and Synchrony Financial (NYSE:SYF) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, dividends, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and risk.

FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.7%. Synchrony Financial pays an annual dividend of $1.36 per share and has a dividend yield of 1.7%. FirstCash pays out 19.2% of its earnings in the form of a dividend. Synchrony Financial pays out 13.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. FirstCash has increased its dividend for 8 consecutive years and Synchrony Financial has increased its dividend for 4 consecutive years. Synchrony Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Synchrony Financial has higher revenue and earnings than FirstCash. Synchrony Financial is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.67$330.38M$8.7625.72
Synchrony Financial$22.60B1.14$3.55B$9.768.15

Synchrony Financial has a net margin of 15.44% compared to FirstCash's net margin of 9.42%. Synchrony Financial's return on equity of 23.09% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.42% 19.65% 8.38%
Synchrony Financial 15.44%23.09%2.98%

80.3% of FirstCash shares are held by institutional investors. Comparatively, 96.5% of Synchrony Financial shares are held by institutional investors. 2.9% of FirstCash shares are held by company insiders. Comparatively, 0.4% of Synchrony Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Synchrony Financial had 6 more articles in the media than FirstCash. MarketBeat recorded 26 mentions for Synchrony Financial and 20 mentions for FirstCash. Synchrony Financial's average media sentiment score of 1.28 beat FirstCash's score of 0.70 indicating that Synchrony Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
13 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Synchrony Financial
23 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

FirstCash has a beta of 0.53, indicating that its stock price is 47% less volatile than the broader market. Comparatively, Synchrony Financial has a beta of 1.32, indicating that its stock price is 32% more volatile than the broader market.

FirstCash currently has a consensus price target of $249.00, suggesting a potential upside of 10.53%. Synchrony Financial has a consensus price target of $87.89, suggesting a potential upside of 10.51%. Given FirstCash's stronger consensus rating and higher probable upside, equities analysts clearly believe FirstCash is more favorable than Synchrony Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Synchrony Financial
0 Sell rating(s)
7 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.63

Summary

Synchrony Financial beats FirstCash on 12 of the 19 factors compared between the two stocks.

How does FirstCash compare to SoFi Technologies?

SoFi Technologies (NASDAQ:SOFI) and FirstCash (NASDAQ:FCFS) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and risk.

SoFi Technologies has a net margin of 14.78% compared to FirstCash's net margin of 9.42%. FirstCash's return on equity of 19.65% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
SoFi Technologies14.78% 6.22% 1.22%
FirstCash 9.42%19.65%8.38%

SoFi Technologies has higher earnings, but lower revenue than FirstCash. FirstCash is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoFi Technologies$3.61B6.76$481.32M$0.4839.40
FirstCash$3.66B2.67$330.38M$8.7625.72

SoFi Technologies presently has a consensus target price of $22.42, indicating a potential upside of 18.54%. FirstCash has a consensus target price of $249.00, indicating a potential upside of 10.53%. Given SoFi Technologies' higher probable upside, research analysts plainly believe SoFi Technologies is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoFi Technologies
3 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.24
FirstCash
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80

In the previous week, SoFi Technologies had 33 more articles in the media than FirstCash. MarketBeat recorded 53 mentions for SoFi Technologies and 20 mentions for FirstCash. SoFi Technologies' average media sentiment score of 0.88 beat FirstCash's score of 0.70 indicating that SoFi Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoFi Technologies
31 Very Positive mention(s)
9 Positive mention(s)
8 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
FirstCash
13 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

SoFi Technologies has a beta of 2.17, meaning that its share price is 117% more volatile than the broader market. Comparatively, FirstCash has a beta of 0.53, meaning that its share price is 47% less volatile than the broader market.

38.4% of SoFi Technologies shares are owned by institutional investors. Comparatively, 80.3% of FirstCash shares are owned by institutional investors. 2.5% of SoFi Technologies shares are owned by insiders. Comparatively, 2.9% of FirstCash shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

SoFi Technologies beats FirstCash on 9 of the 16 factors compared between the two stocks.

How does FirstCash compare to Joint Stock Company Kaspi.kz?

FirstCash (NASDAQ:FCFS) and Joint Stock Company Kaspi.kz (NASDAQ:KSPI) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, profitability, media sentiment, risk, dividends, earnings and institutional ownership.

Joint Stock Company Kaspi.kz has higher revenue and earnings than FirstCash. Joint Stock Company Kaspi.kz is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.67$330.38M$8.7625.72
Joint Stock Company Kaspi.kz$7.70B2.61$2.04B$10.989.61

FirstCash has a beta of 0.53, indicating that its share price is 47% less volatile than the broader market. Comparatively, Joint Stock Company Kaspi.kz has a beta of 0.97, indicating that its share price is 3% less volatile than the broader market.

FirstCash presently has a consensus target price of $249.00, indicating a potential upside of 10.53%. Joint Stock Company Kaspi.kz has a consensus target price of $103.50, indicating a potential downside of 1.94%. Given FirstCash's stronger consensus rating and higher probable upside, equities research analysts clearly believe FirstCash is more favorable than Joint Stock Company Kaspi.kz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Joint Stock Company Kaspi.kz
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

Joint Stock Company Kaspi.kz has a net margin of 24.00% compared to FirstCash's net margin of 9.42%. Joint Stock Company Kaspi.kz's return on equity of 40.69% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.42% 19.65% 8.38%
Joint Stock Company Kaspi.kz 24.00%40.69%9.54%

In the previous week, FirstCash had 18 more articles in the media than Joint Stock Company Kaspi.kz. MarketBeat recorded 20 mentions for FirstCash and 2 mentions for Joint Stock Company Kaspi.kz. Joint Stock Company Kaspi.kz's average media sentiment score of 1.10 beat FirstCash's score of 0.70 indicating that Joint Stock Company Kaspi.kz is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
13 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Joint Stock Company Kaspi.kz
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

80.3% of FirstCash shares are owned by institutional investors. Comparatively, 32.2% of Joint Stock Company Kaspi.kz shares are owned by institutional investors. 2.9% of FirstCash shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.7%. Joint Stock Company Kaspi.kz pays an annual dividend of $6.97 per share and has a dividend yield of 6.6%. FirstCash pays out 19.2% of its earnings in the form of a dividend. Joint Stock Company Kaspi.kz pays out 63.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. FirstCash has raised its dividend for 8 consecutive years.

Summary

FirstCash beats Joint Stock Company Kaspi.kz on 10 of the 19 factors compared between the two stocks.

How does FirstCash compare to Ally Financial?

FirstCash (NASDAQ:FCFS) and Ally Financial (NYSE:ALLY) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, earnings, profitability, media sentiment, dividends, analyst recommendations, risk and institutional ownership.

Ally Financial has a net margin of 16.75% compared to FirstCash's net margin of 9.42%. FirstCash's return on equity of 19.65% beat Ally Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.42% 19.65% 8.38%
Ally Financial 16.75%11.75%0.79%

FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.7%. Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 2.8%. FirstCash pays out 19.2% of its earnings in the form of a dividend. Ally Financial pays out 28.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. FirstCash has increased its dividend for 8 consecutive years.

FirstCash has a beta of 0.53, meaning that its share price is 47% less volatile than the broader market. Comparatively, Ally Financial has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market.

In the previous week, FirstCash had 1 more articles in the media than Ally Financial. MarketBeat recorded 20 mentions for FirstCash and 19 mentions for Ally Financial. Ally Financial's average media sentiment score of 1.45 beat FirstCash's score of 0.70 indicating that Ally Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
13 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ally Financial
18 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

80.3% of FirstCash shares are held by institutional investors. Comparatively, 88.8% of Ally Financial shares are held by institutional investors. 2.9% of FirstCash shares are held by company insiders. Comparatively, 0.5% of Ally Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

FirstCash presently has a consensus price target of $249.00, suggesting a potential upside of 10.53%. Ally Financial has a consensus price target of $53.64, suggesting a potential upside of 24.87%. Given Ally Financial's stronger consensus rating and higher possible upside, analysts plainly believe Ally Financial is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Ally Financial
0 Sell rating(s)
2 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.88

Ally Financial has higher revenue and earnings than FirstCash. Ally Financial is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.67$330.38M$8.7625.72
Ally Financial$7.91B1.65$852M$4.2410.13

Summary

Ally Financial beats FirstCash on 10 of the 19 factors compared between the two stocks.

How does FirstCash compare to OneMain?

FirstCash (NASDAQ:FCFS) and OneMain (NYSE:OMF) are both mid-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, valuation, media sentiment, risk and profitability.

OneMain has a net margin of 13.92% compared to FirstCash's net margin of 9.42%. OneMain's return on equity of 23.49% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.42% 19.65% 8.38%
OneMain 13.92%23.49%2.92%

FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.7%. OneMain pays an annual dividend of $4.20 per share and has a dividend yield of 6.6%. FirstCash pays out 19.2% of its earnings in the form of a dividend. OneMain pays out 63.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. FirstCash has raised its dividend for 8 consecutive years and OneMain has raised its dividend for 5 consecutive years.

In the previous week, FirstCash had 16 more articles in the media than OneMain. MarketBeat recorded 20 mentions for FirstCash and 4 mentions for OneMain. OneMain's average media sentiment score of 1.53 beat FirstCash's score of 0.70 indicating that OneMain is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
13 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
OneMain
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

80.3% of FirstCash shares are owned by institutional investors. Comparatively, 85.8% of OneMain shares are owned by institutional investors. 2.9% of FirstCash shares are owned by company insiders. Comparatively, 0.3% of OneMain shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

FirstCash currently has a consensus price target of $249.00, indicating a potential upside of 10.53%. OneMain has a consensus price target of $68.40, indicating a potential upside of 8.13%. Given FirstCash's stronger consensus rating and higher possible upside, research analysts plainly believe FirstCash is more favorable than OneMain.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
OneMain
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.58

FirstCash has a beta of 0.53, indicating that its stock price is 47% less volatile than the broader market. Comparatively, OneMain has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market.

OneMain has higher revenue and earnings than FirstCash. OneMain is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.67$330.38M$8.7625.72
OneMain$5.46B1.33$783M$6.649.53

Summary

FirstCash beats OneMain on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FCFS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FCFS vs. The Competition

Export
MetricFirstCashConsumer Finance IndustryFinance SectorNASDAQ Exchange
Market Cap$9.77B$7.50B$13.63B$12.85B
Dividend Yield0.75%12.27%5.89%11.08%
P/E Ratio25.729.1829.6124.25
Price / Sales2.6778.62520.02101.47
Price / Cash13.0711.8238.1953.99
Price / Book4.212.752.186.20
Net Income$330.38M$442.63M$1.31B$348.59M
7 Day Performance4.90%-0.51%-0.30%0.08%
1 Month Performance14.12%2.24%2.37%3.88%
1 Year Performance56.03%8.79%9.68%16.98%

FirstCash Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FCFS
FirstCash
3.6069 of 5 stars		$225.28
+9.4%		$249.00
+10.5%		+56.0%$9.77B$3.66B25.7222,000
SYF
Synchrony Financial
4.5421 of 5 stars		$80.73
-0.3%		$87.89
+8.9%		+8.7%$26.36B$22.60B8.2720,000
SOFI
SoFi Technologies
3.9255 of 5 stars		$18.31
+0.1%		$22.42
+22.4%		-24.4%$23.62B$3.61B38.156,100
KSPI
Joint Stock Company Kaspi.kz
4.0373 of 5 stars		$99.05
+0.4%		$101.00
+2.0%		+14.1%$18.76B$4.40T9.0214,008
ALLY
Ally Financial
4.9986 of 5 stars		$43.62
-2.9%		$53.64
+23.0%		+5.9%$13.66B$9.63B10.2910,300

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This page (NASDAQ:FCFS) was last updated on 8/23/2026 by MarketBeat.com Staff.
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