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FirstCash (FCFS) Competitors

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$210.36 +2.21 (+1.06%)
Closing price 10/2/2026 04:00 PM Eastern
Extended Trading
$210.36 -0.01 (0.00%)
As of 10/2/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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FCFS vs. SYF, SOFI, KSPI, ALLY, and OMF

Should you buy FirstCash stock or one of its competitors? FirstCash's main competitors and comparable companies include Synchrony Financial (SYF), SoFi Technologies (SOFI), Joint Stock Company Kaspi.kz (KSPI), Ally Financial (ALLY), and OneMain (OMF). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer finance" industry.

How does FirstCash compare to Synchrony Financial?

Synchrony Financial (NYSE:SYF) and FirstCash (NASDAQ:FCFS) are both finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, media sentiment, dividends and risk.

Synchrony Financial currently has a consensus price target of $89.00, suggesting a potential upside of 24.08%. FirstCash has a consensus price target of $249.25, suggesting a potential upside of 18.49%. Given Synchrony Financial's higher possible upside, research analysts clearly believe Synchrony Financial is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Synchrony Financial
0 Sell rating(s)
6 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.60
FirstCash
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

Synchrony Financial has a beta of 1.35, suggesting that its stock price is 35% more volatile than the broader market. Comparatively, FirstCash has a beta of 0.55, suggesting that its stock price is 45% less volatile than the broader market.

Synchrony Financial has higher revenue and earnings than FirstCash. Synchrony Financial is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Synchrony Financial$22.60B1.03$3.55B$9.767.35
FirstCash$3.66B2.49$330.38M$8.7624.01

Synchrony Financial has a net margin of 15.44% compared to FirstCash's net margin of 9.42%. Synchrony Financial's return on equity of 23.09% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
Synchrony Financial15.44% 23.09% 2.98%
FirstCash 9.42%19.65%8.38%

Synchrony Financial pays an annual dividend of $1.36 per share and has a dividend yield of 1.9%. FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.8%. Synchrony Financial pays out 13.9% of its earnings in the form of a dividend. FirstCash pays out 19.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Synchrony Financial has raised its dividend for 4 consecutive years and FirstCash has raised its dividend for 8 consecutive years. Synchrony Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Synchrony Financial had 3 more articles in the media than FirstCash. MarketBeat recorded 8 mentions for Synchrony Financial and 5 mentions for FirstCash. FirstCash's average media sentiment score of 0.24 beat Synchrony Financial's score of 0.16 indicating that FirstCash is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Synchrony Financial
1 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
FirstCash
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

96.5% of Synchrony Financial shares are held by institutional investors. Comparatively, 80.3% of FirstCash shares are held by institutional investors. 0.4% of Synchrony Financial shares are held by company insiders. Comparatively, 2.9% of FirstCash shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Synchrony Financial beats FirstCash on 12 of the 19 factors compared between the two stocks.

How does FirstCash compare to SoFi Technologies?

FirstCash (NASDAQ:FCFS) and SoFi Technologies (NASDAQ:SOFI) are both finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, profitability, valuation and dividends.

FirstCash has a beta of 0.55, suggesting that its stock price is 45% less volatile than the broader market. Comparatively, SoFi Technologies has a beta of 2.33, suggesting that its stock price is 133% more volatile than the broader market.

SoFi Technologies has a net margin of 14.78% compared to FirstCash's net margin of 9.42%. FirstCash's return on equity of 19.65% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.42% 19.65% 8.38%
SoFi Technologies 14.78%6.22%1.22%

SoFi Technologies has lower revenue, but higher earnings than FirstCash. FirstCash is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.49$330.38M$8.7624.01
SoFi Technologies$3.61B5.64$481.32M$0.4832.85

FirstCash presently has a consensus target price of $249.25, suggesting a potential upside of 18.49%. SoFi Technologies has a consensus target price of $22.53, suggesting a potential upside of 42.83%. Given SoFi Technologies' higher probable upside, analysts clearly believe SoFi Technologies is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83
SoFi Technologies
3 Sell rating(s)
11 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.26

80.3% of FirstCash shares are held by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are held by institutional investors. 2.9% of FirstCash shares are held by company insiders. Comparatively, 2.5% of SoFi Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, SoFi Technologies had 10 more articles in the media than FirstCash. MarketBeat recorded 15 mentions for SoFi Technologies and 5 mentions for FirstCash. SoFi Technologies' average media sentiment score of 0.51 beat FirstCash's score of 0.24 indicating that SoFi Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
SoFi Technologies
7 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

SoFi Technologies beats FirstCash on 9 of the 16 factors compared between the two stocks.

How does FirstCash compare to Joint Stock Company Kaspi.kz?

Joint Stock Company Kaspi.kz (NASDAQ:KSPI) and FirstCash (NASDAQ:FCFS) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, risk, analyst recommendations, dividends, institutional ownership and valuation.

Joint Stock Company Kaspi.kz has a net margin of 24.00% compared to FirstCash's net margin of 9.42%. Joint Stock Company Kaspi.kz's return on equity of 40.69% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
Joint Stock Company Kaspi.kz24.00% 40.69% 9.54%
FirstCash 9.42%19.65%8.38%

Joint Stock Company Kaspi.kz has a beta of 1.06, meaning that its stock price is 6% more volatile than the broader market. Comparatively, FirstCash has a beta of 0.55, meaning that its stock price is 45% less volatile than the broader market.

Joint Stock Company Kaspi.kz has higher revenue and earnings than FirstCash. Joint Stock Company Kaspi.kz is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Joint Stock Company Kaspi.kz$7.70B2.32$2.04B$10.988.57
FirstCash$3.66B2.49$330.38M$8.7624.01

In the previous week, FirstCash had 3 more articles in the media than Joint Stock Company Kaspi.kz. MarketBeat recorded 5 mentions for FirstCash and 2 mentions for Joint Stock Company Kaspi.kz. Joint Stock Company Kaspi.kz's average media sentiment score of 0.88 beat FirstCash's score of 0.24 indicating that Joint Stock Company Kaspi.kz is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Joint Stock Company Kaspi.kz
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
FirstCash
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

32.2% of Joint Stock Company Kaspi.kz shares are held by institutional investors. Comparatively, 80.3% of FirstCash shares are held by institutional investors. 2.9% of FirstCash shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Joint Stock Company Kaspi.kz pays an annual dividend of $8.58 per share and has a dividend yield of 9.1%. FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.8%. Joint Stock Company Kaspi.kz pays out 78.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. FirstCash pays out 19.2% of its earnings in the form of a dividend. FirstCash has increased its dividend for 8 consecutive years.

Joint Stock Company Kaspi.kz presently has a consensus target price of $107.33, indicating a potential upside of 14.12%. FirstCash has a consensus target price of $249.25, indicating a potential upside of 18.49%. Given FirstCash's stronger consensus rating and higher probable upside, analysts plainly believe FirstCash is more favorable than Joint Stock Company Kaspi.kz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Joint Stock Company Kaspi.kz
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
FirstCash
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

Summary

FirstCash beats Joint Stock Company Kaspi.kz on 10 of the 19 factors compared between the two stocks.

How does FirstCash compare to Ally Financial?

Ally Financial (NYSE:ALLY) and FirstCash (NASDAQ:FCFS) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, media sentiment, analyst recommendations, valuation, risk and institutional ownership.

Ally Financial presently has a consensus price target of $52.36, indicating a potential upside of 37.99%. FirstCash has a consensus price target of $249.25, indicating a potential upside of 18.49%. Given Ally Financial's stronger consensus rating and higher probable upside, analysts plainly believe Ally Financial is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ally Financial
0 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.88
FirstCash
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

Ally Financial has higher revenue and earnings than FirstCash. Ally Financial is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ally Financial$7.91B1.46$852M$4.248.95
FirstCash$3.66B2.49$330.38M$8.7624.01

Ally Financial has a net margin of 16.75% compared to FirstCash's net margin of 9.42%. FirstCash's return on equity of 19.65% beat Ally Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Ally Financial16.75% 11.75% 0.79%
FirstCash 9.42%19.65%8.38%

88.8% of Ally Financial shares are held by institutional investors. Comparatively, 80.3% of FirstCash shares are held by institutional investors. 0.5% of Ally Financial shares are held by company insiders. Comparatively, 2.9% of FirstCash shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 3.2%. FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.8%. Ally Financial pays out 28.3% of its earnings in the form of a dividend. FirstCash pays out 19.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. FirstCash has increased its dividend for 8 consecutive years.

Ally Financial has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market. Comparatively, FirstCash has a beta of 0.55, suggesting that its share price is 45% less volatile than the broader market.

In the previous week, Ally Financial had 6 more articles in the media than FirstCash. MarketBeat recorded 11 mentions for Ally Financial and 5 mentions for FirstCash. Ally Financial's average media sentiment score of 0.46 beat FirstCash's score of 0.24 indicating that Ally Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ally Financial
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
FirstCash
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Ally Financial beats FirstCash on 12 of the 20 factors compared between the two stocks.

How does FirstCash compare to OneMain?

OneMain (NYSE:OMF) and FirstCash (NASDAQ:FCFS) are both mid-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, institutional ownership, dividends, risk and media sentiment.

OneMain pays an annual dividend of $4.20 per share and has a dividend yield of 7.5%. FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.8%. OneMain pays out 63.3% of its earnings in the form of a dividend. FirstCash pays out 19.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. OneMain has increased its dividend for 5 consecutive years and FirstCash has increased its dividend for 8 consecutive years.

OneMain has a net margin of 13.92% compared to FirstCash's net margin of 9.42%. OneMain's return on equity of 23.49% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
OneMain13.92% 23.49% 2.92%
FirstCash 9.42%19.65%8.38%

85.8% of OneMain shares are owned by institutional investors. Comparatively, 80.3% of FirstCash shares are owned by institutional investors. 0.3% of OneMain shares are owned by company insiders. Comparatively, 2.9% of FirstCash shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, OneMain had 11 more articles in the media than FirstCash. MarketBeat recorded 16 mentions for OneMain and 5 mentions for FirstCash. OneMain's average media sentiment score of 0.28 beat FirstCash's score of 0.24 indicating that OneMain is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
OneMain
2 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
FirstCash
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

OneMain has a beta of 1.24, indicating that its share price is 24% more volatile than the broader market. Comparatively, FirstCash has a beta of 0.55, indicating that its share price is 45% less volatile than the broader market.

OneMain presently has a consensus price target of $67.73, indicating a potential upside of 20.93%. FirstCash has a consensus price target of $249.25, indicating a potential upside of 18.49%. Given OneMain's higher probable upside, research analysts plainly believe OneMain is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
OneMain
1 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.62
FirstCash
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

OneMain has higher revenue and earnings than FirstCash. OneMain is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
OneMain$5.12B1.26$783M$6.648.43
FirstCash$3.66B2.49$330.38M$8.7624.01

Summary

OneMain beats FirstCash on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FCFS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FCFS vs. The Competition

Export
MetricFirstCashConsumer Finance IndustryFinance SectorNASDAQ Exchange
Market Cap$9.03B$6.69B$13.42B$13.10B
Dividend Yield0.81%12.78%6.02%16.77%
P/E Ratio24.018.4424.4926.04
Price / Sales2.4966.39498.6993.41
Price / Cash12.0811.0846.4551.75
Price / Book4.062.482.706.30
Net Income$330.38M$442.63M$1.32B$361.43M
7 Day Performance-3.26%-2.11%-1.04%-1.67%
1 Month Performance-6.06%-6.58%0.37%-4.51%
1 Year Performance38.59%2.47%11.52%2.03%

FirstCash Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FCFS
FirstCash
3.8817 of 5 stars		$210.36
+1.1%		$249.25
+18.5%		+41.1%$9.03B$3.66B24.0122,000
SYF
Synchrony Financial
4.7879 of 5 stars		$71.48
-2.0%		$88.67
+24.0%		+2.2%$23.73B$22.60B7.3220,000
SOFI
SoFi Technologies
3.8771 of 5 stars		$15.93
-3.9%		$22.53
+41.4%		-39.3%$21.41B$3.61B33.196,100
KSPI
Joint Stock Company Kaspi.kz
4.6759 of 5 stars		$95.82
+0.2%		$107.33
+12.0%		+18.9%$18.18B$7.70B8.7314,008
ALLY
Ally Financial
4.9753 of 5 stars		$38.17
-1.6%		$53.13
+39.2%		-2.2%$11.80B$7.91B9.0010,300

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This page (NASDAQ:FCFS) was last updated on 10/3/2026 by MarketBeat.com Staff.
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