FirstCash (FCFS) Competitors

$224.25 -6.29 (-2.73%)

Closing price 05/13/2026 04:00 PM Eastern

Extended Trading

$226.25 +2.00 (+0.89%)

As of 07:00 AM Eastern

FCFS vs. CPNG, BURL, CDW, BJ, and MUSA

Should you buy FirstCash stock or one of its competitors? MarketBeat compares FirstCash with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with FirstCash include Coupang (CPNG), Burlington Stores (BURL), CDW (CDW), BJ's Wholesale Club (BJ), and Murphy USA (MUSA). These companies are all part of the "retail" industry.

How does FirstCash compare to Coupang?

Coupang (NYSE:CPNG) and FirstCash (NASDAQ:FCFS) are both large-cap retail companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, risk, profitability, institutional ownership and earnings.

FirstCash has lower revenue, but higher earnings than Coupang. Coupang is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Coupang	$34.53B	0.85	$208M	-$0.09	N/A
FirstCash	$3.66B	2.69	$330.38M	$7.98	28.10

In the previous week, Coupang had 1 more articles in the media than FirstCash. MarketBeat recorded 8 mentions for Coupang and 7 mentions for FirstCash. Coupang's average media sentiment score of 0.61 beat FirstCash's score of 0.51 indicating that Coupang is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Coupang	3 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
FirstCash	1 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Coupang has a beta of 1.2, meaning that its share price is 20% more volatile than the broader market. Comparatively, FirstCash has a beta of 0.52, meaning that its share price is 48% less volatile than the broader market.

FirstCash has a net margin of 9.15% compared to Coupang's net margin of -0.47%. FirstCash's return on equity of 18.68% beat Coupang's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Coupang	-0.47%	-3.67%	-0.92%
FirstCash	9.15%	18.68%	8.18%

83.7% of Coupang shares are owned by institutional investors. Comparatively, 80.3% of FirstCash shares are owned by institutional investors. 12.8% of Coupang shares are owned by insiders. Comparatively, 2.9% of FirstCash shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Coupang currently has a consensus price target of $26.92, indicating a potential upside of 68.62%. FirstCash has a consensus price target of $198.00, indicating a potential downside of 11.71%. Given Coupang's higher possible upside, research analysts plainly believe Coupang is more favorable than FirstCash.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Coupang	2 Sell rating(s)	5 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.18
FirstCash	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	3.17

Summary

FirstCash beats Coupang on 9 of the 17 factors compared between the two stocks.

How does FirstCash compare to Burlington Stores?

Burlington Stores (NYSE:BURL) and FirstCash (NASDAQ:FCFS) are both large-cap retail companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and valuation.

Burlington Stores has higher revenue and earnings than FirstCash. FirstCash is trading at a lower price-to-earnings ratio than Burlington Stores, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Burlington Stores	$11.57B	1.55	$610.15M	$9.52	30.02
FirstCash	$3.66B	2.69	$330.38M	$7.98	28.10

In the previous week, FirstCash had 1 more articles in the media than Burlington Stores. MarketBeat recorded 7 mentions for FirstCash and 6 mentions for Burlington Stores. FirstCash's average media sentiment score of 0.51 beat Burlington Stores' score of 0.31 indicating that FirstCash is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Burlington Stores	2 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
FirstCash	1 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Burlington Stores has a beta of 1.48, meaning that its stock price is 48% more volatile than the broader market. Comparatively, FirstCash has a beta of 0.52, meaning that its stock price is 48% less volatile than the broader market.

FirstCash has a net margin of 9.15% compared to Burlington Stores' net margin of 5.28%. Burlington Stores' return on equity of 41.37% beat FirstCash's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Burlington Stores	5.28%	41.37%	6.79%
FirstCash	9.15%	18.68%	8.18%

80.3% of FirstCash shares are owned by institutional investors. 1.3% of Burlington Stores shares are owned by insiders. Comparatively, 2.9% of FirstCash shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Burlington Stores currently has a consensus price target of $355.44, indicating a potential upside of 24.37%. FirstCash has a consensus price target of $198.00, indicating a potential downside of 11.71%. Given Burlington Stores' higher probable upside, equities analysts plainly believe Burlington Stores is more favorable than FirstCash.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Burlington Stores	0 Sell rating(s)	4 Hold rating(s)	16 Buy rating(s)	0 Strong Buy rating(s)	2.80
FirstCash	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	3.17

Summary

FirstCash beats Burlington Stores on 9 of the 17 factors compared between the two stocks.

How does FirstCash compare to CDW?

CDW (NASDAQ:CDW) and FirstCash (NASDAQ:FCFS) are both large-cap retail companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and valuation.

CDW currently has a consensus price target of $142.14, indicating a potential upside of 41.58%. FirstCash has a consensus price target of $198.00, indicating a potential downside of 11.71%. Given CDW's higher probable upside, equities analysts plainly believe CDW is more favorable than FirstCash.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CDW	0 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.50
FirstCash	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	3.17

In the previous week, CDW had 17 more articles in the media than FirstCash. MarketBeat recorded 24 mentions for CDW and 7 mentions for FirstCash. FirstCash's average media sentiment score of 0.51 beat CDW's score of 0.44 indicating that FirstCash is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
CDW	7 Very Positive mention(s)	3 Positive mention(s)	7 Neutral mention(s)	3 Negative mention(s)	1 Very Negative mention(s)	Neutral
FirstCash	1 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

93.2% of CDW shares are held by institutional investors. Comparatively, 80.3% of FirstCash shares are held by institutional investors. 0.8% of CDW shares are held by insiders. Comparatively, 2.9% of FirstCash shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

CDW has a beta of 1.04, indicating that its stock price is 4% more volatile than the broader market. Comparatively, FirstCash has a beta of 0.52, indicating that its stock price is 48% less volatile than the broader market.

CDW has higher revenue and earnings than FirstCash. CDW is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CDW	$22.42B	0.57	$1.07B	$8.22	12.21
FirstCash	$3.66B	2.69	$330.38M	$7.98	28.10

FirstCash has a net margin of 9.15% compared to CDW's net margin of 4.70%. CDW's return on equity of 49.67% beat FirstCash's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
CDW	4.70%	49.67%	8.02%
FirstCash	9.15%	18.68%	8.18%

CDW pays an annual dividend of $2.52 per share and has a dividend yield of 2.5%. FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.7%. CDW pays out 30.7% of its earnings in the form of a dividend. FirstCash pays out 21.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CDW has raised its dividend for 10 consecutive years and FirstCash has raised its dividend for 8 consecutive years. CDW is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

CDW and FirstCash tied by winning 10 of the 20 factors compared between the two stocks.

How does FirstCash compare to BJ's Wholesale Club?

FirstCash (NASDAQ:FCFS) and BJ's Wholesale Club (NYSE:BJ) are both large-cap retail companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, valuation, institutional ownership, dividends, risk and analyst recommendations.

In the previous week, BJ's Wholesale Club had 7 more articles in the media than FirstCash. MarketBeat recorded 14 mentions for BJ's Wholesale Club and 7 mentions for FirstCash. BJ's Wholesale Club's average media sentiment score of 1.09 beat FirstCash's score of 0.51 indicating that BJ's Wholesale Club is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
FirstCash	1 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
BJ's Wholesale Club	9 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

BJ's Wholesale Club has higher revenue and earnings than FirstCash. BJ's Wholesale Club is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FirstCash	$3.66B	2.69	$330.38M	$7.98	28.10
BJ's Wholesale Club	$21.46B	0.56	$578.38M	$4.38	21.67

FirstCash currently has a consensus target price of $198.00, suggesting a potential downside of 11.71%. BJ's Wholesale Club has a consensus target price of $107.63, suggesting a potential upside of 13.40%. Given BJ's Wholesale Club's higher probable upside, analysts plainly believe BJ's Wholesale Club is more favorable than FirstCash.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FirstCash	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	3.17
BJ's Wholesale Club	1 Sell rating(s)	9 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.42

FirstCash has a net margin of 9.15% compared to BJ's Wholesale Club's net margin of 2.70%. BJ's Wholesale Club's return on equity of 27.55% beat FirstCash's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
FirstCash	9.15%	18.68%	8.18%
BJ's Wholesale Club	2.70%	27.55%	7.90%

80.3% of FirstCash shares are held by institutional investors. Comparatively, 98.6% of BJ's Wholesale Club shares are held by institutional investors. 2.9% of FirstCash shares are held by company insiders. Comparatively, 1.1% of BJ's Wholesale Club shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

FirstCash has a beta of 0.52, meaning that its stock price is 48% less volatile than the broader market. Comparatively, BJ's Wholesale Club has a beta of 0.27, meaning that its stock price is 73% less volatile than the broader market.

Summary

FirstCash beats BJ's Wholesale Club on 9 of the 17 factors compared between the two stocks.

How does FirstCash compare to Murphy USA?

Murphy USA (NYSE:MUSA) and FirstCash (NASDAQ:FCFS) are both large-cap retail companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, valuation, institutional ownership, analyst recommendations, earnings and risk.

In the previous week, Murphy USA had 1 more articles in the media than FirstCash. MarketBeat recorded 8 mentions for Murphy USA and 7 mentions for FirstCash. Murphy USA's average media sentiment score of 0.89 beat FirstCash's score of 0.51 indicating that Murphy USA is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Murphy USA	4 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
FirstCash	1 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Murphy USA has higher revenue and earnings than FirstCash. Murphy USA is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Murphy USA	$19.38B	0.56	$470.60M	$28.93	20.35
FirstCash	$3.66B	2.69	$330.38M	$7.98	28.10

Murphy USA pays an annual dividend of $2.52 per share and has a dividend yield of 0.4%. FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.7%. Murphy USA pays out 8.7% of its earnings in the form of a dividend. FirstCash pays out 21.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Murphy USA has raised its dividend for 4 consecutive years and FirstCash has raised its dividend for 8 consecutive years. FirstCash is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Murphy USA currently has a consensus price target of $503.71, indicating a potential downside of 14.42%. FirstCash has a consensus price target of $198.00, indicating a potential downside of 11.71%. Given FirstCash's stronger consensus rating and higher possible upside, analysts clearly believe FirstCash is more favorable than Murphy USA.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Murphy USA	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.56
FirstCash	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	3.17

FirstCash has a net margin of 9.15% compared to Murphy USA's net margin of 2.81%. Murphy USA's return on equity of 91.05% beat FirstCash's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Murphy USA	2.81%	91.05%	11.93%
FirstCash	9.15%	18.68%	8.18%

80.8% of Murphy USA shares are held by institutional investors. Comparatively, 80.3% of FirstCash shares are held by institutional investors. 9.0% of Murphy USA shares are held by company insiders. Comparatively, 2.9% of FirstCash shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Murphy USA has a beta of 0.36, meaning that its share price is 64% less volatile than the broader market. Comparatively, FirstCash has a beta of 0.52, meaning that its share price is 48% less volatile than the broader market.

Summary

Murphy USA beats FirstCash on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FCFS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

FCFS vs. The Competition

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Metric	FirstCash	Financial Transaction Services Industry	Business Sector	NASDAQ Exchange
Market Cap	$10.11B	$29.14B	$6.43B	$12.28B
Dividend Yield	0.73%	3.13%	3.12%	5.30%
P/E Ratio	28.10	32.80	31.75	25.58
Price / Sales	2.69	7.90	435.74	78.88
Price / Cash	13.38	15.69	23.44	55.34
Price / Book	4.28	5.54	6.62	6.66
Net Income	$330.38M	$1.08B	$200.59M	$333.63M
7 Day Performance	-0.28%	-3.54%	-1.24%	-0.12%
1 Month Performance	10.56%	3.15%	0.74%	3.93%
1 Year Performance	73.88%	-12.51%	35.64%	36.07%

FirstCash Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
FCFS FirstCash	3.8474 of 5 stars	$224.25 -2.7%	$198.00 -11.7%	+72.6%	$10.11B	$3.66B	28.10	22,000
CPNG Coupang	4.412 of 5 stars	$20.29 -1.4%	$27.30 +34.5%	-39.9%	$37.64B	$34.53B	169.12	108,000
BURL Burlington Stores	3.756 of 5 stars	$309.42 -2.7%	$355.44 +14.9%	+9.3%	$19.98B	$11.57B	32.50	83,309	Upcoming Earnings
CDW CDW	4.6771 of 5 stars	$135.30 -0.5%	$160.43 +18.6%	-47.3%	$17.41B	$22.42B	16.72	14,800	High Trading Volume
BJ BJ's Wholesale Club	3.5722 of 5 stars	$94.57 +1.1%	$107.63 +13.8%	-12.0%	$12.27B	$21.46B	21.59	35,000	Upcoming Earnings

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This page (NASDAQ:FCFS) was last updated on 5/14/2026 by MarketBeat.com Staff.

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FirstCash (FCFS) Competitors

FCFS vs. CPNG, BURL, CDW, BJ, and MUSA

How does FirstCash compare to Coupang?

Summary

How does FirstCash compare to Burlington Stores?

Summary

How does FirstCash compare to CDW?

Summary

How does FirstCash compare to BJ's Wholesale Club?

Summary

How does FirstCash compare to Murphy USA?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FCFS vs. The Competition

FirstCash Competitors List

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Stock Ideas and Recommendations

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FirstCash (FCFS) Competitors

FCFS vs. CPNG, BURL, CDW, BJ, and MUSA

How does FirstCash compare to Coupang?

Which has better earnings and valuation, CPNG or FCFS?

Does the media prefer CPNG or FCFS?

Which has more volatility & risk, CPNG or FCFS?

Is CPNG or FCFS more profitable?

Do institutionals & insiders hold more shares of CPNG or FCFS?

Do analysts rate CPNG or FCFS?

Summary

How does FirstCash compare to Burlington Stores?

Which has preferable earnings & valuation, BURL or FCFS?

Does the media prefer BURL or FCFS?

Which has more volatility and risk, BURL or FCFS?

Is BURL or FCFS more profitable?

Do insiders and institutionals believe in BURL or FCFS?

Do analysts rate BURL or FCFS?

Summary

How does FirstCash compare to CDW?

Do analysts rate CDW or FCFS?

Does the media prefer CDW or FCFS?

Do institutionals and insiders believe in CDW or FCFS?

Which has more risk and volatility, CDW or FCFS?

Which has preferable valuation & earnings, CDW or FCFS?

Is CDW or FCFS more profitable?

Is CDW or FCFS a better dividend stock?

Summary

How does FirstCash compare to BJ's Wholesale Club?

Does the media favor FCFS or BJ?

Which has higher valuation and earnings, FCFS or BJ?

Do analysts prefer FCFS or BJ?

Is FCFS or BJ more profitable?

Do insiders & institutionals have more ownership in FCFS or BJ?

Which has more volatility and risk, FCFS or BJ?

Summary

How does FirstCash compare to Murphy USA?

Does the media prefer MUSA or FCFS?

Which has higher valuation and earnings, MUSA or FCFS?

Is MUSA or FCFS a better dividend stock?

Do analysts prefer MUSA or FCFS?

Is MUSA or FCFS more profitable?

Do insiders and institutionals have more ownership in MUSA or FCFS?

Which has more risk and volatility, MUSA or FCFS?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FCFS vs. The Competition

FirstCash Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools