FirstCash (FCFS) Competitors

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$226.35 -2.54 (-1.11%)
As of 01:32 PM Eastern
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FCFS vs. JD, CPNG, BURL, CDW, and W

Should you buy FirstCash stock or one of its competitors? MarketBeat compares FirstCash with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with FirstCash include JD.com (JD), Coupang (CPNG), Burlington Stores (BURL), CDW (CDW), and Wayfair (W). These companies are all part of the "retail" industry.

How does FirstCash compare to JD.com?

FirstCash (NASDAQ:FCFS) and JD.com (NASDAQ:JD) are both retail companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, profitability, analyst recommendations, media sentiment and institutional ownership.

FirstCash has a beta of 0.52, suggesting that its stock price is 48% less volatile than the broader market. Comparatively, JD.com has a beta of 0.39, suggesting that its stock price is 61% less volatile than the broader market.

FirstCash has a net margin of 9.15% compared to JD.com's net margin of 1.04%. FirstCash's return on equity of 18.68% beat JD.com's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.15% 18.68% 8.18%
JD.com 1.04%5.90%2.48%

In the previous week, JD.com had 2 more articles in the media than FirstCash. MarketBeat recorded 12 mentions for JD.com and 10 mentions for FirstCash. FirstCash's average media sentiment score of 1.46 beat JD.com's score of 0.53 indicating that FirstCash is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
7 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
JD.com
4 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

80.3% of FirstCash shares are owned by institutional investors. Comparatively, 16.0% of JD.com shares are owned by institutional investors. 2.9% of FirstCash shares are owned by insiders. Comparatively, 16.6% of JD.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.7%. JD.com pays an annual dividend of $0.98 per share and has a dividend yield of 3.7%. FirstCash pays out 21.1% of its earnings in the form of a dividend. JD.com pays out 76.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. FirstCash has raised its dividend for 8 consecutive years.

FirstCash currently has a consensus price target of $198.00, indicating a potential downside of 12.52%. JD.com has a consensus price target of $37.62, indicating a potential upside of 43.21%. Given JD.com's higher possible upside, analysts clearly believe JD.com is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
3.17
JD.com
1 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.57

JD.com has higher revenue and earnings than FirstCash. JD.com is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.71$330.38M$7.9828.36
JD.com$1.32T0.02$2.81B$1.2820.52

Summary

FirstCash beats JD.com on 13 of the 20 factors compared between the two stocks.

How does FirstCash compare to Coupang?

FirstCash (NASDAQ:FCFS) and Coupang (NYSE:CPNG) are both retail companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, profitability, media sentiment, valuation, analyst recommendations, dividends and institutional ownership.

80.3% of FirstCash shares are owned by institutional investors. Comparatively, 83.7% of Coupang shares are owned by institutional investors. 2.9% of FirstCash shares are owned by company insiders. Comparatively, 12.8% of Coupang shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

FirstCash has a net margin of 9.15% compared to Coupang's net margin of -0.47%. FirstCash's return on equity of 18.68% beat Coupang's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.15% 18.68% 8.18%
Coupang -0.47%-3.67%-0.92%

FirstCash presently has a consensus target price of $198.00, indicating a potential downside of 12.52%. Coupang has a consensus target price of $26.65, indicating a potential upside of 50.80%. Given Coupang's higher probable upside, analysts plainly believe Coupang is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
3.17
Coupang
2 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.25

FirstCash has a beta of 0.52, meaning that its stock price is 48% less volatile than the broader market. Comparatively, Coupang has a beta of 1.13, meaning that its stock price is 13% more volatile than the broader market.

In the previous week, FirstCash had 5 more articles in the media than Coupang. MarketBeat recorded 10 mentions for FirstCash and 5 mentions for Coupang. FirstCash's average media sentiment score of 1.46 beat Coupang's score of 0.23 indicating that FirstCash is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
7 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Coupang
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

FirstCash has higher earnings, but lower revenue than Coupang. Coupang is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.71$330.38M$7.9828.36
Coupang$34.53B0.92$208M-$0.09N/A

Summary

FirstCash beats Coupang on 11 of the 17 factors compared between the two stocks.

How does FirstCash compare to Burlington Stores?

Burlington Stores (NYSE:BURL) and FirstCash (NASDAQ:FCFS) are both retail companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, dividends, media sentiment and valuation.

FirstCash has a net margin of 9.15% compared to Burlington Stores' net margin of 5.24%. Burlington Stores' return on equity of 39.93% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
Burlington Stores5.24% 39.93% 6.85%
FirstCash 9.15%18.68%8.18%

Burlington Stores currently has a consensus price target of $353.56, indicating a potential upside of 5.65%. FirstCash has a consensus price target of $198.00, indicating a potential downside of 12.52%. Given Burlington Stores' higher probable upside, equities analysts clearly believe Burlington Stores is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Burlington Stores
0 Sell rating(s)
5 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.75
FirstCash
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
3.17

Burlington Stores has higher revenue and earnings than FirstCash. FirstCash is trading at a lower price-to-earnings ratio than Burlington Stores, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Burlington Stores$11.92B1.77$610.15M$9.7334.39
FirstCash$3.66B2.71$330.38M$7.9828.36

In the previous week, Burlington Stores had 6 more articles in the media than FirstCash. MarketBeat recorded 16 mentions for Burlington Stores and 10 mentions for FirstCash. FirstCash's average media sentiment score of 1.46 beat Burlington Stores' score of 0.83 indicating that FirstCash is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Burlington Stores
7 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
FirstCash
7 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

80.3% of FirstCash shares are owned by institutional investors. 1.3% of Burlington Stores shares are owned by insiders. Comparatively, 2.9% of FirstCash shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Burlington Stores has a beta of 1.46, suggesting that its stock price is 46% more volatile than the broader market. Comparatively, FirstCash has a beta of 0.52, suggesting that its stock price is 48% less volatile than the broader market.

Summary

Burlington Stores beats FirstCash on 9 of the 17 factors compared between the two stocks.

How does FirstCash compare to CDW?

CDW (NASDAQ:CDW) and FirstCash (NASDAQ:FCFS) are both retail companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, risk, profitability, media sentiment, valuation, dividends, institutional ownership and analyst recommendations.

CDW currently has a consensus price target of $144.13, suggesting a potential upside of 9.95%. FirstCash has a consensus price target of $198.00, suggesting a potential downside of 12.52%. Given CDW's higher probable upside, research analysts plainly believe CDW is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CDW
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.78
FirstCash
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
3.17

FirstCash has a net margin of 9.15% compared to CDW's net margin of 4.70%. CDW's return on equity of 49.67% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
CDW4.70% 49.67% 8.02%
FirstCash 9.15%18.68%8.18%

CDW has higher revenue and earnings than FirstCash. CDW is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CDW$22.42B0.75$1.07B$8.2215.95
FirstCash$3.66B2.71$330.38M$7.9828.36

CDW pays an annual dividend of $2.52 per share and has a dividend yield of 1.9%. FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.7%. CDW pays out 30.7% of its earnings in the form of a dividend. FirstCash pays out 21.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CDW has raised its dividend for 10 consecutive years and FirstCash has raised its dividend for 8 consecutive years. CDW is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

CDW has a beta of 1, indicating that its share price has a similar volatility profile to the broader market.Comparatively, FirstCash has a beta of 0.52, indicating that its share price is 48% less volatile than the broader market.

In the previous week, FirstCash had 7 more articles in the media than CDW. MarketBeat recorded 10 mentions for FirstCash and 3 mentions for CDW. FirstCash's average media sentiment score of 1.46 beat CDW's score of 0.51 indicating that FirstCash is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CDW
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
FirstCash
7 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

93.2% of CDW shares are owned by institutional investors. Comparatively, 80.3% of FirstCash shares are owned by institutional investors. 0.8% of CDW shares are owned by company insiders. Comparatively, 2.9% of FirstCash shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

CDW and FirstCash tied by winning 10 of the 20 factors compared between the two stocks.

How does FirstCash compare to Wayfair?

FirstCash (NASDAQ:FCFS) and Wayfair (NYSE:W) are both retail companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, risk, profitability, institutional ownership, valuation, analyst recommendations and media sentiment.

FirstCash presently has a consensus target price of $198.00, suggesting a potential downside of 12.52%. Wayfair has a consensus target price of $99.68, suggesting a potential upside of 16.79%. Given Wayfair's higher possible upside, analysts clearly believe Wayfair is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
3.17
Wayfair
1 Sell rating(s)
10 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.63

FirstCash has a beta of 0.52, suggesting that its share price is 48% less volatile than the broader market. Comparatively, Wayfair has a beta of 3.02, suggesting that its share price is 202% more volatile than the broader market.

80.3% of FirstCash shares are owned by institutional investors. Comparatively, 89.7% of Wayfair shares are owned by institutional investors. 2.9% of FirstCash shares are owned by company insiders. Comparatively, 18.4% of Wayfair shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

FirstCash has a net margin of 9.15% compared to Wayfair's net margin of -2.41%. FirstCash's return on equity of 18.68% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.15% 18.68% 8.18%
Wayfair -2.41%-2.20%1.92%

FirstCash has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.71$330.38M$7.9828.36
Wayfair$12.46B0.90-$313M-$2.34N/A

In the previous week, Wayfair had 18 more articles in the media than FirstCash. MarketBeat recorded 28 mentions for Wayfair and 10 mentions for FirstCash. FirstCash's average media sentiment score of 1.46 beat Wayfair's score of 0.79 indicating that FirstCash is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
7 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
10 Very Positive mention(s)
9 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

FirstCash beats Wayfair on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FCFS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FCFS vs. The Competition

MetricFirstCashFinancial Transaction Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$9.93B$29.48B$6.65B$12.20B
Dividend Yield0.74%4.27%3.17%5.81%
P/E Ratio28.3930.8928.0924.11
Price / Sales2.715.99397.32112.06
Price / Cash13.1816.2223.0437.84
Price / Book4.375.805.676.57
Net Income$330.38M$1.10B$205.44M$336.88M
7 Day Performance2.98%73.37%4.78%0.21%
1 Month Performance-0.54%1.93%-0.29%1.23%
1 Year Performance73.93%-11.72%31.90%32.52%

FirstCash Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FCFS
FirstCash
3.809 of 5 stars
$226.35
-1.1%
$198.00
-12.5%
+76.7%$9.93B$3.66B28.3922,000
JD
JD.com
4.8488 of 5 stars
$27.02
-2.0%
$38.50
+42.5%
-14.1%$34.41B$1.32T21.11642,940
CPNG
Coupang
3.3113 of 5 stars
$17.32
-3.8%
$26.65
+53.9%
-39.2%$32.31B$34.53BN/A108,000
BURL
Burlington Stores
4.2153 of 5 stars
$339.62
+0.8%
$353.56
+4.1%
+50.7%$21.21B$11.92B34.9083,309
CDW
CDW
4.5001 of 5 stars
$123.57
-3.7%
$144.13
+16.6%
-27.6%$16.40B$22.42B15.0314,800

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This page (NASDAQ:FCFS) was last updated on 6/23/2026 by MarketBeat.com Staff.
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