Go Pro

FirstCash (FCFS) Competitors

FirstCash logo
$228.38 +1.00 (+0.44%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$228.32 -0.06 (-0.03%)
As of 09/11/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

FCFS vs. SYF, SOFI, KSPI, ALLY, and OMF

Should you buy FirstCash stock or one of its competitors? FirstCash's main competitors and comparable companies include Synchrony Financial (SYF), SoFi Technologies (SOFI), Joint Stock Company Kaspi.kz (KSPI), Ally Financial (ALLY), and OneMain (OMF). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer finance" industry.

How does FirstCash compare to Synchrony Financial?

FirstCash (NASDAQ:FCFS) and Synchrony Financial (NYSE:SYF) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, media sentiment, risk, dividends, profitability, analyst recommendations, institutional ownership and valuation.

In the previous week, Synchrony Financial had 8 more articles in the media than FirstCash. MarketBeat recorded 12 mentions for Synchrony Financial and 4 mentions for FirstCash. Synchrony Financial's average media sentiment score of 1.28 beat FirstCash's score of 1.24 indicating that Synchrony Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Synchrony Financial
10 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

80.3% of FirstCash shares are owned by institutional investors. Comparatively, 96.5% of Synchrony Financial shares are owned by institutional investors. 2.9% of FirstCash shares are owned by company insiders. Comparatively, 0.4% of Synchrony Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

FirstCash currently has a consensus target price of $249.00, indicating a potential upside of 9.03%. Synchrony Financial has a consensus target price of $88.24, indicating a potential upside of 16.10%. Given Synchrony Financial's higher probable upside, analysts clearly believe Synchrony Financial is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Synchrony Financial
0 Sell rating(s)
7 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.61

Synchrony Financial has higher revenue and earnings than FirstCash. Synchrony Financial is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.71$330.38M$8.7626.07
Synchrony Financial$22.60B1.09$3.55B$9.767.79

Synchrony Financial has a net margin of 15.44% compared to FirstCash's net margin of 9.42%. Synchrony Financial's return on equity of 23.09% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.42% 19.65% 8.38%
Synchrony Financial 15.44%23.09%2.98%

FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.7%. Synchrony Financial pays an annual dividend of $1.36 per share and has a dividend yield of 1.8%. FirstCash pays out 19.2% of its earnings in the form of a dividend. Synchrony Financial pays out 13.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. FirstCash has raised its dividend for 8 consecutive years and Synchrony Financial has raised its dividend for 4 consecutive years. Synchrony Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

FirstCash has a beta of 0.53, meaning that its share price is 47% less volatile than the broader market. Comparatively, Synchrony Financial has a beta of 1.32, meaning that its share price is 32% more volatile than the broader market.

Summary

Synchrony Financial beats FirstCash on 13 of the 19 factors compared between the two stocks.

How does FirstCash compare to SoFi Technologies?

SoFi Technologies (NASDAQ:SOFI) and FirstCash (NASDAQ:FCFS) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, analyst recommendations, institutional ownership, risk, earnings, valuation and dividends.

SoFi Technologies currently has a consensus target price of $22.53, suggesting a potential upside of 30.05%. FirstCash has a consensus target price of $249.00, suggesting a potential upside of 9.03%. Given SoFi Technologies' higher possible upside, equities analysts plainly believe SoFi Technologies is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoFi Technologies
3 Sell rating(s)
11 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.26
FirstCash
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80

38.4% of SoFi Technologies shares are held by institutional investors. Comparatively, 80.3% of FirstCash shares are held by institutional investors. 2.5% of SoFi Technologies shares are held by insiders. Comparatively, 2.9% of FirstCash shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, SoFi Technologies had 31 more articles in the media than FirstCash. MarketBeat recorded 35 mentions for SoFi Technologies and 4 mentions for FirstCash. FirstCash's average media sentiment score of 1.24 beat SoFi Technologies' score of 0.94 indicating that FirstCash is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoFi Technologies
20 Very Positive mention(s)
4 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive
FirstCash
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

SoFi Technologies has a net margin of 14.78% compared to FirstCash's net margin of 9.42%. FirstCash's return on equity of 19.65% beat SoFi Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
SoFi Technologies14.78% 6.22% 1.22%
FirstCash 9.42%19.65%8.38%

SoFi Technologies has a beta of 2.2, indicating that its stock price is 120% more volatile than the broader market. Comparatively, FirstCash has a beta of 0.53, indicating that its stock price is 47% less volatile than the broader market.

SoFi Technologies has higher earnings, but lower revenue than FirstCash. FirstCash is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoFi Technologies$3.61B6.19$481.32M$0.4836.08
FirstCash$3.66B2.71$330.38M$8.7626.07

Summary

SoFi Technologies and FirstCash tied by winning 8 of the 16 factors compared between the two stocks.

How does FirstCash compare to Joint Stock Company Kaspi.kz?

FirstCash (NASDAQ:FCFS) and Joint Stock Company Kaspi.kz (NASDAQ:KSPI) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk, media sentiment and dividends.

FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.7%. Joint Stock Company Kaspi.kz pays an annual dividend of $8.40 per share and has a dividend yield of 8.4%. FirstCash pays out 19.2% of its earnings in the form of a dividend. Joint Stock Company Kaspi.kz pays out 76.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. FirstCash has raised its dividend for 8 consecutive years.

In the previous week, Joint Stock Company Kaspi.kz had 1 more articles in the media than FirstCash. MarketBeat recorded 5 mentions for Joint Stock Company Kaspi.kz and 4 mentions for FirstCash. FirstCash's average media sentiment score of 1.24 beat Joint Stock Company Kaspi.kz's score of 0.63 indicating that FirstCash is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Joint Stock Company Kaspi.kz
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

FirstCash currently has a consensus target price of $249.00, suggesting a potential upside of 9.03%. Joint Stock Company Kaspi.kz has a consensus target price of $107.33, suggesting a potential upside of 7.45%. Given FirstCash's stronger consensus rating and higher possible upside, analysts clearly believe FirstCash is more favorable than Joint Stock Company Kaspi.kz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Joint Stock Company Kaspi.kz
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

FirstCash has a beta of 0.53, suggesting that its share price is 47% less volatile than the broader market. Comparatively, Joint Stock Company Kaspi.kz has a beta of 1.02, suggesting that its share price is 2% more volatile than the broader market.

80.3% of FirstCash shares are held by institutional investors. Comparatively, 32.2% of Joint Stock Company Kaspi.kz shares are held by institutional investors. 2.9% of FirstCash shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Joint Stock Company Kaspi.kz has a net margin of 24.00% compared to FirstCash's net margin of 9.42%. Joint Stock Company Kaspi.kz's return on equity of 40.69% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.42% 19.65% 8.38%
Joint Stock Company Kaspi.kz 24.00%40.69%9.54%

Joint Stock Company Kaspi.kz has higher revenue and earnings than FirstCash. Joint Stock Company Kaspi.kz is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.71$330.38M$8.7626.07
Joint Stock Company Kaspi.kz$7.70B2.47$2.04B$10.989.10

Summary

FirstCash beats Joint Stock Company Kaspi.kz on 10 of the 19 factors compared between the two stocks.

How does FirstCash compare to Ally Financial?

FirstCash (NASDAQ:FCFS) and Ally Financial (NYSE:ALLY) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, risk, institutional ownership, valuation, media sentiment, dividends, analyst recommendations and earnings.

FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.7%. Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 2.9%. FirstCash pays out 19.2% of its earnings in the form of a dividend. Ally Financial pays out 28.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. FirstCash has raised its dividend for 8 consecutive years.

Ally Financial has a net margin of 16.75% compared to FirstCash's net margin of 9.42%. FirstCash's return on equity of 19.65% beat Ally Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.42% 19.65% 8.38%
Ally Financial 16.75%11.75%0.79%

80.3% of FirstCash shares are held by institutional investors. Comparatively, 88.8% of Ally Financial shares are held by institutional investors. 2.9% of FirstCash shares are held by company insiders. Comparatively, 0.5% of Ally Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Ally Financial has higher revenue and earnings than FirstCash. Ally Financial is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.71$330.38M$8.7626.07
Ally Financial$7.91B1.62$852M$4.249.93

In the previous week, Ally Financial had 1 more articles in the media than FirstCash. MarketBeat recorded 5 mentions for Ally Financial and 4 mentions for FirstCash. FirstCash's average media sentiment score of 1.24 beat Ally Financial's score of 1.06 indicating that FirstCash is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ally Financial
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

FirstCash currently has a consensus target price of $249.00, indicating a potential upside of 9.03%. Ally Financial has a consensus target price of $53.73, indicating a potential upside of 27.68%. Given Ally Financial's stronger consensus rating and higher probable upside, analysts plainly believe Ally Financial is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Ally Financial
0 Sell rating(s)
2 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.94

FirstCash has a beta of 0.53, suggesting that its stock price is 47% less volatile than the broader market. Comparatively, Ally Financial has a beta of 1.09, suggesting that its stock price is 9% more volatile than the broader market.

Summary

Ally Financial beats FirstCash on 11 of the 20 factors compared between the two stocks.

How does FirstCash compare to OneMain?

OneMain (NYSE:OMF) and FirstCash (NASDAQ:FCFS) are both mid-cap finance companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, risk, valuation, earnings and dividends.

OneMain has a net margin of 13.92% compared to FirstCash's net margin of 9.42%. OneMain's return on equity of 23.49% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
OneMain13.92% 23.49% 2.92%
FirstCash 9.42%19.65%8.38%

OneMain has a beta of 1.22, indicating that its share price is 22% more volatile than the broader market. Comparatively, FirstCash has a beta of 0.53, indicating that its share price is 47% less volatile than the broader market.

85.8% of OneMain shares are owned by institutional investors. Comparatively, 80.3% of FirstCash shares are owned by institutional investors. 0.3% of OneMain shares are owned by insiders. Comparatively, 2.9% of FirstCash shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, OneMain had 3 more articles in the media than FirstCash. MarketBeat recorded 7 mentions for OneMain and 4 mentions for FirstCash. FirstCash's average media sentiment score of 1.24 beat OneMain's score of 1.14 indicating that FirstCash is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
OneMain
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
FirstCash
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

OneMain presently has a consensus target price of $68.40, suggesting a potential upside of 8.94%. FirstCash has a consensus target price of $249.00, suggesting a potential upside of 9.03%. Given FirstCash's stronger consensus rating and higher probable upside, analysts clearly believe FirstCash is more favorable than OneMain.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
OneMain
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.58
FirstCash
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80

OneMain has higher revenue and earnings than FirstCash. OneMain is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
OneMain$5.46B1.32$783M$6.649.46
FirstCash$3.66B2.71$330.38M$8.7626.07

OneMain pays an annual dividend of $4.20 per share and has a dividend yield of 6.7%. FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.7%. OneMain pays out 63.3% of its earnings in the form of a dividend. FirstCash pays out 19.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. OneMain has increased its dividend for 5 consecutive years and FirstCash has increased its dividend for 8 consecutive years.

Summary

FirstCash beats OneMain on 10 of the 19 factors compared between the two stocks.

Get FirstCash News Delivered to You Automatically

Sign up to receive the latest news and ratings for FCFS and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FCFS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

FCFS vs. The Competition

MetricFirstCashConsumer Finance IndustryFinance SectorNASDAQ Exchange
Market Cap$9.91B$7.22B$13.79B$12.85B
Dividend Yield0.74%12.62%5.94%11.71%
P/E Ratio26.079.0025.6725.33
Price / Sales2.7168.50503.92111.12
Price / Cash13.2511.5740.4551.52
Price / Book4.412.592.756.20
Net Income$330.38M$442.63M$1.32B$358.50M
7 Day Performance1.22%-1.84%-1.17%-2.35%
1 Month Performance6.74%-2.06%0.25%-2.77%
1 Year Performance56.06%7.72%9.27%7.63%

FirstCash Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FCFS
FirstCash
3.5753 of 5 stars
$228.38
+0.4%
$249.00
+9.0%
+56.1%$9.91B$3.66B26.0722,000
SYF
Synchrony Financial
4.7554 of 5 stars
$79.93
+0.0%
$87.78
+9.8%
+0.8%$26.00B$22.60B8.1920,000
SOFI
SoFi Technologies
3.8984 of 5 stars
$18.22
flat
$22.55
+23.8%
-34.8%$23.53B$3.61B37.966,100
KSPI
Joint Stock Company Kaspi.kz
3.7684 of 5 stars
$107.53
flat
$107.33
-0.2%
+18.3%$20.43B$7.70B9.7914,008
ALLY
Ally Financial
4.9868 of 5 stars
$43.75
+0.0%
$53.73
+22.8%
-0.3%$13.30B$7.91B10.3210,300

Related Companies and Tools


This page (NASDAQ:FCFS) was last updated on 9/13/2026 by MarketBeat.com Staff.
From Our Partners