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FirstCash (FCFS) Competitors

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$204.01 +2.07 (+1.03%)
Closing price 07/31/2026 04:00 PM Eastern
Extended Trading
$203.95 -0.06 (-0.03%)
As of 07/31/2026 07:46 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

FCFS vs. CPNG, BURL, CDW, BJ, and MUSA

Should you buy FirstCash stock or one of its competitors? MarketBeat compares FirstCash with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with FirstCash include Coupang (CPNG), Burlington Stores (BURL), CDW (CDW), BJ's Wholesale Club (BJ), and Murphy USA (MUSA).

How does FirstCash compare to Coupang?

FirstCash (NASDAQ:FCFS) and Coupang (NYSE:CPNG) are related companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, profitability, risk, media sentiment, analyst recommendations, dividends, earnings and institutional ownership.

80.3% of FirstCash shares are held by institutional investors. Comparatively, 83.7% of Coupang shares are held by institutional investors. 2.9% of FirstCash shares are held by insiders. Comparatively, 12.8% of Coupang shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

FirstCash has higher earnings, but lower revenue than Coupang. Coupang is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.42$330.38M$8.7623.29
Coupang$34.53B0.85$208M-$0.09N/A

FirstCash presently has a consensus price target of $199.25, indicating a potential downside of 2.33%. Coupang has a consensus price target of $25.93, indicating a potential upside of 58.05%. Given Coupang's higher possible upside, analysts clearly believe Coupang is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.83
Coupang
2 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.25

FirstCash has a beta of 0.53, suggesting that its stock price is 47% less volatile than the broader market. Comparatively, Coupang has a beta of 1.13, suggesting that its stock price is 13% more volatile than the broader market.

In the previous week, Coupang had 4 more articles in the media than FirstCash. MarketBeat recorded 11 mentions for Coupang and 7 mentions for FirstCash. FirstCash's average media sentiment score of 1.44 beat Coupang's score of 1.11 indicating that FirstCash is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
6 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Coupang
9 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

FirstCash has a net margin of 9.42% compared to Coupang's net margin of -0.47%. FirstCash's return on equity of 19.65% beat Coupang's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.42% 19.65% 8.38%
Coupang -0.47%-3.67%-0.92%

Summary

FirstCash beats Coupang on 10 of the 17 factors compared between the two stocks.

How does FirstCash compare to Burlington Stores?

FirstCash (NASDAQ:FCFS) and Burlington Stores (NYSE:BURL) are related companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, profitability, analyst recommendations, dividends, media sentiment and risk.

In the previous week, Burlington Stores had 3 more articles in the media than FirstCash. MarketBeat recorded 10 mentions for Burlington Stores and 7 mentions for FirstCash. FirstCash's average media sentiment score of 1.44 beat Burlington Stores' score of 0.90 indicating that FirstCash is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
6 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Burlington Stores
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

FirstCash has a beta of 0.53, meaning that its share price is 47% less volatile than the broader market. Comparatively, Burlington Stores has a beta of 1.44, meaning that its share price is 44% more volatile than the broader market.

FirstCash has a net margin of 9.42% compared to Burlington Stores' net margin of 5.24%. Burlington Stores' return on equity of 39.93% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.42% 19.65% 8.38%
Burlington Stores 5.24%39.93%6.85%

FirstCash presently has a consensus target price of $199.25, suggesting a potential downside of 2.33%. Burlington Stores has a consensus target price of $353.56, suggesting a potential downside of 4.25%. Given FirstCash's stronger consensus rating and higher possible upside, research analysts clearly believe FirstCash is more favorable than Burlington Stores.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.83
Burlington Stores
0 Sell rating(s)
5 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.74

80.3% of FirstCash shares are owned by institutional investors. 2.9% of FirstCash shares are owned by company insiders. Comparatively, 1.3% of Burlington Stores shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Burlington Stores has higher revenue and earnings than FirstCash. FirstCash is trading at a lower price-to-earnings ratio than Burlington Stores, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.42$330.38M$8.7623.29
Burlington Stores$11.57B2.01$610.15M$9.7337.95

Summary

FirstCash beats Burlington Stores on 9 of the 17 factors compared between the two stocks.

How does FirstCash compare to CDW?

FirstCash (NASDAQ:FCFS) and CDW (NASDAQ:CDW) are related companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, valuation, dividends, profitability, earnings, analyst recommendations and risk.

CDW has higher revenue and earnings than FirstCash. CDW is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FirstCash$3.66B2.42$330.38M$8.7623.29
CDW$22.42B0.84$1.07B$8.2217.98

FirstCash presently has a consensus price target of $199.25, suggesting a potential downside of 2.33%. CDW has a consensus price target of $146.88, suggesting a potential downside of 0.63%. Given CDW's higher probable upside, analysts plainly believe CDW is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FirstCash
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.83
CDW
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.78

In the previous week, FirstCash had 6 more articles in the media than CDW. MarketBeat recorded 7 mentions for FirstCash and 1 mentions for CDW. FirstCash's average media sentiment score of 1.44 beat CDW's score of 0.43 indicating that FirstCash is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FirstCash
6 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CDW
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

FirstCash has a beta of 0.53, suggesting that its share price is 47% less volatile than the broader market. Comparatively, CDW has a beta of 0.96, suggesting that its share price is 4% less volatile than the broader market.

FirstCash has a net margin of 9.42% compared to CDW's net margin of 4.70%. CDW's return on equity of 49.67% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
FirstCash9.42% 19.65% 8.38%
CDW 4.70%49.67%8.02%

80.3% of FirstCash shares are owned by institutional investors. Comparatively, 93.2% of CDW shares are owned by institutional investors. 2.9% of FirstCash shares are owned by insiders. Comparatively, 0.8% of CDW shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.8%. CDW pays an annual dividend of $2.52 per share and has a dividend yield of 1.7%. FirstCash pays out 19.2% of its earnings in the form of a dividend. CDW pays out 30.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. FirstCash has increased its dividend for 8 consecutive years and CDW has increased its dividend for 10 consecutive years. CDW is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

FirstCash beats CDW on 10 of the 19 factors compared between the two stocks.

How does FirstCash compare to BJ's Wholesale Club?

BJ's Wholesale Club (NYSE:BJ) and FirstCash (NASDAQ:FCFS) are related companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, dividends, analyst recommendations, risk, media sentiment, profitability and earnings.

BJ's Wholesale Club presently has a consensus target price of $105.93, suggesting a potential upside of 8.28%. FirstCash has a consensus target price of $199.25, suggesting a potential downside of 2.33%. Given BJ's Wholesale Club's higher possible upside, research analysts plainly believe BJ's Wholesale Club is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BJ's Wholesale Club
1 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.50
FirstCash
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.83

In the previous week, BJ's Wholesale Club had 13 more articles in the media than FirstCash. MarketBeat recorded 20 mentions for BJ's Wholesale Club and 7 mentions for FirstCash. FirstCash's average media sentiment score of 1.44 beat BJ's Wholesale Club's score of 1.18 indicating that FirstCash is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
BJ's Wholesale Club
13 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
FirstCash
6 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

BJ's Wholesale Club has higher revenue and earnings than FirstCash. BJ's Wholesale Club is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BJ's Wholesale Club$21.46B0.58$578.38M$4.3522.49
FirstCash$3.66B2.42$330.38M$8.7623.29

FirstCash has a net margin of 9.42% compared to BJ's Wholesale Club's net margin of 2.62%. BJ's Wholesale Club's return on equity of 26.67% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
BJ's Wholesale Club2.62% 26.67% 7.59%
FirstCash 9.42%19.65%8.38%

98.6% of BJ's Wholesale Club shares are owned by institutional investors. Comparatively, 80.3% of FirstCash shares are owned by institutional investors. 1.1% of BJ's Wholesale Club shares are owned by company insiders. Comparatively, 2.9% of FirstCash shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

BJ's Wholesale Club has a beta of 0.21, indicating that its share price is 79% less volatile than the broader market. Comparatively, FirstCash has a beta of 0.53, indicating that its share price is 47% less volatile than the broader market.

Summary

FirstCash beats BJ's Wholesale Club on 10 of the 17 factors compared between the two stocks.

How does FirstCash compare to Murphy USA?

Murphy USA (NYSE:MUSA) and FirstCash (NASDAQ:FCFS) are related companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, institutional ownership, valuation, dividends, earnings, media sentiment and profitability.

FirstCash has a net margin of 9.42% compared to Murphy USA's net margin of 2.81%. Murphy USA's return on equity of 91.05% beat FirstCash's return on equity.

Company Net Margins Return on Equity Return on Assets
Murphy USA2.81% 91.05% 11.93%
FirstCash 9.42%19.65%8.38%

Murphy USA has a beta of 0.28, indicating that its share price is 72% less volatile than the broader market. Comparatively, FirstCash has a beta of 0.53, indicating that its share price is 47% less volatile than the broader market.

Murphy USA currently has a consensus target price of $596.44, suggesting a potential downside of 2.06%. FirstCash has a consensus target price of $199.25, suggesting a potential downside of 2.33%. Given Murphy USA's higher possible upside, research analysts plainly believe Murphy USA is more favorable than FirstCash.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Murphy USA
0 Sell rating(s)
5 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.55
FirstCash
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.83

Murphy USA has higher revenue and earnings than FirstCash. Murphy USA is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Murphy USA$19.38B0.58$470.60M$28.9321.05
FirstCash$3.66B2.42$330.38M$8.7623.29

Murphy USA pays an annual dividend of $2.56 per share and has a dividend yield of 0.4%. FirstCash pays an annual dividend of $1.68 per share and has a dividend yield of 0.8%. Murphy USA pays out 8.8% of its earnings in the form of a dividend. FirstCash pays out 19.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Murphy USA has increased its dividend for 4 consecutive years and FirstCash has increased its dividend for 8 consecutive years. FirstCash is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Murphy USA had 10 more articles in the media than FirstCash. MarketBeat recorded 17 mentions for Murphy USA and 7 mentions for FirstCash. FirstCash's average media sentiment score of 1.44 beat Murphy USA's score of 1.32 indicating that FirstCash is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Murphy USA
14 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
FirstCash
6 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

80.8% of Murphy USA shares are held by institutional investors. Comparatively, 80.3% of FirstCash shares are held by institutional investors. 9.0% of Murphy USA shares are held by company insiders. Comparatively, 2.9% of FirstCash shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Murphy USA beats FirstCash on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FCFS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FCFS vs. The Competition

MetricFirstCashConsumer Finance IndustryFinance SectorNASDAQ Exchange
Market Cap$8.85B$7.23B$13.63B$12.47B
Dividend Yield0.82%12.26%5.95%10.03%
P/E Ratio23.299.3128.6624.53
Price / Sales2.4238.01469.0390.94
Price / Cash11.8411.6644.5046.71
Price / Book3.942.683.686.07
Net Income$330.38M$434.78M$1.31B$348.34M
7 Day Performance4.59%0.74%4.00%0.09%
1 Month Performance-8.09%-2.10%-0.17%-5.17%
1 Year Performance55.64%15.75%12.94%18.61%

FirstCash Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FCFS
FirstCash
3.5758 of 5 stars
$204.01
+1.0%
$199.25
-2.3%
+55.6%$8.85B$3.66B23.2922,000
CPNG
Coupang
3.2173 of 5 stars
$15.98
+3.1%
$26.02
+62.9%
-42.9%$28.60B$35.13BN/A108,000
BURL
Burlington Stores
3.0825 of 5 stars
$357.54
+2.2%
$353.56
-1.1%
+35.3%$22.03B$11.57B36.7583,309
CDW
CDW
4.4028 of 5 stars
$138.04
+3.2%
$146.88
+6.4%
-12.5%$17.10B$22.42B16.7914,800
BJ
BJ's Wholesale Club
3.3792 of 5 stars
$94.69
+1.9%
$105.27
+11.2%
-11.1%$11.87B$21.46B21.7735,000

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This page (NASDAQ:FCFS) was last updated on 8/2/2026 by MarketBeat.com Staff.
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