Flowers Foods (FLO) Stock Price, News & Analysis

Company Overview

Flowers Foods, Inc. is one of the largest producers of packaged bakery foods in the United States, offering a variety of fresh bread, buns, rolls, snack cakes and tortillas. Headquartered in Thomasville, Georgia, the company operates an extensive network of bakeries and distribution centers that serve retail grocery chains, convenience stores, mass merchandisers and foodservice customers nationwide. Flowers Foods markets its products under well-known brands such as Nature’s Own, Wonder, Dave’s Killer Bread, Mrs. Freshley’s and European Bakers.

Through its manufacturing and distribution infrastructure, Flowers Foods ensures timely delivery of fresh bakery items across multiple regions, including the Southeast, Mid-Atlantic, Northeast, Midwest and Western United States. The company’s product portfolio is tailored to meet diverse consumer preferences, ranging from traditional white and whole wheat loaves to artisanal-style breads and premium organic offerings. In addition, Flowers Foods provides foodservice clients with customized baked goods designed for restaurants, schools and institutional dining programs.

Founded in 1919 by three brothers in Thomasville, Georgia, Flowers Foods has evolved from a single local bakery into a publicly traded corporation listed on the New York Stock Exchange under the ticker FLO. Over the years, the company has expanded both organically and through strategic acquisitions, adding regional bakeries and specialty brands to its portfolio. This growth strategy has solidified its presence in key U.S. markets and enhanced its product diversity.

Leadership at Flowers Foods is led by Chairman, President and Chief Executive Officer Allen L. Shiver, who oversees corporate strategy, operations and brand development. Under Shiver’s guidance, the company continues to focus on efficiency improvements, innovation in product development and sustainable practices within its production and supply chain. Flowers Foods remains committed to maintaining the freshness, quality and consistency that consumers and customers expect from its bakery brands.

Key Stats

• Today's Range: $12.47 to $12.67
• 50-Day Range: $12.53 to $15.84
• 52-Week Range: $12.42 to $23.04
• Volume: 3.16 million shs
• Average Volume: 3.10 million shs
• Market Capitalization: $2.65 billion
• P/E Ratio: 12.04
• Dividend Yield: 7.90%
• Price Target: $15.33
• Consensus Rating: Reduce

Flowers Foods Stock Analysis - MarketRank™

Flowers Foods scored higher than 94% of companies evaluated by MarketBeat, and ranked 18th out of 152 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Reduce

Consensus Rating

Flowers Foods has received a consensus rating of Reduce. The company's average rating score is 1.75, and is based on no buy ratings, 3 hold ratings, and 1 sell rating.

Upside Potential

Flowers Foods has a consensus price target of $15.33, representing about 22.4% upside from its current price of $12.53.

Amount of Analyst Coverage

Flowers Foods has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 9.32%

Earnings Growth

Earnings for Flowers Foods are expected to grow by 9.32% in the coming year, from $1.18 to $1.29 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Flowers Foods is 12.04, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 37.47.

Price to Earnings Ratio vs. Sector

The P/E ratio of Flowers Foods is 12.04, which means that it is trading at a less expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 13.18.

Price to Book Value per Share Ratio

Flowers Foods has a P/B Ratio of 1.87. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.37% of the float of Flowers Foods has been sold short.

Short Interest Ratio / Days to Cover

Flowers Foods has a short interest ratio ("days to cover") of 5.2.

Change versus previous month

Short interest in Flowers Foods has recently decreased by 4.28%, indicating that investor sentiment is improving.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Flowers Foods is a leading dividend payer. It pays a dividend yield of 7.88%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Flowers Foods has been increasing its dividend for 24 years.

Dividend Coverage

The dividend payout ratio of Flowers Foods is 95.19%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on EPS estimates, Flowers Foods will have a dividend payout ratio of 76.74% in the coming year. This indicates that Flowers Foods may not be able to sustain their current dividend.

Sustainability and ESG

• Score: 3.5 / 5
• Environmental Score: -1.18

Percentage of Shares Shorted

9.37% of the float of Flowers Foods has been sold short.

Short Interest Ratio / Days to Cover

Flowers Foods has a short interest ratio ("days to cover") of 5.2.

Change versus previous month

Short interest in Flowers Foods has recently decreased by 4.28%, indicating that investor sentiment is improving.

News and Social Media

• Score: 1.4 / 5
• News Sentiment: 0.45

News Sentiment

Flowers Foods has a news sentiment score of 0.45. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.76 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 9 news articles for Flowers Foods this week, compared to 10 articles on an average week.

Search Interest

Only 32 people have searched for FLO on MarketBeat in the last 30 days. This is a decrease of -22% compared to the previous 30 days.

MarketBeat Follows

Only 7 people have added Flowers Foods to their MarketBeat watchlist in the last 30 days. This is a decrease of -22% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Flowers Foods insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $4,541,000.00 in company stock.

Percentage Held by Insiders

11.57% of the stock of Flowers Foods is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

75.45% of the stock of Flowers Foods is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

FLO Stock Analysis - Frequently Asked Questions

How have FLO shares performed this year?

Flowers Foods' stock was trading at $20.66 at the beginning of the year. Since then, FLO shares have decreased by 39.4% and is now trading at $12.5250.

How were Flowers Foods' earnings last quarter?

Flowers Foods, Inc. (NYSE:FLO) posted its quarterly earnings data on Friday, August, 15th. The company reported $0.30 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.29 by $0.01. Flowers Foods's revenue for the quarter was up 1.5% compared to the same quarter last year.
Read the conference call transcript.

Who are Flowers Foods' major shareholders?

Flowers Foods' top institutional investors include Boston Trust Walden Corp (0.87%), Pacer Advisors Inc. (0.61%), Allen Mooney & Barnes Investment Advisors LLC (0.44%) and Thomasville National Bank (0.33%). Insiders that own company stock include George E Deese, Ryals Mcmullian, William Jameson Mcfadden, R Steve Kinsey, Thomas Caldecot Chubb III, Terry S Thomas, H Mark Courtney, Edward J Jr Casey and Cindy Cox.
View institutional ownership trends.

How do I buy shares of Flowers Foods?

Shares of FLO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Flowers Foods own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Flowers Foods investors own include American Water Works (AWK), Waste Connections (WCN), DiamondRock Hospitality (DRH), The RMR Group (RMR), AUO (AUOTY), iShares Micro-Cap ETF (IWC) and Triple Flag Precious Metals (TFPM).

Company Calendar

• Last Earnings: 8/15/2025
• Record date for 9/19 Dividend: 9/05/2025
• Ex-Dividend for 9/19 Dividend: 9/05/2025
• Dividend Payable: 9/19/2025
• Today: 10/24/2025
• Next Earnings (Estimated): 11/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: FOOD - MISC/DIVERSIFIED
• Sub-Industry: Packaged Foods & Meats
• Current Symbol: NYSE:FLO
• CIK: 1128928
• Web: www.flowersfoods.com
• Phone: (229) 226-9110
• Fax: 229-225-3816
• Employees: 10,200
• Year Founded: 1919

Price Target and Rating

• Average Price Target for Flowers Foods: $15.33
• High Price Target: $16.00
• Low Price Target: $15.00
• Potential Upside/Downside: +22.4%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.75
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.04
• Trailing P/E Ratio: 12.04
• Forward P/E Ratio: 10.61
• P/E Growth: N/A
• Net Income: $248.12 million
• Net Margins: 4.30%
• Pretax Margin: 5.73%
• Return on Equity: 17.85%
• Return on Assets: 6.52%

Debt

• Debt-to-Equity Ratio: 1.23
• Current Ratio: 1.26
• Quick Ratio: 0.90

Sales & Book Value

• Annual Sales: $5.10 billion
• Price / Sales: 0.52
• Cash Flow: $2.04 per share
• Price / Cash Flow: 6.14
• Book Value: $6.70 per share
• Price / Book: 1.87

Miscellaneous

• Outstanding Shares: 211,180,000
• Free Float: 186,745,000
• Market Cap: $2.65 billion
• Optionable: Optionable
• Beta: 0.27