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Flowers Foods (FLO) Competitors

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$7.00 -0.10 (-1.41%)
As of 08/21/2026 03:58 PM Eastern

FLO vs. CELH, HELE, IPAR, KHC, and MGPI

Should you buy Flowers Foods stock or one of its competitors? Flowers Foods's main competitors and comparable companies include Celsius (CELH), Helen of Troy (HELE), Interparfums (IPAR), Kraft Heinz (KHC), and MGP Ingredients (MGPI). Companies are selected based on similarities in market, industry, and size.

How does Flowers Foods compare to Celsius?

Celsius (NASDAQ:CELH) and Flowers Foods (NYSE:FLO) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, risk, earnings, analyst recommendations, institutional ownership, valuation, dividends and profitability.

Celsius has a beta of 0.95, suggesting that its stock price is 5% less volatile than the broader market. Comparatively, Flowers Foods has a beta of 0.4, suggesting that its stock price is 60% less volatile than the broader market.

In the previous week, Flowers Foods had 5 more articles in the media than Celsius. MarketBeat recorded 16 mentions for Flowers Foods and 11 mentions for Celsius. Celsius' average media sentiment score of 0.58 beat Flowers Foods' score of 0.09 indicating that Celsius is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Celsius
6 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Flowers Foods
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral

Celsius has higher earnings, but lower revenue than Flowers Foods. Flowers Foods is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Celsius$2.52B3.36$108M$0.24139.00
Flowers Foods$5.26B0.28$83.82M$0.2626.92

Celsius presently has a consensus price target of $50.50, suggesting a potential upside of 51.38%. Flowers Foods has a consensus price target of $8.00, suggesting a potential upside of 14.29%. Given Celsius' stronger consensus rating and higher possible upside, equities analysts plainly believe Celsius is more favorable than Flowers Foods.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Celsius
2 Sell rating(s)
4 Hold rating(s)
19 Buy rating(s)
0 Strong Buy rating(s)
2.68
Flowers Foods
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Celsius has a net margin of 4.24% compared to Flowers Foods' net margin of 1.06%. Celsius' return on equity of 36.52% beat Flowers Foods' return on equity.

Company Net Margins Return on Equity Return on Assets
Celsius4.24% 36.52% 8.53%
Flowers Foods 1.06%14.86%4.71%

61.0% of Celsius shares are held by institutional investors. Comparatively, 75.5% of Flowers Foods shares are held by institutional investors. 2.3% of Celsius shares are held by company insiders. Comparatively, 7.2% of Flowers Foods shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Celsius beats Flowers Foods on 11 of the 16 factors compared between the two stocks.

How does Flowers Foods compare to Helen of Troy?

Flowers Foods (NYSE:FLO) and Helen of Troy (NASDAQ:HELE) are related small-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, earnings, valuation, profitability, dividends, institutional ownership, analyst recommendations and media sentiment.

75.5% of Flowers Foods shares are owned by institutional investors. 7.2% of Flowers Foods shares are owned by company insiders. Comparatively, 0.7% of Helen of Troy shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Flowers Foods had 12 more articles in the media than Helen of Troy. MarketBeat recorded 16 mentions for Flowers Foods and 4 mentions for Helen of Troy. Helen of Troy's average media sentiment score of 0.93 beat Flowers Foods' score of 0.09 indicating that Helen of Troy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flowers Foods
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral
Helen of Troy
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Flowers Foods has a beta of 0.4, suggesting that its stock price is 60% less volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.31, suggesting that its stock price is 31% more volatile than the broader market.

Flowers Foods presently has a consensus target price of $8.00, suggesting a potential upside of 14.29%. Helen of Troy has a consensus target price of $26.50, suggesting a potential downside of 8.81%. Given Flowers Foods' higher probable upside, equities research analysts plainly believe Flowers Foods is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flowers Foods
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

Flowers Foods has higher revenue and earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flowers Foods$5.26B0.28$83.82M$0.2626.92
Helen of Troy$1.79B0.38-$898.98M-$17.99N/A

Flowers Foods has a net margin of 1.06% compared to Helen of Troy's net margin of -22.70%. Flowers Foods' return on equity of 14.86% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Flowers Foods1.06% 14.86% 4.71%
Helen of Troy -22.70%6.46%2.47%

Summary

Flowers Foods beats Helen of Troy on 11 of the 16 factors compared between the two stocks.

How does Flowers Foods compare to Interparfums?

Interparfums (NASDAQ:IPAR) and Flowers Foods (NYSE:FLO) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, dividends, profitability, analyst recommendations, media sentiment, earnings and valuation.

In the previous week, Flowers Foods had 8 more articles in the media than Interparfums. MarketBeat recorded 16 mentions for Flowers Foods and 8 mentions for Interparfums. Interparfums' average media sentiment score of 0.55 beat Flowers Foods' score of 0.09 indicating that Interparfums is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Interparfums
4 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Flowers Foods
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral

Interparfums currently has a consensus price target of $123.29, indicating a potential upside of 6.65%. Flowers Foods has a consensus price target of $8.00, indicating a potential upside of 14.29%. Given Flowers Foods' higher probable upside, analysts clearly believe Flowers Foods is more favorable than Interparfums.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Interparfums
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.33
Flowers Foods
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

55.6% of Interparfums shares are owned by institutional investors. Comparatively, 75.5% of Flowers Foods shares are owned by institutional investors. 43.6% of Interparfums shares are owned by company insiders. Comparatively, 7.2% of Flowers Foods shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Interparfums pays an annual dividend of $3.20 per share and has a dividend yield of 2.8%. Flowers Foods pays an annual dividend of $0.50 per share and has a dividend yield of 7.1%. Interparfums pays out 61.2% of its earnings in the form of a dividend. Flowers Foods pays out 192.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Interparfums has increased its dividend for 4 consecutive years and Flowers Foods has increased its dividend for 24 consecutive years. Flowers Foods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Interparfums has higher earnings, but lower revenue than Flowers Foods. Interparfums is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Interparfums$1.49B2.49$168.39M$5.2322.10
Flowers Foods$5.26B0.28$83.82M$0.2626.92

Interparfums has a net margin of 11.17% compared to Flowers Foods' net margin of 1.06%. Interparfums' return on equity of 15.21% beat Flowers Foods' return on equity.

Company Net Margins Return on Equity Return on Assets
Interparfums11.17% 15.21% 10.85%
Flowers Foods 1.06%14.86%4.71%

Interparfums has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market. Comparatively, Flowers Foods has a beta of 0.4, meaning that its share price is 60% less volatile than the broader market.

Summary

Interparfums beats Flowers Foods on 13 of the 20 factors compared between the two stocks.

How does Flowers Foods compare to Kraft Heinz?

Flowers Foods (NYSE:FLO) and Kraft Heinz (NASDAQ:KHC) are both consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, media sentiment, risk, valuation, earnings and dividends.

In the previous week, Kraft Heinz had 23 more articles in the media than Flowers Foods. MarketBeat recorded 39 mentions for Kraft Heinz and 16 mentions for Flowers Foods. Kraft Heinz's average media sentiment score of 0.66 beat Flowers Foods' score of 0.09 indicating that Kraft Heinz is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flowers Foods
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral
Kraft Heinz
22 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive

Flowers Foods currently has a consensus price target of $8.00, indicating a potential upside of 14.29%. Kraft Heinz has a consensus price target of $23.63, indicating a potential downside of 7.64%. Given Flowers Foods' higher possible upside, research analysts plainly believe Flowers Foods is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flowers Foods
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Kraft Heinz
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.83

Flowers Foods has higher earnings, but lower revenue than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flowers Foods$5.26B0.28$83.82M$0.2626.92
Kraft Heinz$24.94B1.22-$5.85B-$2.86N/A

Flowers Foods has a beta of 0.4, suggesting that its stock price is 60% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.08, suggesting that its stock price is 92% less volatile than the broader market.

75.5% of Flowers Foods shares are owned by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are owned by institutional investors. 7.2% of Flowers Foods shares are owned by company insiders. Comparatively, 0.2% of Kraft Heinz shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Flowers Foods pays an annual dividend of $0.50 per share and has a dividend yield of 7.1%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.3%. Flowers Foods pays out 192.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -55.9% of its earnings in the form of a dividend. Flowers Foods has raised its dividend for 24 consecutive years. Flowers Foods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Flowers Foods has a net margin of 1.06% compared to Kraft Heinz's net margin of -13.64%. Flowers Foods' return on equity of 14.86% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Flowers Foods1.06% 14.86% 4.71%
Kraft Heinz -13.64%7.10%3.60%

Summary

Flowers Foods beats Kraft Heinz on 11 of the 19 factors compared between the two stocks.

How does Flowers Foods compare to MGP Ingredients?

MGP Ingredients (NASDAQ:MGPI) and Flowers Foods (NYSE:FLO) are both small-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, media sentiment, valuation, institutional ownership, earnings, profitability, risk and analyst recommendations.

MGP Ingredients currently has a consensus target price of $27.25, indicating a potential upside of 50.89%. Flowers Foods has a consensus target price of $8.00, indicating a potential upside of 14.29%. Given MGP Ingredients' stronger consensus rating and higher possible upside, equities research analysts plainly believe MGP Ingredients is more favorable than Flowers Foods.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MGP Ingredients
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Flowers Foods
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

MGP Ingredients has a beta of 0.47, meaning that its stock price is 53% less volatile than the broader market. Comparatively, Flowers Foods has a beta of 0.4, meaning that its stock price is 60% less volatile than the broader market.

Flowers Foods has higher revenue and earnings than MGP Ingredients. MGP Ingredients is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MGP Ingredients$536.38M0.72-$107.81M-$11.26N/A
Flowers Foods$5.26B0.28$83.82M$0.2626.92

Flowers Foods has a net margin of 1.06% compared to MGP Ingredients' net margin of -48.08%. Flowers Foods' return on equity of 14.86% beat MGP Ingredients' return on equity.

Company Net Margins Return on Equity Return on Assets
MGP Ingredients-48.08% 7.41% 4.32%
Flowers Foods 1.06%14.86%4.71%

In the previous week, Flowers Foods had 13 more articles in the media than MGP Ingredients. MarketBeat recorded 16 mentions for Flowers Foods and 3 mentions for MGP Ingredients. MGP Ingredients' average media sentiment score of 0.77 beat Flowers Foods' score of 0.09 indicating that MGP Ingredients is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MGP Ingredients
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Flowers Foods
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral

MGP Ingredients pays an annual dividend of $0.48 per share and has a dividend yield of 2.7%. Flowers Foods pays an annual dividend of $0.50 per share and has a dividend yield of 7.1%. MGP Ingredients pays out -4.3% of its earnings in the form of a dividend. Flowers Foods pays out 192.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Flowers Foods has raised its dividend for 24 consecutive years. Flowers Foods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

77.1% of MGP Ingredients shares are owned by institutional investors. Comparatively, 75.5% of Flowers Foods shares are owned by institutional investors. 31.7% of MGP Ingredients shares are owned by company insiders. Comparatively, 7.2% of Flowers Foods shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Flowers Foods beats MGP Ingredients on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FLO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FLO vs. The Competition

MetricFlowers FoodsFood Products IndustryConsumer Staples SectorNYSE Exchange
Market Cap$1.47B$5.79B$15.97B$24.30B
Dividend Yield7.19%3.12%3.20%3.70%
P/E Ratio26.9211.8913.5830.31
Price / Sales0.2883.27262,280.2219.95
Price / Cash3.68112.4757.5732.49
Price / Book1.133.434.516.77
Net Income$83.82M$766.88M$834.02M$1.07B
7 Day Performance-6.70%0.64%0.26%-0.65%
1 Month Performance-9.96%3.26%2.22%3.38%
1 Year Performance-55.79%42.71%13.47%14.90%

Flowers Foods Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FLO
Flowers Foods
3.5039 of 5 stars
$7.00
-1.4%
$8.00
+14.3%
-55.8%$1.47B$5.26B26.9210,300
CELH
Celsius
4.1822 of 5 stars
$29.94
+2.9%
$50.50
+68.7%
-45.8%$7.36B$2.52B124.751,497
HELE
Helen of Troy
1.6068 of 5 stars
$28.15
-6.8%
$26.50
-5.9%
+20.5%$703.89M$1.79BN/A1,854
IPAR
Interparfums
2.8688 of 5 stars
$111.78
-2.5%
$123.29
+10.3%
-0.5%$3.67B$1.49B21.37530
KHC
Kraft Heinz
2.8168 of 5 stars
$24.75
-3.0%
$23.63
-4.5%
-8.8%$30.25B$24.90BN/A35,000

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This page (NYSE:FLO) was last updated on 8/23/2026 by MarketBeat.com Staff.
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