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Flowers Foods (FLO) Competitors

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$7.72 -0.38 (-4.64%)
Closing price 05/13/2026 03:59 PM Eastern
Extended Trading
$7.76 +0.05 (+0.65%)
As of 07:25 AM Eastern
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FLO vs. CELH, HELE, IPAR, KHC, and MGPI

Should you buy Flowers Foods stock or one of its competitors? MarketBeat compares Flowers Foods with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Flowers Foods include Celsius (CELH), Helen of Troy (HELE), Interparfums (IPAR), Kraft Heinz (KHC), and MGP Ingredients (MGPI).

How does Flowers Foods compare to Celsius?

Flowers Foods (NYSE:FLO) and Celsius (NASDAQ:CELH) are both consumer staples companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, dividends, institutional ownership, media sentiment, risk and profitability.

Flowers Foods has a beta of 0.46, meaning that its share price is 54% less volatile than the broader market. Comparatively, Celsius has a beta of 0.95, meaning that its share price is 5% less volatile than the broader market.

Flowers Foods presently has a consensus price target of $11.17, indicating a potential upside of 44.74%. Celsius has a consensus price target of $63.89, indicating a potential upside of 129.34%. Given Celsius' stronger consensus rating and higher possible upside, analysts clearly believe Celsius is more favorable than Flowers Foods.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flowers Foods
3 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.57
Celsius
0 Sell rating(s)
4 Hold rating(s)
20 Buy rating(s)
0 Strong Buy rating(s)
2.83

Celsius has lower revenue, but higher earnings than Flowers Foods. Flowers Foods is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flowers Foods$5.26B0.31$83.82M$0.4019.29
Celsius$2.97B2.40$108M$0.4364.79

In the previous week, Celsius had 32 more articles in the media than Flowers Foods. MarketBeat recorded 38 mentions for Celsius and 6 mentions for Flowers Foods. Flowers Foods' average media sentiment score of 0.89 beat Celsius' score of 0.74 indicating that Flowers Foods is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flowers Foods
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Celsius
17 Very Positive mention(s)
5 Positive mention(s)
12 Neutral mention(s)
0 Negative mention(s)
2 Very Negative mention(s)
Positive

Celsius has a net margin of 5.85% compared to Flowers Foods' net margin of 1.59%. Celsius' return on equity of 37.95% beat Flowers Foods' return on equity.

Company Net Margins Return on Equity Return on Assets
Flowers Foods1.59% 16.61% 5.38%
Celsius 5.85%37.95%9.62%

75.5% of Flowers Foods shares are owned by institutional investors. Comparatively, 61.0% of Celsius shares are owned by institutional investors. 7.2% of Flowers Foods shares are owned by insiders. Comparatively, 2.3% of Celsius shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Celsius beats Flowers Foods on 12 of the 16 factors compared between the two stocks.

How does Flowers Foods compare to Helen of Troy?

Helen of Troy (NASDAQ:HELE) and Flowers Foods (NYSE:FLO) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, media sentiment, risk, valuation and earnings.

Helen of Troy currently has a consensus price target of $24.00, suggesting a potential upside of 7.14%. Flowers Foods has a consensus price target of $11.17, suggesting a potential upside of 44.74%. Given Flowers Foods' higher probable upside, analysts clearly believe Flowers Foods is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
2 Strong Buy rating(s)
2.60
Flowers Foods
3 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.57

Helen of Troy has a beta of 1.29, suggesting that its stock price is 29% more volatile than the broader market. Comparatively, Flowers Foods has a beta of 0.46, suggesting that its stock price is 54% less volatile than the broader market.

75.5% of Flowers Foods shares are owned by institutional investors. 0.5% of Helen of Troy shares are owned by company insiders. Comparatively, 7.2% of Flowers Foods shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Helen of Troy had 14 more articles in the media than Flowers Foods. MarketBeat recorded 20 mentions for Helen of Troy and 6 mentions for Flowers Foods. Flowers Foods' average media sentiment score of 0.89 beat Helen of Troy's score of 0.51 indicating that Flowers Foods is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Flowers Foods
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Flowers Foods has a net margin of 1.59% compared to Helen of Troy's net margin of -50.33%. Flowers Foods' return on equity of 16.61% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-50.33% 7.00% 2.80%
Flowers Foods 1.59%16.61%5.38%

Flowers Foods has higher revenue and earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.79B0.29-$898.98M-$39.15N/A
Flowers Foods$5.26B0.31$83.82M$0.4019.29

Summary

Flowers Foods beats Helen of Troy on 12 of the 16 factors compared between the two stocks.

How does Flowers Foods compare to Interparfums?

Interparfums (NASDAQ:IPAR) and Flowers Foods (NYSE:FLO) are related companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, media sentiment, risk, valuation and earnings.

Interparfums has higher earnings, but lower revenue than Flowers Foods. Interparfums is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Interparfums$1.49B1.91$168.39M$5.2716.84
Flowers Foods$5.26B0.31$83.82M$0.4019.29

Interparfums has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market. Comparatively, Flowers Foods has a beta of 0.46, meaning that its stock price is 54% less volatile than the broader market.

Interparfums currently has a consensus price target of $105.20, suggesting a potential upside of 18.52%. Flowers Foods has a consensus price target of $11.17, suggesting a potential upside of 44.74%. Given Flowers Foods' higher probable upside, analysts clearly believe Flowers Foods is more favorable than Interparfums.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Interparfums
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.71
Flowers Foods
3 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.57

In the previous week, Flowers Foods had 1 more articles in the media than Interparfums. MarketBeat recorded 6 mentions for Flowers Foods and 5 mentions for Interparfums. Interparfums' average media sentiment score of 0.92 beat Flowers Foods' score of 0.89 indicating that Interparfums is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Interparfums
2 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Flowers Foods
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

55.6% of Interparfums shares are held by institutional investors. Comparatively, 75.5% of Flowers Foods shares are held by institutional investors. 43.7% of Interparfums shares are held by company insiders. Comparatively, 7.2% of Flowers Foods shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Interparfums has a net margin of 11.32% compared to Flowers Foods' net margin of 1.59%. Flowers Foods' return on equity of 16.61% beat Interparfums' return on equity.

Company Net Margins Return on Equity Return on Assets
Interparfums11.32% 15.47% 10.82%
Flowers Foods 1.59%16.61%5.38%

Interparfums pays an annual dividend of $3.20 per share and has a dividend yield of 3.6%. Flowers Foods pays an annual dividend of $0.99 per share and has a dividend yield of 12.8%. Interparfums pays out 60.7% of its earnings in the form of a dividend. Flowers Foods pays out 247.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Interparfums has increased its dividend for 4 consecutive years and Flowers Foods has increased its dividend for 24 consecutive years. Flowers Foods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Interparfums beats Flowers Foods on 12 of the 20 factors compared between the two stocks.

How does Flowers Foods compare to Kraft Heinz?

Kraft Heinz (NASDAQ:KHC) and Flowers Foods (NYSE:FLO) are both consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, valuation, dividends, risk, media sentiment and earnings.

Flowers Foods has lower revenue, but higher earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kraft Heinz$24.94B1.10-$5.85B-$4.86N/A
Flowers Foods$5.26B0.31$83.82M$0.4019.29

Kraft Heinz has a beta of 0.06, indicating that its share price is 94% less volatile than the broader market. Comparatively, Flowers Foods has a beta of 0.46, indicating that its share price is 54% less volatile than the broader market.

Kraft Heinz currently has a consensus price target of $23.06, suggesting a potential downside of 0.51%. Flowers Foods has a consensus price target of $11.17, suggesting a potential upside of 44.74%. Given Flowers Foods' higher possible upside, analysts clearly believe Flowers Foods is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kraft Heinz
4 Sell rating(s)
15 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.90
Flowers Foods
3 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.57

In the previous week, Kraft Heinz had 37 more articles in the media than Flowers Foods. MarketBeat recorded 43 mentions for Kraft Heinz and 6 mentions for Flowers Foods. Flowers Foods' average media sentiment score of 0.89 beat Kraft Heinz's score of 0.70 indicating that Flowers Foods is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kraft Heinz
21 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
4 Negative mention(s)
3 Very Negative mention(s)
Positive
Flowers Foods
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

78.2% of Kraft Heinz shares are held by institutional investors. Comparatively, 75.5% of Flowers Foods shares are held by institutional investors. 0.2% of Kraft Heinz shares are held by company insiders. Comparatively, 7.2% of Flowers Foods shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Flowers Foods has a net margin of 1.59% compared to Kraft Heinz's net margin of -23.05%. Flowers Foods' return on equity of 16.61% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Kraft Heinz-23.05% 7.26% 3.70%
Flowers Foods 1.59%16.61%5.38%

Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.9%. Flowers Foods pays an annual dividend of $0.99 per share and has a dividend yield of 12.8%. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. Flowers Foods pays out 247.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Flowers Foods has increased its dividend for 24 consecutive years. Flowers Foods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Flowers Foods beats Kraft Heinz on 12 of the 19 factors compared between the two stocks.

How does Flowers Foods compare to MGP Ingredients?

Flowers Foods (NYSE:FLO) and MGP Ingredients (NASDAQ:MGPI) are both small-cap consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, dividends, media sentiment, analyst recommendations, institutional ownership, earnings, risk and profitability.

In the previous week, Flowers Foods had 2 more articles in the media than MGP Ingredients. MarketBeat recorded 6 mentions for Flowers Foods and 4 mentions for MGP Ingredients. Flowers Foods' average media sentiment score of 0.89 beat MGP Ingredients' score of 0.73 indicating that Flowers Foods is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flowers Foods
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
MGP Ingredients
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Flowers Foods has a beta of 0.46, suggesting that its share price is 54% less volatile than the broader market. Comparatively, MGP Ingredients has a beta of 0.49, suggesting that its share price is 51% less volatile than the broader market.

Flowers Foods presently has a consensus price target of $11.17, suggesting a potential upside of 44.74%. MGP Ingredients has a consensus price target of $27.75, suggesting a potential upside of 53.31%. Given MGP Ingredients' stronger consensus rating and higher possible upside, analysts clearly believe MGP Ingredients is more favorable than Flowers Foods.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flowers Foods
3 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.57
MGP Ingredients
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

Flowers Foods pays an annual dividend of $0.99 per share and has a dividend yield of 12.8%. MGP Ingredients pays an annual dividend of $0.48 per share and has a dividend yield of 2.7%. Flowers Foods pays out 247.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. MGP Ingredients pays out -4.3% of its earnings in the form of a dividend. Flowers Foods has raised its dividend for 24 consecutive years. Flowers Foods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Flowers Foods has a net margin of 1.59% compared to MGP Ingredients' net margin of -45.70%. Flowers Foods' return on equity of 16.61% beat MGP Ingredients' return on equity.

Company Net Margins Return on Equity Return on Assets
Flowers Foods1.59% 16.61% 5.38%
MGP Ingredients -45.70%7.48%4.44%

Flowers Foods has higher revenue and earnings than MGP Ingredients. MGP Ingredients is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flowers Foods$5.26B0.31$83.82M$0.4019.29
MGP Ingredients$536.38M0.72-$107.81M-$11.14N/A

75.5% of Flowers Foods shares are held by institutional investors. Comparatively, 77.1% of MGP Ingredients shares are held by institutional investors. 7.2% of Flowers Foods shares are held by insiders. Comparatively, 31.7% of MGP Ingredients shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Flowers Foods beats MGP Ingredients on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FLO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FLO vs. The Competition

MetricFlowers FoodsFOOD IndustryStaples SectorNYSE Exchange
Market Cap$1.71B$7.44B$16.24B$22.95B
Dividend Yield12.24%4.18%3.49%4.06%
P/E Ratio19.2915.3723.2128.29
Price / Sales0.311.1447.6924.50
Price / Cash4.289.7516.3625.11
Price / Book1.252.505.254.73
Net Income$83.82M$224.26M$674.08M$1.07B
7 Day Performance-10.13%-3.81%-2.71%-1.11%
1 Month Performance-6.71%-4.71%-3.12%1.36%
1 Year Performance-54.38%-12.94%-12.24%24.41%

Flowers Foods Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FLO
Flowers Foods
4.2207 of 5 stars
$7.72
-4.6%
$11.17
+44.7%
-55.5%$1.71B$5.26B19.2910,300
CELH
Celsius
4.0475 of 5 stars
$33.57
-0.5%
$65.17
+94.1%
-26.5%$8.67B$2.52B134.281,497
HELE
Helen of Troy
3.3081 of 5 stars
$23.42
-2.1%
$24.00
+2.5%
-29.5%$556.56M$1.79BN/A1,854
IPAR
Interparfums
4.4649 of 5 stars
$89.73
-2.2%
$105.20
+17.2%
-28.8%$2.94B$1.49B17.12530
KHC
Kraft Heinz
1.8831 of 5 stars
$22.42
-0.3%
$23.47
+4.7%
-16.0%$26.67B$24.94BN/A35,000

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This page (NYSE:FLO) was last updated on 5/14/2026 by MarketBeat.com Staff.
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