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Flowers Foods (FLO) Competitors

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$7.02 -0.01 (-0.07%)
Closing price 07/31/2026 03:59 PM Eastern
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$7.05 +0.04 (+0.50%)
As of 07/31/2026 07:38 PM Eastern
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FLO vs. CELH, HELE, IPAR, KHC, and MGPI

Should you buy Flowers Foods stock or one of its competitors? MarketBeat compares Flowers Foods with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Flowers Foods include Celsius (CELH), Helen of Troy (HELE), Interparfums (IPAR), Kraft Heinz (KHC), and MGP Ingredients (MGPI).

How does Flowers Foods compare to Celsius?

Celsius (NASDAQ:CELH) and Flowers Foods (NYSE:FLO) are both consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, analyst recommendations, valuation, dividends, risk, profitability and media sentiment.

Celsius has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market. Comparatively, Flowers Foods has a beta of 0.4, meaning that its stock price is 60% less volatile than the broader market.

Celsius has a net margin of 5.85% compared to Flowers Foods' net margin of 1.38%. Celsius' return on equity of 37.95% beat Flowers Foods' return on equity.

Company Net Margins Return on Equity Return on Assets
Celsius5.85% 37.95% 9.62%
Flowers Foods 1.38%15.98%5.11%

In the previous week, Celsius had 8 more articles in the media than Flowers Foods. MarketBeat recorded 13 mentions for Celsius and 5 mentions for Flowers Foods. Flowers Foods' average media sentiment score of 1.41 beat Celsius' score of 0.88 indicating that Flowers Foods is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Celsius
8 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Flowers Foods
5 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Celsius presently has a consensus price target of $58.65, indicating a potential upside of 100.79%. Flowers Foods has a consensus price target of $9.60, indicating a potential upside of 36.85%. Given Celsius' stronger consensus rating and higher probable upside, equities analysts clearly believe Celsius is more favorable than Flowers Foods.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Celsius
0 Sell rating(s)
4 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.84
Flowers Foods
2 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71

61.0% of Celsius shares are owned by institutional investors. Comparatively, 75.5% of Flowers Foods shares are owned by institutional investors. 2.3% of Celsius shares are owned by company insiders. Comparatively, 7.2% of Flowers Foods shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Celsius has higher earnings, but lower revenue than Flowers Foods. Flowers Foods is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Celsius$2.52B2.97$108M$0.4367.93
Flowers Foods$5.26B0.28$83.82M$0.3520.04

Summary

Celsius beats Flowers Foods on 12 of the 16 factors compared between the two stocks.

How does Flowers Foods compare to Helen of Troy?

Flowers Foods (NYSE:FLO) and Helen of Troy (NASDAQ:HELE) are related small-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, media sentiment, valuation and risk.

Flowers Foods has higher revenue and earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flowers Foods$5.26B0.28$83.82M$0.3520.04
Helen of Troy$1.79B0.36-$898.98M-$17.99N/A

75.5% of Flowers Foods shares are held by institutional investors. 7.2% of Flowers Foods shares are held by insiders. Comparatively, 0.7% of Helen of Troy shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Flowers Foods has a beta of 0.4, suggesting that its share price is 60% less volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.31, suggesting that its share price is 31% more volatile than the broader market.

In the previous week, Helen of Troy had 20 more articles in the media than Flowers Foods. MarketBeat recorded 25 mentions for Helen of Troy and 5 mentions for Flowers Foods. Flowers Foods' average media sentiment score of 1.41 beat Helen of Troy's score of 0.07 indicating that Flowers Foods is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flowers Foods
5 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Helen of Troy
3 Very Positive mention(s)
3 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Flowers Foods presently has a consensus target price of $9.60, indicating a potential upside of 36.85%. Helen of Troy has a consensus target price of $26.50, indicating a potential downside of 4.09%. Given Flowers Foods' higher probable upside, equities research analysts plainly believe Flowers Foods is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flowers Foods
2 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

Flowers Foods has a net margin of 1.38% compared to Helen of Troy's net margin of -22.70%. Flowers Foods' return on equity of 15.98% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Flowers Foods1.38% 15.98% 5.11%
Helen of Troy -22.70%6.46%2.47%

Summary

Flowers Foods beats Helen of Troy on 11 of the 16 factors compared between the two stocks.

How does Flowers Foods compare to Interparfums?

Flowers Foods (NYSE:FLO) and Interparfums (NASDAQ:IPAR) are both consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, valuation, profitability, risk and media sentiment.

Interparfums has a net margin of 11.32% compared to Flowers Foods' net margin of 1.38%. Flowers Foods' return on equity of 15.98% beat Interparfums' return on equity.

Company Net Margins Return on Equity Return on Assets
Flowers Foods1.38% 15.98% 5.11%
Interparfums 11.32%15.47%10.82%

75.5% of Flowers Foods shares are held by institutional investors. Comparatively, 55.6% of Interparfums shares are held by institutional investors. 7.2% of Flowers Foods shares are held by insiders. Comparatively, 43.7% of Interparfums shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Flowers Foods has a beta of 0.4, indicating that its share price is 60% less volatile than the broader market. Comparatively, Interparfums has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market.

Flowers Foods currently has a consensus price target of $9.60, indicating a potential upside of 36.85%. Interparfums has a consensus price target of $116.17, indicating a potential downside of 6.73%. Given Flowers Foods' higher possible upside, equities research analysts plainly believe Flowers Foods is more favorable than Interparfums.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flowers Foods
2 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71
Interparfums
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.75

Flowers Foods pays an annual dividend of $0.50 per share and has a dividend yield of 7.1%. Interparfums pays an annual dividend of $3.20 per share and has a dividend yield of 2.6%. Flowers Foods pays out 142.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Interparfums pays out 60.7% of its earnings in the form of a dividend. Flowers Foods has increased its dividend for 24 consecutive years and Interparfums has increased its dividend for 4 consecutive years. Flowers Foods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Interparfums has lower revenue, but higher earnings than Flowers Foods. Flowers Foods is trading at a lower price-to-earnings ratio than Interparfums, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flowers Foods$5.26B0.28$83.82M$0.3520.04
Interparfums$1.49B2.68$168.39M$5.2723.63

In the previous week, Interparfums had 16 more articles in the media than Flowers Foods. MarketBeat recorded 21 mentions for Interparfums and 5 mentions for Flowers Foods. Flowers Foods' average media sentiment score of 1.41 beat Interparfums' score of 0.44 indicating that Flowers Foods is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flowers Foods
5 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Interparfums
6 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Interparfums beats Flowers Foods on 13 of the 20 factors compared between the two stocks.

How does Flowers Foods compare to Kraft Heinz?

Flowers Foods (NYSE:FLO) and Kraft Heinz (NASDAQ:KHC) are both consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings, valuation and media sentiment.

In the previous week, Kraft Heinz had 19 more articles in the media than Flowers Foods. MarketBeat recorded 24 mentions for Kraft Heinz and 5 mentions for Flowers Foods. Flowers Foods' average media sentiment score of 1.41 beat Kraft Heinz's score of 1.03 indicating that Flowers Foods is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flowers Foods
5 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kraft Heinz
14 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Flowers Foods pays an annual dividend of $0.50 per share and has a dividend yield of 7.1%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.2%. Flowers Foods pays out 142.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. Flowers Foods has raised its dividend for 24 consecutive years. Flowers Foods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Flowers Foods has a net margin of 1.38% compared to Kraft Heinz's net margin of -23.05%. Flowers Foods' return on equity of 15.98% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Flowers Foods1.38% 15.98% 5.11%
Kraft Heinz -23.05%7.26%3.70%

Flowers Foods has higher earnings, but lower revenue than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flowers Foods$5.26B0.28$83.82M$0.3520.04
Kraft Heinz$24.94B1.23-$5.85B-$4.86N/A

Flowers Foods currently has a consensus target price of $9.60, indicating a potential upside of 36.85%. Kraft Heinz has a consensus target price of $23.19, indicating a potential downside of 10.30%. Given Flowers Foods' higher probable upside, equities research analysts plainly believe Flowers Foods is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flowers Foods
2 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71
Kraft Heinz
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.83

75.5% of Flowers Foods shares are held by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are held by institutional investors. 7.2% of Flowers Foods shares are held by insiders. Comparatively, 0.2% of Kraft Heinz shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Flowers Foods has a beta of 0.4, indicating that its stock price is 60% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.08, indicating that its stock price is 92% less volatile than the broader market.

Summary

Flowers Foods beats Kraft Heinz on 12 of the 19 factors compared between the two stocks.

How does Flowers Foods compare to MGP Ingredients?

Flowers Foods (NYSE:FLO) and MGP Ingredients (NASDAQ:MGPI) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, media sentiment, earnings, analyst recommendations, dividends, institutional ownership, valuation and risk.

Flowers Foods pays an annual dividend of $0.50 per share and has a dividend yield of 7.1%. MGP Ingredients pays an annual dividend of $0.48 per share and has a dividend yield of 2.7%. Flowers Foods pays out 142.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. MGP Ingredients pays out -4.3% of its earnings in the form of a dividend. Flowers Foods has increased its dividend for 24 consecutive years. Flowers Foods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

75.5% of Flowers Foods shares are owned by institutional investors. Comparatively, 77.1% of MGP Ingredients shares are owned by institutional investors. 7.2% of Flowers Foods shares are owned by insiders. Comparatively, 31.7% of MGP Ingredients shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, MGP Ingredients had 13 more articles in the media than Flowers Foods. MarketBeat recorded 18 mentions for MGP Ingredients and 5 mentions for Flowers Foods. Flowers Foods' average media sentiment score of 1.41 beat MGP Ingredients' score of 0.49 indicating that Flowers Foods is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flowers Foods
5 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
MGP Ingredients
0 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Flowers Foods presently has a consensus price target of $9.60, suggesting a potential upside of 36.85%. MGP Ingredients has a consensus price target of $27.25, suggesting a potential upside of 53.95%. Given MGP Ingredients' stronger consensus rating and higher probable upside, analysts plainly believe MGP Ingredients is more favorable than Flowers Foods.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flowers Foods
2 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71
MGP Ingredients
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

Flowers Foods has a net margin of 1.38% compared to MGP Ingredients' net margin of -48.08%. Flowers Foods' return on equity of 15.98% beat MGP Ingredients' return on equity.

Company Net Margins Return on Equity Return on Assets
Flowers Foods1.38% 15.98% 5.11%
MGP Ingredients -48.08%7.41%4.32%

Flowers Foods has a beta of 0.4, indicating that its share price is 60% less volatile than the broader market. Comparatively, MGP Ingredients has a beta of 0.47, indicating that its share price is 53% less volatile than the broader market.

Flowers Foods has higher revenue and earnings than MGP Ingredients. MGP Ingredients is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flowers Foods$5.26B0.28$83.82M$0.3520.04
MGP Ingredients$536.38M0.71-$107.81M-$11.26N/A

Summary

Flowers Foods beats MGP Ingredients on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FLO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FLO vs. The Competition

MetricFlowers FoodsFood Products IndustryConsumer Staples SectorNYSE Exchange
Market Cap$1.49B$5.74B$16.22B$23.67B
Dividend Yield7.12%3.15%3.20%4.22%
P/E Ratio20.0413.6414.5931.00
Price / Sales0.2882.76262,948.6619.22
Price / Cash3.72111.8956.1118.73
Price / Book1.144.034.944.76
Net Income$83.82M$779.02M$841.31M$1.07B
7 Day Performance-8.26%0.45%0.74%-0.34%
1 Month Performance-18.67%-1.00%-0.81%-0.53%
1 Year Performance-55.69%40.38%13.49%19.19%

Flowers Foods Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FLO
Flowers Foods
4.7173 of 5 stars
$7.02
-0.1%
$9.60
+36.8%
-55.7%$1.49B$5.26B20.0410,300
CELH
Celsius
4.4571 of 5 stars
$28.79
+6.2%
$58.65
+103.7%
-34.7%$6.93B$2.52B66.951,497
HELE
Helen of Troy
1.9202 of 5 stars
$28.27
-0.7%
$26.50
-6.3%
+28.1%$663.12M$1.79BN/A1,854
IPAR
Interparfums
2.502 of 5 stars
$124.70
+1.8%
$109.00
-12.6%
+5.3%$3.92B$1.49B23.66530
KHC
Kraft Heinz
2.438 of 5 stars
$26.22
+2.1%
$23.19
-11.6%
-5.7%$30.44B$24.94BN/A35,000

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This page (NYSE:FLO) was last updated on 8/3/2026 by MarketBeat.com Staff.
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