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Flowers Foods (FLO) Competitors

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$6.10 -0.02 (-0.25%)
Closing price 09/11/2026 03:58 PM Eastern
Extended Trading
$6.12 +0.03 (+0.48%)
As of 09/11/2026 07:59 PM Eastern
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FLO vs. CELH, HELE, IPAR, KHC, and MGPI

Should you buy Flowers Foods stock or one of its competitors? Flowers Foods's main competitors and comparable companies include Celsius (CELH), Helen of Troy (HELE), Interparfums (IPAR), Kraft Heinz (KHC), and MGP Ingredients (MGPI). Companies are selected based on similarities in market, industry, and size.

How does Flowers Foods compare to Celsius?

Celsius (NASDAQ:CELH) and Flowers Foods (NYSE:FLO) are both consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, earnings, risk, analyst recommendations, valuation and profitability.

Celsius has a net margin of 4.24% compared to Flowers Foods' net margin of 1.06%. Celsius' return on equity of 36.52% beat Flowers Foods' return on equity.

Company Net Margins Return on Equity Return on Assets
Celsius4.24% 36.52% 8.53%
Flowers Foods 1.06%14.91%4.72%

61.0% of Celsius shares are owned by institutional investors. Comparatively, 75.5% of Flowers Foods shares are owned by institutional investors. 2.3% of Celsius shares are owned by company insiders. Comparatively, 7.2% of Flowers Foods shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Celsius has a beta of 0.93, suggesting that its stock price is 7% less volatile than the broader market. Comparatively, Flowers Foods has a beta of 0.39, suggesting that its stock price is 61% less volatile than the broader market.

Celsius currently has a consensus price target of $43.38, suggesting a potential upside of 59.35%. Flowers Foods has a consensus price target of $7.60, suggesting a potential upside of 24.69%. Given Celsius' stronger consensus rating and higher possible upside, equities research analysts plainly believe Celsius is more favorable than Flowers Foods.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Celsius
2 Sell rating(s)
5 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.57
Flowers Foods
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Celsius has higher earnings, but lower revenue than Flowers Foods. Flowers Foods is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Celsius$2.52B2.74$108M$0.24113.42
Flowers Foods$5.26B0.25$83.82M$0.2623.44

In the previous week, Celsius had 12 more articles in the media than Flowers Foods. MarketBeat recorded 25 mentions for Celsius and 13 mentions for Flowers Foods. Celsius' average media sentiment score of 0.59 beat Flowers Foods' score of -0.33 indicating that Celsius is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Celsius
8 Very Positive mention(s)
4 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Flowers Foods
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

Celsius beats Flowers Foods on 12 of the 16 factors compared between the two stocks.

How does Flowers Foods compare to Helen of Troy?

Flowers Foods (NYSE:FLO) and Helen of Troy (NASDAQ:HELE) are related small-cap companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, profitability, institutional ownership, media sentiment and earnings.

Flowers Foods has higher revenue and earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flowers Foods$5.26B0.25$83.82M$0.2623.44
Helen of Troy$1.82B0.34-$898.98M-$17.99N/A

Flowers Foods has a beta of 0.39, suggesting that its stock price is 61% less volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.31, suggesting that its stock price is 31% more volatile than the broader market.

In the previous week, Flowers Foods had 5 more articles in the media than Helen of Troy. MarketBeat recorded 13 mentions for Flowers Foods and 8 mentions for Helen of Troy. Helen of Troy's average media sentiment score of 0.42 beat Flowers Foods' score of -0.33 indicating that Helen of Troy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flowers Foods
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Helen of Troy
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

75.5% of Flowers Foods shares are held by institutional investors. 7.2% of Flowers Foods shares are held by insiders. Comparatively, 0.7% of Helen of Troy shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Flowers Foods currently has a consensus target price of $7.60, indicating a potential upside of 24.69%. Helen of Troy has a consensus target price of $26.50, indicating a potential downside of 1.16%. Given Flowers Foods' higher possible upside, analysts clearly believe Flowers Foods is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flowers Foods
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

Flowers Foods has a net margin of 1.06% compared to Helen of Troy's net margin of -22.70%. Flowers Foods' return on equity of 14.91% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Flowers Foods1.06% 14.91% 4.72%
Helen of Troy -22.70%6.46%2.47%

Summary

Flowers Foods beats Helen of Troy on 11 of the 16 factors compared between the two stocks.

How does Flowers Foods compare to Interparfums?

Interparfums (NASDAQ:IPAR) and Flowers Foods (NYSE:FLO) are both consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, institutional ownership, media sentiment, risk, dividends, analyst recommendations, profitability and earnings.

Interparfums has higher earnings, but lower revenue than Flowers Foods. Interparfums is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Interparfums$1.50B2.39$168.39M$5.2321.42
Flowers Foods$5.26B0.25$83.82M$0.2623.44

Interparfums pays an annual dividend of $3.20 per share and has a dividend yield of 2.9%. Flowers Foods pays an annual dividend of $0.50 per share and has a dividend yield of 8.2%. Interparfums pays out 61.2% of its earnings in the form of a dividend. Flowers Foods pays out 192.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Interparfums has raised its dividend for 4 consecutive years and Flowers Foods has raised its dividend for 24 consecutive years. Flowers Foods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Interparfums has a net margin of 11.17% compared to Flowers Foods' net margin of 1.06%. Interparfums' return on equity of 15.21% beat Flowers Foods' return on equity.

Company Net Margins Return on Equity Return on Assets
Interparfums11.17% 15.21% 10.85%
Flowers Foods 1.06%14.91%4.72%

Interparfums has a beta of 1.12, meaning that its share price is 12% more volatile than the broader market. Comparatively, Flowers Foods has a beta of 0.39, meaning that its share price is 61% less volatile than the broader market.

55.6% of Interparfums shares are owned by institutional investors. Comparatively, 75.5% of Flowers Foods shares are owned by institutional investors. 43.6% of Interparfums shares are owned by company insiders. Comparatively, 7.2% of Flowers Foods shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Interparfums presently has a consensus target price of $123.29, suggesting a potential upside of 10.07%. Flowers Foods has a consensus target price of $7.60, suggesting a potential upside of 24.69%. Given Flowers Foods' higher possible upside, analysts plainly believe Flowers Foods is more favorable than Interparfums.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Interparfums
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.33
Flowers Foods
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

In the previous week, Flowers Foods had 11 more articles in the media than Interparfums. MarketBeat recorded 13 mentions for Flowers Foods and 2 mentions for Interparfums. Interparfums' average media sentiment score of 1.77 beat Flowers Foods' score of -0.33 indicating that Interparfums is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Interparfums
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Flowers Foods
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

Interparfums beats Flowers Foods on 13 of the 20 factors compared between the two stocks.

How does Flowers Foods compare to Kraft Heinz?

Kraft Heinz (NASDAQ:KHC) and Flowers Foods (NYSE:FLO) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, media sentiment, valuation, dividends, earnings, institutional ownership and analyst recommendations.

Flowers Foods has a net margin of 1.06% compared to Kraft Heinz's net margin of -13.64%. Flowers Foods' return on equity of 14.91% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Kraft Heinz-13.64% 7.10% 3.60%
Flowers Foods 1.06%14.91%4.72%

Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.5%. Flowers Foods pays an annual dividend of $0.50 per share and has a dividend yield of 8.2%. Kraft Heinz pays out -55.9% of its earnings in the form of a dividend. Flowers Foods pays out 192.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Flowers Foods has raised its dividend for 24 consecutive years. Flowers Foods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Kraft Heinz presently has a consensus target price of $23.33, indicating a potential downside of 5.15%. Flowers Foods has a consensus target price of $7.60, indicating a potential upside of 24.69%. Given Flowers Foods' higher probable upside, analysts clearly believe Flowers Foods is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kraft Heinz
5 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.82
Flowers Foods
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

In the previous week, Kraft Heinz had 5 more articles in the media than Flowers Foods. MarketBeat recorded 18 mentions for Kraft Heinz and 13 mentions for Flowers Foods. Kraft Heinz's average media sentiment score of 0.84 beat Flowers Foods' score of -0.33 indicating that Kraft Heinz is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kraft Heinz
8 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Flowers Foods
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Flowers Foods has lower revenue, but higher earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kraft Heinz$24.94B1.17-$5.85B-$2.86N/A
Flowers Foods$5.26B0.25$83.82M$0.2623.44

78.2% of Kraft Heinz shares are held by institutional investors. Comparatively, 75.5% of Flowers Foods shares are held by institutional investors. 0.2% of Kraft Heinz shares are held by company insiders. Comparatively, 7.2% of Flowers Foods shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Kraft Heinz has a beta of 0.09, meaning that its share price is 91% less volatile than the broader market. Comparatively, Flowers Foods has a beta of 0.39, meaning that its share price is 61% less volatile than the broader market.

Summary

Flowers Foods beats Kraft Heinz on 11 of the 19 factors compared between the two stocks.

How does Flowers Foods compare to MGP Ingredients?

MGP Ingredients (NASDAQ:MGPI) and Flowers Foods (NYSE:FLO) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, earnings, analyst recommendations, media sentiment, institutional ownership, dividends, valuation and risk.

Flowers Foods has a net margin of 1.06% compared to MGP Ingredients' net margin of -48.08%. Flowers Foods' return on equity of 14.91% beat MGP Ingredients' return on equity.

Company Net Margins Return on Equity Return on Assets
MGP Ingredients-48.08% 7.41% 4.32%
Flowers Foods 1.06%14.91%4.72%

MGP Ingredients presently has a consensus target price of $27.25, suggesting a potential upside of 84.62%. Flowers Foods has a consensus target price of $7.60, suggesting a potential upside of 24.69%. Given MGP Ingredients' stronger consensus rating and higher probable upside, analysts plainly believe MGP Ingredients is more favorable than Flowers Foods.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MGP Ingredients
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Flowers Foods
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

77.1% of MGP Ingredients shares are held by institutional investors. Comparatively, 75.5% of Flowers Foods shares are held by institutional investors. 31.7% of MGP Ingredients shares are held by insiders. Comparatively, 7.2% of Flowers Foods shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

MGP Ingredients has a beta of 0.45, meaning that its stock price is 55% less volatile than the broader market. Comparatively, Flowers Foods has a beta of 0.39, meaning that its stock price is 61% less volatile than the broader market.

Flowers Foods has higher revenue and earnings than MGP Ingredients. MGP Ingredients is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MGP Ingredients$536.38M0.59-$107.81M-$11.26N/A
Flowers Foods$5.26B0.25$83.82M$0.2623.44

In the previous week, Flowers Foods had 11 more articles in the media than MGP Ingredients. MarketBeat recorded 13 mentions for Flowers Foods and 2 mentions for MGP Ingredients. MGP Ingredients' average media sentiment score of 1.20 beat Flowers Foods' score of -0.33 indicating that MGP Ingredients is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MGP Ingredients
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Flowers Foods
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

MGP Ingredients pays an annual dividend of $0.48 per share and has a dividend yield of 3.3%. Flowers Foods pays an annual dividend of $0.50 per share and has a dividend yield of 8.2%. MGP Ingredients pays out -4.3% of its earnings in the form of a dividend. Flowers Foods pays out 192.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Flowers Foods has increased its dividend for 24 consecutive years. Flowers Foods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Flowers Foods beats MGP Ingredients on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FLO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FLO vs. The Competition

MetricFlowers FoodsFood Products IndustryConsumer Staples SectorNYSE Exchange
Market Cap$1.30B$5.60B$15.57B$23.20B
Dividend Yield8.18%3.17%3.26%3.56%
P/E Ratio23.4413.7514.0628.69
Price / Sales0.2583.48262,948.36102.56
Price / Cash3.23113.0656.8133.82
Price / Book0.993.764.764.74
Net Income$83.82M$770.76M$837.55M$1.07B
7 Day Performance-3.25%-1.05%-1.42%-1.99%
1 Month Performance-14.87%-1.01%-1.60%-2.68%
1 Year Performance-55.70%38.20%10.48%10.45%

Flowers Foods Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FLO
Flowers Foods
3.2127 of 5 stars
$6.10
-0.2%
$7.60
+24.7%
-57.3%$1.29B$5.22B23.4410,300
CELH
Celsius
4.3721 of 5 stars
$30.66
flat
$44.94
+46.6%
-53.0%$7.76B$2.52B127.751,497
HELE
Helen of Troy
1.5063 of 5 stars
$28.40
flat
$26.50
-6.7%
+8.5%$661.49M$1.79BN/A1,854
IPAR
Interparfums
2.9258 of 5 stars
$116.69
flat
$123.29
+5.7%
+3.2%$3.74B$1.49B22.31530
KHC
Kraft Heinz
2.1736 of 5 stars
$24.85
flat
$23.33
-6.1%
-7.2%$29.47B$24.94BN/A35,000

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This page (NYSE:FLO) was last updated on 9/12/2026 by MarketBeat.com Staff.
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