Fluent (NASDAQ:FLNT) Director James Geygan Acquires 17,207 Shares

Key Points

• Director James Geygan bought a total of 82,480 FLNT shares (17,207 on Mar 12 at $3.49 and 65,273 on Mar 13 at about $3.47) for roughly $286,550, increasing his stake to 2,975,632 shares (a 0.58% rise) valued at about $10.38M.
• Company context: FLNT trades near $3.36 with a market cap of ~$99.6M, recently reported a quarterly EPS of ($0.09) that missed estimates and shows negative profitability metrics, and carries an average analyst rating of "Hold" with a $3.50 target (Canaccord raised its target to $3.50).

Fluent, Inc. (NASDAQ:FLNT - Get Free Report) Director James Geygan bought 17,207 shares of Fluent stock in a transaction on Thursday, March 12th. The stock was acquired at an average cost of $3.49 per share, with a total value of $60,052.43. Following the acquisition, the director owned 2,975,632 shares of the company's stock, valued at $10,384,955.68. This trade represents a 0.58% increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website.

James Geygan also recently made the following trade(s):

• On Friday, March 13th, James Geygan purchased 65,148 shares of Fluent stock. The shares were bought at an average cost of $3.47 per share, for a total transaction of $226,063.56.
• On Friday, March 13th, James Geygan purchased 125 shares of Fluent stock. The stock was bought at an average price of $3.47 per share, with a total value of $433.75.

Fluent Price Performance

Shares of FLNT traded up $0.25 during trading hours on Monday, reaching $3.36. The company had a trading volume of 43,147 shares, compared to its average volume of 31,429. The company has a current ratio of 1.02, a quick ratio of 1.02 and a debt-to-equity ratio of 0.18. Fluent, Inc. has a 12-month low of $1.50 and a 12-month high of $4.00. The firm has a 50 day simple moving average of $3.34 and a 200-day simple moving average of $2.55. The company has a market capitalization of $99.59 million, a price-to-earnings ratio of -3.08 and a beta of 0.94.

Fluent (NASDAQ:FLNT - Get Free Report) last released its quarterly earnings data on Monday, March 9th. The company reported ($0.09) EPS for the quarter, missing analysts' consensus estimates of ($0.04) by ($0.05). Fluent had a negative return on equity of 115.19% and a negative net margin of 13.01%.The company had revenue of $61.82 million for the quarter, compared to analysts' expectations of $62.85 million. Research analysts expect that Fluent, Inc. will post -1.82 earnings per share for the current year.

Institutional Investors Weigh In On Fluent

Several institutional investors and hedge funds have recently made changes to their positions in FLNT. Millennium Management LLC acquired a new stake in Fluent in the 4th quarter valued at about $84,000. Susquehanna International Group LLP increased its holdings in Fluent by 65.3% during the 3rd quarter. Susquehanna International Group LLP now owns 39,947 shares of the company's stock valued at $89,000 after acquiring an additional 15,777 shares in the last quarter. Geode Capital Management LLC raised its position in Fluent by 44.7% during the fourth quarter. Geode Capital Management LLC now owns 144,713 shares of the company's stock worth $347,000 after acquiring an additional 44,684 shares during the last quarter. Finally, Mink Brook Asset Management LLC purchased a new stake in shares of Fluent in the third quarter valued at about $634,000. 23.33% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth

Separately, Canaccord Genuity Group upped their price target on Fluent from $2.50 to $3.50 and gave the stock a "hold" rating in a report on Tuesday, March 10th. One investment analyst has rated the stock with a Hold rating, Based on data from MarketBeat.com, the company currently has an average rating of "Hold" and an average target price of $3.50.

Fluent Company Profile

Fluent, Inc is a performance marketing and customer acquisition platform that helps consumer brands drive leads and sales through data-driven digital campaigns. The company specializes in direct-response marketing, executing campaigns across multiple channels including email, display, paid search, social media and native advertising. By focusing on measurable outcomes such as cost per acquisition and return on ad spend, Fluent tailors solutions to meet the specific objectives of its clients.

The company's proprietary technology leverages first-party data sourced from its network of consumer-facing digital properties and programmatic partnerships.

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