Guggenheim Cuts Planet Fitness (NYSE:PLNT) Price Target to $95.00

Key Points

• Guggenheim cut its price target for Planet Fitness from $126 to $95 while maintaining a "buy" rating, and the analyst consensus remains a Moderate Buy with an average target near $87.62.
• Planet Fitness beat Q1 estimates (EPS $0.74; revenue $337.2M) but issued a guidance cut to FY‑2026 EPS of $3.19 and canceled planned membership price hikes, triggering a >30% intraday share plunge and trading volatility.
• Multiple brokerages trimmed targets/ratings (e.g., Morgan Stanley, William Blair, BofA, JPMorgan) and shareholder investigations have been opened, increasing near‑term valuation and legal risk for investors.

Planet Fitness (NYSE:PLNT - Get Free Report) had its target price dropped by analysts at Guggenheim from $126.00 to $95.00 in a note issued to investors on Friday,Benzinga reports. The brokerage presently has a "buy" rating on the stock. Guggenheim's price target indicates a potential upside of 118.75% from the company's previous close.

A number of other brokerages have also recently commented on PLNT. Canaccord Genuity Group decreased their target price on shares of Planet Fitness from $128.00 to $122.00 and set a "buy" rating on the stock in a research report on Friday, April 10th. Morgan Stanley cut shares of Planet Fitness from an "overweight" rating to an "equal weight" rating and set a $47.00 target price on the stock. in a research report on Friday. William Blair cut shares of Planet Fitness from an "outperform" rating to a "market perform" rating in a research report on Thursday. KGI Securities cut shares of Planet Fitness to a "neutral" rating and set a $50.50 target price on the stock. in a research report on Friday. Finally, JPMorgan Chase & Co. decreased their target price on shares of Planet Fitness from $120.00 to $105.00 and set an "overweight" rating on the stock in a research report on Wednesday, February 25th. One analyst has rated the stock with a Strong Buy rating, ten have issued a Buy rating, nine have issued a Hold rating and one has issued a Sell rating to the company's stock. According to MarketBeat.com, Planet Fitness has a consensus rating of "Moderate Buy" and an average target price of $87.62.

Planet Fitness Price Performance

Shares of NYSE:PLNT opened at $43.43 on Friday. The firm has a fifty day moving average price of $73.19 and a two-hundred day moving average price of $91.18. Planet Fitness has a one year low of $37.03 and a one year high of $114.47. The company has a market cap of $3.47 billion, a price-to-earnings ratio of 16.57, a PEG ratio of 1.11 and a beta of 1.12.

Planet Fitness (NYSE:PLNT - Get Free Report) last posted its quarterly earnings data on Thursday, May 7th. The company reported $0.74 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.63 by $0.11. Planet Fitness had a net margin of 16.55% and a negative return on equity of 97.97%. The company had revenue of $337.24 million during the quarter, compared to the consensus estimate of $298.60 million. During the same period in the previous year, the firm posted $0.59 EPS. The firm's revenue was up 21.9% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. Equities research analysts expect that Planet Fitness will post 3.38 EPS for the current fiscal year.

Hedge Funds Weigh In On Planet Fitness

A number of hedge funds have recently modified their holdings of the company. Van Berkom & Associates Inc. increased its position in shares of Planet Fitness by 21.1% in the first quarter. Van Berkom & Associates Inc. now owns 990,819 shares of the company's stock valued at $73,697,000 after acquiring an additional 172,586 shares during the period. WCM Investment Management LLC increased its position in shares of Planet Fitness by 58.3% in the first quarter. WCM Investment Management LLC now owns 265,134 shares of the company's stock valued at $19,548,000 after acquiring an additional 97,697 shares during the period. Dimensional Fund Advisors LP increased its position in shares of Planet Fitness by 1.8% in the first quarter. Dimensional Fund Advisors LP now owns 1,238,129 shares of the company's stock valued at $92,091,000 after acquiring an additional 21,914 shares during the period. KBC Group NV increased its position in shares of Planet Fitness by 15.7% in the first quarter. KBC Group NV now owns 2,560 shares of the company's stock valued at $190,000 after acquiring an additional 348 shares during the period. Finally, Future Fund LLC increased its position in shares of Planet Fitness by 27.3% in the first quarter. Future Fund LLC now owns 30,396 shares of the company's stock valued at $2,261,000 after acquiring an additional 6,526 shares during the period. Hedge funds and other institutional investors own 95.53% of the company's stock.

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q1 beat — Planet Fitness reported $0.74 EPS vs. $0.63 consensus and revenue of $337.24M (above estimates); systemwide same‑club sales rose and memberships ended the quarter near 21.5M, showing underlying demand. PR Newswire: Q1 Results
• Neutral Sentiment: Analysts and media are re‑examining PLNT’s valuation after the guidance cut and weaker membership commentary; coverage is exploring whether the miss is cyclical or structural. Yahoo Finance: Valuation After Guidance Cut
• Neutral Sentiment: Headline pieces note PLNT among stocks hitting 52‑week lows as investors react to recent developments. MSN: 52-Week Low Coverage
• Negative Sentiment: Guidance cut and canceled price hikes — management lowered FY‑2026 EPS guidance to $3.19 (below consensus ~3.37) and said planned membership price increases were canceled after a weak sign‑up period, prompting investor concern about near‑term growth and pricing power. CNBC: Guidance Cut, Canceled Price Hikes
• Negative Sentiment: Shares plunged intra‑day (trading volatility and a temporary LULD pause were reported) as the market focused on the weaker outlook despite the beat. Benzinga: Shares Fall >30%
• Negative Sentiment: Analyst reactions — Bank of America kept a "neutral" rating but slashed its price target to $59 from $110; William Blair downgraded to market perform and other firms trimmed targets, increasing sell pressure. Benzinga: BofA PT Cut
• Negative Sentiment: Shareholder investigations — law firms Ademi LLP and Johnson Fistel have opened probes into potential securities claims related to Planet Fitness’s disclosures, which adds legal and reputational risk. PR Newswire: Ademi LLP Investigation GlobeNewswire: Johnson Fistel Notice

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

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