Harley-Davidson, Inc. (NYSE:HOG) Given Consensus Rating of "Hold" by Brokerages

Key Points

• Harley-Davidson has a consensus “Hold” rating from 12 analysts, with two sells, five holds, four buys and one strong buy. The average 12-month price target is $26.78, below the reported share price of $28.22.
• The company exceeded quarterly expectations, reporting $0.75 in EPS versus a $0.65 estimate and $1.23 billion in revenue versus $1.17 billion expected. However, revenue declined 5.9% year over year and net margin was 4.78%.
• Institutional investors own 85.10% of the stock, while insiders own 0.97%; insider activity was mixed, including a 7,500-share purchase by the chief accounting officer and a 1,554-share sale by the CFO.

Shares of Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) have earned a consensus recommendation of "Hold" from the twelve research firms that are presently covering the firm, MarketBeat.com reports. Two research analysts have rated the stock with a sell recommendation, five have issued a hold recommendation, four have issued a buy recommendation and one has issued a strong buy recommendation on the company. The average 1-year price target among brokers that have issued a report on the stock in the last year is $26.7778.

Several equities research analysts recently commented on HOG shares. Robert W. Baird lifted their price target on shares of Harley-Davidson from $28.00 to $30.00 and gave the stock a "neutral" rating in a research note on Friday, July 24th. Wells Fargo & Company upped their price objective on shares of Harley-Davidson from $15.00 to $19.00 and gave the company an "underweight" rating in a research note on Wednesday, May 6th. DA Davidson raised their price objective on Harley-Davidson from $30.00 to $33.00 and gave the stock a "buy" rating in a report on Monday, August 17th. Weiss Ratings upgraded Harley-Davidson from a "hold (c-)" rating to a "hold (c)" rating in a research report on Tuesday, August 11th. Finally, Morgan Stanley boosted their target price on Harley-Davidson from $15.00 to $17.00 and gave the company an "underweight" rating in a report on Tuesday, July 28th.

Insider Transactions at Harley-Davidson

In other news, CAO Gayle Littleton purchased 7,500 shares of the business's stock in a transaction on Tuesday, August 11th. The shares were bought at an average price of $26.38 per share, with a total value of $197,850.00. Following the completion of the transaction, the chief accounting officer directly owned 7,500 shares in the company, valued at approximately $197,850. This represents a ∞ increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CFO Jonathan R. Root sold 1,554 shares of the business's stock in a transaction that occurred on Monday, August 3rd. The shares were sold at an average price of $24.88, for a total value of $38,663.52. Following the completion of the sale, the chief financial officer owned 27,846 shares of the company's stock, valued at approximately $692,808.48. This represents a 5.29% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have bought 57,500 shares of company stock worth $1,439,550. 0.97% of the stock is owned by corporate insiders.

Institutional Trading of Harley-Davidson

Several institutional investors and hedge funds have recently bought and sold shares of HOG. Norges Bank purchased a new position in shares of Harley-Davidson in the 4th quarter valued at approximately $25,766,000. State of Wyoming purchased a new stake in shares of Harley-Davidson during the second quarter worth approximately $942,000. Robinson Value Management Ltd. purchased a new stake in shares of Harley-Davidson during the first quarter worth approximately $3,215,000. Caxton Associates LLP acquired a new stake in shares of Harley-Davidson during the first quarter worth $957,000. Finally, Empowered Funds LLC lifted its holdings in shares of Harley-Davidson by 303.4% during the first quarter. Empowered Funds LLC now owns 465,085 shares of the company's stock worth $9,404,000 after purchasing an additional 349,797 shares during the period. Hedge funds and other institutional investors own 85.10% of the company's stock.

Harley-Davidson Stock Performance

Shares of Harley-Davidson stock opened at $28.22 on Monday. The company has a quick ratio of 1.70, a current ratio of 1.90 and a debt-to-equity ratio of 0.36. Harley-Davidson has a 52 week low of $17.09 and a 52 week high of $31.25. The firm's 50 day moving average is $25.93 and its two-hundred day moving average is $23.18. The firm has a market capitalization of $2.94 billion, a P/E ratio of 17.31, a P/E/G ratio of 17.42 and a beta of 1.27.

Harley-Davidson (NYSE:HOG - Get Free Report) last issued its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 earnings per share for the quarter, topping the consensus estimate of $0.65 by $0.10. Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. The business had revenue of $1.23 billion during the quarter, compared to the consensus estimate of $1.17 billion. The company's revenue was down 5.9% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $0.88 EPS. Research analysts forecast that Harley-Davidson will post 0.56 EPS for the current fiscal year.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.

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