Helen of Troy (HELE) Stock Price, News & Analysis

Company Overview

Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates in two segments: Home & Outdoor and Beauty & Wellness. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics; and insulated beverageware, including bottles, travel tumblers, drinkware, mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware, and accessories. This segment also provides technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, kid carrier packs, and accessories. The Beauty & Wellness segment offers mass, professional and prestige hair appliances, brushes, grooming tools, and accessories; and prestige shampoos, liquid hair styling products, treatments, and conditioners. This segment also provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans, and humidification, thermometry, water filtration, and air purification consumables. The company sells its products through mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Hydro Flask, Osprey, Drybar, Hot Tools, Curlsmith, and PUR brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

Key Stats

• Today's Range: $25.77 to $27.19
• 50-Day Range: $24.47 to $54.06
• 52-Week Range: $24.15 to $108.64
• Volume: 719,878 shs
• Average Volume: 569,831 shs
• Market Capitalization: $602.02 million
• P/E Ratio: 5.29
• Dividend Yield: N/A
• Price Target: $62.00
• Consensus Rating: Hold

Helen of Troy Stock Analysis - MarketRank™

Helen of Troy scored higher than 64% of companies evaluated by MarketBeat, and ranked 76th out of 142 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.2 / 5
• Analyst Rating: Hold

Consensus Rating

Helen of Troy has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on 1 buy rating, 2 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Helen of Troy has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 7.28%

Earnings Growth

Earnings for Helen of Troy are expected to grow by 7.28% in the coming year, from $6.46 to $6.93 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Helen of Troy is 5.29, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 24.52.

Price to Earnings Ratio vs. Sector

The P/E ratio of Helen of Troy is 5.29, which means that it is trading at a less expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 16.42.

Price to Earnings Growth Ratio

Helen of Troy has a PEG Ratio of 1.80. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Helen of Troy has a P/B Ratio of 0.38. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

10.30% of the float of Helen of Troy has been sold short.

Short Interest Ratio / Days to Cover

Helen of Troy has a short interest ratio ("days to cover") of 3.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Helen of Troy has recently decreased by 0.85%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Helen of Troy does not currently pay a dividend.

Dividend Growth

Helen of Troy does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

10.30% of the float of Helen of Troy has been sold short.

Short Interest Ratio / Days to Cover

Helen of Troy has a short interest ratio ("days to cover") of 3.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Helen of Troy has recently decreased by 0.85%, indicating that investor sentiment is improving.

News and Social Media

• Score: 2.9 / 5
• News Sentiment: 1.13

News Sentiment

Helen of Troy has a news sentiment score of 1.13. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.85 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for Helen of Troy this week, compared to 7 articles on an average week.

Search Interest

8 people have searched for HELE on MarketBeat in the last 30 days. This is an increase of 167% compared to the previous 30 days.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Helen of Troy insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 0.39% of the stock of Helen of Troy is held by insiders.

HELE Stock Analysis - Frequently Asked Questions

How have HELE shares performed this year?

Helen of Troy's stock was trading at $59.83 at the beginning of the year. Since then, HELE stock has decreased by 56.1% and is now trading at $26.24.
View the best growth stocks for 2025 here.

How were Helen of Troy's earnings last quarter?

Helen of Troy Limited (NASDAQ:HELE) released its quarterly earnings data on Thursday, April, 24th. The company reported $2.33 EPS for the quarter, missing the consensus estimate of $2.35 by $0.02. Helen of Troy's quarterly revenue was down .7% on a year-over-year basis.
Read the conference call transcript.

Is Helen of Troy buying back stock?

Helen of Troy's board approved a share buyback plan on Thursday, September 5th 2024, which authorizes the company to repurchase $500,000,000 in shares, according to EventVestor. This means that the company could purchase up to 39.8% of its shares through open market purchases. Shares buyback plans are often an indication that the company's board of directors believes its shares are undervalued.

Who are Helen of Troy's major shareholders?

Helen of Troy's top institutional shareholders include Vanguard Group Inc. (11.33%), Earnest Partners LLC (3.40%), Pzena Investment Management LLC (3.30%) and Charles Schwab Investment Management Inc. (2.27%).
View institutional ownership trends.

How do I buy shares of Helen of Troy?

Shares of HELE stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Helen of Troy own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Helen of Troy investors own include NVIDIA (NVDA), Tesla (TSLA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), JPMorgan Chase & Co. (JPM) and Home Depot (HD).

Company Calendar

• Last Earnings: 4/24/2025
• Today: 5/25/2025
• Next Earnings (Estimated): 7/08/2025
• Fiscal Year End: 2/28/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Staples
• Industry: Electric housewares & fans
• Sub-Industry: Household Appliances
• Current Symbol: NASDAQ:HELE
• CIK: 916789
• Web: www.helenoftroy.com
• Phone: (915) 225-8000
• Fax: 915-225-8004
• Employees: 2,150
• Year Founded: 1968

Price Target and Rating

• Average Stock Price Target: $62.00
• High Stock Price Target: $78.00
• Low Stock Price Target: $38.00
• Potential Upside/Downside: +136.3%
• Consensus Rating: Hold
• Rating Score (0-4): 2.33
• Research Coverage: 3 Analysts

Profitability

• EPS (Most Recent Fiscal Year): $5.39
• Trailing P/E Ratio: 5.29
• Forward P/E Ratio: 4.06
• P/E Growth: 1.8
• Net Income: $168.59 million
• Net Margins: 6.05%
• Pretax Margin: N/A
• Return on Equity: 9.13%
• Return on Assets: 5.08%

Debt

• Debt-to-Equity Ratio: 0.45
• Current Ratio: 1.92
• Quick Ratio: 1.05

Sales & Book Value

• Annual Sales: $1.91 billion
• Price / Sales: 0.32
• Cash Flow: $4.46 per share
• Price / Cash Flow: 5.89
• Book Value: $68.96 per share
• Price / Book: 0.38

Miscellaneous

• Outstanding Shares: 22,943,000
• Free Float: 22,767,000
• Market Cap: $602.02 million
• Optionable: Optionable
• Beta: 0.91