Baozun (NASDAQ:BZUN) CEO Acquires 6,900 Shares

Key Points

• Baozun CEO Wenbin Qiu purchased 6,900 shares at an average price of $2.85, investing $19,665 and increasing his ownership by 0.42% to 1,666,772 shares. The purchase follows four other insider buys in September.
• Baozun shares opened at $2.93, with a market capitalization of approximately $170.3 million. The company reported quarterly revenue of $403.74 million and earnings of $0.19 per share, but maintained a negative net margin of 1.26%.
• Analyst sentiment remains mixed, resulting in a consensus “Hold” rating and a $3.80 price target; institutional investors own 47.29% of the company.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) CEO Wenbin Qiu acquired 6,900 shares of the company's stock in a transaction dated Monday, September 21st. The shares were bought at an average price of $2.85 per share, for a total transaction of $19,665.00. Following the purchase, the chief executive officer owned 1,666,772 shares in the company, valued at approximately $4,750,300.20. This represents a 0.42% increase in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at the SEC website.

Wenbin Qiu also recently made the following trade(s):

• On Friday, September 18th, Wenbin Qiu bought 7,000 shares of Baozun stock. The stock was acquired at an average cost of $2.88 per share, with a total value of $20,160.00.
• On Wednesday, September 16th, Wenbin Qiu acquired 7,300 shares of Baozun stock. The shares were purchased at an average cost of $2.74 per share, with a total value of $20,002.00.
• On Thursday, September 17th, Wenbin Qiu purchased 7,100 shares of Baozun stock. The shares were acquired at an average cost of $2.84 per share, with a total value of $20,164.00.
• On Monday, September 14th, Wenbin Qiu acquired 7,300 shares of Baozun stock. The stock was acquired at an average cost of $2.74 per share, for a total transaction of $20,002.00.

Baozun Stock Up 2.8%

Baozun stock opened at $2.93 on Tuesday. The business's 50-day moving average price is $2.80 and its two-hundred day moving average price is $2.68. The stock has a market cap of $170.26 million, a PE ratio of -8.88 and a beta of 0.51. Baozun Inc. has a 12-month low of $2.07 and a 12-month high of $4.55.

Baozun (NASDAQ:BZUN - Get Free Report) last posted its earnings results on Friday, August 14th. The technology company reported $0.19 EPS for the quarter. Baozun had a negative net margin of 1.26% and a positive return on equity of 2.55%. The business had revenue of $403.74 million for the quarter.

Institutional Trading of Baozun

Several hedge funds have recently bought and sold shares of the business. Cetera Investment Advisers lifted its stake in shares of Baozun by 23.6% in the first quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company's stock valued at $91,000 after buying an additional 7,289 shares in the last quarter. Dimensional Fund Advisors LP increased its position in shares of Baozun by 3.1% during the first quarter. Dimensional Fund Advisors LP now owns 593,669 shares of the technology company's stock worth $1,418,000 after acquiring an additional 18,067 shares in the last quarter. Finally, Northwestern Mutual Wealth Management Co. increased its position in shares of Baozun by 75,465,800.0% during the fourth quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company's stock worth $2,007,000 after acquiring an additional 754,658 shares in the last quarter. Institutional investors and hedge funds own 47.29% of the company's stock.

Analysts Set New Price Targets

BZUN has been the topic of several recent research reports. CLSA raised Baozun from a "hold" rating to an "outperform" rating and lifted their target price for the stock from $3.20 to $3.80 in a report on Friday, August 28th. Wall Street Zen cut shares of Baozun from a "strong-buy" rating to a "buy" rating in a report on Saturday, August 8th. Weiss Ratings reiterated a "sell (d-)" rating on shares of Baozun in a report on Friday, July 17th. Finally, Citigroup reissued a "buy" rating on shares of Baozun in a research report on Thursday, August 27th. Two research analysts have rated the stock with a Buy rating, one has given a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of "Hold" and a consensus target price of $3.80.

Baozun Company Profile

Baozun Inc NASDAQ: BZUN is a China-based brand e-commerce and digital commerce services company. Founded in 2007 and headquartered in Shanghai, the company helps brands establish, operate and grow their online and omnichannel businesses, primarily in China and selected international markets.

Baozun's services include e-commerce technology, online store design and operation, digital marketing, customer service, data analytics, warehousing and logistics. Its technology and service platform supports brands across major online marketplaces, social commerce channels and direct-to-consumer websites, helping them manage product listings, orders, payments, fulfillment and customer engagement.

The company has historically worked with international and domestic brands in categories such as apparel, consumer products, electronics and beauty.

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