Baozun (NASDAQ:BZUN) CEO Acquires 7,300 Shares of Stock

Key Points

• Baozun CEO Wenbin Qiu purchased 7,300 shares at an average price of $2.74, investing $20,002 and increasing his direct ownership to 1.65 million shares. He has made several additional purchases recently.
• BZUN shares opened at $2.78, with a $161.55 million market capitalization and a 12-month trading range of $2.07 to $4.55. The company reported quarterly revenue of $403.74 million and earnings of $0.19 per share.
• Analyst sentiment is mixed, with a consensus “Hold” rating and a $3.80 price target; institutional investors own approximately 47.29% of Baozun’s stock.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) CEO Wenbin Qiu acquired 7,300 shares of Baozun stock in a transaction that occurred on Wednesday, September 16th. The stock was acquired at an average cost of $2.74 per share, with a total value of $20,002.00. Following the purchase, the chief executive officer directly owned 1,645,772 shares of the company's stock, valued at $4,509,415.28. This represents a 0.45% increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which is accessible through this hyperlink.

Wenbin Qiu also recently made the following trade(s):

• On Thursday, September 17th, Wenbin Qiu bought 7,100 shares of Baozun stock. The shares were bought at an average cost of $2.84 per share, for a total transaction of $20,164.00.
• On Monday, September 14th, Wenbin Qiu bought 7,300 shares of Baozun stock. The shares were bought at an average cost of $2.74 per share, for a total transaction of $20,002.00.
• On Monday, June 22nd, Wenbin Qiu purchased 10,000 shares of Baozun stock. The stock was bought at an average price of $2.81 per share, for a total transaction of $28,100.00.

Baozun Trading Up 0.7%

BZUN opened at $2.78 on Friday. The firm has a market cap of $161.55 million, a price-to-earnings ratio of -8.42 and a beta of 0.51. Baozun Inc. has a 12 month low of $2.07 and a 12 month high of $4.55. The stock has a fifty day moving average price of $2.80 and a 200-day moving average price of $2.68.

Baozun (NASDAQ:BZUN - Get Free Report) last issued its quarterly earnings data on Friday, August 14th. The technology company reported $0.19 earnings per share for the quarter. Baozun had a positive return on equity of 2.55% and a negative net margin of 1.26%.The company had revenue of $403.74 million for the quarter.

Wall Street Analyst Weigh In

A number of research analysts have recently issued reports on the stock. CLSA raised shares of Baozun from a "hold" rating to an "outperform" rating and lifted their price objective for the stock from $3.20 to $3.80 in a research report on Friday, August 28th. Weiss Ratings reissued a "sell (d-)" rating on shares of Baozun in a research report on Friday, July 17th. Citigroup restated a "buy" rating on shares of Baozun in a research note on Thursday, August 27th. Finally, Wall Street Zen lowered shares of Baozun from a "strong-buy" rating to a "buy" rating in a report on Saturday, August 8th. Two analysts have rated the stock with a Buy rating, one has assigned a Hold rating and one has given a Sell rating to the company's stock. Based on data from MarketBeat.com, the company currently has a consensus rating of "Hold" and a consensus price target of $3.80.

Institutional Investors Weigh In On Baozun

A number of large investors have recently modified their holdings of the business. Cetera Investment Advisers raised its position in shares of Baozun by 23.6% in the 1st quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company's stock valued at $91,000 after purchasing an additional 7,289 shares during the last quarter. Nano Cap New Millennium Growth Fund L P acquired a new position in Baozun during the 4th quarter valued at approximately $133,000. Dimensional Fund Advisors LP increased its stake in Baozun by 3.1% during the 1st quarter. Dimensional Fund Advisors LP now owns 593,669 shares of the technology company's stock valued at $1,418,000 after purchasing an additional 18,067 shares in the last quarter. Finally, Northwestern Mutual Wealth Management Co. raised its holdings in shares of Baozun by 75,465,800.0% in the fourth quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company's stock worth $2,007,000 after buying an additional 754,658 shares during the last quarter. Hedge funds and other institutional investors own 47.29% of the company's stock.

Baozun Company Profile

Baozun Inc NASDAQ: BZUN is a China-based brand e-commerce and digital commerce services company. Founded in 2007 and headquartered in Shanghai, the company helps brands establish, operate and grow their online and omnichannel businesses, primarily in China and selected international markets.

Baozun's services include e-commerce technology, online store design and operation, digital marketing, customer service, data analytics, warehousing and logistics. Its technology and service platform supports brands across major online marketplaces, social commerce channels and direct-to-consumer websites, helping them manage product listings, orders, payments, fulfillment and customer engagement.

The company has historically worked with international and domestic brands in categories such as apparel, consumer products, electronics and beauty.

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