Baozun (NASDAQ:BZUN) CEO Buys 7,000 Shares of Stock

Key Points

• Baozun CEO Wenbin Qiu bought 7,000 shares at an average price of $2.88, investing $20,160 and increasing his stake by 0.42% to 1,659,872 shares. He also made four other purchases in September, signaling continued insider buying.
• Baozun shares opened at $2.93 and were up 2.8%, with a market capitalization of about $170 million. The company recently reported quarterly revenue of $403.74 million and earnings of $0.19 per share.
• Analyst sentiment remains mixed: Baozun has a consensus rating of “Hold” and a $3.80 price target, while institutional investors own approximately 47.29% of the company.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) CEO Wenbin Qiu purchased 7,000 shares of the business's stock in a transaction on Friday, September 18th. The stock was bought at an average cost of $2.88 per share, for a total transaction of $20,160.00. Following the purchase, the chief executive officer owned 1,659,872 shares of the company's stock, valued at approximately $4,780,431.36. This represents a 0.42% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink.

Wenbin Qiu also recently made the following trade(s):

• On Monday, September 21st, Wenbin Qiu acquired 6,900 shares of Baozun stock. The shares were bought at an average cost of $2.85 per share, with a total value of $19,665.00.
• On Wednesday, September 16th, Wenbin Qiu acquired 7,300 shares of Baozun stock. The shares were bought at an average price of $2.74 per share, for a total transaction of $20,002.00.
• On Thursday, September 17th, Wenbin Qiu acquired 7,100 shares of Baozun stock. The shares were bought at an average price of $2.84 per share, for a total transaction of $20,164.00.
• On Monday, September 14th, Wenbin Qiu acquired 7,300 shares of Baozun stock. The stock was bought at an average cost of $2.74 per share, for a total transaction of $20,002.00.

Baozun Trading Up 2.8%

Shares of NASDAQ BZUN opened at $2.93 on Tuesday. The firm has a market cap of $170.26 million, a PE ratio of -8.88 and a beta of 0.51. Baozun Inc. has a 1-year low of $2.07 and a 1-year high of $4.55. The company has a fifty day moving average price of $2.80 and a 200 day moving average price of $2.68.

Baozun (NASDAQ:BZUN - Get Free Report) last released its quarterly earnings results on Friday, August 14th. The technology company reported $0.19 earnings per share (EPS) for the quarter. The firm had revenue of $403.74 million for the quarter. Baozun had a positive return on equity of 2.55% and a negative net margin of 1.26%.

Analyst Ratings Changes

Several equities analysts have recently weighed in on BZUN shares. Citigroup reaffirmed a "buy" rating on shares of Baozun in a research note on Thursday, August 27th. Wall Street Zen cut shares of Baozun from a "strong-buy" rating to a "buy" rating in a report on Saturday, August 8th. Weiss Ratings reaffirmed a "sell (d-)" rating on shares of Baozun in a research report on Friday, July 17th. Finally, CLSA raised shares of Baozun from a "hold" rating to an "outperform" rating and boosted their price target for the stock from $3.20 to $3.80 in a research report on Friday, August 28th. Two equities research analysts have rated the stock with a Buy rating, one has assigned a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat, the company presently has an average rating of "Hold" and a consensus price target of $3.80.

Hedge Funds Weigh In On Baozun

A number of institutional investors have recently bought and sold shares of the business. Northwestern Mutual Wealth Management Co. raised its holdings in Baozun by 75,465,800.0% in the 4th quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company's stock valued at $2,007,000 after acquiring an additional 754,658 shares in the last quarter. Cetera Investment Advisers increased its stake in shares of Baozun by 23.6% in the first quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company's stock valued at $91,000 after buying an additional 7,289 shares during the period. Finally, Dimensional Fund Advisors LP raised its holdings in Baozun by 3.1% in the 1st quarter. Dimensional Fund Advisors LP now owns 593,669 shares of the technology company's stock valued at $1,418,000 after buying an additional 18,067 shares during the last quarter. Institutional investors and hedge funds own 47.29% of the company's stock.

About Baozun

Baozun Inc NASDAQ: BZUN is a China-based brand e-commerce and digital commerce services company. Founded in 2007 and headquartered in Shanghai, the company helps brands establish, operate and grow their online and omnichannel businesses, primarily in China and selected international markets.

Baozun's services include e-commerce technology, online store design and operation, digital marketing, customer service, data analytics, warehousing and logistics. Its technology and service platform supports brands across major online marketplaces, social commerce channels and direct-to-consumer websites, helping them manage product listings, orders, payments, fulfillment and customer engagement.

The company has historically worked with international and domestic brands in categories such as apparel, consumer products, electronics and beauty.

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