Insider Buying: Baozun (NASDAQ:BZUN) Insider Purchases 30,886 Shares of Stock

Key Points

• Insider Junhua Wu bought 30,886 shares on April 8 at $2.54 and, combined with purchases on April 2 and March 31, has acquired 74,886 shares recently, bringing his direct ownership to 122,314 shares (a 33.78% increase following the April 8 trade).
• Baozun shares trade around $2.58 with a market cap of $149.25M and a negative P/E (-4.45), and MarketBeat shows a consensus rating of "Reduce" amid mixed analyst views (one Hold, one Sell).

Baozun Inc. (NASDAQ:BZUN - Get Free Report) insider Junhua Wu purchased 30,886 shares of the stock in a transaction on Wednesday, April 8th. The shares were acquired at an average cost of $2.54 per share, with a total value of $78,450.44. Following the transaction, the insider directly owned 122,314 shares in the company, valued at $310,677.56. The trade was a 33.78% increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which is available through the SEC website.

Junhua Wu also recently made the following trade(s):

• On Thursday, April 2nd, Junhua Wu purchased 30,000 shares of Baozun stock. The shares were acquired at an average cost of $2.47 per share, with a total value of $74,100.00.
• On Tuesday, March 31st, Junhua Wu purchased 14,000 shares of Baozun stock. The shares were acquired at an average cost of $2.40 per share, with a total value of $33,600.00.

Baozun Price Performance

BZUN opened at $2.58 on Friday. The business has a 50 day simple moving average of $2.49 and a two-hundred day simple moving average of $2.91. The firm has a market capitalization of $149.25 million, a price-to-earnings ratio of -4.45 and a beta of 0.40. Baozun Inc. has a one year low of $2.07 and a one year high of $4.88.

Wall Street Analyst Weigh In

Several analysts recently weighed in on the company. Zacks Research upgraded Baozun to a "hold" rating in a research note on Wednesday, February 18th. Weiss Ratings restated a "sell (d-)" rating on shares of Baozun in a research note on Wednesday, January 21st. One research analyst has rated the stock with a Hold rating and one has given a Sell rating to the company's stock. According to data from MarketBeat.com, Baozun presently has a consensus rating of "Reduce".

Hedge Funds Weigh In On Baozun

Institutional investors and hedge funds have recently modified their holdings of the company. Centiva Capital LP purchased a new position in shares of Baozun in the 3rd quarter worth $160,000. Mackenzie Financial Corp purchased a new position in shares of Baozun in the 3rd quarter worth $102,000. BNP Paribas Financial Markets boosted its stake in shares of Baozun by 51.8% in the 2nd quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company's stock worth $78,000 after buying an additional 10,594 shares during the last quarter. Russell Investments Group Ltd. boosted its stake in shares of Baozun by 81.4% in the 4th quarter. Russell Investments Group Ltd. now owns 28,760 shares of the technology company's stock worth $75,000 after buying an additional 12,907 shares during the last quarter. Finally, Quadrature Capital Ltd purchased a new position in shares of Baozun in the 4th quarter worth $51,000. 47.29% of the stock is currently owned by hedge funds and other institutional investors.

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company's suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.

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