Insider Buying: Fluent (NASDAQ:FLNT) Major Shareholder Buys 17,207 Shares of Stock

Key Points

• Major shareholder Global Value Investment Corp. bought a total of about 82,355 FLNT shares across March 12–13 (17,207 at $3.49 and 65,148 at $3.47), spending roughly $286,116 and increasing its stake to roughly 3.09 million shares (≈2.15% higher), a notable insider accumulation.
• Fundamentals remain weak despite the insider buying: Fluent missed quarterly EPS (-$0.09 vs. -$0.04) and revenue was slightly below estimates, with negative net margin and ROE; the stock is a small-cap (~$100M) with a consensus "Hold" and $3.50 price target.

Fluent, Inc. (NASDAQ:FLNT - Get Free Report) major shareholder Global Value Investment Corp. purchased 17,207 shares of the stock in a transaction that occurred on Thursday, March 12th. The shares were purchased at an average price of $3.49 per share, for a total transaction of $60,052.43. Following the completion of the purchase, the insider directly owned 3,024,528 shares of the company's stock, valued at approximately $10,555,602.72. This trade represents a 0.57% increase in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this link. Major shareholders that own at least 10% of a company's shares are required to disclose their sales and purchases with the SEC.

Global Value Investment Corp. also recently made the following trade(s):

• On Friday, March 13th, Global Value Investment Corp. purchased 65,148 shares of Fluent stock. The stock was purchased at an average cost of $3.47 per share, with a total value of $226,063.56.

Fluent Price Performance

Shares of FLNT stock opened at $3.36 on Tuesday. Fluent, Inc. has a 12 month low of $1.50 and a 12 month high of $4.00. The company has a market capitalization of $99.59 million, a P/E ratio of -3.08 and a beta of 0.94. The stock has a 50 day moving average of $3.34 and a two-hundred day moving average of $2.55. The company has a current ratio of 1.02, a quick ratio of 1.02 and a debt-to-equity ratio of 0.18.

Fluent (NASDAQ:FLNT - Get Free Report) last released its quarterly earnings data on Monday, March 9th. The company reported ($0.09) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of ($0.04) by ($0.05). The firm had revenue of $61.82 million for the quarter, compared to the consensus estimate of $62.85 million. Fluent had a negative net margin of 13.01% and a negative return on equity of 115.19%. As a group, equities analysts expect that Fluent, Inc. will post -1.82 EPS for the current year.

Fluent News Roundup

Here are the key news stories impacting Fluent this week:

• Positive Sentiment: Major shareholder Global Value Investment Corp. bought 65,148 shares at an average price of $3.47 on March 13, raising its stake to 3,089,676 shares (a ~2.15% increase). Insider accumulation from a >10% holder is typically viewed as a vote of confidence. Article Title
• Positive Sentiment: Director James Geygan made multiple purchases (including 17,207 on March 12 and a 65,148 block on March 13) boosting his direct holdings to roughly 3.04M shares; these buys at ~$3.47–$3.49 suggest management-level confidence near current levels. SEC Filing
• Positive Sentiment: Canaccord Genuity raised its price target from $2.50 to $3.50 and maintained a Hold on FLNT on March 10 — a modest positive catalyst that narrows downside vs. prior guidance. MarketBeat: FLNT
• Neutral Sentiment: Technical and capital-structure context: 50‑day SMA ~$3.34, 200‑day SMA ~$2.55, market cap ≈ $100M, debt/equity ~0.18, quick ratio ~1.02 — indicators that may limit volatility but reflect a small-cap, levered recovery profile. MarketBeat: FLNT
• Neutral Sentiment: Institutional ownership is meaningful (~23%); several funds have recently adjusted positions, which can moderate trading moves as institutions rebalance. MarketBeat: FLNT
• Negative Sentiment: Recent fundamentals remain weak: 3/9 quarter missed EPS (-$0.09 vs. -$0.04 est.) and revenue came in slightly below consensus ($61.8M vs. $62.85M). The company shows negative net margin and negative ROE, and analysts expect FY EPS around -1.82 — factors that can cap valuation until profitability improves. MarketBeat: FLNT

Institutional Investors Weigh In On Fluent

Several large investors have recently modified their holdings of FLNT. Susquehanna International Group LLP raised its holdings in shares of Fluent by 65.3% in the 3rd quarter. Susquehanna International Group LLP now owns 39,947 shares of the company's stock worth $89,000 after buying an additional 15,777 shares in the last quarter. Millennium Management LLC acquired a new stake in Fluent in the 4th quarter valued at $84,000. Geode Capital Management LLC grew its position in Fluent by 44.7% in the fourth quarter. Geode Capital Management LLC now owns 144,713 shares of the company's stock valued at $347,000 after acquiring an additional 44,684 shares during the period. Finally, Mink Brook Asset Management LLC bought a new stake in Fluent in the third quarter valued at $634,000. 23.33% of the stock is currently owned by institutional investors.

Analyst Upgrades and Downgrades

Separately, Canaccord Genuity Group increased their price objective on shares of Fluent from $2.50 to $3.50 and gave the company a "hold" rating in a research note on Tuesday, March 10th. One equities research analyst has rated the stock with a Hold rating, According to data from MarketBeat, the stock presently has a consensus rating of "Hold" and a consensus target price of $3.50.

About Fluent

Fluent, Inc is a performance marketing and customer acquisition platform that helps consumer brands drive leads and sales through data-driven digital campaigns. The company specializes in direct-response marketing, executing campaigns across multiple channels including email, display, paid search, social media and native advertising. By focusing on measurable outcomes such as cost per acquisition and return on ad spend, Fluent tailors solutions to meet the specific objectives of its clients.

The company's proprietary technology leverages first-party data sourced from its network of consumer-facing digital properties and programmatic partnerships.

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