comScore (NASDAQ:SCOR) CEO Matthew Mclaughlin Buys 20,000 Shares of Stock

Key Points

• CEO insider purchase: comScore CEO Matthew Mclaughlin bought 20,000 shares at an average price of $5.26, investing $105,200 and increasing his direct ownership by 13.72% to 165,739 shares.
• Stock performance and valuation: SCOR opened at $5.24 and was reported up 6.3%, with a market capitalization of approximately $79.5 million. The stock has traded between $4.60 and $10.18 over the past year and remains below its 50-day and 200-day moving averages.
• Mixed analyst sentiment and institutional ownership: comScore carries an average “Hold” rating, with one analyst recommending Buy and another Sell; Weiss Ratings reaffirmed a “sell (D-)” rating. Hedge funds and other institutions own 42.15% of the company, with Cerberus Capital Management making a major position increase.

comScore, Inc. (NASDAQ:SCOR - Get Free Report) CEO Matthew Mclaughlin purchased 20,000 shares of the firm's stock in a transaction that occurred on Wednesday, August 26th. The shares were bought at an average price of $5.26 per share, with a total value of $105,200.00. Following the acquisition, the chief executive officer directly owned 165,739 shares of the company's stock, valued at $871,787.14. This represents a 13.72% increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website.

comScore Trading Up 6.3%

NASDAQ SCOR opened at $5.24 on Thursday. The business has a fifty day simple moving average of $6.90 and a 200 day simple moving average of $7.12. comScore, Inc. has a 12 month low of $4.60 and a 12 month high of $10.18. The firm has a market capitalization of $79.54 million, a P/E ratio of 1.28 and a beta of 1.10.

Wall Street Analyst Weigh In

Separately, Weiss Ratings restated a "sell (d-)" rating on shares of comScore in a report on Wednesday, June 24th. One research analyst has rated the stock with a Buy rating and one has assigned a Sell rating to the company. According to MarketBeat, comScore presently has an average rating of "Hold".

Institutional Trading of comScore

A number of institutional investors and hedge funds have recently modified their holdings of SCOR. Citadel Advisors LLC purchased a new position in comScore in the third quarter worth $96,000. Susquehanna International Group LLP increased its position in shares of comScore by 15.3% during the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company's stock valued at $341,000 after purchasing an additional 5,191 shares during the last quarter. Beartown Capital Management LLC purchased a new stake in shares of comScore during the 4th quarter valued at $820,000. Westerly Capital Management LLC raised its stake in shares of comScore by 1.3% during the 2nd quarter. Westerly Capital Management LLC now owns 400,000 shares of the company's stock worth $1,928,000 after purchasing an additional 5,000 shares during the period. Finally, Cerberus Capital Management L.P. raised its stake in shares of comScore by 2,997.5% during the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company's stock worth $22,077,000 after purchasing an additional 3,286,825 shares during the period. 42.15% of the stock is owned by hedge funds and other institutional investors.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company's analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company's product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.

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