Insider Selling: MediaAlpha (NYSE:MAX) Director Sells $86,039.59 in Stock

Key Points

• MediaAlpha director Eugene Nonko sold 7,273 shares for $86,039.59 at an average price of $11.83, reducing his ownership by 0.89% to 805,457 shares. The sale was conducted under a pre-arranged Rule 10b5-1 plan to cover tax withholding on vested equity awards.
• MediaAlpha reported quarterly EPS of $0.46, exceeding the $0.28 analyst consensus, while revenue of $375.95 million also topped estimates of $347.93 million.
• MAX shares traded near $11.74, while analysts maintained a consensus “Moderate Buy” rating with an average price target of $13.79.

MediaAlpha, Inc. (NYSE:MAX - Get Free Report) Director Eugene Nonko sold 7,273 shares of the firm's stock in a transaction that occurred on Monday, October 26th. The stock was sold at an average price of $11.83, for a total transaction of $86,039.59. Following the completion of the transaction, the director directly owned 805,457 shares of the company's stock, valued at approximately $9,528,556.31. This trade represents a 0.89% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

• On Wednesday, October 28th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The shares were sold at an average price of $11.63, for a total transaction of $84,584.99.
• On Wednesday, October 28th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The shares were sold at an average price of $11.63, for a total transaction of $22,562.20.
• On Tuesday, October 27th, Eugene Nonko sold 8,283 shares of MediaAlpha stock. The shares were sold at an average price of $11.85, for a total transaction of $98,153.55.
• On Tuesday, October 27th, Eugene Nonko sold 3,394 shares of MediaAlpha stock. The stock was sold at an average price of $11.92, for a total value of $40,456.48.
• On Monday, October 26th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The stock was sold at an average price of $11.83, for a total value of $22,950.20.
• On Wednesday, October 21st, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The stock was sold at an average price of $11.63, for a total value of $84,584.99.
• On Wednesday, October 21st, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The shares were sold at an average price of $11.63, for a total value of $22,562.20.
• On Monday, October 19th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The shares were sold at an average price of $11.39, for a total value of $82,839.47.
• On Monday, October 19th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The shares were sold at an average price of $11.39, for a total value of $22,096.60.
• On Wednesday, October 14th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The stock was sold at an average price of $10.37, for a total value of $69,136.79.

MediaAlpha Stock Down 0.3%

MAX traded down $0.03 during trading on Wednesday, reaching $11.74. 908,249 shares of the company were exchanged, compared to its average volume of 791,725. The company's 50-day moving average is $11.23 and its two-hundred day moving average is $10.63. The company has a market cap of $719.07 million, a price-to-earnings ratio of 7.25 and a beta of 1.14. MediaAlpha, Inc. has a 12-month low of $7.09 and a 12-month high of $14.70.

MediaAlpha (NYSE:MAX - Get Free Report) last issued its earnings results on Wednesday, October 28th. The company reported $0.46 EPS for the quarter, topping the consensus estimate of $0.28 by $0.18. The business had revenue of $375.95 million during the quarter, compared to the consensus estimate of $347.93 million. MediaAlpha had a negative return on equity of 301.42% and a net margin of 7.94%. Equities analysts forecast that MediaAlpha, Inc. will post 1.44 earnings per share for the current year.

Analyst Ratings Changes

A number of brokerages have recently issued reports on MAX. The Goldman Sachs Group lowered their price target on shares of MediaAlpha from $14.00 to $10.50 and set a "neutral" rating on the stock in a report on Wednesday, October 14th. Wall Street Zen raised shares of MediaAlpha from a "buy" rating to a "strong-buy" rating in a research note on Saturday, August 1st. Keefe, Bruyette & Woods upped their target price on shares of MediaAlpha from $15.00 to $17.00 and gave the stock an "outperform" rating in a report on Wednesday, July 8th. Canaccord Genuity Group increased their target price on shares of MediaAlpha from $15.00 to $17.00 and gave the stock a "buy" rating in a research note on Thursday, July 30th. Finally, Zacks Research downgraded shares of MediaAlpha from a "strong-buy" rating to a "hold" rating in a report on Wednesday, October 21st. One analyst has rated the stock with a Strong Buy rating, three have given a Buy rating and five have assigned a Hold rating to the stock. Based on data from MarketBeat, the company has a consensus rating of "Moderate Buy" and an average target price of $13.79.

Institutional Investors Weigh In On MediaAlpha

Hedge funds have recently made changes to their positions in the business. Triad Investment Management lifted its stake in MediaAlpha by 10.4% in the second quarter. Triad Investment Management now owns 368,731 shares of the company's stock worth $4,635,000 after purchasing an additional 34,867 shares during the last quarter. Squarepoint Ops LLC increased its stake in MediaAlpha by 8.7% in the 2nd quarter. Squarepoint Ops LLC now owns 234,255 shares of the company's stock worth $2,945,000 after purchasing an additional 18,714 shares during the period. Corient Private Wealth LP increased its stake in MediaAlpha by 50.7% in the 2nd quarter. Corient Private Wealth LP now owns 23,451 shares of the company's stock worth $295,000 after purchasing an additional 7,892 shares during the period. AXQ Capital LP bought a new stake in MediaAlpha in the second quarter valued at approximately $316,000. Finally, Globeflex Capital L P bought a new stake in MediaAlpha during the 2nd quarter valued at $702,000. 64.39% of the stock is currently owned by institutional investors.

More MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: MediaAlpha reported third-quarter earnings of $0.46 per share, up from $0.26 a year earlier and well above analyst estimates ranging from $0.28 to $0.33. The significant earnings beat likely drove the stock’s rally. MediaAlpha Beats Q3 Earnings and Revenue Estimates
• Positive Sentiment: Revenue reached a record $375.9 million, increasing 23% year over year and surpassing the $347.9 million consensus forecast. Net income was $29.4 million, while adjusted EBITDA also set a record at $39.5 million, signaling strong marketplace demand and operating momentum. MediaAlpha Announces Third Quarter 2026 Financial Results
• Positive Sentiment: Management described the quarter as a milestone period, citing record performance across key metrics and broadening demand in MediaAlpha’s marketplace. Investors may view this as evidence that growth is broad-based rather than dependent on a single business area. MediaAlpha Q3 Key Metrics
• Neutral Sentiment: Sell-side brokerages collectively rate MAX “Moderate Buy,” supporting a generally favorable analyst view, although the rating does not represent a new earnings estimate or price-target change. MediaAlpha Rated Moderate Buy
• Negative Sentiment: Director Eugene Nonko filed a Form 144 indicating a planned sale of 31,335 shares worth approximately $370,648. The proposed insider transaction could create modest selling pressure, though it is small relative to the company’s overall market value and does not necessarily signal deteriorating fundamentals. MediaAlpha Director Form 144 Filing

About MediaAlpha

MediaAlpha, Inc operates a technology platform that helps insurance carriers and distributors acquire customers through digital channels. Its marketplace connects consumers who are shopping for insurance with providers seeking qualified prospects, using data, analytics and automated systems to facilitate the matching process.

The company's platform supports customer acquisition across insurance categories, including property and casualty products such as auto and home insurance, as well as health, life and Medicare-related coverage.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.