Matthew Mclaughlin Acquires 3,367 Shares of comScore (NASDAQ:SCOR) Stock

Key Points

• CEO Matthew Mclaughlin purchased 3,367 comScore shares at an average price of $5.19, investing approximately $17,475 and increasing his direct stake by 1.85% to 185,739 shares.
• comScore shares fell 4.6% to $4.93, near the company’s 52-week low, with a market capitalization of approximately $74.8 million.
• Institutional ownership stands at 42.15%, boosted by significant buying from Cerberus Capital Management, while analyst sentiment remains mixed with an overall “Hold” rating and a Weiss Ratings “sell (D-)” assessment.

comScore, Inc. (NASDAQ:SCOR - Get Free Report) CEO Matthew Mclaughlin purchased 3,367 shares of the stock in a transaction on Tuesday, September 8th. The stock was acquired at an average price of $5.19 per share, for a total transaction of $17,474.73. Following the completion of the purchase, the chief executive officer directly owned 185,739 shares in the company, valued at approximately $963,985.41. The trade was a 1.85% increase in their position. The transaction was disclosed in a filing with the SEC, which is available through the SEC website.

comScore Trading Down 4.6%

Shares of comScore stock traded down $0.24 during trading hours on Tuesday, reaching $4.93. 55,144 shares of the company's stock were exchanged, compared to its average volume of 28,131. The stock has a market cap of $74.84 million, a P/E ratio of 1.20 and a beta of 1.07. The company has a 50 day moving average of $6.57 and a two-hundred day moving average of $7.00. comScore, Inc. has a fifty-two week low of $4.60 and a fifty-two week high of $10.18.

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of SCOR. Westerly Capital Management LLC lifted its stake in comScore by 1.3% in the 2nd quarter. Westerly Capital Management LLC now owns 400,000 shares of the company's stock valued at $1,928,000 after purchasing an additional 5,000 shares during the last quarter. Susquehanna International Group LLP increased its position in comScore by 15.3% during the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company's stock worth $341,000 after buying an additional 5,191 shares during the last quarter. Citadel Advisors LLC bought a new stake in comScore in the third quarter valued at approximately $96,000. Beartown Capital Management LLC bought a new stake in comScore in the fourth quarter valued at approximately $820,000. Finally, Cerberus Capital Management L.P. lifted its position in shares of comScore by 2,997.5% in the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company's stock valued at $22,077,000 after buying an additional 3,286,825 shares during the last quarter. 42.15% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

Separately, Weiss Ratings restated a "sell (d-)" rating on shares of comScore in a research note on Wednesday, June 24th. One analyst has rated the stock with a Buy rating and one has given a Sell rating to the company. According to MarketBeat.com, the stock has an average rating of "Hold".

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company's analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company's product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.

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