Matthew Mclaughlin Purchases 16,633 Shares of comScore (NASDAQ:SCOR) Stock

Key Points

• CEO Matthew Mclaughlin bought 16,633 comScore shares at an average price of $5.06, investing approximately $84,163 and increasing his direct ownership by 10.04% to 182,372 shares.
• comScore shares fell 4.6% to $4.93, near their 52-week low of $4.60; the stock has a market capitalization of about $74.8 million and trades below its 50-day and 200-day moving averages.
• Institutional investors own 42.15% of the company, while analyst sentiment remains mixed: one analyst rates the stock Buy, one rates it Sell, and the consensus rating is Hold.

comScore, Inc. (NASDAQ:SCOR - Get Free Report) CEO Matthew Mclaughlin acquired 16,633 shares of the business's stock in a transaction dated Friday, September 4th. The shares were acquired at an average price of $5.06 per share, for a total transaction of $84,162.98. Following the acquisition, the chief executive officer directly owned 182,372 shares in the company, valued at $922,802.32. This represents a 10.04% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the SEC, which is available at this link.

comScore Stock Down 4.6%

Shares of SCOR traded down $0.24 on Tuesday, hitting $4.93. The company's stock had a trading volume of 55,144 shares, compared to its average volume of 28,131. The firm's fifty day moving average price is $6.57 and its 200-day moving average price is $7.00. comScore, Inc. has a fifty-two week low of $4.60 and a fifty-two week high of $10.18. The firm has a market capitalization of $74.84 million, a price-to-earnings ratio of 1.20 and a beta of 1.07.

Institutional Trading of comScore

Institutional investors have recently modified their holdings of the company. Westerly Capital Management LLC boosted its position in shares of comScore by 1.3% during the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company's stock worth $1,928,000 after buying an additional 5,000 shares during the period. Citadel Advisors LLC acquired a new stake in comScore in the 3rd quarter valued at approximately $96,000. Susquehanna International Group LLP lifted its stake in comScore by 15.3% in the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company's stock valued at $341,000 after acquiring an additional 5,191 shares in the last quarter. Cerberus Capital Management L.P. lifted its stake in comScore by 2,997.5% in the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company's stock valued at $22,077,000 after acquiring an additional 3,286,825 shares in the last quarter. Finally, Beartown Capital Management LLC acquired a new position in comScore during the 4th quarter worth approximately $820,000. 42.15% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In

Separately, Weiss Ratings reiterated a "sell (d-)" rating on shares of comScore in a report on Wednesday, June 24th. One investment analyst has rated the stock with a Buy rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, the stock presently has an average rating of "Hold".

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company's analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company's product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.

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