MediaAlpha (NYSE:MAX) Director Sells 7,273 Shares of Company Stock

Key Points

• Director Eugene Nonko sold 7,273 MediaAlpha shares for approximately $84,585 at an average price of $11.63, reducing his ownership by 0.91% to 789,901 shares. The sale was conducted under a pre-arranged Rule 10b5-1 plan to cover tax obligations from vested equity awards.
• MediaAlpha reported stronger-than-expected quarterly results, with earnings of $0.46 per share versus the $0.28 consensus estimate and revenue of $375.95 million compared with expectations of $347.93 million.
• Shares traded around $11.74, while analysts maintained a consensus “Moderate Buy” rating with an average price target of $13.79; institutional investors own approximately 64.39% of the company.

MediaAlpha, Inc. (NYSE:MAX - Get Free Report) Director Eugene Nonko sold 7,273 shares of MediaAlpha stock in a transaction dated Wednesday, October 28th. The stock was sold at an average price of $11.63, for a total value of $84,584.99. Following the sale, the director directly owned 789,901 shares of the company's stock, valued at $9,186,548.63. This trade represents a 0.91% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

• On Wednesday, October 28th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The stock was sold at an average price of $11.63, for a total value of $22,562.20.
• On Tuesday, October 27th, Eugene Nonko sold 8,283 shares of MediaAlpha stock. The shares were sold at an average price of $11.85, for a total value of $98,153.55.
• On Tuesday, October 27th, Eugene Nonko sold 3,394 shares of MediaAlpha stock. The stock was sold at an average price of $11.92, for a total value of $40,456.48.
• On Monday, October 26th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The shares were sold at an average price of $11.83, for a total transaction of $86,039.59.
• On Monday, October 26th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The shares were sold at an average price of $11.83, for a total transaction of $22,950.20.
• On Wednesday, October 21st, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The stock was sold at an average price of $11.63, for a total transaction of $84,584.99.
• On Wednesday, October 21st, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The stock was sold at an average price of $11.63, for a total transaction of $22,562.20.
• On Monday, October 19th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The stock was sold at an average price of $11.39, for a total transaction of $82,839.47.
• On Monday, October 19th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The shares were sold at an average price of $11.39, for a total transaction of $22,096.60.
• On Wednesday, October 14th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.37, for a total transaction of $69,136.79.

MediaAlpha Trading Down 0.3%

Shares of NYSE MAX traded down $0.03 during mid-day trading on Wednesday, reaching $11.74. The company had a trading volume of 908,249 shares, compared to its average volume of 791,725. The firm has a 50 day simple moving average of $11.23 and a two-hundred day simple moving average of $10.63. The stock has a market cap of $719.07 million, a P/E ratio of 7.25 and a beta of 1.14. MediaAlpha, Inc. has a 52-week low of $7.09 and a 52-week high of $14.70.

MediaAlpha (NYSE:MAX - Get Free Report) last announced its quarterly earnings results on Wednesday, October 28th. The company reported $0.46 EPS for the quarter, topping the consensus estimate of $0.28 by $0.18. MediaAlpha had a net margin of 7.94% and a negative return on equity of 301.42%. The firm had revenue of $375.95 million for the quarter, compared to analyst estimates of $347.93 million. On average, equities analysts expect that MediaAlpha, Inc. will post 1.44 EPS for the current year.

MediaAlpha News Roundup

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: MediaAlpha reported third-quarter earnings of $0.46 per share, up from $0.26 a year earlier and well above analyst estimates ranging from $0.28 to $0.33. The significant earnings beat likely drove the stock’s rally. MediaAlpha Beats Q3 Earnings and Revenue Estimates
• Positive Sentiment: Revenue reached a record $375.9 million, increasing 23% year over year and surpassing the $347.9 million consensus forecast. Net income was $29.4 million, while adjusted EBITDA also set a record at $39.5 million, signaling strong marketplace demand and operating momentum. MediaAlpha Announces Third Quarter 2026 Financial Results
• Positive Sentiment: Management described the quarter as a milestone period, citing record performance across key metrics and broadening demand in MediaAlpha’s marketplace. Investors may view this as evidence that growth is broad-based rather than dependent on a single business area. MediaAlpha Q3 Key Metrics
• Neutral Sentiment: Sell-side brokerages collectively rate MAX “Moderate Buy,” supporting a generally favorable analyst view, although the rating does not represent a new earnings estimate or price-target change. MediaAlpha Rated Moderate Buy
• Negative Sentiment: Director Eugene Nonko filed a Form 144 indicating a planned sale of 31,335 shares worth approximately $370,648. The proposed insider transaction could create modest selling pressure, though it is small relative to the company’s overall market value and does not necessarily signal deteriorating fundamentals. MediaAlpha Director Form 144 Filing

Institutional Trading of MediaAlpha

Institutional investors and hedge funds have recently bought and sold shares of the business. Arrowstreet Capital Limited Partnership boosted its stake in MediaAlpha by 24.1% during the 1st quarter. Arrowstreet Capital Limited Partnership now owns 1,061,981 shares of the company's stock worth $9,876,000 after purchasing an additional 206,077 shares during the period. Jacobs Asset Management LLC increased its stake in MediaAlpha by 31.1% in the first quarter. Jacobs Asset Management LLC now owns 924,443 shares of the company's stock valued at $8,597,000 after purchasing an additional 219,144 shares during the period. Dimensional Fund Advisors LP increased its stake in MediaAlpha by 94.1% in the first quarter. Dimensional Fund Advisors LP now owns 620,669 shares of the company's stock valued at $5,773,000 after purchasing an additional 300,871 shares during the period. Triad Investment Management increased its stake in MediaAlpha by 10.4% in the second quarter. Triad Investment Management now owns 368,731 shares of the company's stock valued at $4,635,000 after purchasing an additional 34,867 shares during the period. Finally, Squarepoint Ops LLC raised its holdings in shares of MediaAlpha by 8.7% in the second quarter. Squarepoint Ops LLC now owns 234,255 shares of the company's stock valued at $2,945,000 after buying an additional 18,714 shares during the last quarter. Hedge funds and other institutional investors own 64.39% of the company's stock.

Wall Street Analyst Weigh In

Several brokerages have issued reports on MAX. Keefe, Bruyette & Woods raised their price objective on MediaAlpha from $15.00 to $17.00 and gave the stock an "outperform" rating in a report on Wednesday, July 8th. Wall Street Zen raised MediaAlpha from a "buy" rating to a "strong-buy" rating in a report on Saturday, August 1st. Weiss Ratings raised MediaAlpha from a "hold (c)" rating to a "hold (c+)" rating in a research report on Thursday, October 8th. Canaccord Genuity Group raised their price target on MediaAlpha from $15.00 to $17.00 and gave the stock a "buy" rating in a research note on Thursday, July 30th. Finally, Zacks Research lowered MediaAlpha from a "strong-buy" rating to a "hold" rating in a research report on Wednesday, October 21st. One investment analyst has rated the stock with a Strong Buy rating, three have issued a Buy rating and five have assigned a Hold rating to the stock. According to MarketBeat, the company currently has a consensus rating of "Moderate Buy" and an average price target of $13.79.

About MediaAlpha

MediaAlpha, Inc operates a technology platform that helps insurance carriers and distributors acquire customers through digital channels. Its marketplace connects consumers who are shopping for insurance with providers seeking qualified prospects, using data, analytics and automated systems to facilitate the matching process.

The company's platform supports customer acquisition across insurance categories, including property and casualty products such as auto and home insurance, as well as health, life and Medicare-related coverage.

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