MediaAlpha (NYSE:MAX) Stock: Insider Eugene Nonko Sells 8,283 Shares

Key Points

• Director Eugene Nonko sold 8,283 MediaAlpha shares at an average price of $11.85, generating approximately $98,154. The pre-arranged Rule 10b5-1 sale covered tax withholding obligations, and he retained 797,174 shares afterward.
• MediaAlpha reported a strong quarter, with earnings of $0.46 per share versus the $0.28 consensus estimate and revenue of $375.95 million, exceeding expectations.
• MAX shares traded near $11.74, while analysts maintained a “Moderate Buy” consensus and an average price target of $13.79; institutional investors own about 64.39% of the company.

MediaAlpha, Inc. (NYSE:MAX - Get Free Report) Director Eugene Nonko sold 8,283 shares of the firm's stock in a transaction on Tuesday, October 27th. The shares were sold at an average price of $11.85, for a total transaction of $98,153.55. Following the completion of the sale, the director owned 797,174 shares in the company, valued at $9,446,511.90. The trade was a 1.03% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

• On Wednesday, October 28th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The stock was sold at an average price of $11.63, for a total value of $84,584.99.
• On Wednesday, October 28th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The shares were sold at an average price of $11.63, for a total value of $22,562.20.
• On Tuesday, October 27th, Eugene Nonko sold 3,394 shares of MediaAlpha stock. The stock was sold at an average price of $11.92, for a total value of $40,456.48.
• On Monday, October 26th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The stock was sold at an average price of $11.83, for a total value of $86,039.59.
• On Monday, October 26th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The stock was sold at an average price of $11.83, for a total value of $22,950.20.
• On Wednesday, October 21st, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The shares were sold at an average price of $11.63, for a total value of $84,584.99.
• On Wednesday, October 21st, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The shares were sold at an average price of $11.63, for a total value of $22,562.20.
• On Monday, October 19th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The shares were sold at an average price of $11.39, for a total transaction of $82,839.47.
• On Monday, October 19th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The shares were sold at an average price of $11.39, for a total transaction of $22,096.60.
• On Wednesday, October 14th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.37, for a total transaction of $69,136.79.

MediaAlpha Stock Performance

MAX stock traded down $0.03 during midday trading on Wednesday, reaching $11.74. 908,249 shares of the company were exchanged, compared to its average volume of 791,725. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $14.70. The stock's 50-day simple moving average is $11.23 and its 200 day simple moving average is $10.63. The company has a market cap of $719.07 million, a price-to-earnings ratio of 7.25 and a beta of 1.14.

MediaAlpha (NYSE:MAX - Get Free Report) last issued its earnings results on Wednesday, October 28th. The company reported $0.46 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.28 by $0.18. The business had revenue of $375.95 million during the quarter, compared to analysts' expectations of $347.93 million. MediaAlpha had a net margin of 7.94% and a negative return on equity of 301.42%. On average, research analysts anticipate that MediaAlpha, Inc. will post 1.44 earnings per share for the current year.

Analysts Set New Price Targets

Several analysts have recently weighed in on MAX shares. Zacks Research downgraded MediaAlpha from a "strong-buy" rating to a "hold" rating in a report on Wednesday, October 21st. Royal Bank Of Canada raised their target price on shares of MediaAlpha from $11.00 to $15.00 and gave the stock an "outperform" rating in a research report on Wednesday, August 5th. The Goldman Sachs Group lowered their target price on shares of MediaAlpha from $14.00 to $10.50 and set a "neutral" rating on the stock in a research report on Wednesday, October 14th. Keefe, Bruyette & Woods lifted their target price on shares of MediaAlpha from $15.00 to $17.00 and gave the company an "outperform" rating in a report on Wednesday, July 8th. Finally, Wall Street Zen upgraded shares of MediaAlpha from a "buy" rating to a "strong-buy" rating in a research report on Saturday, August 1st. One research analyst has rated the stock with a Strong Buy rating, three have assigned a Buy rating and five have issued a Hold rating to the company. Based on data from MarketBeat.com, the stock has an average rating of "Moderate Buy" and an average price target of $13.79.

More MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: MediaAlpha reported third-quarter earnings of $0.46 per share, up from $0.26 a year earlier and well above analyst estimates ranging from $0.28 to $0.33. The significant earnings beat likely drove the stock’s rally. MediaAlpha Beats Q3 Earnings and Revenue Estimates
• Positive Sentiment: Revenue reached a record $375.9 million, increasing 23% year over year and surpassing the $347.9 million consensus forecast. Net income was $29.4 million, while adjusted EBITDA also set a record at $39.5 million, signaling strong marketplace demand and operating momentum. MediaAlpha Announces Third Quarter 2026 Financial Results
• Positive Sentiment: Management described the quarter as a milestone period, citing record performance across key metrics and broadening demand in MediaAlpha’s marketplace. Investors may view this as evidence that growth is broad-based rather than dependent on a single business area. MediaAlpha Q3 Key Metrics
• Neutral Sentiment: Sell-side brokerages collectively rate MAX “Moderate Buy,” supporting a generally favorable analyst view, although the rating does not represent a new earnings estimate or price-target change. MediaAlpha Rated Moderate Buy
• Negative Sentiment: Director Eugene Nonko filed a Form 144 indicating a planned sale of 31,335 shares worth approximately $370,648. The proposed insider transaction could create modest selling pressure, though it is small relative to the company’s overall market value and does not necessarily signal deteriorating fundamentals. MediaAlpha Director Form 144 Filing

Institutional Investors Weigh In On MediaAlpha

Large investors have recently modified their holdings of the stock. Triad Investment Management raised its position in MediaAlpha by 10.4% during the 2nd quarter. Triad Investment Management now owns 368,731 shares of the company's stock worth $4,635,000 after buying an additional 34,867 shares during the last quarter. Squarepoint Ops LLC lifted its stake in shares of MediaAlpha by 8.7% in the 2nd quarter. Squarepoint Ops LLC now owns 234,255 shares of the company's stock worth $2,945,000 after acquiring an additional 18,714 shares during the period. Corient Private Wealth LP lifted its stake in shares of MediaAlpha by 50.7% in the 2nd quarter. Corient Private Wealth LP now owns 23,451 shares of the company's stock worth $295,000 after acquiring an additional 7,892 shares during the period. AXQ Capital LP acquired a new stake in shares of MediaAlpha in the 2nd quarter worth $316,000. Finally, Globeflex Capital L P purchased a new stake in shares of MediaAlpha in the second quarter valued at about $702,000. Hedge funds and other institutional investors own 64.39% of the company's stock.

MediaAlpha Company Profile

MediaAlpha, Inc operates a technology platform that helps insurance carriers and distributors acquire customers through digital channels. Its marketplace connects consumers who are shopping for insurance with providers seeking qualified prospects, using data, analytics and automated systems to facilitate the matching process.

The company's platform supports customer acquisition across insurance categories, including property and casualty products such as auto and home insurance, as well as health, life and Medicare-related coverage.

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