Intuit Inc. (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.
Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities, and TurboTax, a tax-preparation and filing service aimed at individual taxpayers. In addition to these core offerings, Intuit has expanded through acquisitions to provide complementary services such as Credit Karma (consumer credit and financial-product marketplace) and Mailchimp (marketing and commerce tools), and it offers professional-grade tax solutions for accountants and tax preparers.
The company serves a mix of consumers, small and mid-sized businesses and accounting professionals across multiple markets, with a particularly large presence in the United States and an expanding international footprint. Intuit distributes software through subscription and transaction-based models and increasingly emphasizes cloud delivery, integration of payments and lending services, and digital ecosystems that connect customers, advisors and third-party developers.
Strategically, Intuit has focused on broadening its offerings beyond core accounting and tax products to create end-to-end financial workflows for users and to leverage data-driven insights to simplify financial decision-making. Its combination of consumer and business-facing brands positions the company to address a range of financial needs, from everyday budgeting and tax filing to business management, payroll and digital marketing.
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