Jonathan Root Sells 1,554 Shares of Harley-Davidson (NYSE:HOG) Stock

Key Points

• Harley-Davidson CFO Jonathan Root sold 1,554 shares on May 19 at an average price of $24.21, for a total of about $37,622. The sale was made under a pre-arranged Rule 10b5-1 plan.
• The company recently reported mixed quarterly results: EPS of $0.22 missed estimates, but revenue of $1.17 billion came in above expectations. Still, revenue fell 11.7% year over year, and analysts currently expect full-year EPS of about $0.63.
• Sentiment around HOG remains cautious, with analysts giving the stock an average Hold rating and a consensus price target of $24.22. Institutional ownership remains high at 85.10%, and Harley-Davidson also recently declared a quarterly cash dividend of $0.1875 per share.

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) CFO Jonathan Root sold 1,554 shares of the firm's stock in a transaction dated Tuesday, May 19th. The shares were sold at an average price of $24.21, for a total value of $37,622.34. Following the completion of the sale, the chief financial officer directly owned 32,508 shares in the company, valued at $787,018.68. This trade represents a 4.56% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Harley-Davidson Price Performance

NYSE:HOG traded down $0.60 during trading hours on Thursday, hitting $23.26. The company's stock had a trading volume of 3,393,776 shares, compared to its average volume of 3,476,384. The stock has a fifty day simple moving average of $21.78 and a 200-day simple moving average of $21.65. The company has a market capitalization of $2.45 billion, a P/E ratio of 13.21, a PEG ratio of 8.73 and a beta of 1.27. The company has a debt-to-equity ratio of 0.37, a current ratio of 1.91 and a quick ratio of 1.66. Harley-Davidson, Inc. has a twelve month low of $17.09 and a twelve month high of $31.25.

Harley-Davidson (NYSE:HOG - Get Free Report) last issued its earnings results on Tuesday, May 5th. The company reported $0.22 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.34 by ($0.12). Harley-Davidson had a return on equity of 7.03% and a net margin of 5.68%.The firm had revenue of $1.17 billion during the quarter, compared to analyst estimates of $1.01 billion. During the same period in the previous year, the company earned $1.07 EPS. Harley-Davidson's revenue for the quarter was down 11.7% on a year-over-year basis. On average, analysts anticipate that Harley-Davidson, Inc. will post 0.63 EPS for the current fiscal year.

Institutional Investors Weigh In On Harley-Davidson

Institutional investors and hedge funds have recently made changes to their positions in the stock. Bank of America Corp DE grew its stake in Harley-Davidson by 456.7% during the first quarter. Bank of America Corp DE now owns 1,735,378 shares of the company's stock worth $35,089,000 after purchasing an additional 1,423,675 shares during the period. Kentucky Retirement Systems acquired a new stake in Harley-Davidson during the first quarter worth approximately $369,000. Amundi grew its stake in Harley-Davidson by 119.8% during the first quarter. Amundi now owns 37,140 shares of the company's stock worth $751,000 after purchasing an additional 20,241 shares during the period. California State Teachers Retirement System grew its stake in Harley-Davidson by 15.8% during the first quarter. California State Teachers Retirement System now owns 123,757 shares of the company's stock worth $2,502,000 after purchasing an additional 16,911 shares during the period. Finally, Royal Bank of Canada grew its stake in Harley-Davidson by 0.8% during the first quarter. Royal Bank of Canada now owns 229,216 shares of the company's stock worth $4,635,000 after purchasing an additional 1,830 shares during the period. Institutional investors and hedge funds own 85.10% of the company's stock.

Wall Street Analyst Weigh In

A number of equities analysts have issued reports on HOG shares. Weiss Ratings raised Harley-Davidson from a "sell (d+)" rating to a "hold (c-)" rating in a report on Thursday, May 14th. Morgan Stanley upped their target price on Harley-Davidson from $12.00 to $15.00 and gave the stock an "underweight" rating in a report on Tuesday. Wall Street Zen cut Harley-Davidson from a "hold" rating to a "sell" rating in a report on Saturday, March 7th. Zacks Research raised Harley-Davidson from a "strong sell" rating to a "hold" rating in a report on Monday, April 27th. Finally, Robert W. Baird set a $28.00 target price on Harley-Davidson in a report on Wednesday, May 6th. One research analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, five have issued a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, the stock has an average rating of "Hold" and an average price target of $24.22.

Harley-Davidson News Roundup

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Harley-Davidson declared a quarterly cash dividend of $0.1875 per share, reinforcing its income appeal for shareholders and potentially supporting demand for the stock. Harley-Davidson Declares Dividend
• Neutral Sentiment: A recent article on Harley-Davidson’s “outlaw image” highlights the company’s brand identity and long-term positioning, but it does not appear to include a material near-term financial catalyst. Harley-Davidson's outlaw image: past, present, and future
• Neutral Sentiment: Several valuation and retail-shift articles suggest investors are still debating Harley-Davidson’s turnaround strategy, dividend sustainability, and share-price valuation, keeping sentiment cautious but not decisively negative. A Look At Harley-Davidson (HOG) Valuation After Recent Share Price Swings Harley-Davidson Targets Retail Shift As Valuation And Dividend Questions Linger
• Negative Sentiment: Zacks Research cut its Q2 2026 EPS estimate to $0.61 from $0.73 and its Q3 2026 estimate to $0.37 from $0.43, signaling softer earnings expectations for Harley-Davidson. Zacks Research lowers Harley-Davidson estimates
• Negative Sentiment: Harley-Davidson CFO Jonathan R. Root sold 1,554 shares in a pre-arranged 10b5-1 transaction, which can weigh on sentiment even though it was planned and relatively small. SEC insider sale filing
• Negative Sentiment: Market coverage from Tuesday noted HOG stock was already falling and underperforming the broader market, reinforcing the recent downside momentum. Harley-Davidson stock falls Tuesday, underperforms market

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.

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