Mattel, Inc. is a global toy and entertainment company that designs, manufactures and markets toys, games and consumer products. Its portfolio includes well-known brands such as Barbie, Hot Wheels, Fisher-Price, Matchbox, American Girl, UNO, Thomas & Friends and Masters of the Universe.
The company also develops entertainment and experiences based on its intellectual property, including content, films, television projects, digital games, live events and location-based attractions. Mattel generates additional business through licensing its brands for products and services produced by other companies.
Founded in 1945 and headquartered in El Segundo, California, Mattel serves consumers in markets around the world through retail, e-commerce and other distribution channels. Ynon Kreiz has served as Mattel’s chairman and chief executive officer since 2018.
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