Mattel, Inc. is a leading global toy manufacturing company known for creating iconic brands and products that have entertained and inspired children and families for decades. Founded in 1945 by Elliot Handler, Ruth Handler, and Harold Matson, the company started with picture frames and dollhouse furniture before launching its flagship brand, Barbie®, in 1959. Over the years, Mattel has expanded its portfolio through product innovation, strategic acquisitions, and licensing partnerships with entertainment and media companies.
The company’s product offerings span a wide range of categories, including fashion dolls (Barbie® and American Girl®), vehicles and playsets (Hot Wheels® and Matchbox®), infant and preschool toys (Fisher-Price®), games and puzzles (UNO® and Pictionary®), construction toys (MEGA®), and action figures (Masters of the Universe® and WWE®). Mattel also develops digital gaming experiences and entertainment content tied to its brands, leveraging streaming platforms and online channels to engage consumers in new ways.
Headquartered in El Segundo, California, Mattel serves customers in over 150 countries through a diversified distribution network that includes mass-market retailers, specialty toy stores, e-commerce platforms, and direct-to-consumer channels. The company operates across North America, Europe, Latin America, Asia Pacific, and the Middle East/Africa, adjusting product assortments and marketing strategies to meet regional preferences and cultural trends.
Under the leadership of Chief Executive Officer Ynon Kreiz, who joined the company in 2018, Mattel has focused on revitalizing core brands, accelerating digital transformation, and pursuing sustainability initiatives. The executive team continues to invest in research and development, creative partnerships, and supply-chain efficiencies to strengthen Mattel’s position in the competitive global toy market while delivering long-term value to shareholders and stakeholders.
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