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NASDAQ:NATR

Nature's Sunshine Products (NATR) Stock Price, News & Analysis

Nature's Sunshine Products logo
$20.15 -0.14 (-0.69%)
Closing price 07/31/2026 04:00 PM Eastern
Extended Trading
$20.13 -0.02 (-0.10%)
As of 07/31/2026 07:55 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

About Nature's Sunshine Products Stock (NASDAQ:NATR)

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Key Stats

Today's Range
$19.86
$20.33
50-Day Range
$19.68
$21.95
52-Week Range
$12.97
$28.14
Volume
97,767 shs
Average Volume
87,611 shs
Market Capitalization
$354.24 million
P/E Ratio
18.32
Dividend Yield
N/A
Price Target
$34.50
Consensus Rating
Buy

Company Overview

Nature’s Sunshine Products, Inc. is a global manufacturer and direct seller of nutritional supplements, herbal remedies, and personal care products. The company’s core business centers on research, development and distribution of vitamins, minerals, botanicals and essential oil-based formulations designed to support overall health and wellness. Operating under a network-marketing model, Nature’s Sunshine works through a network of independent distributors who promote and sell its product line directly to consumers.

The company’s product portfolio spans dietary supplements such as single-ingredient vitamins, proprietary herbal blends, sports nutrition formulas and weight-management solutions, along with skin and hair care items based on botanical extracts and essential oils. Nature’s Sunshine emphasizes quality control through in-house testing and certification, employing Good Manufacturing Practices (GMP) standards to ensure ingredient purity and product consistency across its offerings.

Founded in 1972 and headquartered in Lehi, Utah, Nature’s Sunshine Foods has grown into an international enterprise with operations in North America, Europe, Latin America and the Asia-Pacific region. Its global network-marketing platform combines in-person events, online training and e-commerce tools to support distributor partners and expand its reach in both mature and emerging markets.

Leadership at Nature’s Sunshine is focused on advancing the company’s botanical heritage while expanding digital engagement and sustainable sourcing practices. The executive team continues to invest in new product innovation, strategic partnerships and community outreach initiatives to reinforce the company’s position in the natural products industry.

AI Generated. May Contain Errors.

Nature's Sunshine Products Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
68th Percentile Overall Score

NATR MarketRank™: 

Nature's Sunshine Products scored higher than 68% of companies evaluated by MarketBeat, and ranked 68th out of 171 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Nature's Sunshine Products has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 strong buy rating, 1 buy rating, 1 hold rating, and no sell ratings.

  • Upside Potential

    Nature's Sunshine Products has a consensus price target of $34.50, representing about 71.2% upside from its current price of $20.15.

  • Amount of Analyst Coverage

    Nature's Sunshine Products has only been the subject of 3 research reports in the past 90 days.

  • Read more about Nature's Sunshine Products' stock forecast and price target.
  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Nature's Sunshine Products is 18.32, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 40.22.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Nature's Sunshine Products is 18.32, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 14.60.

  • Price to Book Value per Share Ratio

    Nature's Sunshine Products has a P/B Ratio of 2.18. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

  • Read more about Nature's Sunshine Products' valuation and earnings.
  • Percentage of Shares Shorted

    2.97% of the float of Nature's Sunshine Products has been sold short.
  • Short Interest Ratio / Days to Cover

    Nature's Sunshine Products has a short interest ratio ("days to cover") of 5.08.
  • Change versus previous month

    Short interest in Nature's Sunshine Products has recently decreased by 19.17%, indicating that investor sentiment is improving significantly.
  • Dividend Yield

    Nature's Sunshine Products does not currently pay a dividend.

  • Dividend Growth

    Nature's Sunshine Products does not have a long track record of dividend growth.

  • News Sentiment

    Nature's Sunshine Products has a news sentiment score of 0.84. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Staples companies.
  • News Coverage This Week

    MarketBeat has tracked 2 news articles for Nature's Sunshine Products this week, compared to 2 articles on an average week.
  • Search Interest

    Only 1 people have searched for NATR on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Nature's Sunshine Products insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $742,407.00 in company stock.

  • Percentage Held by Insiders

    3.10% of the stock of Nature's Sunshine Products is held by insiders.

  • Percentage Held by Institutions

    79.40% of the stock of Nature's Sunshine Products is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Nature's Sunshine Products' insider trading history.
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NATR Stock News Headlines

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Nature's Sunshine Products : NATR
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NATR Stock Analysis - Frequently Asked Questions

Nature's Sunshine Products' stock was trading at $21.58 at the beginning of 2026. Since then, NATR shares have decreased by 6.6% and is now trading at $20.15.

Nature's Sunshine Products, Inc. (NASDAQ:NATR) released its quarterly earnings results on Thursday, May, 7th. The company reported $0.30 earnings per share for the quarter, beating the consensus estimate of $0.21 by $0.10. The firm earned $122.89 million during the quarter, compared to analysts' expectations of $122.15 million. Nature's Sunshine Products had a net margin of 4.06% and a trailing twelve-month return on equity of 14.67%.
Read the conference call transcript
.

Shares of NATR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Nature's Sunshine Products investors own include NVIDIA (NVDA), Broadcom (AVGO), Arista Networks (ANET), e.l.f. Beauty (ELF), Jabil (JBL), Meta Platforms (META) and Disc Medicine (IRON).

Company Calendar

Last Earnings
5/07/2026
Today
8/01/2026
Next Earnings (Estimated)
8/06/2026
Fiscal Year End
12/31/2026

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Personal Care Products
Sub-Industry
Personal Care Products
Current Symbol
NASDAQ:NATR
CIK
275053
Employees
850
Year Founded
1972

Price Target and Rating

High Price Target
$36.00
Low Price Target
$33.00
Potential Upside/Downside
+71.2%
Consensus Rating
Buy
Rating Score (0-4)
3.00
Research Coverage
3 Analysts

Profitability

EPS (Trailing Twelve Months)
$1.10
Trailing P/E Ratio
18.32
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
$19.52 million
Net Margins
4.06%
Pretax Margin
6.30%
Return on Equity
14.67%
Return on Assets
9.27%

Debt

Debt-to-Equity Ratio
N/A
Current Ratio
2.50
Quick Ratio
1.56

Sales & Book Value

Annual Sales
$480.14 million
Price / Sales
0.74
Cash Flow
$2.16 per share
Price / Cash Flow
9.33
Book Value
$9.23 per share
Price / Book
2.18

Miscellaneous

Outstanding Shares
17,580,000
Free Float
17,040,000
Market Cap
$354.24 million
Optionable
Optionable
Beta
0.87

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This page (NASDAQ:NATR) was last updated on 8/1/2026 by MarketBeat.com Staff.
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