NIKE (NYSE:NKE) Given New $70.00 Price Target at Robert W. Baird

Key Points

• Robert W. Baird cut its price target on NIKE to $70 (from $85) but maintained an "outperform" rating, implying roughly a 56% upside from the stock's current level.
• NIKE beat Q3 estimates (EPS $0.35 vs. $0.29 consensus; revenue $11.28B), but weak Q4 guidance and warning of prolonged softness in Greater China sparked a selloff that pushed the share price to about $44.89 on very heavy volume.
• Several firms cut price targets and ratings after the results; the Street consensus remains a "Moderate Buy" with an average price target of $64.57, and institutional investors own roughly 64.25% of the stock.

NIKE (NYSE:NKE - Get Free Report) had its target price cut by equities research analysts at Robert W. Baird from $85.00 to $70.00 in a research report issued to clients and investors on Wednesday,MarketScreener reports. The brokerage currently has an "outperform" rating on the footwear maker's stock. Robert W. Baird's price target would suggest a potential upside of 55.95% from the stock's current price.

A number of other analysts also recently issued reports on NKE. Stifel Nicolaus dropped their price target on NIKE from $65.00 to $56.00 and set a "hold" rating for the company in a research report on Wednesday. BNP Paribas Exane cut their price target on shares of NIKE from $35.00 to $23.00 and set an "underperform" rating for the company in a research note on Wednesday. JPMorgan Chase & Co. restated a "neutral" rating and set a $52.00 price objective on shares of NIKE in a research report on Wednesday. Deutsche Bank Aktiengesellschaft dropped their price objective on shares of NIKE from $54.00 to $51.00 and set a "hold" rating for the company in a report on Wednesday. Finally, Raymond James Financial reissued a "market perform" rating on shares of NIKE in a research note on Monday, December 15th. Nineteen research analysts have rated the stock with a Buy rating, thirteen have assigned a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, the stock has an average rating of "Moderate Buy" and a consensus price target of $64.57.

NIKE Stock Performance

NYSE:NKE traded down $7.94 during trading on Wednesday, reaching $44.89. The company's stock had a trading volume of 87,936,225 shares, compared to its average volume of 17,079,348. NIKE has a 12 month low of $44.67 and a 12 month high of $80.17. The firm has a market cap of $66.45 billion, a price-to-earnings ratio of 26.42, a price-to-earnings-growth ratio of 2.69 and a beta of 1.27. The firm has a 50 day moving average of $59.68 and a 200-day moving average of $63.66. The company has a debt-to-equity ratio of 0.50, a quick ratio of 1.40 and a current ratio of 2.06.

NIKE (NYSE:NKE - Get Free Report) last issued its quarterly earnings results on Tuesday, March 31st. The footwear maker reported $0.35 earnings per share for the quarter, topping analysts' consensus estimates of $0.29 by $0.06. The company had revenue of $11.28 billion for the quarter, compared to the consensus estimate of $11.23 billion. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The firm's quarterly revenue was up .1% on a year-over-year basis. During the same period in the previous year, the firm earned $0.54 EPS. Research analysts expect that NIKE will post 2.05 EPS for the current fiscal year.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently modified their holdings of the stock. Mizuho Markets Cayman LP bought a new stake in shares of NIKE during the third quarter worth $34,200,000. Exchange Traded Concepts LLC increased its stake in NIKE by 697.5% in the 3rd quarter. Exchange Traded Concepts LLC now owns 228,889 shares of the footwear maker's stock worth $15,960,000 after buying an additional 200,187 shares during the period. Strive Asset Management LLC bought a new stake in NIKE during the 3rd quarter valued at about $1,743,000. Soros Fund Management LLC lifted its holdings in NIKE by 33.0% during the 2nd quarter. Soros Fund Management LLC now owns 302,320 shares of the footwear maker's stock valued at $21,477,000 after buying an additional 75,000 shares in the last quarter. Finally, Brighton Jones LLC boosted its position in NIKE by 54.6% in the 3rd quarter. Brighton Jones LLC now owns 104,791 shares of the footwear maker's stock valued at $7,307,000 after buying an additional 37,019 shares during the period. 64.25% of the stock is owned by institutional investors.

NIKE News Summary

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Q3 results beat estimates on both top and bottom lines (EPS $0.35 vs. ~$0.29 consensus; revenue ~$11.28B roughly in line-to-slightly-above expectations), showing the turnaround still produces tangible operational progress. NIKE, Inc. Reports Fiscal 2026 Third Quarter Results
• Neutral Sentiment: Management says the company has taken intentional actions (clearing unhealthy inventory, rebalancing wholesale vs. DTC) that pressure near‑term margins but are intended to set up later improvement — a strategic move that could pay off but delays visible recovery. Nike Takes 'Intentional' Hit To Clear 'Unhealthy Inventory' In Q3 As CEO Eyes Turnaround By Year-End
• Negative Sentiment: Weak guidance drove the selloff: Nike guided fiscal Q4 revenue to decline (company-range), below Street expectations, and warned Greater China sales will remain soft — management said the China reset could take multiple quarters. Nike Stock Sinks to Lowest Level Since 2014 as Weak Sales Outlook Spooks Investors
• Negative Sentiment: Margin pressure from tariffs, promotions and inventory actions pushed operating profit and net income materially lower year‑over‑year, undercutting confidence in a near‑term margin rebound. Nike third-quarter sales beat estimates as turnaround efforts gain traction
• Negative Sentiment: Analysts reacted quickly: multiple firms cut price targets or downgraded forecasts (Wells Fargo, Truist, Telsey and others), amplifying downward pressure and raising the risk of further revision. These Analysts Cut Their Forecasts On Nike After Q3 Results
• Negative Sentiment: Investor sentiment soured after candid executive comments about the slow turnaround — headlines and tone (including a blunt CEO remark) reinforced the view that recovery is taking longer than planned. Nike CEO vents as company struggles to regain footing after disappointing profits : ‘I'm so tired'

NIKE Company Profile

Nike, Inc NYSE: NKE is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).

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